Digital Accelerator recruitment: we agiled it

Vodafone Greece

Grigoris KonouklasHR Business Partner

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Vodafone

a TELCO company.

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DIGITAL

Vodafone

a TELCO company.

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Our customers are changing

Journeys are being digitized

Online | Social |Tech savvy and speedy

Customers are offering their info | leave digital traces

Experiences are digitally enhanced

People expect a unified experience

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Customers are getting digital. Faster than us.

We did see the need for change

to quickly respond to the

digital transformation pace

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6 months for thischange to happen

code: Accelerator

_Perception TECH COMPANY

_Structure AGILE TRIBE ORG.

_People CAPABILITY & IT INSOURCING

_Processes RECRUITING, RETENTION

_Technology TOOLS & New WoW

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agility

Fast changeAdjective

The ability to move quickly and easily

A simple definition of

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Agile vs. waterfall way of working

Waterfall

agile

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Scrum

Team

Stream Owners

Product Owner

Main Stakeholders

Scrum Master /

Digital Recruiter

Culture

Resourcing

Capability

Workplace

Ext. Branding

Int. Branding

HRDigital Org.

IT Org.Rest Org.

Reward, OE & Analytics • 89 workstreams

product backlog

• Weekly sprints

• 24 sprints

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Daily

Weekly

Bi-Weekly

Bi-Monthly

Progress review through stand-up meetings and collaboration tools

Sprint Retrospective & Planning, Progress review, Task breakdown & issue resolution

Review with main stakeholders

CEO review

a new

friendly (#not) way of working

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..recruitment:

we agiled it ☺

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Digital Accelerator | Recruitment process timeline

Deliver quick

Only 6 months ahead to recruit, select and onboard 70 people in the agile organization

2,000+ contacted external candidates

Deliver excellent

Work alongside with business stakeholders to drive the assessment and decision makingprocess

300+ interviews & technical assessments

Eat our own dogfood

Find a way to “test & feel” the agileway of working in a way to be able to drive this transformation,continuously testing and improvingthe HR product

Jan 18’ Apr 18’

Mar 18’

Jan 18’ Apr 18’

Feb 18’ Mar 18’Accelerator go ahead

Accelerator Wave1

Delivery time

Delivery time

July 18’

Accelerator Wave2

Recruiter realizes the value of agile, stakeholders too…

• Delivery iterations → Improved quality

• Less back n’ forths → Decreased time

• Fail fast & identify dependencies

• Continuous stakeholder engagement

• Faster feedback → Customer satisfaction

Business benefits Organizational benefits

• Experimentation on agile way of working

• Clear & flexible prioritization

• Increased collaboration, ownership, exposure

• Weekly retrospectives & continuous feedback

• Cloud tools & full digital collaboration

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Some deliverables | Changing the narrative externally

Campaign: video production

*LinkedIn Engagement rate 0,72% > Market average 0,42%

217.5KImpressions

708Interactions

24KVideo views

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Some deliverables | Changing the narrative externally

Campaign: new style of advertisements

* LinkedIn CTR 0,57% > Market Average 0,36%

623,9KImpressions

245,6KPost engagements

1,2KClicks

Some deliverables | Weekly reporting tool

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End Product | agile Digital Accelerator @ Vodafone Greece

_agile squads 35% 65%

Internal External

_martech, commercial & digi ops.

_s/w engineers & tech experts

_scrum masters

_product owners

TRIBE

80+ people

120% completion rate

_web designers

_tech, portfolio, program mgrs.

_tribe lead, agile coaches

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The Recipe: How is your appetite?

Hand in hand with

business stakeholders

Build your recruiting

firepower internally, but

set back-up plans

Start with strong internal &

external branding

Run the Project with

agile way

Co-locate a cross-functional HR team, even

if they are not 100% dedicated to agile

Thank you!

Grigoris KonouklasHR Business Partner