grow your business online noon knowledge, january 18, 2017
TRANSCRIPT
GROW YOUR BUSINESS ONLINE
@peopleincofva
Up to $250,000 for
inventory, equipment,
working capital, cash flow,
and refinancing previous
business debt, as well as
training and technical
assistance.
Loans with an affordable interest rate of
Prime + 5% are offered to individuals for up
to 36 months to provide assistance with
many household expenses, car purchases
and bill consolidation.
Avoid predatory lending, get the
transportation you need, make a new start
IDAs facilitate a pattern
of regular savings for
modest income working
families using matching
funds. Clients build
assets and long-term
economic security.
NOT A LOAN
Eligible participants receive
training, support and
$8 in match funds for every $1
the participant saves,
up to $4,000 in match
Free Workshops!
•Business Basics
•Success Planning
•Get Your Business Online
•Marketing and Advertising
•Customer Service
•and More!
Check Our Schedule Online at
www.peopleinc.eventbrite.com
CONNECT WITH CUSTOMERS IN MOMENTS THAT MATTER
1 2 3 4
• 80% of consumers used a search engine when looking for
information about local businesses.
• 76% of people who search on their smartphones for something
nearby visit a business within a day.
?
GOOGLE CONNECTS CONSUMERS WITH BUSINESSES
This is an ad This is a
business listing
This is the search query
This is an organic search result
AGENDA
BE FOUND BY LOCAL CUSTOMERS
Create a free Google
My Business listing.
BE FOUND EVERYWHERE, ON ALL DEVICES Optimize your website
for search and mobile.
BE FOUND WITH ONLINE ADVERTISING
Advertise products and
services on Google.
BONUS TOOLS
Grow your business
with more tools.
BE FOUND BY LOCAL CUSTOMERS
GOOGLE MY BUSINESS
This is a business listing
Info appears on desktops, laptops, tablets, and mobile phones.
GOOGLE’S LOCAL RESULTS
START AT GYBO.COM/BUSINESS
• Search for your business to see how it appears across Google.
• Create or verify your business listing.
Verify your business info Add your business info
VERIFY YOUR BUSINESS INFO Be found on desktops, laptops, tablets, and mobile phones.
Once verified, you can:
• Edit info
• Edit photos
• Respond to reviews
• Add managers
MAKE THE MOST OF YOUR LISTING
• Complete your business
info
• Add special hours, like
holiday hours.
• Add photos.
• Have a cool space?
Consider a virtual tour,
created by a Trusted
Photographer.
BE FOUND EVERYWHERE, ON ALL DEVICES
GOOGLE’S ORGANIC RESULTS
These are organic search results
START WITH A WEBSITE
Does your site have?
• Mobile-friendly design
• Well-written content
• Logical organization
• Compelling photos
• A clear call-to-action
• Contact information
Tip: give people a reason to
return to your site.
Shopping cart
Check out
Customization
Email functionality
Search option
What goes into a website for a small business?
Expect to do a good bit of writing and
proofreading, and collect some great
pictures of your business, your product or
service, your staff, and your previous work,
then…
“Why would I spend my already limited time writing a blog on my website?
How can it help my small business? What kinds of things should I even write
about?”
Search Engines Optimization
Positioning yourself as an expert
It’s a marketing tool
Being interactive
Search Engine Optimization
SOURCED FROM WIX HELP PAGE!
Key Words
Keywords and search phrases are words, or groups of words, entered into search engines to find matching
and relevant results.
Best Practices for Keywords and Search Phrases:
•Not just lists, include throughout site as part of content.
•Use in site's text in an organic way, keeping in correct context.
•If a given search phrase seems overused in site content (organically), try adding more content that contributes something of value to your
site visitors.
•Use keywords and search phrases you want search engines to relate to your site.
•Use keywords and search phrases that you think your site's visitors are typing to find you, your company, or your service.
•Each search phrase should be 1-4 words.
•Consider competition for a given keyword or search phrase, and use more specific or unique phrases. For example:
• Broad terms with high competition for ranking: Jaguar; Car, California Dealerships
• More specific terms: Bob's Jaguar Dealership; Jaguar Dealership in East Bakersfield
•Make the most of your content- use keywords and search phrases that contribute to your SEO.
Images and SEO
•Images added to Wix site can be found by image search engines such as Google
Image Search. This means that you can drive traffic to the site with images!
•You can optimize your images for SEO by adding a description (for gallery
images), and most importantly, using Alt Text.
•As search engine robots can only "read" text, not images, Alt Text provides users
and search engines with information about your images.
•You should only add Alt Text to images that add value or give information to your
visitors. Decorative images which are not relevant to your site's content do not
need Alt text.
Social Networks and SEO
Social networking is a great way to boost your site's visibility online.
Linking to your site from social networks is a fantastic way to boost your
page ranking.
However, as with the content you put on your site, make sure your posts
are relevant and hold value otherwise it can actually set you back in terms of
SEO.
PROOFREAD ONE MORE TIME, AND
THEN CLICK “PUBLISH”!
Remember, it
doesn’t really
exist until it
is published!
Google GYBO offers a free year with StartLogic www.startlogic.com/startlogic/gabo
Sandy Ratliff
Virginia Department of Small Business & Supplier Diversity
P: 276-676-3768
OPTIMIZE FOR MOBILE
Focus on nav
& homepage
Make it easy to
search the site
Make it easy to
complete tasks
Make it easy to
fill out forms
Optimize for
usability
TEST YOUR WEBSITE
testmysite.thinkwithgoogle.com
OTHER WAYS TO PROMOTE YOUR SITE
Use receipts
and other print
materials
Ask happy
customers to
write reviews
Use email
for efficient
communication
Use social
media to develop
relationships
BONUS TOOLS
GOOGLE SEARCH CONSOLE
Get data, tools, and
diagnostics for a healthy,
Google-friendly website.
google.com/webmasters
GOOGLE ANALYTICS
• Free, powerful web
analytics.
• See reports showing how
visitors found your
website, and what they
did when they got there.
• Measure the
effectiveness of
your online and offline
marketing campaigns.
google.com/analytics
GOOGLE TRENDS
Find popular search
terms on Google.
google.com/trends
TELL YOUR STORY WITH YOUTUBE
• 1 in 4 shoppers watch video in-
store for products they’re
considering.
• 1 in 3 “how-to” video users want
info on products they’d like to buy.
• 1 in 5 consumers watched an
unboxing video.
• 40% of smartphone viewers visit a
store or website after seeing video
content or ads.
RESOURCES FOR SELLING ONLINE
Google Trusted Stores
Show shoppers your site is a safe and reliable place to shop.
google.com/trustedstores
Google Merchant Center
Upload your store and products to Google.
google.com/retail/merchant-center/
Google Shopping Campaigns
Show product images, prices, and business name in the
search results.
google.com/retail/shopping-campaigns
YOUR NEXT STEPS
BE FOUND BY LOCAL CUSTOMERS Visit gybo.com/business
to create or claim your
free business listing.
BE FOUND EVERYWHERE, ON ALL DEVICES Build a search-friendly
website; test to see if
it’s mobile-friendly.
BE FOUND WITH ONLINE ADVERTISING Visit gybo.com/awexpress
and start promoting your
business on Google.
BONUS TOOLS Search Console,
Google Analytics,
YouTube, and more.
YOU NEED A GOOGLE ACCOUNT
Sign in to the Google Account you use for your business If you don’t have
a Google Account, click “Create an account” to get started
google.com/accounts
RESOURCES Google My Business gybo.com/business
Mobile-friendly test testmysite.thinkwithgoogle.com
AdWords Express gybo.com/awexpress
Google Partners google.com/partners
Google Search Console google.com/webmasters
Google Analytics google.com/analytics
Google Trends google.com/trends
Google Alerts google.com/alerts
YouTube youtube.com
G Suite gybo.com/gsuite
Google Trusted Stores google.com/trustedstores
Google Merchant Center google.com/retail/merchant-center
Google Shopping Campaigns google.com/retail/shopping-campaigns
Google Accounts google.com/accounts
Thank you!
Andrea Smith
Business Development Trainer
Office: 276-619-2235 Email: [email protected]
1173 West Main Street Abingdon, Virginia 24210
www.peopleinc.net Fax: 276-525-1211
https://www.facebook.com/PeopleIncorporatedofVirginia