Creating Brand Awareness in a Digital Age Stephen Ryan, Head of Marketing, Cork’s Red FM@marketingincork

We have a Problem & an Opportunity

The Problem is that we are facing competition from local brands but we are also up against brands from the rest of the world

The Opportunity is that you are in a position to really define your audience but to do this you need to be remarkable

Just one! Your own.(With a little help from your smart phone)

Quiz Time:

Define your audience. So once you have your “Remarkable” idea you need to define your audience so that you can send the message out through the right channels

TipHave a particular customer in mind when you are doing a competition. This makes it easier when it comes to identifying the message but also the tone of your brand

The Challenge.I wanted to get influential people in Cork talking about Cork’s Red FM thus creating the sneezer effect that Seth Godin talks about.

TipAlways test a small audience with a campaign to see if it is effective.

Average of 16% Increase in Listeners

Influential Listeners hearing a key message

And The Winner Is….