grove communication portfolio
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Lauren Greenfield
28 Mortimer Street London W1W 7RDT. +44(0)20 3375 6428
Background:Grove CommunicationGrove Communication is an
integrated communications company
specializing in accessories, fashion
and luxury goods. We offer all the
benefits of your own in-house team,
combined with the creativity &
flexibility of a leading public
relations and marketing agency.
Founded by Marie Grove-
Walton with over 15 years of
international experience in marketing,
PR and retail, Grove Communication
embraces a fully integrated strategy
across traditional and digital
channels to ensure maximum results
no matter the size of the project. This
includes press and communications,
retail and brand strategy, social
media, special events, celebrity
dressing, regional outreach, brand
ambassadors, media planning and
sales relationships to ultimately
achieve and exceed our clients’ goals
and targets.
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Grove Communication: Internship
Going into this internship, I had 6 main goals.
1) How to work closely with the press.
2) Learn the ins and outs of Public Relations.
3) How to become a more effective communicator.
4) Becoming a better writer through professional work.
5) Learning how to deal with clients and help them with what they want.
6) How the professional world works and how to successfully succeed.
With the work that I did while interning
during July & August of 2014, I was
able to achieve most of these goals. I
never got the chance to work directly
with the press to try and get coverage
for clients. I worked with different
parts off the magazines and dealt with
them and the clients’ products. I
learned that there is a lot of work that
goes into public relations and trying to
have clients’ featured. I was in contact
most of the time over the phone and
through e-mail. I worked with
PowerPoint to manage the coverage
reports. I didn’t do any writing for
Grove Communication, sadly. I did
mostly administrative duties. Never
dealing directly with clients wasn’t what
I had in mind when I learned about the
internship. I would have loved to learn
how to directly deal with clients and to
learn what went on between the clients
and the two main employees at Grove
Communication. Since this was my first
experience with an internship, I was
able to see how the professional world
works and what it takes to flourish in
this industry.
My roles while at Grove Communication were: Stocking inventory, organizing and sorting through returns, chasing back returns, preparing send outs, delivering close by send outs, scanning all print coverage, monthly reports –updated weekly, keeping product samples organized and counted for, and finding and picturing content for social media.
These daily tasks that I completed
helped me better understand the world
of Public Relations and what I could do
to make these tasks more efficient and
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Monthly Client Coverage ReportsAs coverage was printed or put online, I had to input the image of the
coverage, the name of the company/blog that produced the coverage,
and what type of coverage the product was in (magazine, social media
or blog). There was a report for each client, so 5 total that I had to
manage. The reports were done through PowerPoint and they were
updated weekly or as coverage came out so it would be easier to do at
the end of the month. I had to make sure that all of the reports were
pleasing to the eye and fix any problems that occurred on them. Once
the reports were complete, they were sent to the clients for review.
Grove Communication had 5 clients during the course of my internship:
BOUTON, Buckley London, Victoria Tryon, Susan Caplan, Shore Projects
Watches and Anne Klein Watches.
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+My London Experience
Having an internship
in a foreign country
was such a great way
for me to see how
businesses across the
world conduct
themselves on a day-
to-day basis. I
enjoyed learning how
public relations is
dealt with in a small
boutique firm with
only few clientele.
My internship in
London has given me
the tools that I need to
succeed in the world
of Public Relations. It
has helped me get my
foot in the door of the
industry and I am
confident that I will be
able to thrive in the
fast-paced world of
Public Relations and
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Social Media Coverage Grove Communication Social Media
Grove Communication actively
uses their Facebook account.
However, it is the social media
account that they use the least.
They use it to post links to articles
they think that people would like
to read about the jewelry and
fashion world. They also post
links to their clients’ websites so
that people have easy access to
the content. I focused on the
article finding. I had to find the
articles that I thought were
interesting and compile them into
an email and then send it to the
freelance social media employee
who would then pick and choose
what she wanted to post to the
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Grove Communication uses their
Twitter profile the most out of
their social media accounts.
Sometimes the tweets consist of
the same links that their
Facebook has but most of the
time they are referring to
something they did in the office
that day or they’re tweeting at
people that work at magazines.
They have tweets that mention
their clients’ & tag them so that
their followers can easily access
the twitter pages. My tasks with
the tweets were the same as with
Facebook. I wrote the tweets out
and emailed them to the
freelance employee who posted
Grove Communication uses their
Instagram account about as much
as they tweet. The pictures that
are posted are mostly of the
products that they have in the
showroom. They always tag the
client. They do have some
pictures of the London scenery
every once in a while. I was able
to stage the pictures that I took
for Instagram while there. I was
even able to take some jewelry
with me when I took weekend
trips to Scotland and Paris so that
I could take pictures with them.
After I took the pictures, I emailed
them to the freelance employee
who posted them on Instagram.
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Internship
With this being my first internship, I didn’t know what to expect,
especially since it was in a foreign country. However, it proved to be
a summer of great value for me personally and professionally. I was
able to accomplish many of the things that I wanted to do. It was an
impeccable learning experience for me and there wasn’t much that I
would have changed about my internship experience.
Co-workers
I had three co-workers at Grove Communication. There were two
main employees, Marie and Eilidh and one other intern, Rebecca.
Working with only three people was a nice change of pace since I
have always worked with many people. They helped me with things
that I didn’t understand and I was able to ask them questions when I
needed to and they were very helpful and wonderful people.
Responsibilities
The things that I did while at Grove Communication for six weeks were
rewarding. I was able to get my foot into the door and I enjoyed what
I did. My favorite responsibility was taking and staging the pictures
that they used for their social media accounts. I talked with people on
the phone at magazines and newspapers a good amount of the time
to find out general information that I wasn’t able to find online.
What I couldn’t do
One of the main things that I wish I had been able to do was to deal
directly with the press. I was more of a chaser of things that hadn’t
been returned and the other intern was able to deal with the press
more than I was. Being in the field of Public Relations, you have to be
able to know how to deal with people that you want to publicize your
clients’. Sadly, I wasn’t able to experience this while at Grove
Communication.
Evaluation of Internship:Grove
Communication
Letter of Recommendation
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Lauren Greenfield
28 Mortimer Street London W1W 7RD
T. +44(0)20 3375 6428E. info@grove-
communication.com