gregertsen, christian vx gaming finance final
TRANSCRIPT
Financial PresentationBy
Christian GregertsenCEO/Owner VXGaming, LLC
• VXGaming sells a service that enables gamers to play online game tournaments with real cash at stake.
• The software consists of:– VXGaming Pay To Play (P2P) Platform.
• Is downloadable as an addon for existing games, such as Counter Strike by Valve Software.
– A community portal (http://www.vxgaming.net)• Lets the gamer create a profile and manage their account.• Lets the gamer communicate with other players.
Introduction/
Product Description
Assumptions used
in projections• The first P2P Platform will be developed as a mod for Counter Strike Source (CS:Source).
• Initial development and deployment will take 6 months.• CS:Source averages ~100,000 concurrent players. We assume we can
capture 3% of this market [3,000 concurrent players market capacity].
• On average each game round lasts 20 minutes with a $2 entry fee per player. [Per player: 20mins/$2 = 10mins/1$, $0.1/min/player Gross Sales]
• 75% of entry fee is paid back out to player-base, house keeps 25%.• Ramp Up: 125 concurrent players first month, increasing by 125
players/month until market capacity is reached.
Startup CostsItem Quantity Price ($) Total ($)
Adobe Creative Suite Licenses 9 1,782 16,038
Visual Studio Licenses 7 799 5,593
Maya License 1 2,590 2,590
Development Computers 10 2,500 25,000
Network Equipment [Cables, Routers, Switches] 1 1,000 1,000
Office Chairs 15 200 3,000
Office Desks 15 200 3,000
Office Space [2 months+ 2 months deposit] [2000sq ft @ $1 sq/ft] 1 8000 8,000
Book Shelves 10 100 1,000
Filing Cabinets 10 100 1,000
Refrigerator/Microwave/Water Dispenser 1 1500 1,500
Multi Purpose Printer/Copier 1 4000 4,000
Contingency Funds 25,000
Total $96,721
Position Salary ($) / year / person
CEO/Owner 60,000
Vice President 60,000
Lead Programmer 50,000
Lead Artist 45,000
Lead Web Developer 45,000
C++ Programmers [4 Full Time Programmers] 40,000
Customer Service [1 CS Rep per 125 concurrent players]
35,000
Salaries
• 125 concurrent players first month.• Increases by 125 players each month until
market capacity of 3000 concurrent players is reached.
Revenue, Sales, and
Profit ProjectionsYear Net Profit ($) Change from
previous year
2010 1,994,616 N/A
2011 19,186,097 861%
2012 35,508,825 85%
First Year GrowthJ F M A M J J A S O N D
($1,000,000)
($500,000)
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Monthly Net Profit Balance
• VXGaming, LLC will break even in September of 2010.
• VXGaming enters September with a -$220,000 balance.
• VXGaming is expected to earn $320,000 in September leaving us with $100,000 profit.
Break Even
• Each game tournament has an entry fee.• At the end of each tournament 75% of the
fees are paid out to the winning player. This is the cost of goods sold.
• Example: 30 players join a $2 game. $60 is collected in sales. $45 is paid out to winning gamer [75%]. $15 is kept as profit.
• 25% Profit Margin on sales.
Cost of Goods Sold
• We assume 125 player growth per month until market capacity of 3000 is reached.
• Gaming server costs are estimated at $1/month player• 1 Customer Service Rep is hired per 125 players @
$32,000 year.• Year 2 Office Space is increased to 4,000sqft.• Year 3 Office Space is increased to 6,000sqft.• Rent/Utilities/Maintenance evenly scale linearly to
increased staff and office space.M
ethods used for
Year 2 and 3 forecast
2010
2011
2012
$0 $10,000,000 $20,000,000 $30,000,000 $40,000,000
$1,994,616
$19,186,097
$35,508,825
Net Profit
Net Profit
3 Year Forecast
• Travel in March [$5,000]– Plane Ticket/Food/Accommodations for Game
Developers Conference in San Francisco.• Office Supplies Increase from [$200] to
[$3,000] July-December– Each month after launch a new CS rep is hired to
keep up with increased number of concurrent players. The cost of a new computer, chair and desk is included in office supply costs.
Major Expense
Line Items
• The main performance indicator after launch is Monthly Net Profit.
• Pre-launch the main performance indicator is software completion percentage.– In order to launch on the projected launch date:• Need to complete 20% each month for 5 months.• One month scheduled for deployment.
Measuring
Performance
• Average Concurrent Players [over 24 hours/monthly] / Server Capacity.
• Example: 178 average concurrent players within the last 24 hours / 250 server capacity.– 71.2% daily performance.
• Example: 200 average concurrent players over the last month / 250 server capacity.– 80.0% monthly performance.
• Important for noticing changing trends in the market. Lets us know when we need to upgrade/downgrade server capacity.
UniquePerform
ance Indicator
• Two main factors affect profitability– Concurrent Players [The number of players playing
on our servers at any given time]– Average stake of played games [The higher the
stakes are, the more profit we earn]
Key Factors
Affecting Profitability
Pro Forma