TEAM CATFISH

GET 1% OF USERS TO UPGRADE TO TINDER PLUS.

500k PEOPLE

IT’S DIFFICULT TO GET PEOPLE TO PAY $9.99/MONTH FOR TINDER

500k PEOPLE

PERCEIVED AS A GAME

"It’s an addictive cross between online dating, Am I Hot or Not and Fruit Ninja.”

- The Guardian

SERIOUS ONLINE DATERS ARE ON

OTHER SITES

“Not only is the percentage of people willing to pay for a dating app phenomenally low, but the use-case in which a person is willing to, has little to do with Tinder’s value proposition.”

- Huffington Post

FOR MOST PEOPLE, FREE TINDER

IS ENOUGH

“I wouldn’t ever pay for Tinder. Part of the reason I’m on Tinder and other dating apps is because I don't want to pay for costly online dating sites.”

- Chicago Tribune

HOW DO WE SHOW VALUE IN PAYING FOR TINDER PLUS?

UNLIMITED SWIPESWindow shoppers don’t buy.

REWINDToo infrequent

to warrant a subscription.

PASSPORTAn opportunity to

explore the possibilities without geographical barriers.

IT’S NOT ABOUT WHERE WE ARE

IT’S ABOUT WHERE WE ARE GOING

We are movers.

UPCOMING MOVERS

LONG DISTANCE MOVES IN THE U.S. EVERY YEAR

- Melissa Database

17 MILLION

“THE MAJOR NEW MOVE ACTIVITY TAKES PLACE AMONG 18-34 YEAR OLDS, WITH PEOPLE IN THEIR 20s MAKING UP

THE BIGGEST CONCENTRATION OF ANNUAL MOVES.”

- Melissa Database

the

ALLURE of

something new

the

FEARof the unknown

BEFORE YOU MOVE, THERE ARE A LOT OF THINGS TO FIGURE OUT :

WHERE ARE YOU GOING TO LIVE?

HOW ARE YOU GOING TO GET AROUND?

but these are the easy questions to answer.

the most important question, and the hardest to answer is:

WHO WILL YOU BE SHARING YOUR EXPERIENCES WITH?

“SHARING EXPERIENCES, EVEN WITH

COMPLETE STRANGERS, MAKES EXPERIENCES

MORE INTENSE THAN WHEN

ALONE.” - Psychology Today

MEET KEVIN.Tinder is already

being used like this.

TINDER IS THE PLACE TO START MAKING CONNECTIONS

WITHOUT THE FEAR OF REJECTION

MAKE THE

FIRST MOVE

DRIVE PURCHASE

NEW MOVER VIDEO SERIES

MAKE THE FIRST MOVE

GIFT SUBSCRIPTION

have fun out there

APARTMENTS.COM PARTNERSHIP

Make the first move and explore your neighborhood with

Venture to Smorgasburg to share some lunch while overlooking the Manhattan skyline

Karaoke at Duckduck helps you break the ice.

RETENTION

TINDER PLUS DATE NIGHT

LANGUAGE OF LOVE

Language of Love

TINDER PLUS CITY GUIDES

Make the first move with Tinder Plus.

thank you.