CONTENTS

Our Story & Guarantee 3

A Legend Among Knives 4

A Legend Reborn 6

Quality in the Making 8

Features 10

The Green River Range 11

3

OUR STORYWhen a customer purchases a Green River knife they’re

buying a part of New Zealand history. Green River Knives are manufactured by E. Goddard who have a proud heritage in New Zealand stretching back over 87 years. Edward Goddard, a master cutler from Sheffield, England, emigrated to New Zealand and began designing and manufacturing knives in 1927. The company has grown steadily during its history. It was a major supplier of combat knives for the U.S. Army in World War II and for many years the meat industry in both New Zealand and Australia have preferred E. Goddard products.

With its proud New Zealand heritage E. Goddard continues to thrive today by maintaining the highest standards in manufacture and materials, building its reputation for quality. Whether for sports, industry or in the home, Green River knives are superbly designed for the job and, with a little care, can last a lifetime.

GUARANTEED FOR LIFE*Green River Knives are guaranteed for life against defective materials and workmanship. The guarantee applies only if the knife is used solely for its purpose and has been properly cared for. Rusting of the blade caused by improper care is not covered by the warranty. IMPORTANT: Knives with CARBON STEEL blades should be hand washed and thoroughly dried and oiled after use to prevent rusting. CARBON STEEL blades should not be cleaned using a dishwasher.

Green River carbon steel blades come with a protective epoxy coating which will wear off over time. This can be removed using a solvent if required.

PROUDLY

NZMADE

PROUDLY

NZMADE

4

A LEGEND AMONG KNIVES

Green River knives have a reputation among many hunters, fisherman and butchers as high quality, easy to sharpen, well-made knives that hold their edge. Over the decades the quality of Green River knives hasn’t changed a bit, neither has the packaging.

6

A LEGEND REBORN

BLADE ETCHINGGreen River branding and identification of the steel type.

NEW PROGRIP HANDLEHard-wearing rubberised thermoplastic elastomer handle provides better grip and tactility.

Building on the reputation that Green River has built up over years a new brand concept was created to bring Green River into the 21st century whilst reinforcing E. Goddards proud New Zealand heritage and the handcrafted nature of each and every blade.

LOGONew contemporary design that incorporates both the heritage and quality of the Green River brand.

BLADE CARE LABELRemovable sticker placed on the blade that reinforces how to care for the knife.

HANDLE DESIGNLogo embossing on the handle for brand consistency and as a mark of quality. (future development)

IMPORTANT• Carbon steel blades should be hand washed and dried thoroughly. Oil to prevent rusting.• Stainless steel blades are diswasher-safe. Wash and dry thoroughly after use.

GreenRiver/CareLabels

DATE: 12.05.2014

TYPE OF WORK

Care Labels 55mm(W) x 20mm(H)

FOLDLINESPECIAL FINISHES

DESIGNER: JESSICA

01

PACKAGING

• Improved layout and updated content.

• Simple, uncluttered design helps the knife speak for itself, both in terms of quality and heritage.

• Increased emphasis on the guarantee to provide customers with an assurance of quality.

8

STEP 1FURNACESteel is heated by using a heat controlled furnace & then cooled rapidly in oil to harden the blade.

The knives are then polished to remove any rough patches or uneven bumps, leaving a smooth finish.

The blades are frozen to -80°C for an entire day. This process helps to improve the hardness of the steel.

The final edge angle is achieved using specially designed grinding wheels.

STEP 5POLISHING

STEP 6SHARPENING

STEP 2SUB ZEROING

TAKING UP TO A WEEK, OUR 8 STEP PROCESS ENSURES WE CREATE ONLY THE HIGHEST QUALITY BLADES

9

After hardening, the blades are brittle, tempering relieves stress, reducing brittleness & lowers the hardness.

Rubberised thermoplastic elastomer handles are then moulded around the tang using injection moulding machines.

The blade is then ground to have a full taper in readiness for the final cutting edge.

All blades are batch tested to ensure the correct level of hardness using a Rockwell Testing machine that is regularly calibrated.

STEP 3TEMPERING

STEP 7HANDLING

STEP 4GRINDING

STEP 8QUALITY CONTROL

TAKING UP TO A WEEK, OUR 8 STEP PROCESS ENSURES WE CREATE ONLY THE HIGHEST QUALITY BLADES

10

THE BLADE:Forged and tempered from specially selected high quality carbon and stainless steels to give the finest quality cutting edge.Each blade is purpose designed from years of practical experience.With proper care and storage, it will last a lifetime.

THE HANDLE:Hygienically bonded from high quality materials to withstand even the toughest wear.Comfortable rubberised thermoplastic elastomer grip with added slip-proof surface for safe handling.

CARBON OR STAINLESS?Each type of steel has its benefits. As a general rule CARBON STEEL will hold a better edge for a longer time, but if not cared for properly will rust. STAINLESS STEEL is much more rust resistant but is harder to sharpen.

11

THE KNIFE RANGE

14CM SKINNING KNIFEG112/14

17CM FISHERMANS KNIFE G307/17

15CM STRAIGHT BONING KNIFE G712

15CM SKINNING KNIFEG112/15

17CM BUTCHERS KNIFEG312

15CM CURVED BONING KNIFE G742/15

17CM SKINNING KNIFEG112/17

22CM FILLET KNIFEG506SS

FISH FILLETING KNIFEG802

13CM BONING KNIFEG202

SHEPHERDS KNIFE SET - SHEPHERD Includes high quality leather sheath & sharpener

BUSHMANS FRIEND KNIFEG302

RABBITERS KNIFE SET - RABBITERIncludes high quality leather sheath & sharpener

Manufactured by E.Goddard Ltd.Unit L, 218 Marua Road, Mt.Wellington,Auckland, New Zealand.

PRESENTERE14