grow your business with email marketing · “email marketing returns $44.25 for every $1 spent on...
TRANSCRIPT
Grow your business with email marketing
T: @Vision6 @kellynewbery
Today• Why email marketing?• Email marketing strategy• How to get more customers• Create powerful webforms• Boost sales and conversions• Powerful Calls to Action
Why email marketing?
It’s all in the numbers“Email marketing returns $44.25 for
every $1 spent on it.”
That’s the highest ROI of any marketing platform
Experian, 2014
Some interesting stats…74% of consumers prefer to receive commercial communications via email
66% of consumers have made a purchase on line as a result of email marketing
7/10 people made use of a coupon/discount from an email in the last week
Direct Marketing Association, 2015
Why email marketing?“I had my database uploaded and my first email out in under an hour. It’s so easy.” PoolWerx
“I automate a bunch of tasks I previously did manually. It saves time.” HipKids
I love being able to target my campaigns to different customers. It’s powerful.” Elephant Room
Email marketing is easy
Email marketing saves timeAutomate emails to reduce manual labour
Trigger campaigns based on customer actions
Set payment and warranty reminders
Event invitations and registrations
Email marketing is powerful
Target the right customers Segment your database Easily measured Extensive reporting
Email marketingstrategy
What do you want to achieve? • Set objectives• Why do you want to send emails?• Who is your audience?• What types of emails will you send?• How often do you want to send?
Types of emails• Newsletters• Events• Product info• Sales• Promotions• Welcome• Thank you• Competitions
Email service providersMust haves: Spam compliancy Deliverability DIY online Local support Email templates Database management Targeted sending Reporting
Nice to haves: Data hosted in Aus Automation Email testing Conditional content A/B testing Web forms API – integration options
Get more customers with email marketing
Online opportunities Add a subscribe form to
website Include tick box to receive
emails on enquiry forms Add a link to your subscription
form to email signatures During the check out process Transactional emails
Offline opportunities Point of sale During customer calls Trade shows, industry
events, conferences Create a QR code Business card bowls
Social media
Place a form on Facebook Promote newsletters to
social networks Repurpose content from
newsletters to social media
Create shareable content Add social sharing buttons to emails Include send to friend link Ask your readers to share your content
Grow your email list with the five Ps of webforms
1. Prominence
2. Promise
3. Proof
4. Privacy
5. Piece of cake
Boost sales and conversions
Use testimonials and case studies to build trust
Solve a problem for your customer
Add a sense of urgency to your emails
A picture is worth a thousand words
Use key messaging in your emails
Create a persuasive Call to Action
Identify your objective and plan around it
Stick to the most important CTA
Use your imagination
Keep it clean
Keep it simple
Tell them what to do
Get your customers to pick up the pace
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