group dynamics

23
Effect of Family & Social Class (A Consumer Behavior Perspective)

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Post on 14-Nov-2014

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DESCRIPTION

The presentation is about the role of family influences on consumer behavior. It cosists of the various stages of persons life which affect his buying behavior & social class affecting the individuals buying pattern

TRANSCRIPT

  • 1. Effect of Family & Social Class
    (A Consumer Behavior Perspective)

2. Presented By
Snigdha
Shraddha
Swapnali
Raunak
Shodhan
Vinayak
3. Role of Family Influences
4. Socialization of Family Member

  • Imparting moral & religious skill

5. Interpersonal Skills 6. Dressing & grooming standards 7. Selection of suitable Education