groovinads - dynamic creative optimization services
DESCRIPTION
The GroovinAds App will let you create dynamic banners, connect these banners to your product feed and serve these banners with the intelligence to show the right set of products to the each user. This banners work as a web page, displaying different products from your site that will link to their own landing pages. These products are selected in real-time in each impression based on segmentation methods such as contextual, geo, behavioral, look-alike, re-targeting and other types of segmentation that will depend on your business model. GroovinAds is working with some of the top performance advertisers. The average client boosts clicks by six and conversions by three using GroovinAds.TRANSCRIPT
WHAT? Dynamic Creative Optimization
We boost results!
”Intelligent banners”
WHAT? 1. Offer Optimization Ads
We boost results!
Your ads will feed on your live product data source that will be integrated into design templates that you can create or customize in our interfase.
WHAT? 1. Offer Optimization Ads
We boost results!
The banners are dynamic and have the intelligence to show the right offer to each user. In the example banner in the left, you can see how the same banner shows different products.
WHAT? 1. Offer Optimization Ads
We boost results!
Our decision engine selects the products that will be displayed (in real time) based on different segmentation methods, boosting your campaign's results!
WHAT?
We boost results!
1. Offer Optimization Ads Segmentation Methods
These are some segmentation methods our decision engine uses to optimize results: * Re-targeting: offers according to the user's browsing
history. * Geo-location: user's location information.
* Contextual Segmentation: Based on the content of the pages where the banners run.
* Cross-selling * Up-selling
* Products on Sale and Top Selling products. Etc.
WHAT?
We boost results!
2. Creative Optimization Ads
We integrate your banner design structure into our system and all of the variable design elements (texts, pictures, buttons, backgrounds, etc).
WHAT?
We boost results!
2. Creative Optimization Ads
Our decision engine chooses what combination of the variable design elements is the right set to show in each impression.
WHAT?
We boost results!
2. Creative Optimization Ads
In that way, clicks are multiplied and advertiser's goals are reached!
WHAT?
We boost results!
2. Creative Optimization Ads Business rules
These are some of the rules and segmentation methods our decision engine can use to alter design elements and text variations in order to optimize results:
* Time of the day * Day of the week
* Geo-Location * Previous clicks in the advertiser’s banners
* Conversions in the advertiser’s site * A visit to the advertiser’s site
* Predefined message sequences * The automatic maximization of clicks and conversions
Etc.
WHAT?
We boost results!
Examples from our Advertisers
We work all IAB's formats WHAT?
We boost results!
WHERE?
ADVERTISER • OFFERS
DYNAMIC CREATIVE • COMUNICATES
NETWORK • SHOWS
USER • CLICKS
Our place in the Advertising Landscape
We boost results!
The advertisers use our dynamic creative banners in different networks
HOW? ADVERTISER’S PRODUCT FEED
DESIGN TEMPLATE SELECTION
BUSINESS MODEL SELECTION
MARKETPLACE E-COMMERCE REAL ESTATE AUTOMOTIVE TRAVEL CLASSIFIEDS
LIVE BANNER
Integrating feeds, designs and business rules
into one simple solution
We boost results!
HOW? Example form our Interfase
New banner creation process
We boost results!
HOW? Serving each ad impression
Geo-Location
Re-Targeting
Contextual Behavioral
Clicks
Conversions
with a power-full decision engine
We boost results!
WHY? We boost Advertiser’s performance
Publishers get happier & returning customers
CLICKS X6
CONVERSIONS X3
We boost results!
WHY? Case Study: MercadoLibre
MELI: Had their own SmartAds Re-targeting solution. They tested two campaigns, one using their own technology and the other used GroovinAds. GroovinAds’s campaign had three times better results. MercadoLibre decided to use GroovinAds and also include our pixels in their site.
They are now one of GroovinAds’s Happy Clients!
RESULTS X3
We boost results!
WHO? Working with top Advertisers in the world
and every Network*
We boost results!
*Our ads can run in every network.
