groupon presentation v 2.10

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www.Techmodi.com Group Buying e-commerce Website www.Techmodi.com

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Page 1: Groupon presentation v 2.10

www.Techmodi.com

Group Buying e-commerce Website

www.Techmodi.com

Page 2: Groupon presentation v 2.10

OUR MISSION

Delivering Creating

attain leadership specialization, innovation persistence

sustained value

OUR VISION

Page 3: Groupon presentation v 2.10

Introduction to

Tuángòu (pronounced "twangoo"), which loosely translates as team buyingor group buying (also known as store mobbing), is a recently developedshopping strategy originating in the People's Republic of China. Severalpeople - sometimes friends, but possibly strangers connected over theinternet - agree to approach a vendor of a specific product in order to hagglewith the proprietor as a group in order to get discounts. The entire groupagrees to purchase the same item. The shoppers benefit by paying less, andthe business benefits by selling multiple items at once.

Page 4: Groupon presentation v 2.10

Traditional Buying?

Buyer Restaurant offering 10% discount on

their special menu

In the traditional buying discounts offered by Sellers is generally less as the

targeted users who respond are very less and hence the Sellers can not afford to

give a huge discount. The number per day may be between 1 to 10 customers

availing the discounts. Every seller can afford a huge discount if they are assured

that the average discount availing customers will be minimum 50 to 100 0r more

daily when they offer a discount.

Page 5: Groupon presentation v 2.10

Has the Seller made good business?• His business has only increased max by 10 customers for that particular day when

he has offered 10% or 70% discount .

• Considering it he will only get 200- 300 customers in a month.

• His business is not popular to attract the right targeted customers as he has not advertised his business locally?

• He does not have a record of testimonials. What people like about him?

• No database of people who love what he is offering

• No dedicated online presence as he is a local business owner

How can he make good business?• If he gets on an average of 50-100 customers using his discounted rate daily. He

can offer more discount to attract new customers if they are buy in bulk.

• How he can market a particular deal and make sure he reaches the right people he is a small local business and does not have time or money to go online..

Page 6: Groupon presentation v 2.10

The Answer

• To achieve great results and make every discount campaign a success & advertise/market his business at a very cost effective rate is GROUP BUYING.

• Group buying sites let Sellers reduce customer acquisition costs, reach new audiences, test and market promotions, and sell excess inventory.

• Manufacturers that want to offload excess inventory could also be benefited by Group Buying.

Page 7: Groupon presentation v 2.10

How Group Buying Works• To illustrate this lets take an example, say The website Owner negotiate a

deal with a Italian Restaurant – if he bring 25 customers, how much of a discount will the restaurant provide. Say, the restaurant agrees to provide a 20% discount if he guarantees 25 new customers. So, he announce the deal on his site and the deal becomes active only if at least 25 customers buy the deal. If less than 25 customers sign up for the deal, the deal isn't valid and all the restaurant gets is free publicity / marketing via his website.

• Its a win-win for everyone involved – customers get a better deal, retailers get more customers and the site owner take a cut from each unit sold.

Wondering How the Site Owner will get

his 25 customers……… Why the 25

customers will come to his website

only.. Will be explained in forthcoming

slides

Page 8: Groupon presentation v 2.10

Restaurant offering 10% discount on their

special menu

The Online Group Buying is the only solution that

will help every Seller to offer huge discounts as

the Online sites have pre registered customers

who are looking for the similar deals. Hence the

online sites can assure the Seller that they will get

minimum 50-100 or X number of customers every

-time.

Page 9: Groupon presentation v 2.10

• Who are the major player, how they do it and what the customer, the seller and the site owner will get from it and what they do for it.

• How the Seller gets benefited?

How the Website owner manages everything &helps the seller to make money?

• How the Customer is benefited and how he

manages his account on the site?

In a nutshell

Page 10: Groupon presentation v 2.10

Major Group Buying Sites offering daily deals

Page 11: Groupon presentation v 2.10

Groupon Website

Page 12: Groupon presentation v 2.10

Site Owner’s Roles & Responsibilities

Page 13: Groupon presentation v 2.10

Behind the scene the Admin will follow these steps

• Step1 :- The admin ADD the deal on his website for the Restaurant with the following details :-

– Title

– Image of the Deal

– Start Date

– End date

– Original Value

– Price Offered

– City for which deal is active

– minimum member Allowed

– maximum member allowed

– Company name

– Address

– Phone number

– Website

– Fine Prints

– Summary

• Step 2:- Once the Deal is live on the site the following steps takes place automatically :-

• Email Alerts to all subscribed users is sent to their email

• The Deals will be automatically be live under the TODAYS DEALS and the previous deal will be closed and can be viewed under the RECENT DEALS section as below :-

Page 14: Groupon presentation v 2.10

The New Deal will appear under TODAYS DEALS as shown in the below image

Page 15: Groupon presentation v 2.10

Types of Deals that can be offered by the Admin• Type 1 :- The deals get closed within 24hrs and if the “X” number of people buy the

deal the payments are processed for every users who bought the deal. If “X” no. ofpeople buy the deals within 24hrs then the deal ends and no user can buy it anymore.

• Type 2 :- If the “X” number of people buy the deal within 24hrs the deal does not getclosed and allows more users to buy the deal and after 24 hrs the payments areprocessed for every users who bought the deal.

• Type 3 :- In this type of deal the admin adds the deal for 24 hrs and add the range asmentioned below. The deal is active for 24hrs and in the end based on the no. of userseach user will get the deal for the same amount and then the payments will beprocessed for that particular amount :-

1 to 5 buyers the cost = $2106 to 10 buyers the cost = $20011 to 20 buyers the cost = $19021 to 30 buyers the cost = $18031 to 40 buyers the cost = $17041 to 50 buyers the cost = $160

Page 16: Groupon presentation v 2.10

If there are more then 50 Buyers the lower cost will still be $160 as that is the lowest value, but can be lowered by adding the range of buyers.

Live URL -http://www.dealsonyou.com/index.php

Demo Links -Front end:http://www.techmodi.com/demo/dealsonyouusername: [email protected]: minalAdmin Backend :http://www.techmodi.com/demo/dealsonyou/adminusername: adminpassword: admin

Design Portfolio for Groupon

http://www.techmodi.com/groupon.html

http://techmodi.in/GrouponAlbum/index.html

http://techmodi.in/GrouponAlbum/index2.html

Page 17: Groupon presentation v 2.10

Group buy for Products• Type 4 :- The daily deal or group buying websites are ideal solution for every

business as its always been for services like Restaurant’s, Spa’s, Saloon, Food joints etc. We went ahead and developed the concept by developing Groupon for products so all the ecommerce website owners can use it as well, the below sites are used to sell products like electrical equipments, clothes for men women & kids, accessories, mobiles, food products, and also developed groupon to sell tickets for events.

Demo1 :- http://www.techmodi.com/demo/genesismedia/

Admin Backend :- www.techmodi.com/demo/genesismedia/admin/Username - adminPassword – admin

Demo2 :- www.yeahbabyboutique.com

Page 18: Groupon presentation v 2.10

• Type 5 :- The deals are crawled from various popular daily deal websites and displayed on a common platform. The deals are programmed to be automatically added to respective cities from various sites. As the deals are crawled and aggregated on a common website it acts more like a Spider crawler on the various websites hence they are termed as Deal Aggregators The revenue generation model for this websites is mainly through affiliates program and google advertising. Eg of the websites are :- Yipit, Dailyd, thedealmap etc.. As the affiliate link is integrated by us every user that is referred from the site generates a % or fixed $ per referral when the user makes a purchase on the original site which is crawled. We crawl the website using RSS, API, or write a custom crawler & parser to read the XML from the original site and link it dynamically with the affiliate link so the user can track their earnings & referrals. Our site works with Groupon, Living Social, DealMap and more. We can even add any other Groupon clones to aggregate their deals too into your website. The price, the savings, the image, the buy button - basically everything is done automatically for you.

Advantages of the Deal Aggregator

The deals crawling from various sites are set on auto pilot so that the Admin or the website owner does not need to do anything.

The Google Ads revenue is generated irrespective whether the user buy the deal or not by clicking on the Affiliate link when they click on any deal on your site.

The deals open and close as per the original site.

Deal Aggregator

Page 19: Groupon presentation v 2.10

The Deals from various sites are displayed together at a single place.

The deals from this sites can be shared using facebook & twitter as well. The

owner makes money as all the users click on the affiliate links to buy the deals on

the main websites like Groupon, livingsocial deals, KGB deals, Tipr,

Thedeals.com etc

Page 20: Groupon presentation v 2.10

Live

Sites

Deal Aggregator Sites :-

Demo of a deal aggregator site developed by us :-

Front end:-

Link: http://www.techmodi.com/demo/clickdeals/

Username: ankush

Password: ankush

Admin Side:-

Link: http://www.techmodi.com/demo/clickdeals/admin/

Username: admin

Password: admin

www.localdealspot.comwww.buyii.com.auwww.icqcoupon.com

Page 21: Groupon presentation v 2.10

Manage the Website• Content Management System (CMS):- Admin can change any content like text,

images, pictures, videos, post messages or material etc with a WYSIWYG editor for easy use just like using Microsoft Word.

• SEO friendly :- Admin can add meta tag keywords and description as well per page.

• City Management :- :- Can Add/Edit or Delete cities

• User Management :- Can Add/Edit or Delete users as well as ban any user

• Gift Cards :- View Gift cards ordered by every user

• Refer a friend :- View referral details and how many signed successfully

• Reviews :- View, Edit, Delete & Add reviews

• Email Management :- Add, View, Edit Email templates

• Payment Management :- View the complete payments history and its distribution to the sellers and the payment received from the buyers.

• Order Management :- Search orders, as well as check which deals has how many order pending, complete or canceled

• Manage Blogs & Forums :- Can Add/Edit or Delete Blogs & Forums or messages.

• Reports :- View detailed reports for the users, payments, deals, orders etc on daily, weekly, monthly or yearly basis.

Page 22: Groupon presentation v 2.10

Advantages to the admin

• Its fast and hassle free as its online

• Everything is automated so no manual entries needed to be made

• Reports allow him to track the progress and make decisions appropriately

• Feasible to expand in long run

• Due to sharing on social networks gets targeted audience on his site.

• Due to referrals marketing effort can be utilized in the right direction

Page 23: Groupon presentation v 2.10

Buyer’s Roles & Responsibilities

Page 24: Groupon presentation v 2.10

• Step1 :- The Buyer will register an new account. Login into his account with his new login details ie his username & password

• Step2 :- The buyer will select his default city subscribe for Alerts of every day email alerts for the new deals posted on the site.

• Step3 :- After that if he want he can invite his friends to the site by sending email alerts or login into his facebook account and invite friends from there to refer friends.

• The buyer will get paid $5 for every user who signs up and makes a purchase based on his reference.

• He can even become a fan of groupon page on facebook

• Share the deal on facebook or Twitter

Buyer’s Roles & Responsibilities

Page 25: Groupon presentation v 2.10

• Contd… Share the deal on on facebook or Twitter like the adjacent images

• Step3:- View Deals Details, Discuss the deal on Blog/Forum

• Step4 :- Buy the Deal

• The credit card will only be processed if 50 people bought the deal else the credit card will not be processed.

• Can view the discount and the amount he is saving.

Page 26: Groupon presentation v 2.10

• Step5:- Gift the Deal to a friend customize the Card and send it across.– Via email OR

– Print it and hand it to a friend

• Complete the billing address & place order

• Step6:- Buyer can check his account details like

• My Deals bought filtered

• Available

• Used

• Expired

• My Gifts

• Buy gift card

• Reedeem gift

• View gifts bought

• Step 7:- Refer a friend with a unique URL to get $10 per successfully registered customer.

• The invitation can be

• Emailed

• Shared on twitter & facebook

Page 27: Groupon presentation v 2.10

• Step 8:- Buyer can switch his default city anytime he feels like taking advantage of a deal in a different city

• Step 9 :- If 50 people buy the Deal the buyer will receive an email of the coupon & can print it to use it at the restaurant, spa, theatre, gym etc.

• To avoid the counter fitting of the coupon we suggest printing a unique randomly generated code on each coupon, & also the same list of code the admin can email to the Seller or print it and hand it over manually.

• If 50 members do not buy the deal then the credit card will not be processed.

Page 28: Groupon presentation v 2.10

Advantages to the Buyer

• Does not need to spend time looking for the best deals as he will get daily email alerts for the exciting offers

• Will earn $10 per friend signed through his reference

• Its fast and hassle free as its online

• Can check every deal he bought in his account so need to keep manual entries.

• Easily integrates with his favorite Social Networks :- Facebook & Twitter

Page 29: Groupon presentation v 2.10

Seller’s Roles & Responsibilities

Page 30: Groupon presentation v 2.10

Advantages to Seller

• Its fast and hassle free as its online

• Can check every deal he bought in his account so need to keep manual entries.

• No need to have an website or online presence

• Gets free review for his services

• No need to be bothered about the marketing or the promotion of the site

• Repeat customers for free

• Doesn’t pay anything to the admin if “X” no. of users do not buy the deals

Page 31: Groupon presentation v 2.10

Technology that can be used to develop the site

Groupon

PHP 5.0

MYSQL 2005

AJAX/Java script

HTML and CSS

The advantages of MySQL :-

•It is similarly easy to

understand and learn.

•MySQL can support large

databases of 50 million rows or

more. MySQL is compatible with

the vast majority of operating

systems (Unix, Windows etc.).

•MySQL is freely available under

the GNU GPL (General Public

License) and can be tailored to

suit individual requirements and

personally customized under the

terms of the licence.

•MySql is Open source which

can be available any time

•MySql has no cost of

development purpose.

•MySql has most of features

which oracle provides

•MySql day by day updating with

new facilities.

The advantages of PHP:-

• PHP is easy to understand and learn,

particularly for those who have a background

in HTML or Javascript very limited system

resources and will not interfere unduly with

the running of other processes.

•PHP uses a modular system of extensions

that enable it to interact with other tools such

as XML and encrypting software.

•PHP users can customize the language by

writing their own extensions and executable

scripts.

•PHP is compatible with the vast majority of

servers (Apache, IIS, etc.) and is capable of

running on most platforms (Unix, Windows,

etc.).

• PHP is open-source software and is freely

available to download and manipulate

according to individual requirements.

Note:- Even Microsoft Dot Net is compatible and we have developed sites using the same.

Page 32: Groupon presentation v 2.10

Technical Requirements

• Linux/Unix (Red Hat, Debian, FreeBSD, Mandrake, etc.) or Windows OS, Apache Web Server

• PHP 4.4.0/5.1.0 and higher (register_globals must be Off, safe_mode must be Off, exec() must be allowed and allow_url_fopen also must be On) with mbstring, domxml and xsl extensions (they are required to run Orca forum and support UTF-8)

• MySQL 4.1.2 and higher

• GD library compiled with TrueType fonts (for photo processing) or ImageMagick as an alternative

• Sendmail or Postfix

• 20MB of disk space and 1MB of MySQL DB space for installation

• 8MB of disk space and 50KB of MySQL DB space for an average user

Note:- Even Microsoft Dot Net hosting is compatible and we have developed sites using the same. Please contact us for more details.

Page 34: Groupon presentation v 2.10

Payment Gateways Integrated

Languages Integrated

Page 35: Groupon presentation v 2.10

Demo 1 of advanced Groupon clone developed by us :-

Front End URL: - http://www.techmodi.com/demo/dealicious/

Username :- [email protected]

Password :- santosh

Supplier URL :- http://www.techmodi.com/demo/dealicious/supplier/

Username :- [email protected]

Password :- amogh

Back End URL ADMIN: - http://www.techmodi.com/demo/groupon/admin/

Username : - admin

Password : – admin

Page 36: Groupon presentation v 2.10

Demo 2 of Groupon clone developed by us :-

Front End URL : - http://www.techmodi.com/demo/dealdolly/

Username :- [email protected]

Password :- santosh

Back End URL ADMIN: - http://www.techmodi.com/demo/dealdolly/admin/

Username:- admin

Password :- admin

http://www.youtube.com/watch?v=NINNAEtT-OY

You can also see a small video demo at the above link where you can see how easy it is to add a Deal & use our CMS to add/edit/delete contents of the pages.

Page 37: Groupon presentation v 2.10

Demo 3 of Multi Language Groupon clone developed by us :-

Front End URL : - http://www.techmodi.com/demo/piratesteal/

Username :- [email protected]

Password :- santosh

Back End URL ADMIN: - http://www.techmodi.com/demo/piratesteal/admin/

Username:- admin

Password :- admin

* Note :- Please check the CMS provided to add/edit/delete the additional language for the site

Page 38: Groupon presentation v 2.10

Demo 3 of Mobile Site developed by us for the Groupon clone website :-www.expertzoo.com/ezdeal

Front end :- http://techmodi.com/demo/mobilesite/username: [email protected]:1234

In order to boost the sales of the site the WAP version of the site & allows users to It involves new technologies, services and business models. Also the application can be programmed to send SMS & MMS & the site is compatible with the most popular PDA and mobile browsers.

The WAP site helps your users to buy the deal as soon as the deal becomes live or if there is very few time left for the deal to end causing the admin to get all those first & last minute sales for the daily deals. The navigation is an integral part of it.