group mentoring session 8 maintaining online presence
Post on 25-Jan-2017
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Group Mentoring Session 8
Establishing an Online PresenceInstructorApostle Norma Gray
Session AgendaWhy OnlineKnow Your BrandIntended Audience/Actual AudienceVirtual SpaceMaintenance
Virtual Real EstateIt is important to establish a presence in the Land of TomorrowWhat is virtual real estate. Owning a space on the WWW or Renting one.Domain Name, Domain Space, Hosting, Renting
The Land of Tomorrow is real estate in the virtual worldIt is the next level occupancyWithout real estate online it will almost be as if you will not existYou can fight against this or maybe even disagree but the facts are most people do more interactions online than they do in person.
Know your BrandBefore you just put up a sign and establish an online presence, you should have identified your brand.
IMAGE IS EVERYTHING
IMAGE IS EVERYTHINGBEFORE YOU PUT YOURSELF OUT THERE BE SURE THE IMAGE IS WHAT YOU WANT IT TO BE.GET SOME PROFESSIONAL PHOTOS DONE IF POSSIBLE.
Your BrandYou and your product Most often people don't buy or buy into a product only they buy into the brand. What the product does for them. (1)Your Brand is you, your are your brand. Its your identity This should line up with your identified purposes from our earlier lessons.Developing a Brand statement. Should start I am a
(1) You are your productExplain Selling and marketing. They market an emotion or feeling How do you or your product make people feel?(3) Using words of action describe what you do
Choosing the right venue for youFACEBOOK, TWITTER, LINKEDIN, WEBSITE OR OTHER???
YOU WANT TO CHOOSE THE MEDIUM THAT BEST FITS YOU AND WHAT YOU WANT TO ACCOMPLISH.
REMEMBER ONCE YOU CREATE YOUR BRAND YOU WILL BE KNOWN FOR AND EXPECTED TO BE THAT!
WHO IS YOUR CURRENT AUDIENCE?
WHO DO YOU WANT YOUR AUDIENCE TO BE?
YOU NEED TO KNOW WHO YOU NEED TO ATTRACT FOR YOUR BUSINESS.
MAINTENANCE YOU MUST MAINTAIN AND KEEP UPDATES REGULARLY