greenpeace - nova tuna
DESCRIPTION
How to make eating tuna more sustainable and reduce the by-catch. Student project at Hyper Island.TRANSCRIPT
![Page 1: Greenpeace - Nova Tuna](https://reader033.vdocuments.us/reader033/viewer/2022052323/559427001a28ab2b768b47ae/html5/thumbnails/1.jpg)
THE �RULE BREAKERS
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I’VE GOT 99 PROBLEMS, BUT TUNA AIN’T ONE
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CHALLENGE 1: MAKE THE TUNA ISSUE TO PEOPLES BUSINESS
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CHALLENGE 2: CREATE AN ENGAGING AND IMPACTFUL EXPERIENCE
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CHALLENGE 3: MAKE PEOPLE TALK ABOUT IT
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THE BEST.�FOR YOU & THE OCEAN.
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THE BEST.�FOR YOU & THE OCEAN.
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MISSION:�RAISE AWARENESS, EMOTIONAL INVOLVEMENT, CALL TO ACTION
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THE BEST.�FOR YOU AND THE OCEAN.
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FREE TUNA PARTY!DISTRIBUTE TUNA CANS IN MAJOR US CITIES
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NO TUNA. ONLY A MESSAGE:!
VISIT NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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NOVATUNA.COM
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PROTOTYPING: HOW DO PEOPLE LIKE THE IDEA?
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« WHERE’S YOUR TUNA » �GOES DIGITAL, GOES VIRAL
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THANK YOU