green technology in broadcasting

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Sang Jin Kim Institute of Technology SBS

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Green technology in broadcasting. Sang Jin Kim Institute of Technology SBS. What can we Do?. Save Energy Consumption In Broadcasting Tapeless Broadcasting System based on Server and Network New Digitalized Facilities etc. Making the best use of Broadcasting Circumstances - PowerPoint PPT Presentation

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Page 1: Green technology in broadcasting

Sang Jin KimInstitute of Technology

SBS

Page 2: Green technology in broadcasting

Save Energy Consumption In Broadcasting Tapeless Broadcasting System based on

Server and Network New Digitalized Facilities etc.

Making the best use of Broadcasting Circumstances Service to reduce Energy Consumption Future…

Campaigns and Programs

Page 3: Green technology in broadcasting

Tapeless News Production(Since 2004) Tapeless Network and Server based System Complete NDS(News Digital System at new SBS

headquarter) 36,000 Tapes Saved per Year

Page 4: Green technology in broadcasting

Transmission of Commercials w/o tapes (Since 2006) Direct On-Air through Ad Video Clip Storage 15,000 Tapes Saved per Year

Plan to Complete PDS(Production Digital System) Tapeless Production of whole Programs(~2010) Expecting 50,000 Tapes Saved per Year

Page 5: Green technology in broadcasting

Most Television Set Materials are Lumbers Recycling is almost impossible 70 % of Total Set Expense is Material Cost

Virtual Studio System Expand the operation rate of Graphic System(3D Computer

Graphic, Moving CG) News, Sports, Documentary and more Programs Decrease Paint use

Page 6: Green technology in broadcasting

LED Lights Multi Monitoring System Unified Broadcasting network among branches

TV, Radio, DMB, and Internet Unified network

Page 7: Green technology in broadcasting

T-DMB Service Launched in 2005 More than 20 Million Receivers

cf. Korean population : 48 Million Robust Signal in Mobile Circumstance (FM Radio Coverage)

TPEG (Transport Protocol Experts Group) ISO Standard

Traffic Information Transfer via Broadcasting, Internet and Telecommunication

Partial Service in DAB (Europe) Only TPEG RTM(Road Traffic Message) : Construction

Information Total Service in T-DMB

TPEG RTM, CTT, SDI, POI etc Really Useful to Driver cf. CTT(Congestion and Travel Time Information),

SDI(Safety Driving Information), POI(Point Of Interests)

Page 8: Green technology in broadcasting

Leisure

Traffic

Shopping

Entertainment

Stock•••

Map

POI

Traffic/Remote Diagnosis

Telematics Information Center

Shopping

Leisure

Entertainment

Telematics Service Provider

CDMAWibroDMB

Navigation

T-DMB is proven the most suitable medium to embody TPEG - Coverage, Facility Construction cost, and Subscription Fee etc

Page 9: Green technology in broadcasting

Summary Map

Route Comparison

Best Route Search & Guide

Comparison among Nearby Gas Stations

Page 10: Green technology in broadcasting

If we can save 3 minutes an hour using TPEG… 12.7cc/minute wasted at idling(2000 cc Car based, By Korea

Transportation Safety Authorization) Total Number of Cars in Korea : 17,000,000 Cars using TPEG : 1,000,000 If 7 million Cars(Average 1 hour driving) use TPEG Service,

(12.7cc x 3 x 7,000,000 x 300 days)/1000 =80,010,000 L/year 80,010,000L * 1500 Won = 120 billion won(1 hundred million

dollar)/year Saved Plus α +Decrease Air pollution caused by Idling State

Example of Different TPEG Guide according to the Traffic Congestion

Page 11: Green technology in broadcasting

Newspaper is Eternal? People prefer Paper to Monitor to get Information Suppose we have a Paper-like device in the future E-book evolution Recycled paper is not suitable to News Paper Quality Huge

Consumption News Paper Information from Broadcasting, IP and

Telecommunication Broadcasting is cheap and easy for updating

Many News paper Companies

Internet

Telecommunication

Broadcasting

News paper by E-bookDelivery Agency

Page 12: Green technology in broadcasting

Mobile Phone could be more Prevalent than E-book for the time being.. DMB 2.0 Service with SK Telecomm, LG Telecom Elementary News Information Delivery Service Broadcasting or Telecommunication: which is better to

deliver the service ? Currently Trial Broadcasting: Official service to be launched

in 2010

Page 13: Green technology in broadcasting

1000 Hours of Environmental Protection Campaigns (2005~2008)

SBS Slogan - ‘Water is Life’ Environmental TV Programs -‘Endocrine disruptor’,

‘Heavy metal’, and ‘Global warming’ etc

Page 14: Green technology in broadcasting

Thank You!

[email protected]