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mini-guest-talk at steve blank & eric ries's haas class

TRANSCRIPT

I am a Customer Development Guy

@matjohnson

That TOTALLY happened at my last company!!-Me

Why is this Important?

On the web you CAN do anything.

In a startup, you don’t have time to do EVERYTHING.

We could make this a dating site

We could make this a shopping site

“it will be the second timei'm taking the test - 1st time I got a 680, but i am looking for a higher score . . . you could actually charge a bit more later down the road”

So, we started talking to our customers:

Opinion

Price

Quantity

Fact

This looks like a lot of writing!

Opinion

Fact

me: when do you plan to take the gmat?

Daniel: I'm taking it the 25th of this monethmonth*

Do people even like our product that much yet?

Questions?

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