Greetings! : an exhibition of personal,Greetings! : an exhibition of personal,seasonal and holiday greetingsseasonal and holiday greetings

Date

1966

Publisher

The Museum of Modern Art

Exhibition URL

www.moma.org/calendar/exhibitions/2571

The Museum of Modern Art's exhibition history—

from our founding in 1929 to the present—is

available online. It includes exhibition catalogues,

primary documents, installation views, and an

index of participating artists.

© 2017 The Museum of Modern ArtMoMA

Greetings!

an exhibition at The Museum of Modern Art, New York

MUSEUM OF

Greetings!

An exhibition of personal,

seasonal, and holiday greetings

The Museum of Modern Art,

New York

Trustees of The Museum of Modern Art

David Rockefeller, Chairman of the Board; Henry Allen Moe, William

S. Paley, Vice-Chairmen; Mrs. Bliss Parkinson, President; Ralph F.

Colin, Gardner Cowles, James Thrall Soby, Vice-Presidents; Wil-

lard C. Butcher, Treasurer; Walter Bareiss, Alfred H. Barr, Jr., *Mrs.

Robert Woods Bliss, William A. M. Burden, Ivan Chermayeff, *Mrs.

W. Murray Crane, John de Menil, Rene d'Harnoncourt, Mrs. C. Doug

las Dillon, Mrs. Edsel B. Ford, *Mrs. Simon Guggenheim, Wallace K.

Harrison, Mrs. Walter Hochschild, *James W. Husted, Philip John

son, Mrs. Albert D. Lasker, John L. Loeb, *Ranald H. Macdonald,

Porter A. McCray, *Mrs. G. Macculloch Miller, Mrs. Charles S. Pay-

son, *Duncan Phillips, Mrs. John D. Rockefeller 3rd, Nelson A. Rocke

feller, Mrs. Wolfgang Schoenborn, Mrs. Bertram Smith, Mrs. Donald

B. Straus, *Edward M. M. Warburg, *Monroe Wheeler, John Hay

Whitney.

* Honorary Trustee

Cover: JOSEPH del GAUDIO: C/ao. (Cotton flag)

©The Museum of Modern Art, 1966, 11 West 53 Street, New York,

N. Y. 10019. Library of Congress Catalogue Card Number 66-22480.

Designed by Mary Ahern. Printed in the United States of America.

Printed greetings, like other graphic ephemera in our daily lives,

have proliferated to such an extent that their original purpose of con

veying friendly sentiments has been almost obliterated. Greetings

are often annotated with irreverent, impersonal, and sometimes em

barrassingly practical messages, but there are also many examples

that are appropriate to the occasion and, purely as design, are worth

more than the few minutes notice they ordinarily receive.

Greetings today are designed as cards, posters, and even flags.

They also appear in three-dimensional forms related to modern

sculpture. They are equally varied in technique: etching, drawing,

painting, and collage as well as embossing, photography, and typog

raphy are all employed. Some are unique "hand-made" objects

communicating an individual's sentiment and personality. Others,

though mass produced, still convey the touch and sensibility of the

individual designer.

Collected over a period of years, the examples in this exhibition

are in the main drawn from the Museum's collection of graphic de

sign or have been borrowed from artists. The sixty artists included

have brought together all kinds of attitudes about religion, poetry,

politics, sympathy, friendship, and love. Their work ranges from the

figurative to the abstract; their sentiments range from the joyous to

the cynical, from straightforward statements to metaphorical images.

But they are able to project without ambiguity a touch of human

feeling not yet lost amidst the glitter of tinsel.

MILDRED CONSTANTINE

Department of Architecture and Design

ELISE ASHER

GIORGIO SOAVI

JEANNE MILES

PAUL MAYEN

STANFORD BROD

FRANCIS MERRITT

BRUNO MUNARI

BARBARA GOULD 8 GRAMERCY PARK NEW 'PORK 3, N. Y. GRAMERCY 3-6134

BARBARA GOULD

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Greetings!