grossman knowledge action
TRANSCRIPT
![Page 1: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/1.jpg)
Amy Grossman
Global Scaling Up ProjectsKnowledge Management Consultant
Knowledge Into Action
![Page 2: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/2.jpg)
Review Challenges
Practice Strategies
Share Insights
Session Goals
![Page 3: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/3.jpg)
Who do you need to communicate to?
Make a list.
![Page 4: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/4.jpg)
Add desired action or outcome...
what they need to do.
![Page 5: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/5.jpg)
Sender Receiver
![Page 6: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/6.jpg)
Gauge readiness or commitment.
+++ = Champion
++ = Support
+ = Aware
0 = Unaware
![Page 7: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/7.jpg)
Commitment Curve
![Page 8: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/8.jpg)
• What makes us believe in an idea enough to transform it into decisions and actions?
• Knowledge alone isn’t enough to change behavior.
• FOAM (Focus, Opportunity, Ability, Motivation)
• Motivated or “taken to heart”
Is Knowledge Enough to Change Behavior?
![Page 9: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/9.jpg)
Knowledge-Behavior Gap.
The Knowledge-Behavior Gap is the difference between what is known and what is done in practice.
![Page 10: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/10.jpg)
URL: www.who.int/kms/en/
![Page 11: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/11.jpg)
Know your target audience
Connect through meaningful messages
Connect at the best opportunities
Connect through multiple channels
How do you bridge the gap?Build bridges
![Page 12: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/12.jpg)
Primary (decision makers)
Secondary (influencers)
Who can you get to focus on your issue?
Who has the ability, opportunity, and motivation to act?
Audience Target
![Page 13: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/13.jpg)
Audience Target
Source: The RM Knowledge Translation Toolkit: A Resource for Researchers www.research-matters.net
![Page 14: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/14.jpg)
Network Analysis
Source: The RM Knowledge Translation Toolkit: A Resource for Researchers www.research-matters.net
![Page 15: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/15.jpg)
• Research that includes a summary with clear recommendations
• Good quality research• Research that included effectiveness data• Personal contact between research and policy
makers
Which Most Important to Policy Makers?
Source: The RM Knowledge Translation Toolkit: A Resource for Researchers www.research-matters.net
![Page 16: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/16.jpg)
• Personal contact between research and policy makers (13/24)• Timeliness and relevance of the research (13/24)• Research that included a summary with clear
recommendations (11/24)• Good quality research (6/24)• Research that confirmed current policy or endorsed self-
interest (6/24)• Community pressure or client demand for research (4/24)• Research that included effectiveness data (3/24)
Source: The RM Knowledge Translation Toolkit: A Resource for Researchers www.research-matters.net
Which Most Important to Policy Makers?
![Page 17: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/17.jpg)
What is readiness?A) Share knowledgeB) Build WillC) Reinforcing Action
What are core concerns?A) What do they value?B) What are barriers?
Strategic Choices
![Page 18: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/18.jpg)
Strategic Choices
![Page 19: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/19.jpg)
African Biofortified Sorghum Project
![Page 20: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/20.jpg)
ABS Project
![Page 21: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/21.jpg)
Try It
Strategic Choices WorksheetStrategic Choices
![Page 22: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/22.jpg)
Tap ValueOvercome BarrierAskEcho Value
Message Box
![Page 23: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/23.jpg)
Message Box
![Page 24: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/24.jpg)
• The African Biofortified Sorghum Project was targeting the South African Minister of Agriculture, who cares most about promoting the country’s agriculture.
• Its value message was: Your top priority is the continued growth of South African agriculture.
Top Value
![Page 25: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/25.jpg)
• Minister of Agriculture concerned biofortified sorghum trials would infect indigenous crops.
• Message to overcome barrier: Biofortified sorghum trials in closed greenhouses will protect indigenous crops while allowing for agricultural advancement.
Overcoming the Barrier
![Page 26: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/26.jpg)
Ask
• The ABS Project asked the Agriculture Minister, State your support for our application to hold greenhouse trials for sorghum.
![Page 27: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/27.jpg)
Vision
• The ABS Project echoed the minister’s value with this vision message:
Biofortified sorghum trials will help to advance South Africa’s agricultural success.
![Page 28: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/28.jpg)
Message BoxTry It
Message Box Worksheet
![Page 29: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/29.jpg)
Staying on message in the face of competition, skepticism, etc.
Opposition Messaging
![Page 30: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/30.jpg)
Opposition Messaging
![Page 31: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/31.jpg)
Opposition messaging
TSSM is the most efficient, cost effective way to increase capacity and improve the health and economic levels of your country.
Water is more important than sanitation.Access to water will improve the lives of people more than any other development initiative.
We agree water is a priority and improving sanitation will increase theallocation of resources towards water as well as sanitation.
![Page 32: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/32.jpg)
Opposition messaging
TSSM is the most efficient, cost effective way to increase capacity and improve the health and economic levels of your country.
Water is more important than sanitation.Access to water will improve the lives of people more than any other development initiative.
We agree water is a priority and improving sanitation will increase theallocation of resources towards water as well as sanitation.
Try It
Opposition Message Box Worksheet
![Page 33: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/33.jpg)
CulturalBiologicalEngagingProtagonistGoalOvercomes challenges
Storytelling
![Page 34: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/34.jpg)
Timing: Degree of Influence
Source: The RM Knowledge Translation Toolkit: A Resource for Researchers www.research-matters.net
![Page 35: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/35.jpg)
Source: The RM Knowledge Translation Toolkit: A Resource for Researchers www.research-matters.net
Policy Pie
![Page 36: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/36.jpg)
• Target primary and secondary audience• Identify top values and barriers• Develop message that addresses a top
value and overcomes a barrier• Always include an “Ask”.• Think through opposition messaging.• Use stories.• Seize timely opportunities.• Use the whole pie!
Summarizing
![Page 37: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/37.jpg)
Knowledge into Action
Review Challenges
Practice Strategies
Share Insights
Questions?
![Page 38: Grossman Knowledge Action](https://reader035.vdocuments.us/reader035/viewer/2022062903/58ed48361a28abfe668b45ef/html5/thumbnails/38.jpg)
Knowledge ManagementNHS National Library for Health. 2005. ABC of Knowledge Management
www.library.nhs.uk/knowledgemanagement/.
Know-Do Gap Research Matters Toolkit www.research-matters.net WHO http://www.who.int/kms/en/
Policy Network MappingCrosby B. 1992. “Management and the Environment for Implementation of Policy Change: Part Two, Policy
Environment Mapping Techniques,” Implementing Policy Change: Technical Notes No. 5, April 1992. http://www.usaid.gov/our_work/democracy_and_governance/publications/ipc/ tn-5.pdf
Policy ImpactStart D and Hovland I. 2004. Tools for Policy Impact: A Handbook for Researchers. www.odi.org.uk
/rapid/Publications/ Documents/Tools_handbook_final_web.pdf
Resources