“WHERE THERE IS (GREEN) TEA THERE IS HOPE ”

Tea, though ridiculed by those who are naturally coarse in their nervous sensibilities will always be the favorite beverage of the intellectual.

Thomas de Quincey

WHAT IS GREEN TEA Green tea is made from the leaves from 

Camellia sinensis that have undergone minimal oxidation during processing

WHAT ARE BIO CHEMICAL CHARACTERISTICS OF GREEN TEA

The cardinal antioxidative ingredient in the green tea extract is green tea catechins (GTC), which comprise four major epicatechin derivatives; namely, epicatechin (EC), epigallocatechin (EGC), epicatechin gallate (ECG), and epigallocatechin gallate (EGCG)

HOW IS GREEN TEA PRODUCED

Green tea is processed and grown in a variety of ways, depending on the type of green tea desired. As a result of these methods, maximum amounts of polyphenols and volatile organic compounds are retained, affecting aroma and taste.

The growing conditions can be broken down into two basic types − those grown in the sun and those grown under the shade. The green tea plants are grown in rows that are pruned to produce shoots in a regular manner, and in general are harvested three times per year.

The first flush takes place in late April to early May. The second harvest usually takes place from June through July, and the third picking takes place in late July to early August. Sometimes, there will also be a fourth harvest. It is the first flush in the spring that brings the best-quality leaves, with higher prices to match.

GREEN TEA PRODUCTION Green tea is processed using either artisanal or modern methods.  Sun-drying,

basket or charcoal firing, or pan-firing are common artisanal methods. Oven-drying, tumbling, or steaming are common modern methods. 

Processed green teas, known as aracha are stored under low humidity refrigeration in 30- or 60-kilogram paper bags at 0–5 °C (32–41 °F). This aracha has yet to be refined at this stage, with a final firing taking place before blending, selection, and packaging takes place.

The leaves in this state will be re-fired throughout the year as they are needed, giving the green teas a longer shelf-life and better flavor. The first flush tea of May will readily store in this fashion until the next year's harvest. After this re-drying process, each crude tea will be sifted and graded according to size. Finally, each lot will be blended according to the blend order by the tasters and packed for sale

WHAT ARE THE COUNTRYWISE PRODUCTION & EXPORTS OF GREEN TEA 2006 Green tea production and export (in

thousands of metric tons)

Country Production Export  China782.4 (80.8%) 218.7 (83.0%)  Japan 91.8 (9.5%) 1.6 (0.6%)  Vietnam 66.0 (6.8%) 26.0 (9.9%)  Indonesia 20.0 (2.1%) 9.1 (3.5%) World 968.1 (100%) 263.5 (100%)

WHICH ARE THE IMPORTANT VARIANTS OF GREEN TEA

Green tea is the most popular form of tea in China. Chinese green teas are made from over 600 different cultivars of the Camellia sinensis plant, giving plenty of variety and regional teas.

Chinese green teas are traditionally pan-fired, unlike the Japanese steaming process. Other processes in China include oven-dried and sun-dried. Due to the different production process, Chinese teas are said to have a more "earthy" taste than Japanese teas.

WHICH GEOGRAPHICAL REGIONS PRODUCE GREEN TEA IN CHINA

Zhejian , Jiangsu , Fujian , Jiangxi & Anhui are important Provinces for Green Tea Production

Zhejiang Province is home to the most famous of all teas, Xi Hu Longjing (西湖龙井 ), as well as many other high-quality green teas.

龙井 Longjing Maybe the most well-known green tea in China; originates from 

Hangzhou (杭州 ), the capital of Zhejiang Province. Longjing in Chinese literally means dragon well. It is pan-fired and has a distinctive flat appearance. The tasteless frying oil is obtained from tea seeds and other plants. There are many fake Longjings on the market[4] and in less-scrupulous tea houses around the country.景宁惠明茶 Huiming

Named after a temple in Zhejiang.开化龙顶 Kaihua Longding A tea from Kaihua County known as Dragon Mountain.华顶云雾 Hua Ding A tea from Tiantai County, named after a peak in the Tiantai mountain

range.天目青顶 Qing Ding A tea from Tian Mu, also known as Green Top.平水珠茶 Gunpowder A popular tea also known as zhuchá, originates in Zhejiang but is now

grown elsewhere in China. This tea is also the quintessential ingredient in brewing Maghrebi mint tea, which is brewed green tea with fresh mint.

WHAT IS THE DIFFERENCE BETWEEN CHINESE & JAPANESE GREEN TEA

Japanese green tea is made from the Yabukita (薮北 ?) cultivar of the camellia sinensis plant. Unlike Chinese green teas which are pan-fired, Japanese green teas are steamed giving them a more "vegetative" or "leafy" taste. The exception is hōjicha, a Japanese roasted tea. Japanese green teas are categorized by the age of the leaves: young leaves are called sencha[citation needed

] and the more mature, larger leaves are called bancha. Types of tea are commonly graded depending on the quality and the parts of the plant used as well as how they are processed.[5]

 There are large variations in both price and quality within these broad categories, and there are many green teas that fall outside this spectrum. The best Japanese green tea is said to be from the Yame ( 八 女   yame?) region of Fukuoka Prefectureand from the Uji region of Kyoto. Uji has been producing Ujicha (Uji tea) for four hundred years, pre-dating the prefecture system. It is now a combination of the border regions of Shiga, Nara, Kyoto, and Mie prefectures. Shizuoka Prefecture produces 40 percent of raw tea leaf

WHAT ARE THE IMPORTANT JAPANESE GREEN TEAS

Sencha (煎茶 ?, decocted tea) The first and second flushes of green tea made from leaves that are exposed directly to

sunlight. This is the most common green tea in Japan. The name describes the method for preparing the beverage.Fukamushicha (ja) (深蒸し茶 ?, long-steamed green tea)

Sencha, which, in the processing of the leaves, has been steamed two times longer than usual Sencha, giving it a deeper color and producing a fuller flavor in the beverage.Gyokuro (玉露 ?, Jade Dew)

Gyokuro is a fine and expensive type that differs from Sencha ( 煎茶 ) in that it is grown under the shade rather than the full sun for approximately 20 days.[6] The name "Gyokuro" translates as "jade dew" and refers to the pale green color of the infusion. The shading causes the amino acids (Theanine) and caffeine in the tea leaves to increase, while catechins (the source of bitterness in tea, along with caffeine) decreases, giving rise to a sweet taste.[7] The tea also has a distinct aroma.Kabusecha (冠茶 ?, covered tea)

Kabusecha is made from the leaves grown in the shade prior to harvest, although not for as long as Gyokuro. It has a more delicate flavor than Sencha. It is sometimes marketed as Gyokuro.Tamaryokucha (玉緑茶 ?, lit. ball green tea)

Tamaryokucha has a tangy, berry-like taste, with a long almondy after-taste and a deep aroma with tones of citrus, grass, and berries. It is also called Guricha.Bancha ( 番茶 ?, coarse tea)

Lower grade of Sencha harvested as a third- or fourth-flush tea between summer and autumn. Aki-Bancha (autumn Bancha) is not made from entire leaves, but from the trimmed unnecessary twigs of the tea plant.

WHAT ARE THE IMPORTANT JAPANESE GREEN TEAS

Kamairicha (窯煎茶?, pan-fired tea) Kamairicha is a pan-fired green tea that does not undergo the usual steam treatments of Japanese tea and

does not have the characteristic bitter taste of most Japanese tea.By-product of Sencha or Gyokuro Kukicha (くき茶 ?, stalk tea) A tea made from stems, stalks, and twigs. Kukicha has a mildly nutty, and slightly creamy sweet flavor.

Mecha (芽茶 ?, buds and tips tea) Mecha is green tea derived from a collection of leaf buds and tips of the early crops. Mecha is harvested in

spring and made as rolled leaf teas that are graded somewhere between Gyokuro and Sencha in quality.Konacha (粉茶?, (coarse) powdered tea)

Konacha is the dust and smallest parts after processing Gyokuro or Sencha. It is cheaper than Sencha and usually served at Sushi restaurants. It is also marketed asGyokuroko (玉露粉 ?) or Gyokurokocha.Other

Matcha (抹茶 ?, powdered tea) A fine ground tea made from Tencha. It has a very similar cultivation process as Gyokuro. It is expensive and

is used primarily in the Japanese tea ceremony. Matcha is also a popular flavor of ice cream and other sweets in Japan.Tencha (ja) (碾茶?, milling tea)

Half-finished products used for Matcha production. The name indicates its intended eventual milling into matcha. Because, like gyokuro, it is cultivated in shade, it has a sweet aroma. In its processing, it is not rolled during drying, and tencha, therefore, remains spread out like the original fresh leaf.Genmaicha (玄米茶 ?, brown rice tea)

Bancha (sometimes Sencha) and roasted genmai (brown rice) blend. It is often mixed with a small amount of Matcha to make the color better.Hōjicha (ほうじ茶 ?, roasted tea)

A green tea roasted over charcoal (usually Bancha).Aracha (荒茶?, raw green tea) Half-finished products used for Sencha and Gyokuro production. It contains all parts of the tea plant.Shincha

 (新茶?, a new tea) First flush tea. The name is used for either Sencha or Gyokuro.Funmatsucha (粉末茶 ?, instant powdered tea) Milled green tea, used just like instant coffee.　Another name for this recent style of tea is "tokeru ocha," or

"tea that melts."

WHAT IS KAHWAH Kahwah (Urdu: قہوہ, also transliterated qehwa, kehwa or kahwa) is a

traditional green tea preparation consumed in Afghanistan, northern Pakistan, some regions of Central Asia as well as the Kashmir Valley. In Pakistan, it is made in the Khyber Pakhtunkhwa, Gilgit-Baltistan and north Punjab regions. It is a popular breakfast beverage amongKashmiris, generally accompanied with special Kashmiri baked items like girda. Kashmiri Pandit migrants living in the North Indian plains, particularly in the urban agglomeration of Delhi, have also contributed to the tea's popularity among non-Kashmiris.

Origins The Arabic word qahwah (قهوة) may have been the root for kahwah or kehwa.

However, whereas qahwah is used for coffee beans, the BMC[clarification needed

] kahwa is an aromatic green tea beverage. Even though exact origins of kehwa are still unclear, most Kashmiris believe

that the aromatic traditional drink kehwa dates back to times immemorial and has been a part of local consumption for ages. Certain sources [who?] also trace the origins of the drink to the Yarkand Valley in the Xinjiang area (which, with Kashmir, was part of the Kushan Empireduring the 1st and 2nd centuries AD). It is likely that use of kehwa and its spread from one region to another was facilitated and popularised in these regions during Kushan rule. It's also used in gujrat.

HOW IS KAHWA PREPARED The tea is made by boiling green tea leaves with saffron strands, 

cinnamon bark, cardamom pods and occasionally Kashmiri roses to add a great aroma. Generally, it is served with sugar or honey and crushed nuts, usually almonds or walnuts. Some varieties are made as an herbal infusion only, without the green tea leaves.

Traditionally, kahwah is prepared in a brass kettle known as a samovar. A samovar consists of a "fire-container" running as a central cavity, in which live coals are placed keeping the tea perpetually hot. Around the fire-container there is a space for water to boil and the tealeaves and other ingredients are mixed with the water. Kahwah may also be made in normal pans and vessels, as modern day urban living may not always permit the use of elaborate samovars.

Kahwah is usually served to guests or as part of a celebration dinner, and saffron (kong) is added to the kahwah for special visitors. It is often served in tiny, shallow cups. Kehwa in Kashmir is also commonly served after Wazwan and elaborate family dinners.

Sometimes milk is added to the kahwah, but this is generally given to the elderly or the sick.

Kahwah is usually served after food (usually lunch) in the North Malabar region of India.

WHAT ARE HEALTH BENEFITS OF GREEN TEA

Green tea contains a variety of enzymes, amino acids, carbohydrates, lipids, sterols, related compounds, dietary minerals, and phytochemicals such as polyphenols, flavanols, and caffeine. 

Polyphenols found in green tea include but are not limited to epigallocatechin gallate (EGCG), epigallocatechin, epicatechin gallate, and epicatechin; flavanols such as kaempferol, quercetin, and myricitin are also found in green tea.

Numerous claims have been made for the health benefits of green tea based on its chemical composition, in vitro studies, animal studies, and human epidemiological studies. Preliminary research on many of these claims is promising, but many also require further study to evaluate.

In 2011 a panel of scientists published a report on green tea's claimed health effects at the request of the European commission: in general they found that the claims made for green tea were not supported by good scientific evidence. Although the mean content of flavonoids and catechins in a cup of green tea is higher than that in the same volume of other food and drink items that are traditionally considered to promote health, flavonoids and catechins have no proven biological effect in humans

DOES GREEN TEA FIGHT CANCER There is no conclusive evidence that green tea helps to prevent or treat cancer

in people. A review of existing studies concluded that while suggestive evidence existed, it did not amount to a clear indication of benefit.

Daily consumption of black tea (but not green tea) has been associated with a significant reduction in death from all cancers. Limited evidence that green tea consumption may be associated with a slightly lower risk of esophageal cancer in the Chinese population, a lower risk of lung cancer in women, and a lower risk of oral cancer in Asian people.[14][15][16] Another analysis of observational data conducted in 2012 suggested that green tea consumption may have a favorable effect on lung cancer risk. The observed effect was strongest in those who consumed more than seven cups of green tea daily. A 2011 meta-analysis of epidemiological studies found limited evidence that green tea consumption may be associated with a moderately reduced risk of liver cancer in Chinese and Japanese people.

Limited evidence suggests that green tea consumption is not associated with the risk of developing pancreatic cancer or prostate cancer. The link between green tea consumption and stomach cancer risk is unclear due to inconsistent evidence.

Green tea interferes with the chemotherapy drug bortezomib (Velcade) and other boronic acid-based proteasome inhibitors, and should be avoided by people taking these medications

WHAT IS THE IMPACT OF GREEN TEA ON OTHER COMMON DISEASES

Cardiovascular disease Daily consumption of green tea has been associated with a lower risk of death from

cardiovascular disease. In a 2015 meta-analysis of observational studies, an increase in one cup of green tea per day was associated with a 5% lower risk of death from cardiovascular causes.[13] Green tea consumption may be associated with a reduced risk ofstroke.  A 2013 Cochrane review of randomized controlled trials concluded that green tea consumption for 3–6 months appears to lower systolic and diastolic blood pressures a small amount (about 3 mmHg each).[25][26] Additional analyses examining the effects of long-term green tea consumption on blood pressure have reached similar conclusions.[27][28][29]

Glycemic control Green tea consumption lowers fasting blood sugar but the beverage's effect on 

hemoglobin A1c and fasting insulin levels was inconsistent. Hyperlipidemia Drinking green tea or taking green tea supplements decreases the blood concentration of 

total cholesterol (about 7 mg/dL), LDL cholesterol (about 2 mg/dL), and does not affect the concentration of HDL cholesterol.  A 2013 Cochrane review performed a meta-analysis of longer-term randomized controlled trials (>3 months duration) and concluded that green tea consumption lowers total and LDL cholesterol concentrations in the blood.

Mortality risk Daily consumption of green tea is significantly associated with a lower risk of death from any

cause; an increase of one cup of green tea per day is linked with a 4% lower risk of death from any cause.

Weight loss There is no conclusive evidence that green tea aids in weight loss for obese people.

WHAT IS GUNPOWDER GREEN TEA Gunpowder tea is one of the best-known and most liked of all

the standard, country green teas. Gunpowder tea is so named because of the logical play-on-

words that exists between Gunpowder tea and gunpowder the propellant: the finished tea resembles the steel-grey/green colour and pellet shape of the propellant gunpowder.

Additionally, the ball-shaped finished tea pellets gently ‘pop' open when exposed to the steeping water and, the stimulant nature of tea could be construed as a pun on the term propellant.

Both being of Chinese invention, it was most likely either an observant foreigner who first coined the term for use describing the tea or perhaps there was once a very improperly-labeled container that must have been a disappointment for the recipient who expected propellant and received tea by mistake!

HOW IS GUNPOWDER GREEN TEA PRODUCED

Formerly rolled by hand, Gunpowder tea is now manufactured primarily by machinery (rollers and tumblers) that roll and shape the leaf tea into little pellets.

Gunpowder tea was shaped into its pellet form originally for quality and keeping purposes, as it shipped more compactly and retained its fresh flavor better with so little surface area exposed.

Gunpowder tea was among the first whole-leaf forms of tea, a logical progression from the compressed tea forms that preceded it.

WHEN IS GUNPOWDER GREEN TEA PRODUCED

Gunpowder tea is generally manufactured during the summer and fall tea seasons, using the more mature leaf of those time periods - which is also stronger in flavor.

Larger leaves are traditionally used for rolling the leaf tea into pellets, and they are also more pliable - which is important for properlyshaping the tea pellets.

A small amount of Gunpowder tea is manufactured using early-season leaf; this difficult-to-produce tea has a clearer flavor and consists of very small pellets.

WHICH ARE THE BEST GUNPOWDER GREEN TEAS

There are many grades (sizes) of Gunpowder tea, the finest being the smallest ( as it is with most tea). The smallest size and highest grade is marketed as Imperial Pinhead.

When plucking the leaf for Gunpowder tea, it is critical that the pickers be accomplished, as torn leaf will create problems during the rolling phase, and irregularly-sized leaf will need to be sorted out, as it is extremely difficult to roll uniform pellets from diverse leaf.

WHICH ARE THE VARIETIES OF GUNPOWDER GREEN TEA

When sold as a variety of tea, gunpowder tea has several varieties: Pingshui gunpowder :The original and most common variety of

gunpowder tea with larger pearls, better color, and a more aromatic infusion, which is commonly sold as Temple of Heaven Gunpowder or Pinhead Gunpowder, the former, a common brand of this tea variety.

Formosa gunpowder: A gunpowder style tea grown in Taiwan near Keelung, it is claimed to have its own characteristic aroma, different from that of Zhejiang Provincegunpowder grown in mainland China. Formosa gunpowder teas are typically fresh or roasted oolongs.

Ceylon gunpowder: A gunpowder variant grown in Sri Lanka, usually at altitudes exceeding 1,800 metres (6,000 ft), see Green Ceylon teas.

Several types of green teas are commonly rolled into "gunpowder" form, including Chunmee, Tieguanyin, Huang Guanyin, and Dong Ding, as well as many other oolong and higher-end jasmine teas

HOW IS GUNPOWDER GREEN TEA BREWED

While brewing methods vary widely by tea and individual preferences, 1 teaspoon of looseleaf tea is recommended for every 150ml (5.07 oz) of water. Ideal water temperature for this type of tea is between 70 °C (158 °F) to 80 °C (176 °F).

For the first and second brewing, leaves should be steeped for around one minute. It is also recommended that the tea cup or tea pot used be rinsed with hot water prior to brewing the tea to warm the vessels. When brewed, gunpowder tea is a yellow color.

The flavor of brewed gunpowder tea is often described as thick and strong like a soft honey, but with a smokey flavor and an aftertaste that is slightly coppery. This type of tea is often seen as having a flavor that is somewhat grassy, minty, or peppery

WHAT IS MOROCCAN MINT TEA

Gunpowder tea is exported to the Maghreb where it is used in the preparation of traditional North African mint tea. The Berber tea ritual is at the heart of any social gathering, from an informal visit to a neighbour to lavish soirees with dignitaries. Mint tea is made by adding mint and sugar or honey to gunpowder tea while brewing.

WHICH ARE THE LEADING BRANDS OF GREEN TEA –GAYOT RATINGS-1 -MARIAGE FRERES THE VERT FUJI YAMA

Mariage Frères' Offering from Mount FujiCultivated on the slopes of Mount Fuji, this cleansing green tea from esteemed French tea house Mariage Frères, a Paris institution since 1854, is well-suited to purists. Devoid of grassiness, it is composed of a single, delightful green tea note. Naturally rich in vitamin C and antioxidants and lightly caffeinated, it is a pleasant daytime pick-me-up for those who prefer a delicate, unadulterated flavor. Thé Vert Fuji Yama is available loose or in muslin sachets, which include 2.5 grams. For optimum flavor, bring the water to a simmer (about 194°F) and let the tea infuse for one minute.

GAYOT RANK 2-HARNEY AND SONS GREEN TEA WITH THAI FLAVORS

One of GAYOT's favorite tea purveyors, the family-run Harney & Sons, makes this splendid, mellow, blended green tea spiked with coconut, vanilla, lemongrass and ginger. The delicate leaves should be steeped just three minutes. Available in silken sachets or loose.

GAYOT RANK 3-TEAVIVRE PREMIUM DRAGON WELL LONG JING GREEN TEA

Teavivre specializes in organic teas (black, green, herbal and floral) from several different Chinese provinces such as hilly and subtropical Zhejian, where Premium Dragon Well Long Jing Green Tea hails from. It is one of the top-selling teas in China and is served to high-profile visitors such as heads of states. When brewed, its flattened, dried leaves produce a subtly rich, sweet, orchid-like and mildly vegetal flavor. Not at all bitter on the palate and rich in antioxidants, Premium Dragon Well Long Jing Green Tea is a great choice for novice green tea drinkers and aficionados alike.

GAYOT RANK 4- NUMI ORGANIC GUNPOWDER GREEN TEA

Here's one of GAYOT's favorite offerings of the Gunpowder tea variety. These are steamed leaves that are rolled up into tight pellets that explode with flavor once they are steeped in hot water — the smaller the pearls, the higher the quality. These organic, halal-certified and kosher beads from Numi deliver a kicky vegetal flavor. 

GAYOT RANK 5- SHANGRI LA ORGANIC TROPICAL ORANGE GREEN TEA

A Fruity EscapeShangri La's Organic Tropical Orange Green Tea has become GAYOT's favorite pick-me-up. It tickles the nose with tantalizing orange aromas. On the palate, you get less orange, which is too bad, but instead you are treated to coconut and well-rounded tropical fruit flavors, which are just as awesome. Don't steep it too long, as it will turn bitter, killing the delicate flavors. All of Shangri La's tea gardens are Rainforest Alliance members, with strict standards for worker and environmental protection.

WHAT IS THE STATE OF THE INDIAN GREEN TEA MARKET & WHICH ARE PREVAILING

BRANDS GREEN TEA IN INDIA

LIPTON GREEN TEA Lipton Green Tea is the most popular green tea brand in India, which is consumed by a large population in

the country. Lipton Green Tea is a product of Unilever, a multinational corporation globally acclaimed for its products.

Pure, Mint, Jasmine and Citrous are some of the variants of Lipton Green Tea, which are popular among people.

TWININGS GREEN TEA Twinings is another popular green tea brand in India and a leading player of tea bags in India. Some of the

variants of Twinings Green Tea are Lemon, Mint, Jasmine and Earl Grey. Twinings Green Tea because of its quality, taste and aroma has emerged as a preferred green tea brand in

India. Apart from Green Tea, Twinings offers Black Tea and Herbal Infusions, which are available in many flavours.

ORGANIC INDIA Next on this list is Organic India, a globally known company for its premier quality organic and herbal

products. It offers green tea under the name of Tulsi Green Tea, which uses Tulsi and Green Tea as its ingredients. Tulsi Green Tea has many health benefits like stress reduction, improves respiratory system and reduces weight.

Another popular variant of Green Tea is Tulsi Jasmine Green Tea, which uses Green Tea, Tulsi and Jasmine as its ingredients.

GREEN TEA IN INDIA GAIA GREEN TEA Gaia Green Tea is placed at 4th in the list of top 10 green tea brands in India. Gaia

offers excellent quality green tea in many variants like Ginger, Lemon, Elaichi, Honey, etc.

These variants of green tea are not only great in taste, but also provides various health benefits. Apart from green tea, Gaia offers various products like Health Supplements, Herbal Infusions, Health Bars, etc.

HIMALAYA GREEN TEA Himalaya Green Tea is next on this list, which is a product of Himalaya, a famous

brand of health care products. Himalaya Green Tea is available in tea bags, which can be used whenever required. Also, Himalaya offers various products related to Oral Care, Derma Care, Hair Care, etc.

TAJ MAHAL GREEN TEA Taj Mahal Green Tea is another popular green tea brand in India, which is owned by

Hindustan Unilever. Taj Mahal Green Tea is available in different variants that include Honey Lemon and Darjeeling.

GREEN TEA IN INDIA YOGI GREEN TEA Next on this list is Yogi Green Tea, a green tea brand, which is

known for its quality and aroma. Yogi Green Tea is available in many variants like Lemon Ginger, Pomegranate, Pure Green, Energy, etc.

TETLEY GREEN TEA Tetley Green Tea stands at 9th in the list of top 10 green tea

brands in India. Tetley offers green tea in many variants like Lemon & Honey, Long Leaf and Ginger.

CHAMONG PREMIUM GREEN TEA 10th position is occupied by Chamong Premium Green Tea, a

product of Chamong Group. Chamong Premium green Tea is not only rich in taste and aroma but also offers various health benefits.

SUGGESTED TRENDS IN GREEN TEA PRODUCT DEVELOPMENT

Innovative Flavours mixing fruits preferably citrus along with flowers can boost the taste

In Western Countries vanilla plays an important role and also flavours like raspberry and strawberry

In India spices have an important role and one can do an interesting health positioning by juxtapositioning such masalas on a citrus base

Herbs have an important role – especially tulsi , amla , ashwagandha which can be added on to a citrus base

WHAT ARE THE PATTERNS IN CONSUMING COUNTRIES OF GREEN TEA China & Japan were natural green tea consumption points Marco Polo carried the same to Morocco and the concoction

of the famous Moroccan Mint Green Tea was created there with the local Moroccan Mint being added on there

In Russia Green Tea is gradually gaining in popularity mainly due to health reasons though it is presently not even 10% of the total consumption

GREEN TEA IN THE UNITED STATES

Meanwhile, green tea, which accounts for just over 11 percent of the tea Americans drink, has been growing much faster—the U.S. downs over 40 percent more than it did in 2000. And other fringe and artisanal teas, like rooibos, oolong, and white tea, are growing fastest—the category has grown by nearly 8,000 percent over the past 10 years alone and now accounts for roughly 6 percent of U.S. tea consumption.

WHICH ARE THE RECOMMENDED SALES CHANNELS OF GREEN TEA

Internet sales channels remain a top draw as high realization justify the sale of the product through this medium

The product can be positioned both on the taste as well as the health platform

On taste platform exotic flavours can be promoted through clubs , top end hotels in line with various wine and food festivals that can be organized

On the health platform the product can be promoted amongst doctors especially those dealing with lifestyle diseases and special discount coupons can be provided at diagnostic centres to encourage use of the product .

HEALTH KITTY PARTIES Educated upper SEC ladies can be

encouraged to set up small kitty parties to promote usage of such products and help society in the process

These can potentially take the shape of large businesses in due course of time

The bottled varieties can take on the soft drinks segment as these are sugar free and exotic varieties can provide pleasure to both the palette and the digestive and metabolic functioning

SIGN OFF NOTE Feel free to communicate with the

undersigned on innovative business plans in this category which can help to promote health globally and also for your feedback & clarifications

Possibilities being business partners of Double Diamond Green can also be looked into .

The undersigned is reachable at sdasgupta444@gmail.com

THANK YOU