CLASS E

RICHA CHITRAKAR

MAOMAO

NIGEL

AMANDA MANTOVANI

TAO

EDITOR TAO

Comsumer Behavior

Consumer behavior is

changeable process Consumer behavior is directly related with the

consumer buying the products and consumes

the services of satisfaction by consumers.

consumer behavior is basically done by

individuals, group or organization. It is a

process in which gather the information of

consumer's satisfy needs and facts of impacts

that will be on the consumers and society.

Consumer behavior is happens by different

blends of elements or influence from cultural

circumstances social, personal, economic,

political, psychological and so on. Different

consumer have different behavior, they have

their own buying products perceptions

depending upon their lifestyle, knowledge,

personality, attitudes motivations and

influence by family, friends and society. so it's

hard to predicts about consumer behavior.

Due to large marketing of products in world,

consumer behavior is the one of the hot topics

in world, so people are being so conscious

about the products they buy and don't need

any compromise in quality.so they prefer to

buy goods having brand name...which is the

one of the advantages for consumer and

company, where consumer paid whatever

high amount of products, as a results

company sell their products brand name and

service which make consumer satisfy.

Another advantages is consumers who use

the brand goods can buy from any places of

world without defect of quality.

In order to say disadvantages..... consumer

who are influence by different elements.....

who want to buy products in the name of

branded products can also easily get caught

by duplicate company, another

disadvantages is normally everyone cannot

afford to buy branded products.

In conclusion, I think consumer behavior is

changeable process and have vast area to

explore, so no one can be figure out easily the

consumer behavior.

BY RICHA CHITRAKAR

With the sharp increasing of the economy, people pay more attention to the causes about what actually effect the growth in consumption. While, many people believe that advertisement is one of the biggest factors which can develop people's consume. Therefore, it's become a new popular topic that advertisement can further people's consume, increase our economy. Some of the people hold the view that advertisement couldn't help increasing the consume develop. They think that advertisement have nothing to do with their consume. But even thought they think that they can buy stuffs without be influenced by the advertisement, they still do know these projects by ads from the television or the Internet. They have to say that advertisement have an great affect on their choice buying stuffs. People always choose the projects they have ever heard before. The most general way people heard these projects is from an advertisement.

The biggest challenge the next Chinese generation facing is making China from an export and investment driven economy to a consumption-driven economy. A country shall not have a bright future if it relies wholly on imported technology, the exports of resources, or labor-intensive manufacturing industries. Take China's southeastern coastal area for example. The industry was booming, the industry manufactures or processes products bearing foreign brands, making very small profit compared to their overseas partners. This is the so-called revenue of foreign exchange. These are the infamous sweatshops. Then, they are exported to the US or European markets with international brand names and prices manifold, before they are sold around the world. This is one of the reasons why China's primary industry remains rather weak. A staggering fact that I know is that we have to import many spare parts, even the special-sized screws. Many Chinese manufacturers actually are doing the low-end assembly job. It is a cruel fact that China, as the world's manufacturing center, has yet to complete its own industrial revolution. However, from an export and investment driven economy to a consumption-driven economy, such a transformation will be very difficult for China. After the Chinese government opened its market, various measures to increase Chinese consumption has had limited success. The next coming problem is that there is a huge gap in China between the rich and the poor. The rich hold the big majority of Chinese savings. The low savings rate of most Chinese families simply doesn’t have much money to spend. Studies have shown that spending on social welfare can courage the consumption continuously. The government should increase the rate of the employment and also establish an effective unemployment insurance system. If Chinese people do not have to worry too much about unemployment, health emergencies and retirement, they will be more likely to spend more money to buy stuff, then we can create a more sustainable and healthy consumer-driven economy.

BY MAOMAO

Advertisement Consumption Increase

We couldn't deny that advertisement have a big influence to the consumption and economy. Firstly people always buy projects after they saw an advertisement from kinds of ways. The beautiful pictures, the amazing tableau attract many people's views. People even buy stuffs what really don't need it, just because that they saw an interesting advertisement, and couldn't control themselves buying these projects. This is why most of the companies make advertisement to make their stuffs more famous. And how advertisement further people's consume and our economy. In conclusion, advertisement play an important role in our consume behaviors. It's good for our consume and economy's increasing.

ONLINE SHOPPING

Consumer behavior already became a global behavior what the customers bought the products from different countries which only produced a aspect of products in marketing. So global consumer form is benefits for the marketing development.

Today, an increasing number of people bought the stuffs from different countries, although the products in their countries also could be produced by the local companies. The consumer invariably want to choose the best quality and brand products what they wanted to buy but they did not need them. In the meantime, different countries sold different products is complement for each other. This consumer behavior could develop the merits from different nationals. Moreover, the products be produced and sold by different countries could promote the world economy and logistic, because the stuffs be transferred and shipped all over the world. It is benefits for countries and consumers.

On the other hand, some people hold that the cost of company could be increased and it limited the development for the local companies. But some others think that the local companies can become international company and multinational, it also benefits for them. In addition, the international consumer behavior not only benefits for the local companies which wanted to grow and become a global firm, but also it is increasing the tax revenue for the government.

In summary, the global consumer behavior become more and more popular than before since the development of international commerce. And it also has a range of benefits for governments and final consumers. BY TAO

GLOBAL CONSUMER BEHAVIOR Nowadays the internet is one of the most important tools

in our society. People use it to communicating, researching, entertainment and also to shopping. Online shopping is a comfort and easy option for buying things, because the convenience of using this method is enormous and that is why online shopping is growing everyday. You can buy a product from the other side of the world having the possibility to experience another culture. You can also buy something in your own country and find it on your doorway in the next day. People also can compare products and choose the cheapest one. The number of advantages is huge. However, some people prefer to use the old method of going to the store and trying the product before buying it, specially for clothes and shoes. There is also the belief that giving you credit card number out on the internet is not safe or that you will not receive your product after paying. This can happen, but are very rare cases. Usually the sites have a safety system that do not allow anybody to have access to your details, and also there are a lot of online shopping in which people can trust. In conclusion, shopping online can be very convenient, once you do not need to go out of your house to shop and consequently can save a lot of time. Besides, you can choose the product you want, and have a lot of options. That is why there are strong indications that this method of shopping is becoming more and more popular all around the world. BY AMANDA MANTOVANI