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TRANSCRIPT
The Case for consumer driven high quality homes
Gwyn Roberts
Homes and Communities Lead, BRE
© 2014 BRE
1. The Government Challenge2. The Consumer Challenge3. How HQM addresses the Challenges
What is stopping developers building higher quality sustainable homes?
© 2014 BRE
Deliver 400,000 affordable housing starts by 2020-21,
focussed on low cost home ownership.
George Osborne Spending Review 25th November 2015
© 2014 BRE
Both more and better
As well as building more homes, we must build better homes.Indeed, better streets and neighbourhoods too.
But let’s not waste the chance to also make progress together on quality.
Ultimately that means convincing people that development is a force for making places better not worse.
Greg Clarke Speech at NHBC London26th November 2015
© 2014 BRE
David CameronCOP21, Paris30th November 2015
“We should be taking action against climate change today…….Let’s just imagine for a moment what we would have to say to our grandchildren if we failed. We would have to say, it was all too difficult,”
“The government believes that we will need to take the step of enshrining the Paris goal for net zero emissions in UK law. The question is not whether but how we do it.”
Andrea LeadsomHouse of Commons14th March 2016
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• Housing (not other buildings)
• Government wound down CSH apart from legacy developments
• Dual level Building Regulations introduced
• Unclear on future of local authorities powers in Planning & Energy Act.
• www.bre.co.uk/housing-standards-review
© 2014 BRE
?
What do consumers want from high quality sustainable homes?
2. The Consumer Challenge
© 2014 BRE
Who is BRE?
UK’s leading building science centre
90 years of testing, researching and innovation of buildings.
Works across the globe
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3 pieces of consumer research
Introducing the Home Quality Mark
― MoneySupermarket
― Independent focus groups
― Surveys of people living in high performing homes.
Choice of home sees ‘heart’ dominate ‘head’.
HOWEVER, value objective information.
25 February 2015 12© 2014 BRE
© 2014 BRE
What did people say?
Amenities, location and
space
Community
Sound Investment
Good quality
Exceed Expectations
Reassurance over running
costs
NoiseLight and Airy
96% made changes to
be more sustainable.
Need for clear
controls
Temperature
© 2014 BRE 14
Not just our research…
• More than a quarter were willing to pay at least a 6% premium for a home with sustainable features.
• 60% of respondents agreeing or strongly agreeing that they would be more likely to buy a new home from a company building sustainable homes,
• Energy Efficiency features in both #1 and #2 spot of most important features
• Reliable Broadband and digital features is more important than a garage
• Friendly neighbours, energy rating, local amenities are all more important than an en-suite bathroom.
© 2014 BRE
― Information “When I’m looking it will give me some pointers”
― Over 90% people would prefer a home with independent mark.
― 1 in 5 people would pay more.
― 75% would pay £750 or more per home for certification. Of this 13% would pay £3000
25 February 2015 15© 2014 BRE
Consumer Trust
3. How HQM addresses the challenge
© 2014 BRE
Why do we need the Home Quality Mark?
The Home Quality Mark is a new rigorous and relevant standard for new homes.
Provide consumers with the tools to make the smart choice when buying or renting a new home.
Enable housebuilders to differentiate their products and to articulate the benefits of new homes.
#betterhomes
© 2014 BRE
Home - A home is more than 4 walls and a roof, it is about hearts and minds.
Quality - Everybody wants quality, but doesn’t always know what it is.
Mark - Provides reassurance, independence, backed by science.
“Independent benchmarking of new homes is hugely important”.
Cala Homes Chief Executive Alan Brown
#betterhomes
© 2014 BRE
Example
© 2014 BRE
My
Wel
lbei
ng
My
Cos
t
My
Foot
prin
t
Section Issues Stars Indicators
Inputs Outputs
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Our Surroundings- Transport
- Local Amenities
- Resilience to Flooding
- Recreational Space
- Ecology
- Security
- etc.
Knowledge Sharing- Aftercare
- Commissioning
- Smart Homes
- Post Occupancy Evaluation
- etc.
My Home- Air Quality
- Temperature
- Noise
- Materials
- Energy
- Space and Access
- etc.
© 2014 BRE
For Land Owners
- Encourage partnership between land owner and developer. Starts early discussion on quality
- Reassurance on outcome
- Can adds value to site (if land sold)
- Helps create long term great community and therefor value if land is retained.
© 2014 BRE
Accessibility of standard
© 2014 BRE
© 2014 BRE
WaterWat 1 Indoor water useWat 2 External water use
MaterialsMat 1 Environmental impact of materialsMat 2 Responsible sourcing of materials (Basic)Mat 3 Responsible sourcing of materials (Finishing)
Surface Water Run-offSur 1 Management of Surface water run-off from developmentsSur 2 Flood Risk
WasteWst 1 Storage of household recyclingWst 2 Construction site waste managementWst 3 Composting
PollutionPol 1 GWP of InsulantsPol 2 NOx
Health & WellbeingHea 1 DaylightingHea 2 Sound InsulationHea 3 Private SpaceHea 4 Lifetime homes
ManagementMan 1 Home User GuideMan 2 Considerate Constructors SchemeMan 3 Construction site impactsMan 4 Security
EcologyEco 1 Value of the siteEco 2 EnhancementEco 3 Protection of featuresEco 4 Change in valueEco 5 Building footprint
Knowledge Sharing26 Commissioning and Performance27 Quality and Improvement28 Considerate Construction29 Construction Energy Use30 Construction Water Use31 Site Waste
32 Aftercare33 Home Information34 Smart Homes
35 Post Occupancy Evaluation
Energy and CO2 EmissionsEne 1 Dwelling emission rateEne 2 Fabric energy efficiencyEne 3 Energy display devicesEne 4 Drying spaceEne 5 Energy labelled white goodsEne 6 External lightingEne 7 Low and zero carbon technologiesEne 8 Cycle storageEne 9 Home office
Our Surroundings01 Accessible Public Transport02 Alternative Sustainable Transport 03 Local Amenities
04 Ecology05 Recreational Space
06 Flood Risk07 Managing the Impact of Rainfall08 Security
My Home09 Indoor Pollutants10 Daylight11 Internal and External Noise12 Sound Insulation13 Temperature14 Ventilation
15 Energy forecast and Cost16 Decentralised Energy17 Impact on Local Air Quality
18 Responsible Sourcing of Construction Products19 Impact from Construction Products20 Life Cycle Costing of Construction Products21 Durability of Construction Products
22 Drying Space23 Access and Space24 Recyclable Waste
25 Water Efficiency
Evo
lutio
n of
issu
es
© 2014 BRE
UserHuus
Future of Standards
Public Profile
LaunchConsultation HQM beta
Spring 20152014 2016 +
Finance£
CaseStudies
Full Training
Health & Wellbeing
Summer 2015
Site Marketing
Weinerberger
Winter 2015
59 Presentations
Autumn 2015 Spring 2016
Software
© 2014 BREWe welcome the launch of the HQM as independent, third party verification of the quality of new homes provides both property purchasers and funders with support in their decision making.
Independent, verified information
provides consumers with reassurance that they are making the right choice.
I have been working for years to raise the benefits of healthy homes to the general public, it is great to see BRE’s Home Quality Mark helping to provide further informationOliver Heath TV presenter
© 2014 BRE
As featured in
Thank you
Presentations;
www.slideshare.net/HomeQualityMark
@homeqm
Visit www.homequalitymark.com