gregg larson - clareity consulting
DESCRIPTION
Comparison of features in MLS Systems and new offerings.TRANSCRIPT
Comparison of Features in MLS Systems and New Offerings
HAR’s Real Estate Information Symposium
March 30, 2010
Gregg LarsonClareity Consulting
Texas Redneck BBQ…
Brief Recap of Modern MLS Features
• Organize the world's information geographically
• Google Maps API• Google Earth API (satellite and aerial imagery)• Google Street View• Exposure for listings on Google Maps (most
accurate if from MLS)• Holistic local search experience for consumer
• Zestimate API for MLS or web site integration• MLS data makes them more accurate• #2 site for exposure for listings (comScore Jan 2010)
• #1 in iPhone and Android apps downloaded• Directories, Local Experts, Community• Consumer Advice from professionals• National public records database
• National database of real property information• Free public records to all MLSs• Realtor Valuation Models (RVM)• RPR report – mash up of local demographic,
school, neighborhood, psychographic data• Advanced stats, reports, trends• REALTOR® only – “walled garden”
• #1 site for listing exposure• RPR version 1, national tax database (91M)• New FIND tools for consumers and pros• Advanced search, solds, heat maps, stats,
school, neighborhood info, AVMs, etc.• API for MLS - or SSO access from MLS• Consumer focus, but full unfiltered data for
pros (e.g. owner’s name, mortgage amount)
• Leading MLS System provider• Broker and agent tools• National leader in public records • Revenue share program for any MLS• Clear on non-permitted uses, e.g. marketing• Leader in AVM and analytic report sales• Realist ValueMap AVM (RVM)• Web Information Network (Data Co-op)
Value Proposition Comparison GridGoogle Zillow R.comFind RPR CoreLogic DI Yourself
Consumer facing
Yes Yes Yes No No You Chose
Agent tools No Yes Yes Yes Yes -$ Yes - $
National tax records
No Yes Yes Yes – free Yes - $ Yes - $
API for inside MLS
Yes - $ Yes Yes Partial -PDF
Yes N/A
MLS revenue
No No No No Yes Possible
AVMs No Yes Yes – 3 or 4 Yes Yes You Chose
Discussion Forums
No Yes Yes No No You Chose
Possible Scenarios
It’s not about picking only one partner…1. Pick zero - do nothing!2. Do it Yourself – Onboard, eN, inside your MLS3. Pick only one – Zillow, Google, RPR, FA
Corelogic, or Realtor.com4. Select a combination of partners that best
suits your MLS
Conclusion
• Increased investment and innovation in last 18-24 months
• Competition is good for the industry - and it’s nice to have choices
• Choices are possible because of MLS Systems!• The Real Question is: How does your MLS
provide maximum value to your members?