Group Mentoring Session 8Establishing an Online Presence

InstructorApostle Norma Gray

Session Agenda

❖ Why Online❖ Know Your Brand❖ Intended Audience/Actual Audience❖ Virtual Space❖ Maintenance

Virtual Real Estate

❖ It is important to establish a presence in the “Land of Tomorrow”

❖ What is virtual real estate. Owning a space on the WWW or Renting one.

❖ Domain Name, Domain Space, Hosting, Renting

Know your Brand

❖ Before you just put up a sign and establish an online presence, you should have identified your brand.

BE PROFESSIONAL

IMAGE IS EVERYTHING

IMAGE IS EVERYTHING

❖ BEFORE YOU PUT YOURSELF OUT THERE BE SURE THE IMAGE IS WHAT YOU WANT IT TO BE.

❖ GET SOME PROFESSIONAL PHOTOS DONE IF POSSIBLE.

Your Brand❖ You and your product… Most often people don't

buy or buy into a product only they buy into the brand. What the product does for them. (1)

❖ Your Brand is you, your are your brand. It’s your identity… This should line up with your identified purposes from our earlier lessons.

❖ Developing a Brand statement. Should start I am a

Choosing the right venue for you

❖ FACEBOOK, TWITTER, LINKEDIN, WEBSITE OR OTHER???

❖ YOU WANT TO CHOOSE THE MEDIUM THAT BEST FITS YOU AND WHAT YOU WANT TO ACCOMPLISH.

❖ REMEMBER ONCE YOU CREATE YOUR BRAND YOU WILL BE KNOWN FOR AND EXPECTED TO BE THAT!

WHO IS YOUR CURRENT AUDIENCE?

WHO DO YOU WANT YOUR AUDIENCE TO BE?

MAINTENANCE

❖ YOU MUST MAINTAIN AND KEEP UPDATES REGULARLY