greyfinn tfm&a 2012 show presentation
DESCRIPTION
Brief outline product presentation from GreyFinn. GreyFinn provide Intelligent Visitor Engagement Solutions, this overview shows some outline details of the Dialogue product.TRANSCRIPT
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Intelligent Personalised Engagement
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Average website conversion > 3%
Pure play online Retailers: 4%
Online 2013
Online ad
spend £4BN+
Almost no money spent on improving
conversion/identifying customers.
All on driving traffic
* IAB
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Poor email response for visitors
Less than 4 in 10 (39%) website help emails were answered!!
Visitors are offered assistance by email:
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Visitors want engagement – fast!
* Liveperson
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Key elements of great online experience
Visitors don’t expect to need help – should the need arise simplicity and speed are key.
59% of visitors would like a choice of contact methods:
click to call / chat etc…
Dialogue enables you to engage with your visitors in the
way they want.
All from one platform.
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Dialogue: key benefits
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• Real time application that makes your website more productive and enables you to:o Increase saleso Be more effective and efficiento Provide a better consumer experience
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Flexible / Personalised Engagement
Click to Call or Chat Survey or Question Set
Engage in the way your visitor wants
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Mobile: more than 30% UK Site Traffic
• Dialogue works on all devices
• All functions are available on mobile
31%Mobile
69%Desktop
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Integration and configuration
• Installation on your website takes minutes
• Automated A/B testing
• Implementation and maintenance of the ‘rules engine’ is a fully managed service
• Data provided to enable subsequent re-targeting
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Increased ROI
• Generates incremental leads
• Improves lead quality
• Higher conversion rate
• Greater sales team efficiency
• Reduced sales channel drop-out
• Enhanced analytics
• Reduced abandonment
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Recent client results
• High quality contactso VV-Auto: 40% conversion rateo Dun & Bradstreet: two thirds of the leads
result in a sale
• Timely personalised engagement resonates with visitors:o Bilia, Toyota: doubled the amount of
customer contacts through web
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