group 6 ppt

8/4/2019 group 6 ppt

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1. DIPANNITA HAZRA2.DIPIKA SINGH

3.NEYAZUDDIN NESAR

4. WASIM ANSARI

NAME OF GROUP MEMBER



³Application Of Mckinsey¶s 7 S In Indian

Company.´



MCKINSEY¶S 7 ELEMENT

Hard Element:

1. Strategy

2. Structure

3. System

Soft Element:

4.Shared Value

5. Skills6. Style

7. Staff



INTRODUCTION

Asian paints is an Indian paint Company,Its

Headquater is in Mumbai,It is one of the largest

paint corporation that operates in 17 countries

and has 23 paint manufacturing facilities in the

world serving consumers in over 65

countries.Its total turnover of Rs 77.06 billion.



STRATEGY OF ASIAN PAINT

GROWTH STRATEGY:

Asian Paints Limited is transforming itself to become a major worldplayer in the decorative paints business with particular focus onemerging markets following its acquisitions of controlling stakes inBerger International Limited ("Berger International") of Singapore andSCIB Chemical S.A.E. ("SCIB") of Egypt. The total investment made bythe company in both these acquisitions amount to around US$ 16.8million (S$29.6 million).

MARKET STRATEGY:

Asian paints embarks on an ambitious grassroots marketing campaign, partnering with thousands of dealers in small towns allover India. Asian Paints emerges as India·s leading paint companyahead of any international competition.



STRUCTURE OF ASIAN PAINT

CEO :

P. Murty

CHAIRMAN OF THE BOARD:

Ashwin ChoksiVICE CHAIRMAN OF THE

BOARD:

Ashwin Dani

DIRECTOR :

Rajendra Shah

Swaminathan Sivaram

Tarjani Vakil

Mahendra Shah

Deepak Satwalekar

Amar VakilAbhay Vakil

Ina Dani

Subramanian Ramadorai

Mahendra Choksi

Dipankar Basu



SYSTEM

´ Asian Paints believes that people are its strongest assets, for a company can go onlyas high as its people aim. It is people who innovate and invent, and who engineerthe efficiencies that make a business succeed. It is they who drive growth and leadto greater heights. At Asian Paints, our human resources systems are designed tocreate a focused, performance oriented and agile company. A talent pool of over4700 employees employed across 23 countries bring in a unique blend of mindsets

and skills.´ An open and interactive work culture brings out the best in our people. A sense of

ownership and freedom to experiment at their workplace brings out creativity andinnovation in every individual. Excellent training is provided to develop leaders andre-strengthen competencies from within the organisation. Besides encouraging achievers from within the organisation, we absorb the best talent from some of thebest management and technology institutes in the country.

´ We hire people who are best suited to the job and whose personal goals are inalignment with our corporate purpose. Thus, the task is cut out for every individualwithin the framework of result-orientation, market insight, customer perspective,trust, respect and problem solving.



SH ARED VALUES

The Asian paints came up with a wonderful

positioning strategy . The insight was that the

brand is about people and homes reflect the

people living in it

´Har ghar kuch kehta hai ´.It has a emotional touch

Asian Paints sponsors the award Asian Paints

Sharad Shamman for the best decorated DurgaPuja Pandal in Kolkata during the festival in

October



SKILLS

Asian paint touches a turnover of Rs 350000

with an innovative marketing strategy to reach

consumers in the remotest corner of the

country with small packs.

Asian Paints mascot, Gattu, the mischievous

kid, is born.



STYLE



STAFF

´ Employees - 4,382 (2009-10).

´ Asian Paints operates in 17 countries across the world.It has manufacturing facilities in each of these countries

and is the largest paint company in eleven of thesemarkets. Asian Paints operates in five regions across theworld viz. South Asia, Southeast Asia, South Pacific,Middle East and Caribbean region through the fivecorporate brands viz. Asian Paints, Berger International,

SCIB Paints, Apco Coatings and Taubmans. Thecountries that Asian Paints has presence are as follows:

group 6 ppt

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