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GRGSMS / PGDBA 2013 -2014 Curriculum and Syllabus

GRG SCHOOL OF MANAGEMENT STUDIES

Peelamedu, Coimbatore - 641 004

CURRICULUM AND SYLLABUS

PGDBA PROGRAMME

[2013-2014]

March 2013


C O N T E N T S

Programme and Curriculum Objectives … 1 Curriculum 2013-2014 - An Overview … 3 List of Courses for PGDBA Programme (2013-2014) … 6 Syllabus and Course Outline – Semester I … 7 Syllabus and Course Outline – Semester II … 18


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POST GRADUATE DIPLOMA IN BUSINESS ADMINISTRATION (PGDBA)

CURRICULUM 2013-2014 / PROGRAMME AND CURRICULUM OBJECTIVES

PROGRAMME OBJECTIVES In line with the vision and mission of the institution, the objective of the PGDBA programme is to enable students acquire the knowledge, skills, and competence in management and leadership, and to help them develop a holistic personality to lead successful personal and professional lives. CURRICULUM OBJECTIVES The curriculum is designed to:

Provide a strong foundation to the students on fundamentals of management Enrich their knowledge on functional areas of management Enhance the ability of students to understand the importance of an

organisational perspective of different functional areas through integrative and capstone courses

Assist students to gain leadership skills through intense programme on Personality Development

Facilitate students to explore and realise their inner strength through a rigorous Out-bound programme

1. The foundational courses focus on building knowledge and skills of students on

the business environment, principles and foundations of management, macro and micro perspectives of business, quantitative and analytical skills, and communicative skills.

2. The functional courses provide a comprehensive knowledge to the students on

the role of each functional area in management and its contribution to overall business performance.

3. The integrative courses facilitate students to appreciate and understand the

inter-relationships among the different functional areas of management, the linkage of business with its environment and application of information system in decision making process.

The syllabus for each course is designed and structured in such a way as to meet the overall curriculum objectives, leading to alignment with the programme objectives and institutional vision and mission.


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CURRICULUM 2013-2014 AN OVERVIEW

The Programme:

1. The full-time, one-year PGDBA programme offered by GRGSMS comprises two semesters, each semester being of approximately 90 working days.

2. The programme is of 42 Credits equivalent of courses. One credit is equivalent to 10 classroom sessions of 70 minutes each. Students are expected to spend an equal time outside the classroom for preparation, assignments, library reading etc.

3. The programme includes Foundation, Functional, Integrative Courses and Term Paper. Co-curricular activities such as Personality Development Programme and Outbound Programme are an integral part of the curriculum.

4. Mid semester examinations will be conducted by the concerned faculty within the scheduled classroom sessions after completion of atleast 50% of the course contents. Duration of the examination will be two hours.

Structure of the PGDBA Curriculum: The PGDBA curriculum is structured as below:

1. Six Foundation Courses (18 credits) – Business Environment, Principles and Foundations of Management, Economics for Management, Quantitative Techniques for Management, Accounting, Business Communication

2. Five Functional Courses (15 credits) – Organisational Behaviour, Financial Management, Marketing Management, Human Resource Management, Operations Management

3. Two Integrative Courses (6 credits) – Management Information Systems and Strategic Management

4. One Self Study Courses (3 credits) – One Term Paper Total of 13 Courses and 1 Practice Work (42 credits)

Attendance:

1. Students are expected to attend a minimum of 75% of all scheduled classroom sessions during each semester.

2. The Director may condone the shortage in attendance in exceptional circumstances, up to a maximum of 10%.

3. Students falling short of the required attendance will not be permitted to appear for the End Semester Examination of the semester.


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4. Students who do not complete a semester on account of such shortage of attendance may seek to repeat the semester in the subsequent academic year.

Completion of the PGDBA Programme: Students are required to complete their PGDBA programme in all respects within a maximum of three years from the date of their first joining the programme, or as per the rules and regulations of the Bharathiar University in regard.

Assessment and Evaluation:

1. Evaluation of students’ performance will be based on both Continuous Internal Assessment (CIA) and External Examination (EE).

2. The CIA shall comprise multiple components of assessment such as quizzes, home assignments, case analyses, classroom participation, student presentations, project work, tests, examination etc. The faculty concerned may decide appropriate mixture of components for their Courses, provided that there shall be no less than three components of assessment, excluding the mid semester examination, for each Course.

3. The EE will be conducted at the end of each semester. The duration, format etc. shall be decided as appropriate to each Course.

4. CIA shall carry a weightage of 50% and the EE 50%. The ‘mid semester examination’ component of CIA shall carry 20% weightage. The remaining weightage (30%) of the CIA shall comprise other components.

5. For ‘Business Communication’ (MB13BCM) and ‘Term Paper’ (MB13TMP) Courses there will not be any ETE and 100% of marks will be through CIA.

6. The Co-curricular activities such as Personality Development Programme and Outbound Programme will be evaluated and graded as “Complete / Incomplete”. Students securing ‘incomplete’ grade in these programmes will need to repeat the programmes when they are offered next time.

7. There will not be any minimum marks stipulated for passing CIA. However, in the EE, students shall be required to secure a minimum of 50% for passing. In order to successfully complete a Course, students will need to secure a minimum total of 50% (50 out of 100 marks) in CIA and EE put together.

8. The records of CIA and EE for each student and each Course shall be maintained in safe custody for a period of six months.

9. Students who are not satisfied with the CIA score for any Course may appeal to the Director for a review. Director’s decision in the matter shall be final and binding.

Scheme of Examination:

The End Semester Examinations shall be of 3-hour duration irrespective of credits assigned to the Courses. The maximum marks in EE shall be 100 to be pro-rated to 50%. Mid semester shall be of two hours duration irrespective of the credits assigned to the Courses. The maximum mark in the mid semester examination shall be 50 and to be pro-rated to 20%.


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The End semester examination question papers shall comprise three sections.

Section 1 shall comprise 10 questions (all to be answered – each question carrying 2 marks) of objective type that may comprise a combination of fill-in-the-blank, true-or-false, and multiple-choice questions

Section 2 shall comprise 10 questions (out of which 7 need to be answered – each question carrying 5 marks) that ask for brief descriptive answers of about 100 words (1 page)

Section 3 shall comprise 5 questions (out of which 3 need to be answered – each question carrying 15 marks) that ask for detailed analytical, descriptive answers of about 300 words (3 pages).

Grading:

The grading of students, based on the assessment and evaluation of their performance, will be as below.

Grading Marks secured

First Class with Distinction … 75% and above

First Class … 60% and above but below 75%

Second Class … 50% and above but below 60%


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LIST OF COURSES FOR PGDBA PROGRAMME (2013-2014)

Code Title Credits

SEMESTER I MB13BET Business Environment 3 MB13PFM Principles and Foundations of Management 3 MB13ECM Economics for Management 3 MB13QTM Quantitative Techniques for Management 3 MB13ACC Accounting 3 MB13MIS Management Information Systems 3 MB13BCM Business Communication 3 Sub-Total 21 SEMESTER II MB13OBH Organizational Behaviour 3 MB13FMT Financial Management 3 MB13MMT Marketing Management 3 MB13HRM Human Resource Management 3 MB13OPM Operations Management 3 MB13SMT Strategic Management 3 MB13TMP Term Paper 3 Sub-Total 21 TOTAL 42

Additional Co-Curricular Work: 1. Personality Development Programme in Semester I 2. Outbound Programme in Semester II

Participation in the co-curricular work is mandatory for all students.


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SYLLABUS AND COURSE OUTLINE

SEMESTER I – COURSES

Code Title Credits

MB13BET Business Environment 3

MB13PFM Principles and Foundations of Management 3

MB13ECM Economics for Management 3

MB13QTM Quantitative Techniques for Management 3

MB13ACC Accounting 3

MB13MIS Management Information Systems 3

MB13BCM Business Communication 3

Sub-Total 21


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Course Title: BUSINESS ENVIRONMENT Course Code: MB13BET Semester / Credits: I / 3 Course Objectives This course would enable students to understand the influence of the forces in the external environment of business. Students would gain an insight into the impact of the economic environment on business decisions and business strategy. Course Coverage

Basic Concepts of Functioning of an Economy – National Income – Business and Its Environment – Natural Resources – Technological Environment – Human Resource Development – India’s Population and Its Impact on the Economy – Capital Formation, Savings, and Investment

Economic System and Capitalism – Socialism – Mixed Economy – Role of Public Policy in Governing Business – Economic, Monetary, and Fiscal Policies – Foreign Trade Policy

The Economics of Development – The Economics of Underdevelopment – Stages and Strategies of Economic Growth – Role of the State in Economic Development – Economic Planning, Meaning, Evolution, and Features – Industrial and Licensing Policies – New Economic Policy (1991) – The Indian Economy

Business and Society – Business, Labour and Government – Consumer Protection – Investor Protection – Environmental Protection – Corporate Governance in India – Corporate Social Responsibility in India – Business Ethics in India

The Private Sector – The Public Sector in India – Privatisation of Public Enterprises in India – The Joint Sector – Globalisation, MNCs and Foreign Capital in India – India and Intellectual Property Rights

India and the WTO – The World Bank Group – The International Monetary Fund Pedagogy Lectures, Assignments and Case Discussions Evaluation and Grading Individual reading, Preparation and Class participation … 10% Assignments … 10% Case discussions … 10% Mid Semester Examination … 20% End Semester Examination … 50%


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Text Book Fernando, A.C. (2011). Business Environment; New Delhi: Pearson Education Additional Reading

1. Paul, Justin (2010). Business Environment: Text and Cases, 3/e; New Delhi: Tata McGraw-Hill

2. Palmer, Adrian and Bob Hartley (2008). Business Environment; New Delhi; Prentice Hall

3. Pillai, R.S.N. and Bagavathi, (2011). Legal Aspects of Business; New Delhi: S. Chand

4. Akhileshwar Pathak (2008). Legal Aspects of Business, 4/e; New Delhi: Tata McGraw-Hill

Note: This course was designed by Prof. S. Balasubramanian _______________________________________________________________________ Course Title: PRINCIPLES AND FOUNDATIONS OF MANAGEMENT Course Code: MB13PFM Semester / Credits: I / 3 Course Objectives This course would enable the students to understand and execute the basic principles of management, to formally review the foundation theories and concepts of management facilitating better decision making and administrative skills. Course Coverage

Management - Science, Theory and Practice Systems approach to management Planning - Essentials of Planning, Management by Objectives, Strategies,

Policies, strategic planning process model , TOWS matrix, Business portfolio matrix, Decision Making

Organizing – Nature, Organizational Structure: Departmentation; Line/Staff Authority, Empowerment, Decentralisation; Effective Organising and Organisational Culture

Staffing – Human resource management , Performance appraisal, Career strategy

Leading - Human Factors and Motivation, Leadership, Communication


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Controlling - The System and Process of Controlling, Control Techniques and Information Technology

Pedagogy Lectures and Discussions Evaluation and Grading Individual reading, Preparation and Class participation … 10% Assignments … 10% Case discussion … 10% Mid Semester Exam … 20% End Semester Exam … 50% Text Book Koontz, Harold and Weihrich, Heinz (2010). Essentials of Management: An International Perspective, 8/e; New Delhi: Tata McGraw Hill Additional Reading 1. Robbins, Stephen P, Mary Coulter and Neharika Vohra (2009). Management, 10/e;

New Delhi: Pearson Education 2. Jones, Gareth R (2007). Organisational Theory, Design and Change, 5/e; New

Delhi: Pearson Education Asia Note: This course was designed by Ms. Zenetta Rosaline _________________________________________________________________________

Course Title: ECONOMICS FOR MANAGEMENT Course Code: MB13ECM Semester / Credits: I / 3 Course Objective The course is organized to provide the students in understanding the economic theory and analytical tools that can be used in decision-making process. At the end of this course, students would be able to

state the economic concepts and tools that have direct managerial applications apply the demand forecasting techniques identify the conditions under which a firm operates in monopolistic,

oligopolistic, and monopolistically competitive explain the impact of macroeconomic forces in which the business is operating

and to which it must adjust


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Course Coverage Micro Economics

Managerial Economics - Nature and Scope, Role of the managerial Economist Demand Analysis – The Law of demand, Exceptions, Factors Determining

Demand; Elasticity of Demand – Types; Demand Forecasting Techniques; Supply, Equilibrium Price Determination

Cost Analysis – The Concepts of Cost, The Theory of Cost: Short run and Long run; Economies and Diseconomies of Scale, Production function: Production function with one variable factor, Cobb-Douglas function

Profit analysis: Break-Even or Cost Volume Profit Analysis Market Structures – Characteristics, Pricing and Output Decisions under Perfect

Competition, Monopoly, Monopolistic Competition and Oligopoly Price Discrimination – Meaning and Degrees

Macro Economics

National Income – Aggregates, Measurement; Business Cycle – Phases Inflation – Causes, Measures to control inflation Balance of Payments Foreign exchange – basic concepts

Pedagogy Lectures and Case Discussions Evaluation and Grading Attendance and Class Participation … 10% Case Discussions … 10% Assignments … 10% Mid Semester Examination … 20% End Semester Examination … 50% Text Book Ahuja, H.L. (2011). Managerial Economics: Analysis of Managerial Decision Making, 6/e; New Delhi: S. Chand & Company Limited


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Additional Reading 1. Geetika; Ghosh, Piyali and Choudhury, PurbaRoy (2011), Managerial Economics,

Tata McGraw Hill 2. Mehta, P.L. (2006). Managerial Economics, 4/e; New Delhi: Sultan Chand 3. Petersen, Craig H; Lewis, W. Cris and Jain, Sudhir K (2006), Managerial Economics,

4/e; New Delhi: Prentice Hall Note: This course was designed based on the inputs given by visiting faculty Mrs. Kanchana Iyer _______________________________________________________________________ Course Title: QUANTITATIVE TECHNIQUES FOR MANAGEMENT Course Code: MB13QTM Semester / Credits: I / 3 Course Objectives The course is intends to provide the students to familiar with statistics and operations research techniques and their applications in managerial decision-making. At the end of this course the students would be able to

apply the methods of descriptive statistics to organise, summarise, present and analyse data manually and electronically

solve problems where there are different and several constraints which influence the decision making process

construct the network representation for a projects and identify critical and non-critical activities

use Microsoft Excel for analysis and presentation Course coverage The coverage in this course will have 25% theory and 75% problems Part I – Statistics

Statistics and Managerial Decisions - Presentation and Analysis of Statistical Data

Measures of Central Tendency and Location - Mean, Median, Mode, Quartiles, Deciles and Percentiles

Measures of Dispersion – Standard Deviation, Variance, Co-efficient of Variation, Skewness and Kurtosis

Probability – Basic rules of probability, The Bayes’s Theorem Correlation - Simple and Rank correlation


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Simple Regression Time Series Analysis – Trend Analysis

Part II – Operations Research

Operation Research - Introduction Linear Programming – Graphical and Simplex method – simple problems Transportation and Assignment problems – simple problems Game Theory: Algebraic Method Network analysis - PERT/CPM

Part III: Use of MS Excel Solution of statistical and Operations research problems using MS Excel:

Mean, Median, Mode Standard deviation, Variance, Coefficient of Variation Time Series Analysis – Trend Analysis Linear Programming Problem

Pedagogy Lectures, Discussions and Carry Home Exercises Evaluation and Grading Attendance and Class Participation … 10% Assignments … 10% Carry Home Exercises … 10% Mid Semester Examination … 20% End Semester Examination … 50% Text Book Srivastava, U.K., Shenoy, G.V., and Sharma, S.C. (2011), Quantitative Techniques for Managerial Decision, 3/e; New Delhi: New Age International Additional Reading

1. Levine, D. M. (2008). Statistics for Managers Using Microsoft Excel, 5/e; New Delhi, Pearson Education

2. Anderson, Sweeny and Williams (2010). Quantitative Methods for Business, 11/e; New Delhi; Thomas South-Western

3. Balakrishnan, Nagraj; Render, Barry and Stair Jr, Ralph M (2012). Managerial Decision Modelling with Spreadsheet, 2/e, Pearson Education


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Note: This course was designed based on the inputs given by visiting faculty Mrs. Kanchana Iyer _________________________________________________________________________- Course Title: ACCOUNTING Course Code: MB13ACC Semester / Credits: I / 3 Course Objectives This course intends to enhance the knowledge of the students in understanding the applications of principles and concepts of various branches of accounting. On completion of this course the students will be able to:

prepare and interpret the financial statements analyse the effect and need of providing depreciation prepare Cost Sheet, budgets and estimate the various requirements summarise the application and sources of funds

Course Coverage The coverage in this Course will comprise 40% theory and 60% problems. Financial Accounting

Preparation of Final accounts with adjustments, Depreciation (Straight line and Diminishing Balance Method)

Cost Accounting

Meaning and Scope, Classification of costs and Preparation of cost sheet Standard Costing Variance analysis – Numerical Exercises in Materials and Labour Marginal Costing and Profit Planning Decisions involving alternative choice

Management Accounting

Financial Statements analysis (Ratio analysis) and interpretation Fund Flow statements Cash Flow Statement Budgetary Control

Pedagogy Lectures and Case Discussion Evaluation and Grading


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Pre- reading and Class participation … 10% Case Discussion … 10% Assignments … 10% Mid Semester Examination … 20% End Semester Examination … 50% Text Book Maheshwari, S.N, Maheshwari K Sharad, and Maheshwari, S.K. (2012). A Textbook of Accounting for Management, 3/e; New Delhi: Vikas Publications Additional Reading 1. Horngren, T. Charles, Gart, L. Sundem, John, A. Elliott, and Donna, R. Phibrick

(2009). Introduction to Financial accounting, 9/e; New Delhi: Pearson Education 2. Shashi Gupta, K. and Sharma, R.K. (2011). Management Accounting, 11/e; New

Delhi: Kalyani Publications 3. Jain, S.P. and Narang, K.L. (2012). Cost Accounting, 18/e; New Delhi: Kalyani

Publications

Note: This course was designed by Ms. M. Gowri

Course Title: MANAGEMENT INFORMATION SYSTEMS Course Code: MB13MIS Semester / Credits: I / 3 Course Objectives The course would provide the basic frame work of various Management Information systems. At the end of this course the students will be able to

recognize the strategic use of information systems in business differentiate the functional and cross functional information systems realise the uses of information systems to achieve bottom line business results

Course Coverage

Foundations of Information Systems in Business Competing with information technology - Using IT for strategic advantage End user Application software in business Information system in business - Classification Operations support systems - TPS, PCS, ECS Management Support Systems - MIS, DSS, ESS


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Electronic business systems - Functional Business systems, Cross-Functional systems

Enterprise business systems - CRM, ERP and SCM Electronic commerce systems - Fundamentals and Application issues Security and ethical issues

Application of MS Excel as part of DSS will be taught in this course. Pedagogy Lectures, Case Discussion and Online and Off Line Exercises Evaluation and Grading Class exercises and Class participation … 10% Assignments … 10% Case discussion … 10% Mid Semester Exam … 20% End Semester Exam … 50% Text Book O’Brien, A. James and George, M. Marakas (2010). Management Information Systems, 9/e; New Delhi: Tata McGraw-Hill Additional Reading 1. Laudon, C. Kenneth, Laudon, P. Jane and Dass, Rajanish (2010). Management

Information System - Managing the Digital Firm, 11/e; New Delhi: Pearson Education

2. Efraim Turban and Linda Volonino (2010). Information Technology for Management - Transforming Organizations in the Digital Economy, 7/e; New Delhi: Wiley India

Note: This course was designed by Ms. S. Sathyapriya Course Title: BUSINESS COMMUNICATION Course Code: MB13BCM Semester/Credits: I/3 Course Objectives The course is designed to build communication skills of students essential to business graduates. At the end of the course the students will be able to

frame and write effective business messages and draft formal and informal reports


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show sensitivity when communicating cross-culturally and communicate effectively in teams

make effective power point presentations and, use and choose the appropriate electronic media to communicate

apply the skills of business etiquette Course Coverage

Understanding the Foundations of Business Communication – Communicating in Organizational Settings; Using Technology in Business Settings; Making Ethical Communication choices.

Team and Interpersonal Communication – Collaborative Communication; Preparing, Conducting and Contributing to Efficient meetings; Listening skills; Nonverbal Communication, Business Etiquette.

Communicating across Cultures; Enhancing Sensitivity to Culture and Diversity. Planning, Writing and Completing Business Messages, Positive messages,

Negative messages and Persuasive messages. Planning, Writing and Completing reports, Informational reports, Analytical

reports. Designing and Delivering Oral and Online Presentations – Enhancing

Presentations with Slides and other Visuals. Pedagogy Discussions, Class Activities, Exercises and Case Discussions Evaluation and Grading Class participation … 10% Assignment - Collaborative team writing … 10% Presentation … 25% Assignment - Business messages … 25% Assignment - Report writing … 30% There will be no Mid-Semester and End-Semester Examination Text book: Bovee, Courtland L, Thill, John V and Abha Chatterjee (2010). Business Communication Today, 10/e, New Delhi: Pearson Additional Reading

1. Lesikar, Raymond V. and Flatley, Marie E, Rentz, katheryn, Pande, Neeraja (2009). Basic Business Communication, 11/e, New Delhi: Tata McGraw-Hill


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2. Chaturvedi, P. D. and Chaturvedi, Mukesh (2011). Business Communication, 2/e; New Delhi: Pearson Education

Note: This course was designed by Ms. Vandana Madhavkumar _______________________________________________________________________

SYLLABUS AND COURSE OUTLINE

SEMESTER II – COURSES

Code Title Credits MB13OBH Organizational Behaviour 3 MB13FMT Financial Management 3 MB13MMT Marketing Management 3 MB13HRM Human Resource Management 3 MB13OPM Operations Management 3 MB13SMT Strategic Management 3 MB13TMP Term Paper 3 Sub-Total 21


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Course Title: ORGANIZATIONAL BEHAVIOUR Course Code: MB13OBH Semester / Credits: II / 3 Course Objective At the end of this course, students are expected to demonstrate knowledge about human behaviour in organisations, to display the right kind of attitudes towards others and to display effectiveness in their interpersonal behaviour. Course Coverage

Organizational Behaviour - Nature and Scope, Challenges and Opportunities Attitudes - Components and Functions, Job Satisfaction Personality - Determinants, Theories, Assessment, Personality traits relevant to

OB Perception - Process, Person perception, Applications Emotions - Sources, Emotional Labor, Emotional Intelligence, Applications Groups - Stages of group development, Norms, Cohesiveness, Group decision

making Conflict - Nature, Sources, Management Organizational politics - Impression management and Defensive behaviour Organisational Culture - Creating and sustaining culture Organizational change - Forces for change, Resistance to change, Approaches

to managing organizational change Organizational Development - Interventions

Pedagogy Lectures and Case Discussions Evaluation and Grading Class participation … 10% Case discussions … 10% Assignments … 10% Mid Semester Examination … 20% End Semester Examination … 50% Text Book Robbins, P. Stephen, Timothy, A. Judge, and Neharika Vohra (2011). Organizational Behavior, 14/e; New Delhi: Pearson Education


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Additional Reading 1. Luthans, Fred (2011). Organisational Behavior, 12/e; New Delhi: Tata McGraw-Hill 2. McShane, Von Glinow and Radha R. Sharma (2011). Organisational Behavior, 5/e;

New Delhi: Tata McGraw-Hill Note: This course was designed by Dr. P. Paramanandam _______________________________________________________________________ Course Title: FINANCIAL MANAGEMENT Course Code: MB13FMT Semester / Credits: II / 3 Course Objectives The course explains the role of financial tools in creating value of the firm. It also lays a foundation for more complex issues in finance. On completion of the course the students will be able to:

realise the importance of time value of money measure the impact of change in Capital Structure predict the change in the value of the firm with respect to dividend decisions evaluate and identify the best investment alternative using Capital Budgeting

Course Coverage The coverage in this Course will comprise 60% theory and 40% problems.

Financial Management - An overview, Scope of Financial Management, Objectives, Agency problem, Organisation of Finance function, Emerging role of Finance Managers in India

Time Value of Money - Rationale, Techniques, Practical applications of Compounding and Present value techniques

Capital Budgeting I - Principles and Techniques, Nature of Capital Budgeting, Identifying relevant cash flows, Evaluation techniques

Capital Budgeting II - NPV, IRR, Profitability Index Methods - a comparison, Project Selection under Capital Rationing

Concept and Measurement of Cost of Capital – Importance, Measurement of Specific Costs, Computation of Overall cost of Capital

Working Capital Management – Overview, Nature and Planning of Working Capital

Management of Cash and Marketable Securities - Motives for holding cash, Objectives for Cash Management, Factors determining Cash Management, Determining cash need, Cash Management basic strategies and techniques, Marketable securities


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Receivables Management - Objectives, Credit policies, Credit terms, Collection Policies

Inventory Management - Objectives, Techniques Operating Leverage and Financial Leverage Capital Structure Theories - Net Income Approach, Net Operating Income

Approach, Modigliani-Miller Approach, Traditional Approach Dividend Decision - Dividend and Valuation, Determinants of Dividend policy

Pedagogy Lectures and Case Discussion Evaluation and Grading Individual reading, Preparation and Class participation … 10% Case Discussion … 10% Assignments … 10% Mid Semester Examination … 20% End Semester Examination … 50% Text Book Khan, M.Y. and Jain, P. K. (2011). Financial Management: Text, Problems and Cases, 6/e; New Delhi: Tata McGraw-Hill Additional Reading 1. Sharma, R.K. and Shashi Gupta, K. (2008). Financial Management: Theory and

Practice, 6/e; New Delhi: Kalyani Publishers 2. Pandey, I.M. (2011). Financial Management, 10/e; New Delhi: Vikas Publishing Note: This course was designed by Ms. M. Gowri _______________________________________________________________________ Course Title: MARKETING MANAGEMENT Course Code: MB13MMT Semester / Credits: II / 3 Course Objectives This course is intended to introduce to the students the fundamental principles of marketing. By the end of this course students will be able to:

analyze the marketing and business environment prepare a Marketing plan design the market offering, price, distribution and communication strategy.


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Course Coverage

Marketing Management-Significance, Functions, Marketing concepts, Marketing Mix – Components

Marketing Environment - Marketing research process Consumer behaviour-Basic model, buying decision process Market Segmentation - Levels, Bases, Market Targeting - Effective Criteria -

Market Positioning Product- levels, classification and product mix New product development – Process, Challenges, Product Life Cycle – Strategies

at various stages in PLC Pricing- Meaning, factors influencing pricing, procedure, objectives, pricing

methods, Promotion- Meaning- Promotion mix elements. Physical distribution – distribution mix, functions and role of intermediaries-

Wholesaling, Retailing and Logistics Pedagogy Lectures and Case Discussion Evaluation and Grading Class Exercise … 10% Quiz … 10% Case Discussion … 10% Mid Semester Examination … 20% End Semester Examination … 50% Text Book Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha (2012). Marketing Management: A South Asian Perspective, 14/e; New Delhi: Pearson Education Additional Reading 1. Ramasamy, V.S and Namakumari, S. (2009). Marketing Management: Global

perspective Indian Context, 4/e; New Delhi: Macmillan India 2. Michael, J. Etzel, Bruce, J. Walker, William, J. Stanton and Ajay Pandit (2009).

Marketing Concepts and Cases, 14/e; New Delhi: Tata McGraw-Hill

Note: This course was designed by Mr. M. Venkatesh Prabu & Ms. R. Chitra _______________________________________________________________________


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Course Title: HUMAN RESOURCE MANAGEMENT Course Code: MB13HRM Semester/Credits: II / 3 Course Objectives: This course is designed to enrich the knowledge of students in the functional area of Human Resource Management. The course aims to enhance the ability of students to understand the importance of an organizational perspective of Human Resources. After completion of the course the student will be able to:

describe briefly the important trends influencing human resource management and important trends in human resource management

discuss and explain the nature of job analysis, the main techniques used in employment planning and forecasting, recruitment, selection and training process, techniques for establishing pay rates, and, pricing managerial and professional jobs.

develop, evaluate, and administer at least four appraisal tools Course Coverage

Introduction to Human Resource Management, line and Staff Aspects of Human resource management. Important trends shaping human resource management – Globalization trends, demographic trends, nature of work and technological trends. Important trends in human resource management – HRM in India, Strategic Human Resource Management.

Labour legislations in India – laws related to industrial relations, wages, working hours, conditions of service and Employment

Job Analysis – Methods of Collecting Job Analysis information, Writing Job Descriptions, Writing Job Specifications.

Human Resource Planning and Recruiting – Forecasting Personnel Needs, Forecasting Supply of Inside candidates and outside candidates. Recruiting internal sources of candidates and outside sources of candidates. Recruiting a more diverse workforce.

Employee Testing and Selection – reliability and validity, computerized and online testing, Selection tests, Management Assessment Centres, Realistic Job Previews. Background Investigations and other selection methods.

Interviewing Candidates, Designing and Conduction Effective Interview. Training and Development – Analysing Training Needs and Designing Program,

Implementing Training Programs, Evaluating the Training Effort. Performance Management and Appraisal – Techniques for Appraising

Performance. Potential Appraisal Problems. Appraisal Interview. Establishing Pay Rates – the Salary Survey, Job Evaluation, Pricing Managerial

and Professional Jobs, Competency-Based Pay.


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Pay for performance and financial Incentives – Motivation and Incentives, Employee Incentives and the Law. Incentives for Managers and Executives, Team and Organization wide Incentive Plans, Designing Effective Incentive Programs.

Labour Relations and Collective Bargaining – Unions and the Law, The Collective Bargaining Process.

Managing Global Human Resources. Pedagogy Lecture, Discussions, Case Discussions and Class Exercises Evaluation and Grading Class Participation … 10% Assignment … 10% Quiz … 10% Mid Semester Examination … 20% End Semester Examination … 50% Text book Dessler and Varkkey (2011). Human Resource Management, 12/e; New Delhi: Pearson Education, Dorling Kindersley (I) Pvt Ltd. Additional Reading

1. Rao, V.S.P, 2005. Human Resource Management, 2/e; New Delhi: Excel Books 2. Aswathappa K, 2008. Human Resource Management, 5/e; New Delhi: Tata

McGraw-Hill Publishing Company Limited. 3. Ivancevich M. John, 2009. Human Resource Management, 10/e; New Delhi:

Tata McGraw Hill Education Pvt Ltd Note: This course was designed by Ms. Vandana Madhavkumar _______________________________________________________________________ Course Title: OPERATIONS MANAGEMENT Course Code: MB13OPM Semester / Credits: II / 3 Course Objectives This course intends to enable the management students to understand basics about operations management, the current operations strategies, process analysis, Total quality management and six sigma concepts. It would educate the students to correlate with operational concepts in the industrial scenario so as to inculcate in


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them the seeds of confidence and knowledge to design and execute successful operations management. Course Coverage

Operations Management – Introduction, manufacturing trends in India, operations as a key functional area, challenges in operations management, Current priorities in operations..

Operations strategy - The strategy formulation process, strategic decisions in operations. Emerging trends and implications for operations.

Process and Capacity Analysis – process flow charting, planning premises and process implications. BPR.

The product process matrix – Layout planning, Implications of layout planning, types of layouts - Design of process layouts.

Design of service systems – customer contact in in service systems – service positioning – service quality

The product development process – organization for product development – tools for efficient product development.

Total quality management – definitions of quality – quality management tools. Supply chain management – SC components – SC structure – the Bullwhip effect-

Design of SC – role of information technology in SCM. Inventory Control – Types of inventory, Inventory Cost, Inventory control

Systems. Six – Sigma quality control – DPMO – Six sigma methodology – (DMAIC)

Note: Numerical Problems are not included in any of the above topics. Pedagogy Lectures and Case Discussion Evaluation and Grading Case discussion … 05% Class participation ... 05% Assignments and Presentations … 10% Mini project … 10% Mid Semester Exam … 20% End Semester Exam … 50% Text Book B. Mahadevan (2010). Operations Management, Theory and Practice, 2/e, Pearson Education


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Additional Reading 1. Krajewski, Lee J., Ritzman, Larry P., and Manoj K. Malhotra (2008). Operations

Management: Processes and Value Chains, 8/e; New Delhi: Pearson Education 2. Richard, B. Chase, Ravi Shankar, F. Robert, Jacobs and Nicholas, J. Aquilano

(2010). Operations and Supply Management 12/e; New Delhi: Tata McGraw-Hill Note: This course was designed by Ms. Zenetta Rosaline _______________________________________________________________________ Course Title: STRATEGIC MANAGEMENT Course Code: MB13SMT Semester / Credits: II / 3 Course Objectives The course would enable the students to understand the principles of strategy formulation, implementation and control in organizations. At the end of the course students would be able to

acquaint students with basic concepts and principles of strategic management develop and prepare organizational strategies that will be effective for the

current business environment analyze the internal and external environment of business devise strategic approaches to managing a business successfully in a global

context Course Coverage Overview of Strategic Management

Chapter 1: Strategic Management

Strategy Formulation Chapter 2: Company Mission Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multi-business Strategy

Strategy Implementation and Control

Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Control


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Pedagogy Classroom Lectures and Case Discussions Evaluation and Grading Assignments … 10% Quiz … 10% Case discussions … 20% Mid Semester Examination … 20% End Semester Examination … 50% Text Book John A. Pearce, Richard B. Robinson, Amita Mital, (2012). Strategic Management: Formulation, Implementation and Control, 12/e (Special Indian Edition); New Delhi: Tata McGraw-Hill Additional Reading 1. Thomas L. Wheelen and David J. Hunger, Concepts in Strategic Management and

Business Policy, 12/e, New Delhi: Pearson Education Asia 2. Charles W.L. Hill and Gareth R. Jones (2009). Strategic Management: An

Integrated Approach; New Delhi: Biztantra Note: This course was designed by Dr. B. Sripirabaa _______________________________________________________________________

grg school of management studies · grg school of management studies peelamedu, coimbatore ... and...

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