group 7prestige
TRANSCRIPT
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PRESTIGECAR REFUELER
By: Chelsea, Danielle, Michael, Kyle
http://cartridgesforkids.wordpress.com/2010/09/20/its-that-time-of-year-recycle-tree-time/
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Facts and Numbers
This graph represents the amount of cars sold by brand.
http://www.goodcarbadcar.net/2009_10_18_archive.html
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Facts and Numbers continued…
This graph shows the amount of pollution by mode of transportation
http://www.cahsrblog.com/2008/08/perspective/
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Stats and Numbers continued…Canadian City Averages
City Price Change Trend
Edmonton, AB 121.584 +0.006
Winnipeg, MB 123.314 -0.239
Calgary, AB 123.428 -0.145
Abbotsford, BC 128.127 +2.298
Regina, SK 130.471 -0.971
Saskatoon, SK 130.900 -0.453
Victoria, BC 131.900 0.000
Ottawa, ON 132.355 +0.647
Barrie, ON 135.445 +0.606
Kitchener-Waterloo, ON
136.507 +0.432
London, ON 136.810 +0.603
Halifax, NS 136.900 0.000
Toronto, ON 137.390 +0.457
Quebec City, QC 137.400 0.000
Hamilton, ON 137.413 +0.751
Vancouver, BC 138.598 +0.663
Montreal, QC 138.673 -1.108
http://gasbuddy.com/GB_Price_List.aspx
This chart is showing how much gas prices stand today in major cities in Canada.
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Expenses
“That's $220 dollars a month.”-On average every driver spends $220 a month.
http://www.articleclick.com/Article/Average-Spending-on-Gas/1019983
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Marketing Plan
Target market (Business to Business)- Manufactures (ex; Toyota, Honda, Ford,
etc.,.)
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Marketing Plan Continued…
USP- Prestige ‘Fuel Converter’ is a 2 compartment engine part that helps your car clean your gas and reuse it making it an investment towards a cleaner environment and your wallet
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4 P’s
Product- Filters unclean gas into clean reusable
gas- Helps create a cleaner environment- Saves gas and money in your wallet
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4 P’s Continued…Price
Filter Converter Labor
$50 $50 $50
Price = cost+ 30% profit = $150 + 45 = $195
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Example of Profit
Toyota sales in 2010 “Toyota sold 8,665 cars, trucks and SUVs in the month of December to bring full year sales to 157,044, down 17% from 2009, while achieving the best year on record for Toyota trucks and Venza, up a combined 1.7%”Our profit will be $259,950.
http://media.toyota.ca/pr/tci/en/toyota-canada-inc-reports-december-190039.aspxhttp://www.real-world-used-car-reviews.com/toyota.html
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4 P’s
Place- Garages, Repair stores, Hardware stores,
Online
Promotion- Billboards, TV, Radio, Social Media
http://dealcetera.com/canadian-tire-boxing-week-flyer/
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The End
Questions?