group session on financial literacy by a specially-abled
TRANSCRIPT
A joint initiative of Axis Bank and Digital Empowerment Foundation
Group session on financial literacy by a specially-abled DigiPrerak
DigiSupport is a project initiated by Axis Bank and Digital Empowerment Foundation to empower financially excluded communities to digitally access and consume financial products, services and information through rural digital interventions
Gujarat
Rajasthan
Tamil Nadu
Andhra Pradesh
Odisha
Uttar Pradesh
Bihar
Jharkhand
West Bengal
Sikkim
Tripura
Assam
15 States25 Districts50 Primary Villages100+ Adjacent Villages
TARGET
pr o g res s
w it h t h e
r ig h tba n k in
gkn o w
l edg e
Digitalmannualreport
Community Meetings
Public Gatherings
Digital Financial Literacy Workshops
Rural Campaigning
Health Camps and Plantation Drives
Awareness Programmes
50 DigiPreraks driving the rural digital-financial revolution
DigiPrerak at the Launch Event of DigiSupport in North East
ACTIVITIES
Community Mobilisation Digital Awareness Financial Literacy Video Screening
Focused Group Discussions
......
Mobile Banking Training Street Plays
Digital Financial Literacy awareness programme with school students.
BENEFICIARIES
Local Businessmen Panchayat Members Labourers
Women Children Aanganwadi Members
School Teacher SHGs
Farmers
OUTCOME
Gujarat
Rajasthan
Tamil Nadu
Andhra Pradesh
Odisha
Uttar Pradesh
Bihar
Jharkhand
West Bengal
Sikkim
Tripura
Assam
12 States27 Primary Villages54 Adjacent Villages
5 Villages
1 Village
2 Villages
8 Villages
2 Villages
3 Villages
1 Village
1 Village
1 Village
1 Village
1 Village
1 Village
BASELINEASSESSMENT
EDUCATIONAL BACKGROUND OF SURVEYED POPULATION
Sr. S
econ
dary
Grad
uate
Post
Grad
uate
Othe
r
Illite
rate
Prim
ary
Mid
dle
Seco
ndar
y
1264 1225
1027
1394
1218
605 609
268
OCCUPATIONAL BACKGROUND OF SURVEYED POPULATION
Empl
oyed
Scho
ol/C
olle
geSt
uden
ts
Unem
ploy
ed
Farm
ers
Labo
ures
Hous
ewive
s
Smal
l Sca
leEn
terp
rises
2326
511
1358
704
1076 1021
114
OWNERSHIP OF BANK ACCOUNTS
73%
26%
1%
Account Holders
No Response
Non-AccountHolders
ACCOUNT DISTRIBUTION ACROSS BANKS
2%1% 2%
4%4%
2%
5%
2%
8%
6%
10%
8%11%3%
32%
State Bank Of India1597
Uco Bank95
Union Bank Of India70
United Bank87
Other Banks181
Axis Bank183 Ballavan Bank
97
Bank Of Baroda249
Bank Of India89
Canara Bank413
Central Bank Of India288
Indian Bank495
Indian Overseas Bank411
Punjab National Bank555Rajasthan
Marudharagramin Bank120
ATM CARD USERS
No Response
Users
Non-Users
58%
37%
5%
DISTRIBUTION OF SURVEYED POPULATION ACROSS TYPE OF BANKING
70%
27%
3%
No Response
Internet Mobile Banking
Branch Banking
FREQUENCY OF BANK VISITS AMONG SURVEYED POPULATION
1096
85
3692
259
1978
Daily MonthlyWeekly Yearly NoResponse
MEDIUM OF MONEY TRANSFER AMONG SURVEYED POPULATION
1326
3654
16742
1921
ATM
Cash
Cheq
uebo
ok
Mob
ile In
tern
etBa
nkin
g
No R
espo
nse
FEAR TO USE INTERNET BANKING
1735
3461
No
Yes
12742156
31%
Female
Transgender
Male
CHALLENGES SURVEYED POPULATION FACE AT BANKS
Confusion in DocumentSubmission
Poor Grievance Redressal
System
Bad CustomerCare
InformationAssymmetry
Bank ServerIssues
OvercrowdedBanks
4425
3741
27972522
1333 940
IMPACT
81VILLAGES IMPACTED
35550COMMUNITY MEMBERS
EMPOWERED
7110INDIVIDUALS ENABLED IN
USING DIGITAL FINANCIAL TOOLS
2833WOMEN LITERATE IN
FINANCIAL TOOLS
2326FARMERS MADE AWARE IN DIGITAL FINANCIAL TOOLS
704SMALL SCALE ENTERPRISESTRAINED IN DIGITAL BANKING
511LABOURERS MADE AWARE
OF ONLINE BANKING
1021STUDENTS TRAINED IN USING DIGITAL BANKING
Digital-Financial Literacy Training with shopkeepers in Tripura
STATE-WISE DISTRIBUTION OF BENEFICIARIES
7110 INDIVIDUALS ACROSS 12 STATES ENABLED IN USING DIGITAL FINANCIAL TOOLS
Tamil Nadu2745
West Bengal1006
Odisha,154
Uttar Pradesh119
Rajasthan1673
Gujarat75
Andhra Pradesh92Assam
269
Jharkhand329
Bihar602
14%
39%
8%
5%
1%
4%
1%
24%
2%2%
Kotulpur,460 Garhbeta,
263
Khatra,283 Manamthavizhnthaputhur,
602
Semmedu,520
Kalpakkam,392
Ariyakoshti,317
Moongilpadi,306
Kuruvikarambai,303
Sendamangalam,251
Veeramudiannatham,54
Khabra,602
Barwan,329
Thotacherla,52
Kodur,40
Moran,269
Moti Khavdi,75
Nawalri,608
Mokala,345
Bolanwali,345
Dadiya Rampura,174 Anantpura,
201
Sakra,119
Batasona,108
Badapodaguda,46 4%
4%
8%
7%
6%
4%
4%
4%
4%
1%8%
5%1%
1%
4%
1%
9%5%
5%
3%
2%2%
2%
1% 6%
VILLAGE-WISE DISTRIBUTION OF BENEFICIARIES
GENDER-WISE DISTRIBUTION OF BENEFICIARIES
Female,2833
Male,4219
Transgender,58
40%
1%
59%
94.5% OF TOTAL BENEFICIARIESTRAINED IN CONCEPTS OF MOBILEBANKING ACROSS THE STATES
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
24
1000
51
119
65
1581
22
226
85
328
600
2622
BENEFICIARIES TRAINED IN MOBILE BANKING
93% OF TOTAL BENEFICIARIES HAVE COMPLETED A VIDEO TUTORIAL ON FINANCIAL LITERACY
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
24
961
47
85
46
1598
22
261
87
317
602
2585
BENEFICIARIES TRAINED IN FINANCIAL VIDEO TUTORIAL
93.5% BENEFICIARIES TRAINEDIN OPENING BANK ACCOUNTS
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
24
995
48
119
66
1575
22
241
88
323
594
2553
BENEFICIARIES TRAINED IN OPENING BANK ACCOUNTS
A session on Axis Bank mobile-based App in a community in Rajasthan
AXIS BANK APP USAGE AND OUTREACH
1737 BHIM AXIS PAY UPI APP USERS
1503 AXIS OK USERS
1519 AXIS MOBILE APP USERS
1737 BENEFICIARIES TRAINEDIN DOWNLOADING AND USING MOBILE-BASED BHIM AXIS PAY UPI APP
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
13
82
1
22
2
340
11
4956
321
89
753
BENEFICIARIES TRAINED IN USING BHIM AXIS APP
1503 BENEFICIARIES TRAINED IN DOWNLOADING AND USING MOBILE-BASED AXIS OK APP
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
11
95
2
22
2
343
9
4856
317
12
588
BENEFICIARIES TRAINED IN USING AXIS OK APP
1519 BENEFICIARIES TRAINED IN DOWNLOADING AND USING AXIS MOBILE APP
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
12
96
4
22
1
343
11
6557
318
13
577
BENEFICIARIES TRAINED IN USING AXIS MOBILE APP
65% OF TOTAL BENEFICIARIESTRAINED IN OPERATING MICRO ATMS
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
24
611
3
81
35
1116
22
206
79
329
10
2117
BENEFICIARIES TRAINED IN OPERATING MICRO ATMS
88% OF TOTAL BENEFICIARIES TRAINED TO WRITE A CHEQUE AND DEPOSIT SLIP
24
48
116
1384
965
61
22
144
87
326
592
2488
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
BENEFICIARIES TRAINED IN BRANCH BANKING SERVICES
90% OF TOTAL BENEFICIARIES CONDUCTEDONLINE MONEY TRANSFERS THROUGH MOBILE-BASED APPS
24
958
46
118
1478
59
22
228
89
329
593
2454
Sikkim
West Bengal
Odisha
Uttar Pradesh
Rajasthan
Gujarat
Tripura
Assam
Andhra Pradesh
Jharkhand
Bihar
Tamil Nadu
BENEFICIARIES TRAINED IN CONDUCTING MONEY TRANSFERS
Digital-Financial Literacy Training with youth in Jharkhand
• Illiteracy and lack of awareness among community• Hesitancy and fear in community to experiment with digital banking• Long travel hours for community mobilisation• Poor supply of electricity leading to delayed film screenings
PROJECT CHALLENGES
SI. NO.
ACTIVITIES ACTIVITIES ACTIVITIES ACTIVITES
STATE
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Chen
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Coim
bato
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st
Trip
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Odis
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Guja
rat W
est
CLUSTER
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VILLAGES
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Mok
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1 Baseline feasibility study
23 Showcasing street plays/Local
Community Engagement Programe4
5 Creating human connect stories and village success stories
6 Training exclusively for children
7 Training women
8 Training with panchayat members
9 Training with school teachers
10 Training with aaganwadi
11 Training with Local Businessman
12 Holistic training
13 Promoting usage of micro ATMs
14 Promoting use of Bank applications (online)
15 Activities for Awareness of Mobile banking applications
16 Popularizing Use of Debit/Credit cards
17 Popularizing use of mVisa application
18 Sharing success stories of villages
DoneIn ProcessTemporary on hold
COLOR CODE
WAY FORWARD
• IDENTIFICATION OF 1O BEST VILLAGE LEVEL
ENTREPRENEURS
• SETTING UP OF RURAL DIGITAL FINANCIAL CENTRES
• CREATION OF A MODEL VILLAGE THROUGH INTEGRATION
OF FINANCIALINCLUSION AND BANKING SERVICES
• REPLICATION OF SUCCESSFUL MODELS ACROSS OTHER
RURAL
• LOCATION ACROSS INDIA THROUGH DEF-SUPPORTED
RURAL CENTRES
DigiPrerak conducting a group-training on use of Micro-ATM in Odisha.
