PERSONAL CARE PRODUCT SECTOR COMUNIACTION PLAN

What make tiki different ?

Prestigious- Good customer care

Tiki – Shopping joy Tiki – Search Tiki – Saving

But for most people, Tiki.vn is mainly associated with only books

However, personal care is completely different from books and Tiki.vn cannot apply these customer values to this product sector. What we will do ?

Raise customer awareness of personal care products sector Increase the amount of people buy personal care product on

tiki.vn 20%

Gain the reputation in the book sector as well.

Increase sale by 15%

FemaleAge 18-24Income : average and above average

Familiar with buying book at

tiki.vn

So Why they don’t buy personal care products like books???

When e-commerce joins in VN and personal care products were sold online, a lot of people think that they like buying personal care products from supermarkets/groceries rather than buying it online.

It’s not because they don’t believe in the quality of products or services. But their habit of buying in supermarkets/groceries has became culture, which is the only way they think about when they have the demand of using personal care products.

96% Women have the habit of want to experience their products

95% Women want to try products before using

89% Women buy products directly in supermarkets/groceries

So why them like buy in that place ?

Because of …

I only believe when I Touch

They want to SMELL, SEE, FEEL, CONTACT, COMPAREthe product before they truly believe in it

get TouchMessage: Let’s Touch the happiness

Objective

Create awareness

Activate customers

Build “Raising-

awareness”

event

Create a

“WOW”

effect for

Tet.

Re-confirm key message

Amplify the campaign in

big scale

Communication messagesEveryone wants to be happy during

Tet. So have you prepared anything

for yourself yet?

Everyone wants to be beautiful this

Tet. Buying Tiki personal care

products makes people inspired by

you

Let your beauty

blossom this Tet.

Let your beauty

blossom with Tiki

personal care

products

This year, Tiki holds

the biggest New

Year “COUNTDOWN

event” online in

Vietnam.

Go to the Event,

take the greatest

and happiest

moment to get big

prizes

Let’s Touch

the

happiness

INVITATION

10-20/1

EXPERIENCE

21/1-30/1

AMPLIFICATION

1/2-14/2

PRE-LAUNCH9/12-9/1

Phase 1: Read your flavorOnline flash banner

Email, SMS

Bookmark

Phase 2: Surprise Touch

Print ad, PR

Newspaper: 2!, Hoa học trò, ione, kenh14…

SMS, Online ad banners, email.

Phase 4: Touch smart

TVC: Report documentation

Website, Tiki fanpage

PR: magazines, newspaper

Phase 3: Touch the Experience

Event online on tiki.vn

Tiki fanpage

get TouchPromotion channel

Online banner, SMS, email, article on website about :Everyone wants to be happiness during Tet. So have you prepared for yourself yet?

Everyone wants to be beautiful this Tet. Buy Tiki personal care to make people inspire by you.

Because

If you’re beautiful in Tet, you’ll be beautiful for the rest of the year

Read your flavor

One bookmark in each bookOn the bookmark has a rubbing piece which you can rub on it and the example of personal care products will appear on you finger.Information about personal care products and attractive people to Get your surprise on Tiki.vn

surprise touch

Talk online about Tet:What do you prepair something for Tet?What do you think about beauty in Tet?

Photo storyboard about beauty in Tet.

Share tips that make you more beautiful in Tet

Raise awareness about COUNTDOWN event in Tet campain:Share information about event online, make people surprise by flash bannerabout COUNTDOWN event

PR on Print: Announcement for the event

Touch the experience Countdown Event

In each day, Buy personal care products with price COUNTDOWN from high to free Choose the best time which is happiest for you to buy suitable price If you are faster than others you can buy lower price

smart Touch

Event report on TV,Facebook, Twitter…

Create album images: Beauty Collection

Safe, reliable and economical online shopping handbook is in personal care products item, guides women to select products properly

Lucky draw online

Marketing objective Business objectiveCommunication

objective

Brand Influence survey

Expected number of participants Statistics

Sales up 15%Access number statisticsEditorials: 75 Advertorials: 50News: 100Events: 1Online Fanpage: 25 000 like7 000 comment200.000 reach

KPIs