green river strategic plan phase iii: implementation river_phase iii...identify existing competitors...

GreenRiverStrategicPlanPhaseIII:ImplementationGreenRiver,UtahSeptember,2017

Preparedby:BetterCity

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TABLEOFCONTENTSEXECUTIVESUMMARY.......................................................................................................................................................................................3

STEWARDSHIP&PARTICIPATIONMATRIX.........................................................................................................................................................4PROJECTIMPLEMENTATIONSTEPS....................................................................................................................................................................................4

Value-AddedFoodManufacturing........................................................................................................................................................................5FilmIndustrySupportCenter.................................................................................................................................................................................6OutdoorAdventureOutfitting...............................................................................................................................................................................7RiverfrontActivation.............................................................................................................................................................................................8BroadwayandMainGatewayProjectRedevelopment.......................................................................................................................................10BusinessOwner&StartupSupportCenter..........................................................................................................................................................12VisitingDemographic&TargetAudience...........................................................................................................................................................14

BUDGET...........................................................................................................................................................................................................15Value-AddedFoodManufacturing......................................................................................................................................................................16FilmIndustrySupportCenter...............................................................................................................................................................................17OutdoorAdventureOutfitting.............................................................................................................................................................................18RiverfrontActivation...........................................................................................................................................................................................19BroadwayandMainGatewayProjectRedevelopment.......................................................................................................................................21BusinessOwner&StartupSupportCenter..........................................................................................................................................................23VisitingDemographic&TargetAudience...........................................................................................................................................................25

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EXECUTIVESUMMARYResults and findings from the Phase I and II reports have been compiled into the Phase III Strategic Plan Implementation re-port. Specific action steps have been identified to make clear what roles the various partners will need to take in accomplish-ing the implementation efforts. The plan also includes a detailed budget, covering the anticipated project costs for the key pro-jects and initiatives that were selected by the Action Team and through community feedback at the public open house.

Included is an approach section that details the implementation actions that will be required to take the strategic recommended projects from a concept, to a tangible result. This includes out-lining specific tasks, responsible parties, potential partners, and roles for community members that want to get involved.

The document includes sufficient detail so the City leadership, interested community members, and other stakeholders can use it to cast the vision of the development projects to gain in-terest from partners and potential operators. It is important for the City to understand that another layer of analysis, such as a project-specific feasibility analysis, would likely be required be-fore taking on a specific project. The Phase III budget includes anticipated cost estimates and potential revenue sources to pay for the projects, but does not include a project pro-forma which would be included in a feasibility study.

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STEWARDSHIP&PARTICIPATIONMATRIXOnAugust24th,2017aroundtablediscussionwasheldwithrep-resentativesfromtheCityofGreenRiver,EmeryCountyEconomicDevelopment,andtheEmeryCountyTravelBureau.Atthemeet-ing, a stakeholder reviewwas performed of the Stewardship&ParticipationMatrix(the“Matrix”).ThisMatrixincludeseachoftheidentifiedinitiativesinpriorreportsorganizedintothesamecategories as the Strength, Weaknesses, Opportunities, andThreats(“SWOT”)analysisperformedinStage2.

PROJECTIMPLEMENTATIONSTEPS

Detailed implementationstepsweredeveloped forsevenhighlyprioritizedprojects.Thoseprojectsselectedareindicatedbythenumbernext to eachproject title below.These implementationstepswerethenassignedtospecificresponsiblepartieswithex-istingorfuturestewardshipsorneededparticipation.Totheex-tentlocalcapacitygapswereidentifiedintheMatrix,consultantswereidentifiedtoprovideassistanceintheexecutionofspecifictasks. Eachproject-levelimplementationplanisincludedinthetablesfoundonpages5-17.

EconomicDevelopment

Value-AddedFoodManufacturing(1)

FilmSupportCenter(2)

OutdoorAdventureOutfitting(3)

CommunityDevelopment

RiverfrontActivation(4)

CommunityCleanup

BroadwayandMainGatewayProjectRedevelopment(5)

Workforce&HumanCapitalDevelopment

Alumni/MentorshipProgram

BusinessOwner&SupportCenter(6)

Branding,Marketing,&EventsPromotion

VisitingDemographic&TargetAudience(7)

Events:FriendshipCruise,MelonDays,BBQChuckWagonTour,etc.

TargetedMarketingCampaigns

CityGovernance

ContinuetoEnhance&StrengthenCodeEnforcement

UpdateZoningCodes

EstablishCross-FunctionalTeams

OngoingCommunityForums

AdoptDecision-MakingFramework

StrategicPlanUpdates

ContinueMissileBaseDecommissionCleanupEfforts

Inthisway,eachstrategicinitiativeiscorrelatedtoareasofim-provementanddesignedtoaddresseconomicchallengesidenti-fiedintheSWOT.

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Value-AddedFoodManufacturing

Task TaskDescriptionCityCouncil&

Mayor Consultant

EconomicDevelopment

DirectorPrivateSector

PropertyOwners

GOED&WTCUtah

FinancialAssistance:

USDA-RD,EDD,1.00 CommissionValue-AddedFoodManufacturingfeasibilitystudyto: x

1.01DetermineTotalAddressableMarket(TAM)forvalue-addedfoodmanufacturingproducts

x

1.02Identifyexistingcompetitorsanddevelopacompetitorlandscapeanalysis,engageindustryparticipants

x x

1.03Estimaterevenuepotentialincludingmarketpenetration,distributionarea,saleschannels,andproductpricing

x

1.04Estimatecoststructureincludingrawmaterials,labor,overhead,packaging,shipping,branding&marketing,debtservice,etc.

x

1.05Estimatecapitalcostsforavalue-addedfoodmanufacturingfacilityincludingacquisition,buildingconstruction/rehab,equipment,etc.

x

1.06Basedonthisanalysis,determinereturnmetricstoinvestorsandwhethertheprojectisfeasible.

x

1.07 Identifyexportmarketsforvalue-addedfoodmanufacturing x x1.08 Identifypotentialoperators/investors x x1.09 Identifyincentivesavailabletomitigateprivatesectorrisk x x x

2.00Basedontheresultsofthefeasibilitystudydeterminewhetherimplementationeffortsshouldbepursued.

x

3.00 Ifapproved,beginimplementationstepsincluding: x x3.01 Recruitingentrepreneurs,investors,andoperatortoundertakethe x x x

3.02Determinegrowerparametersneededtoselllocalproducttovalue-addedfoodmanufacturingprospect

3.03Identifypotentialsitesforthefacility,allowingprivatesectorparticipantstodeterminefinallocation

x x x

3.04 Workwithpropertyownerstosecuresite x x x x3.05 Coordinatewithfinancinginstitutionstoalignincentivesandfunding x x x x3.06 Facilitateexportdiscussionsforinternationaltrade x x x x

StewardorParticipantActionStepsValue-AddedFoodManufacturing

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FilmIndustrySupportCenter

Task TaskDescriptionCity

CouncilLocal

ExploratoNon-Profit

Consultant

EconomicDevelopme

LocalResident Donors

IndustryParticipan

PropertyOwners

UtahFilmCommissi

SchoolDistrict+

PoliticalSupport&

FinancialAssistance:

1.00

FormLocalExploratoryCommittee(LEC)toevaluatesupportandinterestforafilmpost-productionstudio/filmingsupportcenter(the"FilmCenter")to:

x x x

1.01 Identifycomparableprojectsandcompilecasestudies x x

1.02Conductsurveyofexistingworkforceandlocalresidentstodeterminealignmentofskillsandinterest

x x

1.03Identifypotentialusers,donors,andinfluentialprojectadvocatesinindustry

x x

1.04Leverageexistinghumancapitaltobeginpreliminaryoutreachcampaign

x x x x x

1.05Basedonlevelofinterest,recommendfeasibility/appropriateprojectscopetoCityCouncil

x

2.00BasedontherecommendationoftheLAC,determinewhetherimplementationeffortsshouldbepursued,to

x x

2.01 Establishnon-profittofacilitatefundraisingfortheFilmCenter x x x2.02 DevelopmarketingcollateralandpitchbookfortheFilmCenter x x2.03 Identifyandsolicitdonors/namingrightstoparticipateinfunding x x x x x x x

2.04IdentifyandsolicitindustryparticipantsthatwouldutilizetheresourcesofferedbytheFilmCenter

x x x x x x x x

2.05Identifyfundingsourcesandeconomicdevelopmenttoolsavailabletofundtheproject

x x x x

2.05Workwithprojectpartnerstochooseasuitablesite/buildingfortheFilmCenter

x x x x x

2.06 Establishsitecontrol x x x x x2.07 Developcapitalstackandsecurefinancing x x x

3.00EstablishyouthprogramstodevelophumancapitalinsupportoftheFilmCenter

x x x

ActionSteps StewardorParticipantFilmIndustrySupportCenter

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OutdoorAdventureOutfitting

Task TaskDescription

City

Council&

Mayor

Event

Coordinat

or

Local

Action

Committee Consultant

Industry

Participants

Travel

Bureau

Land

Stewards

/Owners

Tourism

Industry

Train

Operators

PoliticalSupport&

Network:State

Senator,State

Financial

Assistance:

CRA

1.00

FormLocalActionCommittee(LAC)comprisedofexisting

outdooradventureoutfitters,hotel&VRBOowners,Event

Coordinator,TravelBureauDirector,andtourismrelated

x x x x x x

1.01IdentifyopportunitiesforgrowthwithFederalandStateland

stewardstounderstandpermittingcapacity,applicationx x x x

1.02 Coordinateaccessforoutfitterswithprivatelandowners x x x

1.03CoordinatewithTravelBureauonexistingrecruitmentefforts

toexpandofferingswithinthecommunityx x x x

1.04Identifyopportunitiesforadaptivere-useofexistingfacilitiesto

accommodateexpandedrecreationalofferingsx x x

1.05 Explorefundingoptionsforoutfitterexpansion x

2.00 Improvelocalrecreationalofferingsthroughthefollowing:

2.01Developcuratedrecreationalpackagesinconcertwith

outfitters,hotel,VRBO,andrestaurantowners,etc.x x x x

2.02

Explorewithtrainoperatorsweekendpackagetripswith

convenientdepartureandreturntimesforWasatchFront

outdoorenthusiaststobasecampinGreenRiverwithguided

outfittingtoursprovidedtosurroundingattractions.

x x x x x

2.03ExploreZipcar,Uber,Lyft,tourbus,rentalcarofferings,etc.to

providevisitorsconvenienttransportationoptionsx x

2.04Developmarketingvideothathighlightsrecreationactivities

andpositionsGreenRiverasabasecampforvisitors.x x x x x

3.00Undertakemarketingeffortstounderstandtargetedaudience

(seeVisitingDemographic&TargetAudienceactionsteps)x x x x x x

OutdoorAdventureOutfittingActionSteps StewardorParticipant

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RiverfrontActivation


CityCouncil&Mayor

LocalAction

CommitteeRiver

Consultant

LandStewards/Owners

TourismIndustry

PoliticalSupport&Network:

StateSenator,State

Representative,USRep,US Grantors

1.00

Identifypropertyownersalongtheriverandcontinueoutreacheffortstosecuresupportandlandcontrol(easement,feesimple,etc.)forriverfrontimprovementsanddevelopment.

x x x x

2.00 Engageariverplanningandengineeringfirmtoperformthefollowing: x

2.01Preliminaryvisioningexercisethatprovidesanoverallvisionforpotentialimprovementareas,educatingstakeholdersoncomparableprojects,etc.

x x x x x

2.02Sponsorsitevisittourswithkeystakeholders(CityCouncil,landowners,etc.)tosuccessfulriverimprovementprojectsinothercommunities

x x x x x

2.03Sponsoramix-and-mingletogenerateinterestonriverimprovementsandcommunitysupportandprovideaforumfordiscussionandidea

x x x x x

3.00Engageariverplanningandengineeringfirmtoperformthefollowing(scopeissubjecttochange):

x

3.01

Conductapreliminaryplantoaninitial30%designleveltocreatepreliminaryconceptplansandassistthecommunityindeterminingwhatelementsaretobeincludedintheoverallriveractivationplanand

x

3.02

Implementa wholesystemapproachtochanneldesignthatresultsinsustainableriparianandhabitatregenerationaswellaslong-termfunctionofgeomorphologyandsedimenttransportalongthephase1

x

3.03

CoordinatewiththeCityofGreenRiverandkeystakeholderstocreateaplanthatencompassesriverinteractionasthecentraltheme.Theseincludehabitat,recreation,non-pointsourcepollution,reduction,lowimpactstormwatermanagementandcommunityplanning;

x

3.04 Coordinateandhostatleastonepublicmeetingtofomentpublic x3.05 Developaprojectcostopinionandconceptdesign;and x

3.06SolicitfeedbackfromCityandkeystakeholdersforwhatelementsaretobeincludedinthe60%designphase.

x

3.07Developgrantfundingstrategymatrixincludingprograms,submittaldeadlines,matchingfunds,timing,etc.Gainconsensus,prepare,and

x x x x

RiverfrontActivationActionSteps StewardorParticipant

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CityCouncil&Mayor

LocalAction

CommitteeRiver

Consultant

LandStewards/Owners

TourismIndustry


StateSenator,State

Representative,USRep,US

Senator Grantors


x x

4.01Performmoredetailedanalysisandengineeringtobringtheplantoa60%designlevelandsubmitplanstoregulatoryagencies.

x

4.02

Performdetailedanalysesincludinghydrographicsurveys;1-Dand2-Dhydraulicmodels;sedimentmodelling;andremappingfloodhazardareastosolveriverflowissues;

x

4.03Preparenativeriparianlandscapeplans,soilandplantingspecifications,wetlanddelineationsandassessmentsofriparian

x

4.04Appropriatelylocateanddesign“organic”recreationenhancementprojectswithoutdegradingecologynorconflictingwithotheruses;

x

4.05

Establishavisionwiththecommunityandguidingstrategiestobringthatplantoimplementation.Thisincludesassistancewithgrantsandfundingopportunities.Developacoalitionthatsupportthemeritsofthe

x

4.06C oordinatewithregulatoryagenciestobuildcoalitionsduringdesignandtomeetfuturepermittingrequirementsinatimelymanor;

x

4.07 Developaprojectcostopinionandconceptdesign; x

4.08 SolicitfeedbackfromCityandkeystakeholdersforwhatelementsaretobeincludedinthe90%designphase;and

x

4.09PreparepermittingapplicationsfortheFish&WildlifeandArmyCorpofEngineers,FEMA,andanyotherregulatoryagencies;and

x x x

4.10Theengineeringfirmwillbedelegatedauthoritytocoordinatewithregulatoryagenciesandpermittingfollow-upallthewaythrough

x


x

5.01Performmoredetailedanalysisandengineeringtobringtheplantoa100%designlevel,bidconstruction,andprovideongoingoversightto

x

6.00 Awardconstructioncontracts,makeimprovementsasplannedinaforementionedsteps. x x

ActionSteps StewardorParticipant

10

BroadwayandMainGatewayProjectRedevelopment


City

Council&

Mayor

Planning

&Zoning

City

Administrat

or

Public

Works

Event

Coordinat

or

CRA

Board

(TBD)

County

Commission

ers

School

Board

Downtow

n

Coalition

Property

Owners

Developme

nt

Community

Event

Coordinat

or

UDO

T

SEUA

LG

Consultan

t

1.00 Coordinatelocalstakeholders,asfollows:

1.01

InvitelocalpropertyownerstoformaDowntownCoalitiontodiscussredevelopmentgoalsandprioritiesandgainconsensusonstrategicprojectinitiatives.

x x x x

1.02

CoordinationbetweentheDowntownCoalitionandEventCoordinatortodevelop"tacticalurbanism"eventsthatwillattractvisitorstothedowntownandincreasefoottraffic(i.e.paying

x x x x

1.03

CreateatransportationandlandusemasterplanthataddressesandimprovespedestrianaccessandsafetyalongMainStreetandconnectivitytotheriverandhoteldistrict.

x x x x x x x x x

1.04Updateexistingzoningordinancetoaccommodateappropriateusesforthedowntowndistrict.

x x x x

2.00 Developatoolkitforredevelopment,toinclude:

2.01

EstablishaCommunityReinvestmentArea(CRA)thatincludessufficientlandareatocapturetaxrevenuefromnewgrowthoccurringinthecommunitythatcanbedeployedintheBroadway

x x x x x x x

2.02

EstablishrelationshipswithCommunityDevelopmentEntities(CDE's)thatcouldbeleveragedtosecureNewMarketsTaxCredits(NMTC)forfutureredevelopmentopportunities.

x x

2.03

DeterminewhetheranyhistoricallysignificantbuildingsexistthatmeritpreservationandestablishrelationshipswiththeUtahDepartmentofHeritageandArtstoexploreFederalandStateHistoricTaxCredits(HTC)andCertifiedLocalGovernment(CLG)

x x

2.04

DiscussredevelopmentgoalswiththeSEUALGandexploregrantandloanprogramssuchastheCommunityDevelopmentBlockGrant(CDBG),CommunityImprovementBoard(CIB),etc.

x x x

2.05

VisitwiththeUtahHousingCorporation(UHC)toexploreLow-IncomeHousingTaxCreditandMultifamilyBondprogramstodeterminerequirementsandidentifypotentialredevelopment

x x

2.06

VisitwithUSDARuralDevelopmenttodiscussdowntownredevelopmentgoalsandinquireofprogramsthatmaybeavailabletofosterredevelopment,suchasRuralEconomicDevelopment

x x

BroadwayandMainGatewayProjectRedevelopmentActionSteps StewardorParticipant

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2.06


x x


Council&Planning&Zoning

CityAdministrat

PublicWorks

EventCoordinat

CRABoard

CountyCommission

SchoolBoard

Downtown

PropertyOwners

Development

EventCoordinat

UDOT

SEUALG Consultant

3.00 Conductadowntownfeasibilitystudy(Phase1)toincludethefollowing: x x x

3.01Evaluatethefeasibilityofpotentialusesincludingspecialtyretail,office,businesssupport,filmpost-production,residential,etc.;

x

3.02

Developaproformafortheprojecttodeterminethefinancinggapcreatedbythedifferenceinredevelopmentcosts,constructioncosts,andthelevelofdebtthatcanbeservicedgivenachievable

x

3.03Identifyfundingsourcessuchastaxincrement,grants,andtaxcreditstofilltheproject’sfinancinggapandformulateaproject

x

3.04Developaprojectscheduleidentifyingmilestonesanddeadlinesforsecuringfundingsourcesaswellasphasingofprojectdevelopment;

x

3.05Developapreliminaryestimateofpre-developmentcoststhatcanbeanticipatedbasedontheproposedprojectconcept.

x

4.00 ImplementStrategicInitiatives,toinclude:

4.01BasedonthefeasibilitystudiescompletedinPhaseIengagewiththeprivatedevelopmentcommunitytoattractathird-partydeveloper(s)

x

4.02Undertakedevelopmentatthesiteandassumeongoingoperationalriskofthefacility;

x x

4.03Provideequityandcommercialdebttofinancetheprivatefinancingportionoftheproject;

x x

4.04En ter into a development agreement with the City for the development of the facility through a public private partnership

x x x x

4.05Assist the City and third-party developer in securing financing sources for the project, including grants, tax increment financing, x

x x x x x x x

4.06

WorkwithpropertyownerstoestablishsitecontrolforstrategicredevelopmentprojectsthroughLettersofIntent(LOI),MemorandumofUnderstandings(MOU),purchaseoptions,PurchaseandSaleAgreements(PSA),and/orOperatingAgreements.

x x x x x


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BusinessOwner&StartupSupportCenter


Council&Consultan

tSteeringCommitte SEUALG Educators

GreenRiverMedical

EmeryTelecom

PropertyOwners

StrategicPartners:Pete

FinancialAssistanc


1.00

DefinetheprogrammingthatwilloccurwithinandthespaceneededfortheBusinessOwner&StartupSupportCenter(the"Center")aswellasparticipantsandstewardsbydoingthefollowing:

1.01

Identifyprivate,public,andnon-profitstrategicpartnersthatcanparticipateindefiningtheprogrammingattheCenter.FormaSteeringCommitteeandbegindefiningprogrammingelements.

x x x

1.02

Conductalocalsurveyoflocalbusinessownerstodeterminewhatareasofbusinesssupportareneededaswellasasurveyofthelocalworkforcetodetermineskillsetandhumancapitaltraits.

x

1.03Analyzeexistingcapacityandpotentialservicegapsbasedontheresultsofthesurveyandregionalworkforcetrendsandopportunities.

x x x x

1.04

ReachconsensusonwhetheranexistinginternalcommunityentitycouldtakeownershipoftheCenter,ifanexistingentityexternaltothecommunitycouldoperatetheCenter,orifanewentityneedstobeestablished.Ifexternal,beginoutreacheffortstogaugeinterestandif

x x

1.05

CoordinatewiththeSmallBusinessDevelopmentCenter(SBDC)todetermineabilitytoserviceentrepreneursandbusinessownersinGreenRiver.DeterminewhetherSBAfundingcanbesecuredtosupportsomelevelofoperationalprogrammingattheCenter.

x x x x

1.06

WorkwithstrategicpartnerstodevelopanOperatingPlanthatquantifiestheprojectedrevenueandexpenseoftheproposedprogramsattheCenteranddevelopanoperationalstrategysotheCentercanbeself-sufficientassoonaspossiblewhilemaximizingtheeconomicimpacttothecommunity.IdentifyprogramsthatcanbeinstitutedandgrantandloanfundsthatcanbeutilizedtoenhancetheCenter'scapacitytoprovideclientsattheCenteraccesstocapitalalongthefundingcontinuum.AligntheHumanCapitalPlanwiththese

x x x x x

BusinessOwner&StartupSupportCenterActionSteps StewardorParticipant

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1.06

WorkwithstrategicpartnerstodevelopanOperatingPlanthatquantifiestheprojectedrevenueandexpenseoftheproposedprogramsattheCenteranddevelopanoperationalstrategysotheCentercanbeself-sufficientassoonaspossiblewhilemaximizingtheeconomicimpacttothecommunity.IdentifyprogramsthatcanbeinstitutedandgrantandloanfundsthatcanbeutilizedtoenhancetheCenter'scapacitytoprovideclientsattheCenteraccesstocapitalalongthefundingcontinuum.AligntheHumanCapitalPlanwiththese

x x x x x


CityCouncil&Mayor

Consultant

SteeringCommitte

e SEUALG Educators

GreenRiverMedicalCenter

EmeryTelecom

PropertyOwners

StrategicPartners:PeteSuazoBusinessCenter,UtahHispanic

Chamberof

FinancialAssistance:CRA(TBD),EDD,EDA,


GOED,StateSenator,StateRepresentative,USRep,US

1.07ConductaNeedsAssessmenttodeterminesquarefootageandequipmentneededtoaccommodatetheproposedprogramming.

x x

1.08

DevelopaHumanCapitalPlanthatdeterminesjobdutiesandtasks,thelevelofstaffingneedsfortheCenter,requiredskillsets,metricsforevaluatingperformance,andsalary+benefitrequirements.

x x

1.09

ConductsitevisitsandhavediscussionswithpropertyownerstodeterminewhetheranexistingfacilitycanaccommodatetheCenterorifnewconstructionisneeded.DeterminelocationanddevelopaCapitalImprovementPlanthatincludesbuildingandequipment

x x x

1.10

IdentifycapitalandoperationalfundinggapsthatwillneedtobeaddressedtoadequatelycapitalizetheCenter.Developagrantmatrix,construction,andoperationalschedule.

x x x x

1.11

Usingtheinformationgatheredfromprevioustasks,iteratewithstrategicpartnersregardingtheproposedprogramming,OperatingPlan,NeedsAssessment,HumanCapitalPlan,andCapitalImprovementPlanuntilasolidworkplanisdevelopedthat

x x x

2.00Workwithstrategicpartnersoncapacityenhancementeffortsincludingthefollowing:

2.01SecurefundingfortheCapitalImprovementPlansothephysicalinfrastructurecanbeimproved,occupied,installed,andoperational.

x x x

2.02Securefundingfortheramp-upperiodtofundoperationalshortfallsidentifiedintheOperatingPlanuntiltheCenterbecomesself-sufficient.

x x x

2.03 Identify,hire,andbeginon-boardingtoexecutetheHumanCapital x2.04 EmpowerCenterstafftoexecutetheOperatingPlan. x


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VisitingDemographic&TargetAudience


Leadership

LocalTourismIndustry

TravelBureau/County

CommissionersUtahOfficeof

Tourism ConsultantEvent

Coordinator

1.00

Workincollaborationwithlocalbusinesses,Cityleadership,andtheTravelBureautodeterminegoalsandobjectivesofdataprocurementandengageaserviceprovidertoassistinachievingthesegoalsandobjectives,whichmayinclude:

x x x x

1.01IdentifyinggeographicanddemographicmarketsegmentsthatvisitGreenRiverorwouldhaveahighpropensityforfuturevisitation;

x x

1.02 Increasevisitationthroughincreasedhoteloccupancyandimproveaveragedailyrates; x x1.03 IncreaseTRTandsalestaxrevenues; x x

1.04Identifyeventsthatwouldresonatewithtargetaudienceandbecomeself-sufficientandcreatedemanddriversforlocalbusinesses;

x x x x

1.05 Assistbusinessesandentrepreneurswithmarketdatatosupportnewbusinessconcerns; x1.06 Determinemostlikelyexportmarketsforlocallyproducedgoods; x x

1.07Identifylifestyleandactivitypreferencesofthemostprevalentvisitingandtargeteddemographictoinformstrategiccommunitydevelopmentinvestments;

x x

2.00 Increaseeffectivenessofmarketingeffortsby:2.01 Focusingonmarketsthataredefinedthroughdataprocurementandanalysis; x x x

2.02Assistbusinessownerstocreatecuratedrecreationalpackageswithlocalhotels,restaurants,National&StateParks,outfitters,etc.

x x x x

2.03Engageserviceprovidertodeterminebestmediaformatsandchannelsformarketingcampaignstotargetaudience:print,radio,tv,socialmedia,Pandora,etc.

x x x x

2.04Useaggregatedwebsitedata,cellphoneusage,creditcarddataandothermethodstodetermineeffectivenessofmarketingcampaign.

x

2.05CompareGreenRiverdatawithregionaldatatoidentifyareasofopportunityforcapturingvisitorsfromsurroundingcommunities.

x x x

2.06 Iteratedatasetsandanalysistoimproveeffectivenessofmarketingeffortsovertime. x x x x

VisitingDemographic&TargetAudienceActionSteps StewardorParticipant

15

BUDGETCostestimatesweredevelopedforspecifictasksthatwouldrequireeconomicdevelopmentcapacityenhancementservices.Asummaryofeachprojectandassociatedcostsfor“External”servicesisshownbelow.CostsforcertainprojectsandtaskssuchastheRiverfrontActivationandtheVisitingDemographicandTargetAudiencewerenotpossibletoestimateatthistimegivenuncertaintyaroundconstructionplanningandvendorcost.InternalcoststotheCitytoimplementtheseandotherinitiativesincludeadministrationcoststocoordinatelocaleffortsaswellasdedicatingadditionalresourcestocodeenforcementandeventcoordination.Thesecostsarepresentedasanongoingannualincrementalcost.

Description TLCPlanning FeasibilityYear1

ImplementationYear2

ImplementationYear3

Implementation AdministrationCode

EnforcementEvent

Coordinator1 Value-AddedFoodManufacturing 35,000 18,000 24,000 24,000 5,0502 FilmCenter 24,000 24,000 24,000 3,6003 OutdoorAdventureOutfitting 14,000 31,500 2,2754 RiverfrontActivation 15,000 TBD TBD TBD 7505 BroadwayandMainGatewayRedevelopment 80,000 20,000 33,000 24,000 24,000 9,0506 BusinessOwnerandStartupSupportCenter 42,000 18,000 18,000 3,9007 VisitingDemographic&TargetAudience TBD TBD TBD TBD 5,000Other - 25,000 25,000Total 80,000 70,000 131,000 121,500 90,000 29,625 25,000 25,000

External IncrementalAnnualInternalCost

16

Value-AddedFoodManufacturing

Task TaskDescription Timeframe Est.Cost1.00 CommissionValue-AddedFoodManufacturingfeasibilitystudyto: 3Months $35,000

1.01DetermineTotalAddressableMarket(TAM)forvalue-addedfoodmanufacturingproducts

1.02Identifyexistingcompetitorsanddevelopacompetitorlandscapeanalysis,engageindustryparticipants

1.03Estimaterevenuepotentialincludingmarketpenetration,distributionarea,saleschannels,andproductpricing

1.04Estimatecoststructureincludingrawmaterials,labor,overhead,packaging,shipping,branding&marketing,debtservice,etc.

1.05Estimatecapitalcostsforavalue-addedfoodmanufacturingfacilityincludingacquisition,buildingconstruction/rehab,equipment,etc.

1.06Basedonthisanalysis,determinereturnmetricstoinvestorsandwhethertheprojectisfeasible.

1.07 Identifyexportmarketsforvalue-addedfoodmanufacturing1.08 Identifypotentialoperators/investors1.09 Identifyincentivesavailabletomitigateprivatesectorrisk

2.00Basedontheresultsofthefeasibilitystudydeterminewhetherimplementationeffortsshouldbepursued. 3Months 35,000.00$

3.00 Ifapproved,beginimplementationstepsincluding: Months4to12 18,000.00$ 3.01 Recruitingentrepreneurs,investors,andoperatortoundertakethe Months13to24 24,000.00$

3.02Determinegrowerparametersneededtoselllocalproducttovalue-addedfoodmanufacturingprospect Months25to36 24,000.00$

3.03Identifypotentialsitesforthefacility,allowingprivatesectorparticipantstodeterminefinallocation

3.04 Workwithpropertyownerstosecuresite3.05 Coordinatewithfinancinginstitutionstoalignincentivesandfunding3.06 Facilitateexportdiscussionsforinternationaltrade

FeasibilityStudy 35,000.00$ Year1Impl.Total 18,000.00$ Year2Impl.Total 24,000.00$ Year3Impl.Total 24,000.00$

ActionSteps Timeframe&CostValue-AddedFoodManufacturing

17

FilmIndustrySupportCenter

Task TaskDescription Timeframe Est.Cost

1.00

FormLocalExploratoryCommittee(LEC)toevaluatesupportandinterestforafilmpost-productionstudio/filmingsupportcenter(the"FilmCenter")to:

1.01 Identifycomparableprojectsandcompilecasestudies 3Months 6,000$

1.02Conductsurveyofexistingworkforceandlocalresidentstodeterminealignmentofskillsandinterest

1.03Identifypotentialusers,donors,andinfluentialprojectadvocatesinindustry 3Months 6,000$

1.04Leverageexistinghumancapitaltobeginpreliminaryoutreachcampaign 6Months 12,000$

1.05Basedonlevelofinterest,recommendfeasibility/appropriateprojectscopetoCityCouncil

2.00BasedontherecommendationoftheLAC,determinewhetherimplementationeffortsshouldbepursued,to

2.01 Establishnon-profittofacilitatefundraisingfortheFilmCenter2.02 DevelopmarketingcollateralandpitchbookfortheFilmCenter2.03 Identifyandsolicitdonors/namingrightstoparticipateinfunding

2.04IdentifyandsolicitindustryparticipantsthatwouldutilizetheresourcesofferedbytheFilmCenter Months13-24 24,000$

2.05Identifyfundingsourcesandeconomicdevelopmenttoolsavailabletofundtheproject Months25-36 24,000$

2.05Workwithprojectpartnerstochooseasuitablesite/buildingfortheFilmCenter

2.06 Establishsitecontrol2.07 Developcapitalstackandsecurefinancing

3.00EstablishyouthprogramstodevelophumancapitalinsupportoftheFilmCenter 3Months

Year1Total 24,000$ Year2Total 24,000$ Year3Total 24,000$

ActionSteps Timeframe&CostFilmIndustrySupportCenter

18

OutdoorAdventureOutfitting

Task TaskDescriptionTimefram

e Est.Cost

1.00

FormLocalActionCommittee(LAC)comprisedofexistingoutdooradventureoutfitters,hotel&VRBOowners,EventCoordinator,TravelBureauDirector,andtourismrelated 1Month N/A

1.01IdentifyopportunitiesforgrowthwithFederalandStatelandstewardstounderstandpermittingcapacity,application

1.02 Coordinateaccessforoutfitterswithprivatelandowners

1.03CoordinatewithTravelBureauonexistingrecruitmenteffortstoexpandofferingswithinthecommunity

1.04Identifyopportunitiesforadaptivere-useofexistingfacilitiestoaccommodateexpandedrecreationalofferings 2Months 4,000

1.05 Explorefundingoptionsforoutfitterexpansion 2Months 4,000 2.00 Improvelocalrecreationalofferingsthroughthefollowing:

2.01Developcuratedrecreationalpackagesinconcertwithoutfitters,hotel,VRBO,andrestaurantowners,etc. 6,000

2.02

ExplorewithtrainoperatorsweekendpackagetripswithconvenientdepartureandreturntimesforWasatchFrontoutdoorenthusiaststobasecampinGreenRiverwithguidedoutfittingtoursprovidedtosurroundingattractions. 10,000

2.03ExploreZipcar,Uber,Lyft,tourbus,rentalcarofferings,etc.toprovidevisitorsconvenienttransportationoptions 3,500

2.04DevelopmarketingvideothathighlightsrecreationactivitiesandpositionsGreenRiverasabasecampforvisitors. 3Months 12,000

3.00Undertakemarketingeffortstounderstandtargetedaudience(seeVisitingDemographic&TargetAudienceactionsteps)TotalTimeframeandCost Year1Total 14,000

Year2Total 31,500

12Months

OutdoorAdventureOutfittingActionSteps Timeframe&Cost

6Months 6,000

19

RiverfrontActivation


1.00

Identifypropertyownersalongtheriverandcontinueoutreacheffortstosecuresupportandlandcontrol(easement,feesimple,etc.)forriverfrontimprovementsanddevelopment.

2.00 Engageariverplanningandengineeringfirmtoperformthefollowing:

2.01Preliminaryvisioningexercisethatprovidesanoverallvisionforpotentialimprovementareas,educatingstakeholdersoncomparableprojects,etc.

2.02Sponsorsitevisittourswithkeystakeholders(CityCouncil,landowners,etc.)tosuccessfulriverimprovementprojectsinothercommunities

2.03Sponsoramix-and-mingletogenerateinterestonriverimprovementsandcommunitysupportandprovideaforumfordiscussionandidea


3.01

Conductapreliminaryplantoaninitial30%designleveltocreatepreliminaryconceptplansandassistthecommunityindeterminingwhatelementsaretobeincludedintheoverallriveractivationplanand

3.02

Implementa wholesystemapproachtochanneldesignthatresultsinsustainableriparianandhabitatregenerationaswellaslong-termfunctionofgeomorphologyandsedimenttransportalongthephase1

3.03

CoordinatewiththeCityofGreenRiverandkeystakeholderstocreateaplanthatencompassesriverinteractionasthecentraltheme.Theseincludehabitat,recreation,non-pointsourcepollution,reduction,lowimpactstormwatermanagementandcommunityplanning;

3.04 Coordinateandhostatleastonepublicmeetingtofomentpublic3.05 Developaprojectcostopinionandconceptdesign;and

3.06SolicitfeedbackfromCityandkeystakeholdersforwhatelementsaretobeincludedinthe60%designphase.

3.07Developgrantfundingstrategymatrixincludingprograms,submittaldeadlines,matchingfunds,timing,etc.Gainconsensus,prepare,and

RiverfrontActivationActionSteps Timeframe&Cost

6Months TBD

1Month 15,000

20


4.00

Engageariverplanningandengineeringfirmtoperformthefollowing

(scopeissubjecttochange):

4.01

Performmoredetailedanalysisandengineeringtobringtheplantoa

60%designlevelandsubmitplanstoregulatoryagencies.

4.02

Performdetailedanalysesincludinghydrographicsurveys;1-Dand2-D

hydraulicmodels;sedimentmodelling;andremappingfloodhazard

areastosolveriverflowissues;

4.03

Preparenativeriparianlandscapeplans,soilandplanting

specifications,wetlanddelineationsandassessmentsofriparian

4.04

Appropriatelylocateanddesign“organic”recreationenhancement

projectswithoutdegradingecologynorconflictingwithotheruses;

4.05

Establishavisionwiththecommunityandguidingstrategiestobring

thatplantoimplementation.Thisincludesassistancewithgrantsand

fundingopportunities.Developacoalitionthatsupportthemeritsofthe

4.06

C oordinatewithregulatoryagenciestobuildcoalitionsduringdesign

andtomeetfuturepermittingrequirementsinatimelymanor;

4.07 Developaprojectcostopinionandconceptdesign;

4.08

SolicitfeedbackfromCityandkeystakeholdersforwhatelementsare

tobeincludedinthe90%designphase;and

4.09

PreparepermittingapplicationsfortheFish&WildlifeandArmyCorp

ofEngineers,FEMA,andanyotherregulatoryagencies;and

4.10

Theengineeringfirmwillbedelegatedauthoritytocoordinatewith

regulatoryagenciesandpermittingfollow-upallthewaythrough

5.00

Engageariverplanningandengineeringfirmtoperformthefollowing

(scopeissubjecttochange):

5.01

Performmoredetailedanalysisandengineeringtobringtheplantoa

100%designlevel,bidconstruction,andprovideongoingoversightto

6.00

Awardconstructioncontracts,makeimprovementsasplannedin

aforementionedsteps. TotalYear1 TBD

TotalYear2 TBD

6-12Months TBD

18Months TBD

ActionSteps Timeframe&Cost

21

BroadwayandMainGatewayProjectRedevelopment

Task TaskDescription Timeframe Est.Cost1.00 Coordinatelocalstakeholders,asfollows:

1.01

InvitelocalpropertyownerstoformaDowntownCoalitiontodiscussredevelopmentgoalsandprioritiesandgainconsensusonstrategicprojectinitiatives.

1.02

CoordinationbetweentheDowntownCoalitionandEventCoordinatortodevelop"tacticalurbanism"eventsthatwillattractvisitorstothedowntownandincreasefoottraffic(i.e.paying

1.03

CreateatransportationandlandusemasterplanthataddressesandimprovespedestrianaccessandsafetyalongMainStreetandconnectivitytotheriverandhoteldistrict.

1.04Updateexistingzoningordinancetoaccommodateappropriateusesforthedowntowndistrict.

2.00 Developatoolkitforredevelopment,toinclude:

2.01

EstablishaCommunityReinvestmentArea(CRA)thatincludessufficientlandareatocapturetaxrevenuefromnewgrowthoccurringinthecommunitythatcanbedeployedintheBroadway

6Months 12,000

2.02

EstablishrelationshipswithCommunityDevelopmentEntities(CDE's)thatcouldbeleveragedtosecureNewMarketsTaxCredits(NMTC)forfutureredevelopmentopportunities.

2.03

DeterminewhetheranyhistoricallysignificantbuildingsexistthatmeritpreservationandestablishrelationshipswiththeUtahDepartmentofHeritageandArtstoexploreFederalandStateHistoricTaxCredits(HTC)andCertifiedLocalGovernment(CLG)

2.04

DiscussredevelopmentgoalswiththeSEUALGandexploregrantandloanprogramssuchastheCommunityDevelopmentBlockGrant(CDBG),CommunityImprovementBoard(CIB),etc.

2.05

VisitwiththeUtahHousingCorporation(UHC)toexploreLow-IncomeHousingTaxCreditandMultifamilyBondprogramstodeterminerequirementsandidentifypotentialredevelopment

2.06


3Months 9,000

6Months 80,000

ConcurrentwithToolkit

ConcurrentwithToolkit

BroadwayandMainGatewayProjectRedevelopmentActionSteps Timeframe&Cost

22

2.06


Task TaskDescription Timeframe Est.Cost3.00 Conductadowntownfeasibilitystudy(Phase1)toincludethefollowing:

3.01Evaluatethefeasibilityofpotentialusesincludingspecialtyretail,office,businesssupport,filmpost-production,residential,etc.;

3.02

Developaproformafortheprojecttodeterminethefinancinggapcreatedbythedifferenceinredevelopmentcosts,constructioncosts,andthelevelofdebtthatcanbeservicedgivenachievable

3.03Identifyfundingsourcessuchastaxincrement,grants,andtaxcreditstofilltheproject’sfinancinggapandformulateaproject

3.04Developaprojectscheduleidentifyingmilestonesanddeadlinesforsecuringfundingsourcesaswellasphasingofprojectdevelopment;

3.05Developapreliminaryestimateofpre-developmentcoststhatcanbeanticipatedbasedontheproposedprojectconcept.

4.00 ImplementStrategicInitiatives,toinclude:

4.01BasedonthefeasibilitystudiescompletedinPhaseIengagewiththeprivatedevelopmentcommunitytoattractathird-partydeveloper(s)

4.02Undertakedevelopmentatthesiteandassumeongoingoperationalriskofthefacility;

4.03Provideequityandcommercialdebttofinancetheprivatefinancingportionoftheproject;

4.04En ter into a development agreement with the City for the development of the facility through a public private partnership

4.05Assist the City and third-party developer in securing financing sources for the project, including grants, tax increment financing,

4.06

WorkwithpropertyownerstoestablishsitecontrolforstrategicredevelopmentprojectsthroughLettersofIntent(LOI),MemorandumofUnderstandings(MOU),purchaseoptions,PurchaseandSaleAgreements(PSA),and/orOperatingAgreements.

Feasibility 20,000 Planning 80,000

Year1Imp. 33,000 Year2Imp 24,000Year3Imp. 24,000


12Months 24,000

3Months 9,000

3Months 20,000

23

BusinessOwner&StartupSupportCenter


1.00

Definetheprogrammingthatwilloccurwithinandthespaceneededfor

theBusinessOwner&StartupSupportCenter(the"Center")aswellas

participantsandstewardsbydoingthefollowing:

1.01

Identifyprivate,public,andnon-profitstrategicpartnersthatcan

participateindefiningtheprogrammingattheCenter.FormaSteering

Committeeandbegindefiningprogrammingelements.

1.02

Conductalocalsurveyoflocalbusinessownerstodeterminewhat

areasofbusinesssupportareneededaswellasasurveyofthelocal

workforcetodetermineskillsetandhumancapitaltraits.

1.03

Analyzeexistingcapacityandpotentialservicegapsbasedonthe

resultsofthesurveyandregionalworkforcetrendsandopportunities.

1.04

Reachconsensusonwhetheranexistinginternalcommunityentity

couldtakeownershipoftheCenter,ifanexistingentityexternaltothe

communitycouldoperatetheCenter,orifanewentityneedstobe

established.Ifexternal,beginoutreacheffortstogaugeinterestandif

1.05

CoordinatewiththeSmallBusinessDevelopmentCenter(SBDC)to

determineabilitytoserviceentrepreneursandbusinessownersin

GreenRiver.DeterminewhetherSBAfundingcanbesecuredto

supportsomelevelofoperationalprogrammingattheCenter.

1.06

WorkwithstrategicpartnerstodevelopanOperatingPlanthat

quantifiestheprojectedrevenueandexpenseoftheproposed

programsattheCenteranddevelopanoperationalstrategysothe

Centercanbeself-sufficientassoonaspossiblewhilemaximizingthe

economicimpacttothecommunity.Identifyprogramsthatcanbe

institutedandgrantandloanfundsthatcanbeutilizedtoenhancethe

Center'scapacitytoprovideclientsattheCenteraccesstocapital

alongthefundingcontinuum.AligntheHumanCapitalPlanwiththese

1.07

ConductaNeedsAssessmenttodeterminesquarefootageand

equipmentneededtoaccommodatetheproposedprogramming.

1.08

DevelopaHumanCapitalPlanthatdeterminesjobdutiesandtasks,

thelevelofstaffingneedsfortheCenter,requiredskillsets,metricsfor

evaluatingperformance,andsalary+benefitrequirements.

1.09

Conductsitevisitsandhavediscussionswithpropertyownersto

determinewhetheranexistingfacilitycanaccommodatetheCenteror

ifnewconstructionisneeded.Determinelocationanddevelopa

CapitalImprovementPlanthatincludesbuildingandequipment

1.10

Identifycapitalandoperationalfundinggapsthatwillneedtobe

addressedtoadequatelycapitalizetheCenter.Developagrantmatrix,

construction,andoperationalschedule.

1.11

Usingtheinformationgatheredfromprevioustasks,iteratewith

strategicpartnersregardingtheproposedprogramming,Operating

Plan,NeedsAssessment,HumanCapitalPlan,andCapital

ImprovementPlanuntilasolidworkplanisdevelopedthat

BusinessOwner&StartupSupportCenterActionSteps Timeframe&Cost

12Months 42,000

24

1.11

Usingtheinformationgatheredfromprevioustasks,iteratewithstrategicpartnersregardingtheproposedprogramming,OperatingPlan,NeedsAssessment,HumanCapitalPlan,andCapitalImprovementPlanuntilasolidworkplanisdevelopedthat


2.00Workwithstrategicpartnersoncapacityenhancementeffortsincludingthefollowing:

Months13-24 18,000

2.01SecurefundingfortheCapitalImprovementPlansothephysicalinfrastructurecanbeimproved,occupied,installed,andoperational.

Months25-36 18,000

2.02Securefundingfortheramp-upperiodtofundoperationalshortfallsidentifiedintheOperatingPlanuntiltheCenterbecomesself-sufficient.

2.03 Identify,hire,andbeginon-boardingtoexecutetheHumanCapital2.04 EmpowerCenterstafftoexecutetheOperatingPlan.

Year1Impl. 42,000 Year2Impl. 18,000Year3Impl. 18,000


12Months 42,000

25

VisitingDemographic&TargetAudience


1.00

Workincollaborationwithlocalbusinesses,Cityleadership,andtheTravelBureautodeterminegoalsandobjectivesofdataprocurementandengageaserviceprovidertoassistinachievingthesegoalsandobjectives,whichmayinclude:

1.01IdentifyinggeographicanddemographicmarketsegmentsthatvisitGreenRiverorwouldhaveahighpropensityforfuturevisitation;

1.02 Increasevisitationthroughincreasedhoteloccupancyandimproveaveragedailyrates;1.03 IncreaseTRTandsalestaxrevenues;

1.04Identifyeventsthatwouldresonatewithtargetaudienceandbecomeself-sufficientandcreatedemanddriversforlocalbusinesses;

1.05 Assistbusinessesandentrepreneurswithmarketdatatosupportnewbusinessconcerns;1.06 Determinemostlikelyexportmarketsforlocallyproducedgoods;

1.07Identifylifestyleandactivitypreferencesofthemostprevalentvisitingandtargeteddemographictoinformstrategiccommunitydevelopmentinvestments;

2.00 Increaseeffectivenessofmarketingeffortsby:2.01 Focusingonmarketsthataredefinedthroughdataprocurementandanalysis;

2.02Assistbusinessownerstocreatecuratedrecreationalpackageswithlocalhotels,restaurants,National&StateParks,outfitters,etc.

2.03Engageserviceprovidertodeterminebestmediaformatsandchannelsformarketingcampaignstotargetaudience:print,radio,tv,socialmedia,Pandora,etc.

2.04Useaggregatedwebsitedata,cellphoneusage,creditcarddataandothermethodstodetermineeffectivenessofmarketingcampaign.

2.05CompareGreenRiverdatawithregionaldatatoidentifyareasofopportunityforcapturingvisitorsfromsurroundingcommunities.

2.06 Iteratedatasetsandanalysistoimproveeffectivenessofmarketingeffortsovertime.

12Months TBD

VisitingDemographic&TargetAudienceActionSteps Timeframe&Cost

3to6Months

TBD

green river strategic plan phase iii: implementation river_phase iii...identify existing competitors...

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