greenhouse presentation investor early+

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1 An early stage start-up incubator

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Investment presentation for GreenHouse Limerick incubator

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Page 1: Greenhouse Presentation Investor Early+

1

An early stage start-up incubator

Page 2: Greenhouse Presentation Investor Early+

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Friends and family might not have funds

Investment expectations might be wrong

Failure brings personal consequences

“Only” money, no expertise or assistance

VC “like” large funds

Banks are risk averse

State support is addled with bureaucracy

Traditional Start-up Model

idea Lots ofhard work

Ownfunds

Friends&

family

Morehard work

Bank / VC /state supportSuccess?

idea

BUT…

Page 3: Greenhouse Presentation Investor Early+

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How is the GreenHouse different?

GreenHouse incubator

Office space

Mentoring

Professional services(legal, accounting,

technical etc.)

Networking

Self-sustainingcompany

Furtherfunding & expansion

No cash costs for start-up

Success!!

idea

Page 4: Greenhouse Presentation Investor Early+

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What does the GreenHouse provide?

GreenHouse will bring an “idea stage” venture to a fully developed company in 6 months

No cash cost for start-up GreenHouse will take a small equity stake instead

GreenHouse will provide ALL support, services, contact & knowledge needed to make start-up successful

GreenHouse can “pull” from an extensive pool of people from across all industries for start-up support

GreenHouse will provide centrally located office facilities with all necessary facilities

Board of management will get actively involved in start-up development if needed

GreenHouse will assist start-up in establishing relationships with investment funds, recruiters etc.

Your success is our success!

Page 5: Greenhouse Presentation Investor Early+

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What’s the pain?

Social isolation of early entrepreneurship

Lack of support/mentoring and access to knowledge for start-ups

Large percentage of good ideas never get past that stage

Current economy has created a surplus of knowledge & experience

Public & academic incubators …

… generally do not cater for early stage ventures

… suffer from a counter-productive culture (bureaucratic)

… require cash

Early stage (idea) ventures lack access to funding & facilities

Page 6: Greenhouse Presentation Investor Early+

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Will it be successful?

Absolutely!

30+ similar incubators worldwide (but only 3 in Europe)

Page 7: Greenhouse Presentation Investor Early+

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Y Combinator 2005 – 2007 Results

Data courtesy of First Ascent Ventures llc

8

5

2

1

0

20

9

1

4

6

31

6

5

11

9

Total

Gone

Exit

Funded

Alive

2007

2006

2005

For comparative purposes

Page 8: Greenhouse Presentation Investor Early+

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Y Combinator Potential

Data courtesy of First Ascent Ventures llc

16

14

12

10

8

6

4

2

0

Est

imat

ed R

etu

rn M

ult

iple

2005 2006 2007

Average return is 7x

The highest return opportunities in the portfolio are probably not yet realized

Based on the number of companies funded and the expertise involved, there are likely still several home runs (10-30X return or more) that are still to come

The fact that there have been some compelling exits to date means that the program is working as planned and is likely to show continued success

To Date

Potential

For comparative purposes

Page 9: Greenhouse Presentation Investor Early+

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Funding Needs

Offering 50% equity in company operating the GreenHouse

Open to single investor, syndicate, or several independent investors

This will also (by proxy) give you equity in all start-ups

100k (euro) investment will guarantee seat on the board of directors

Flexible / negotiable structures

Looking to raise 500k (euro)

Page 10: Greenhouse Presentation Investor Early+

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Broadband & phone-lines from Eircom

Data-centre use, courtesy Hosting 365

Support Already Received

5000 sq. ft. office space on O’Connell street in Limerick

Mobile phones from Meteor Communications

Wireless broadband from WTS-Broadband

Vehicle

Office furniture & equipment

Professional services (legal, accounting, mentoring etc.)

Page 11: Greenhouse Presentation Investor Early+

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Partnerships

Discussing strategic partnerships with • Limerick Enterprise Acceleration Program (LEAP)

• University of Limerick

• Digital Hub Dublin

• DCU Ryan Academy

Certified Microsoft BizSpark Network partner

Irish Internet Association member

Partnered with

Hosting 365 for data-centre needs

Page 12: Greenhouse Presentation Investor Early+

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Company Structure

Board of Management

Evert Bopp (founder)

Investors...

Board of Advisors

Pat Phelan

Richard O’Donnell Software Architects International (SAI)

Kevin Thompstone

Former CEO,

Page 13: Greenhouse Presentation Investor Early+

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Contact Details

59-60 O’Connell Street, Limerick

Ireland

http://greenhouselimerick.com/

[email protected]

+353 (0)86 8645099

GreenHouse Start-up Incubator