Group 2

Ryan White

Brittany Thomason

Mitchell Stack

Cory Gregory

Jacob Western

Heather McMahon

Scott DeVore

Introduction GM

Once Profitable , Now Near Bankruptcy…

1. GM Present Strategy & Current Performance2. SWOT Analysis3. GM’s Relative Competitive Strength4. GM’s Relative Cost Position5. GM’s Issue’s & Problems 6. Identify & Evaluate GM’s Options7. Form a Strategy

2005 - Plummeting Auto Sales began in 2005 2006 - Fortune Magazine 1st to Mention GM was

headed for bankruptcy Nov 08 – CEO Rick Wagoner flew a private jet to

Washington to ask to bailout (lots of criticism) Dec 08 – Bush Admin gave GM $17.9 Billion in

government loans Feb 09 – GM asked for an additional $16.6 Billion

(or run out of Money)

1. GM Present Strategy & Current PerformanceTimeline & Headlines

1. GM Present Strategy & Current PerformanceTimeline & Headlines

March 16, 2009 – GM stated they had a plan for out of court reconstruction

March 29, 2009 – CEO Rick Wagoner resigned because of pressure from Obama’s Administration (trying to make a clear signal that GM was making a big change)

March 29, 2009 – Wagoner was replaced by Vice Chairman COO Fritz Henderson (Note: Henderson will get $1.3 Million unlike Wagoner’s $1)

1. GM Present Strategy & Current PerformanceTimeline & Headlines

March 30, 2009 – Government Released plans to provide working capital over the next 60 days so GM can restructure(If not successful, they will file Chapter 11-bankruptcy)

GM will restructure during the 60 days allowed by the government:1. Profitability Sustainability

2. a Healthy Balance Sheet

3. a More Aggressive Operating Structure

4. Technology Leadership

This will make GM Stable & Competitive in Mkt

1. GM Present Strategy & Current PerformanceCurrent Strategy

“When GM shut down for 54 days during a 1998 labor action, it knocked a full percentage point off the U.S. economic growth rate that quarter. So what's bad for General Motors is still, undeniably, bad for America.”

So… We want GM to be successful with their current strategy to reconstruct!

1. GM Present Strategy & Current PerformanceCurrent Strategy

Current Performance is the weakest in 27 years Under a New CEO who gets paid larger salary Only a SHORT 60 days to restructure!

1. GM Present Strategy & Current PerformanceCurrent Performance

1. GM Present Strategy & Current PerformanceCurrent Performance : Financial GM shares @ $2.70 Down 89% from 52 wk high of $24.24 (April 30, 2008)

2008 - Cut 15,000 Jobs 2009 – Will cut 5,000 White Collar Employees in

the 1st round of layoffs to reconstruct○ They hope they will be more profitable @ lower sales levels

with less employees!

1. GM Present Strategy & Current PerformanceCurrent Performance : Human Resources

Current Ratio on April 11, 2009: 0.55Can only pay $0.55 on every $1

of debt owed

Auditors (Deloitte) issued a “going-concern warning”Not sure there is enough $ or

resources to stay afloat

1. GM Present Strategy & Current PerformanceCurrent Performance : Accounting

2007 – Operating Income was -$1.97 Billion 2008 – Operating Income was -$24.62 Billion

Even with Government Aid, GM is still not able to turn itself around!

1. GM Present Strategy & Current PerformanceCurrent Performance : Accounting: Financial Statements

Shrinking Market Share of 23.4% Increasing Market Share = Increasing Financial Performance Bankruptcy:

allows for a new product lineup without debt issues Market share would increase Financial Performance would increase!

1. GM Present Strategy & Current PerformanceCurrent Performance : Marketing

The fate of the company relies on how well they restructure over the next 60 days!

GM’s Current State:Huge Operating LossesShrinking Market ShareSmall Current RatioHuge Layoff RatesFalling Stock PricesNot only will the accountants be issuing a “going-concern”

for GM but they will be faced with bankruptcy and possible closing down all together.

Their current performance is very poor and is in dire need of reconstruction which is exactly the stage they are at currently.

1. GM Present Strategy & Current PerformanceConclusion

GM SWOT AnalysisSTRENGHTS

•Asia Pacific and Latin American Countries•Large Scale Operations•Strong Brand

WEAKNESSES•Recalls•Declining Market Share•Decline in Financial Performance

OPPORTUNITY•New Emerging Markets•Increase in demand for Hybrids

THREATS•Declining demand for light vehicles•Increasing price of raw materials•Bankruptcy

GM StrengthsAsia, Latin America, Middle East, Africa

Markets• 2007 GM increase its sales in Asian market from 1.3

million to 1.4 million sold, increasing revenue from 11.2 billion in 06 to 15.6 billion in 07.

GM Strengths cont.

Large scale operations○ Approx. 228 locations in US, 36 states, 151

cities○ 22 locations in Canada along with 50 other

countries○ Approx. 6776 US dealerships, 729 Canada, 330

Mexico, and 14,050 outlets around the world.

Strong Brand Portfolio• Brands like Chevrolet, GMC and Cadillac are known

worldwide

Weaknesses

Recalls• 2007 in China 7,057 Buick recalls for brakes.• December 2007 313,000 fluid leak from power

steering.o 276,000 in USo 38,000 rest of the world

Declining Financial Performance• In 2007 revenues declined 11.9%• 2007 net loss 39 billion compared to 2006 net loss of 1.9

billion.

Weaknesses cont.

Declining Market Share• Big 3 all have declining market share from direct

competition with Japanese.○ US market share in 2006 – 53.9%○ US market share in 2007 – 51.7%

• New passenger car registrations remained flat from 2006 to 2007.

Opportunities

New Emerging Markets• China and India - These two countries are

expected to drive global demand for automobiles by 2010 due to their exponential population growths and increased wealth within the countries.

Increasing demand for hybrid vehicles○ 2013 estimates demand for 2 million units within

US○ Within 2009 23% of consumers will be in the

market for a hybrid vehicle.

Threats

Weakening US economy• According to the International Monetary

Fund World Economy outlook, the IMF projects that the U.S. GDP growth will slow to 1.5% in 08, down from 2.2% in 07.

• Lack of consumer funding - A four-year, $20,000 loan at 7% costs the buyer about $880 more than the same loan at 5%.

Threats cont.

Increasing prices for raw materials• Worldwide the prices of raw aluminum increased

$3,000 per ton by the end of March 2008 which was an increase of 1.8% over 07 prices.

• Cold steel also had an increase of $530 a ton in March 07 to $805 a ton in March 08

• Hot Steel prices increased from $508 a ton in February 07 to $663 a ton in February 08.

Bankruptcy

GM’s Competitive Strengths 100,000 mile / 5yr Power train Warranty

This extended coverage protects their consumers in the event of problems with major drive-line components, including the engine, transmission, transfer case, and axles. The warranty also provides 5 years of full roadside protection. Not only does it protect the initial purchaser, but any and all future owners.

The closest warranty the competition offers is Hyundai, Kia, and Mitsubishi’s 100,000mile/10yr. None of which are transferable, provide roadside assistance to their customers for the full duration of the warranty, or provide courtesy transportation in the event of any vehicle repairs.

GM’s Competitive Strengths OnStar

All General Motors vehicles are now equipped with OnStar capabilities. OnStar is an optional service that can alert emergency responders in the event of a crash, provide navigational assistance, remote satellite unlock vehicle doors, or use GPS locators in case it were stolen. To date, General Motors is the only company to employ this feature.

GM’s Competitive Strengths “GM Continuous Safety: Protection before,

during, and after a crash.” Before

StabiliTrak: Using sensors, StabiliTrak detects the difference between the steering wheel angle and the direction you're actually turning in low-traction conditions like ice, snow, gravel, wet pavement, and uneven road surfaces.

What it does is it applies quick, precise force to the appropriate brakes to help the driver control the vehicle's direction to help keep it on course. Preventing lock-up helps you maintain steering control during hard braking conditions. No other company employs this technology.

GM’s Competitive Strengths• During• Dual-Depth Air Bag: The dual-depth passenger-

side frontal air bag customizes restraint levels by deploying in different sizes and at different pressures, depending on seat position, safety belt usage, and crash severity.

They also use Safety Cage structures that are designed to absorb and channel crash energy in order to help preserve occupant space in a crash, as well as Crush Zones at the front and rear are designed to collapse on impact, allowing them to absorb energy and keep the safety cage intact.

GM’s Competitive Strengths After OnStar

In a crash, built-in crash sensors around the vehicle automatically send an alert to OnStar. An Advisor is immediately connected into the vehicle to see if passengers are okay. Even if passengers are unable to respond, the Advisor knows the vehicles exact location through Global Positioning Satellite technology and requests emergency help be sent right away - no matter how remote the location.

The Advisor can also relay critical crash information to emergency responders such as the severity and type of crash so responders are better equipped to treat passengers at the scene.

GM’s Competitive Strengths The Chevy Volt is the first car powered by electricity that

can travel up to 40 miles before using a drop of gasoline. This car runs by using GM’s Voltec Electric Propulsion System. This consists of an electric drive train that can run on various sources of energy. It consists of a 53 kW direct engine-mounted generator and non-turbo variant 4-cylinder 1.4L engine that allows the car to keep driving when the electric battery needs to be recharged.

The system is recharged using a standard 110-volt home electric outlet. During long drives you can drive approximately 40 miles before the system kicks over to regular gasoline fuel or E85 thus giving you an average 50 mpg efficiency.

78% of commuters drive less than 40 miles per day allowing them to drive to and from work exclusively using electricity.

GM’s Competitive Strengths General Motors is heavily invested in flex-fuel,

E-Flex, bio-fuel, battery, hydrogen fuel cell, and hybrid propulsion solutions.

GM is the leader in E85 FlexFuel vehicles with 18 different models and over 3 million vehicles already on the road in the U.S.E85 ethanol, a blend of 85% ethanol and 15%

gasoline, is a mostly renewable fuel that can be made from biodegradable wastes and several plants, such as switch grass, willow, and corn.

With the employment of this technology General Motors is well on their way to meeting their goal of having half of annual vehicle production be E85 or bio-diesel capable by 2012.

•According to www.gminsidenews.com,

•“Reports are correct that, if bankruptcy is filed, General Motors will seek a “363” deal in court.

• Such a deal has the company split into two portions;•one comprised of the “good” assets (let’s call it GoodGM for ease) •and one filled with the “bad” assets (call it BadGM).

What GM might do

During the proceedings, BadGM would be given over to the holders of GM’s debt to

be liquidated to raise money to pay off former GM’s debt.

Note that GM has approximately $29 Billion in debt; ○ $7 Billion of which is secured by Saturn assets

(including Spring Hill, TN plant). ○ The government’s $13.4 Billion loan to GM is also

considered secured debt, with a vast amount of assets up as collateral.

What Will Happen GoodGM would reemerge fairly quickly from the bankruptcy process (if everything

goes to plan).

The U.S. government would release GM, GoodGM and BadGM of the $13.4 Billion in debt, but as a trade-off take a 100% ownership in GoodGM upon reemergence.

Shortly after the new company emerges from bankruptcy: the U.S. government (currently the owner of GoodGM) would issue an initial public offering (IPO) it would become a public company much like the current General Motors though the current GM stock would be canceled in bankruptcy

Most of the money raised from the investment of the new company would likely go to the

VEBA (Voluntary Employees' Beneficiary Association) fund for the UAW (United Auto Workers).”

Good Vs. Bad GM

When or if the dividing of the GoodGM and BadGM takes place certain assets and liabilities:such as retiree health care and nearly $28 billion

in bond debtcould stay in bankruptcy for an extended period be liquidated or haggled over by creditors.

This could create a huge uproar if not managed in the proper manner.

What to do about Bondholders There is talk about GM planning to

unveil a new offer to bondholders than it proposed originally.In the new offer there would be as little as

20 percent of GM's equity, versus the previous offer of 8 cents on the dollar

16 cents of new debt and up to 90 percent of GM's equityThis development makes us think that a

bankruptcy is more likely

In Regards to the United Auto Workers Expecting there to be stricter terms for the

UAW as well

GM had reportedly proposed last month that the UAW would accept: $10 billion in preferred stock, this would have a 9

percent interest rate $10 billion in cash received over the next 20 years,

considered to be payments towards a union run retiree health care trust

GM has a tough road ahead of them

GM’s Issues & Problems that Need to be Addressed

HUMMER High price of the truck Low MPGs Low sales

Saturn Was a unique car company. Turn into a Chevy with different badges. “As of February 17, 2009 that Saturn will

remain in operation through the end of the planned lifecycle for all Saturn products (2010-11). In the interim, should Saturn retailers as a group or other investors present a plan that would allow a spin off or sale of Saturn Distribution Corporation, GM would be open to any such possibilities.” CEO Rick Wagoner.

Volt

The volt is a new kind of car for GM, it is a hybrid car that you can plug in and charge the batteries. With the batteries charge the car can drive for 40 miles without using any fuel.

Price too high Can see the savings

Can see the savings

For example the Chevrolet Tahoe has a hybrid option and the sticker price for that truck is over $51,000 and the non hybrid starts at $37,000.That’s 7,000 gallons of fuel (at $2 per gallon) you will have to save to cover the added cost of the hybrid model. If you get 20 miles per gallon of gasoline you have to drive 140,000 miles to use up the 7,000 gallons of gasoline.

Hydrogen Cars

Very expensive No where to refuel the car. Spent over a billion dollars so far.

UAW GM is reportedly pays their employees

on average $28 an hour that’s $58,240 yearly with no overtime, and doesn’t include health care and retirement. To put that into prospective a business college graduate can make on average $47,000 a year. That is over $11,000 less than an assembler on the assembly line at GM, and those jobs don’t need a college degree.

Health Care

Another problem that GM faces is that their cost of the current and retired employees. They spent about 5.4 billion dollars on health care. 30 out 50 states did not pay over 5 billion dollars in Medicare costs to compare the dollars. They have setup a fund to pay for the health care cost and as of February15, 2009 they owed that fund 20.4

Key Issues and Options

BankruptcyGM might be forced to file Chapter 11

bankruptcyThis is due to increasing government

pressure to fix the problemHave 60 days in which to complete the

changes required to fix General Motors

Bankruptcy On April 15, 2009, a bondholders meeting

was held to decide if the new proposed bonds would go through

Fate of GM rides on the success of the bonds being passed

If accepted an out of court restructure plan may still be available

If rejected, the filing of Chapter 11 will follow shortlyBondholders have refused proposed bonds 3

times in the last year

Government Control If GM is unsuccessful in the restructuring of

the company then the government will seize control temporarilyAllows for total focus on fixing the major problems

Some dislike the ideaArgue that the innovative processes and operational

procedures will be inhibitedMay not be a bad thing if this occurs

Government promises to uphold all of the good things that stood GM in front of the competitonWarranties

Government Cont’d

Government Auto Task Force suggested new programs to instill customer confidence againTotal Confidence Program

○ the consumer can judge whether or not you buy a GM car or truck solely on its merits

○ GM has said that it is going to work on being there for the customer more

Brand Focusing

GM has stated that they are going to cut down on its affiliated brands Focusing on 4 core brands

GM has already cut Saturn, Saab, and Hummer car companies

GM calls this theory Dealer Network Restructuring

Cut Down Costs The biggest expense cut GM is talking

about deals with the UAW.Wish to cut benefit costs Reduce wages slightly Reduce retired worker benefits

Must sacrifice as a group in order to rebuild GM back to a major power in the auto industry

By doing this GM can maintain its safety features in the factories Major draw for employees

Steps to Sustaining Competitive Advantage Go back to innovative thinking

GM is one of the leaders in Hydrogen Fuel Cell Technology

However has made no effort to put in its cars or trucks

Cost GM over 2 billion dollars

Look for new blue oceans Get the jobs done that need to get done

by implementing good to great thinking

What Should GM Do?

Given GM’s financial standings and the inability for the UAW and GM to redo out-of-date contracts, there is only one viable, long term option for GM…

Bankruptcy This would be the most massive Chapter

11 Bankruptcy ever filed in the world. The Midwest would be hit the hardest,

suffering massive job and retiree benefit losses

HOWEVERHOWEVER

Bankruptcy GM can use chapter 11 Bankruptcy to

rewrite all of its labor contracts with the UAWWould be able to close plants and cut benefits

Could get rid of excess brands Close down dealerships

GM is able to do this because it will receive lawsuit protection

Labor Contracts The biggest supporting reason for Chapter

11 bankruptcy is the ability to completely reorganize and redo all of its labor contracts with the UAW

GM could either redo or completely eliminate all of its 30 year old labor contracts with the unwavering UAW without the threat of lawsuits from its employees.

Allow GM to renegotiate with all of its suppliers

Dealerships and Plants

Another major source of debt comes from GM’s dealership network

There are over 7,500 dealerships in America (whereas Toyota has 1,500) that carry 7 brands (whereas Toyota only has 2)

Dealerships and Plants

GM would also face lawsuits from its current workers for breaking labor contracts for closing plants

GM is forced, under UAW contract, to provide its employees full pay and benefits EVEN IF the plant has been closed and those workers have no work to do

Dealerships and Plants

In Chapter 11, GM can sit down and get rid of any dealership if chooses without the threat of penalties and to close plants and/or destroy brands without any lawsuits being filed against them. This would allow GM to redo all of its labor negotiations to correct this problem.

Keep on Truckin’ Another argument for the filing of Chapter

11 bankruptcy is that the company will NOT stop making cars or nor will it fail to not support its award winning warranties

During this time of bankruptcy, GM can significantly reduce its operating costs while simultaneously generating revenue from its automotive sales

Bankruptcy will also, under federal protection promised by President Obama, not affect GM vehicle warranties or service parts

Finally

Most viable option for GM is to declare Chapter 11 bankruptcy

GM is under way too many obligations that were put in place over 30 years ago and is faced with way too much debt and costs in healthcare, benefits, and pension plans that need to be addressed and reassessed

Finally The future of GM has the potential to be

very strong if its new leadership can take charge and jump from a level 2 or 3 leader to a Level 5 Leadership. This level 5 leadership is vital for the future of GM and its continual presence in America.