Sheet1110%would prefer beverages over pills2AdvertisedDemand FluctutionsRetail PriceManufacturer PriceUnit Cost to ManufacturerCompany MarginRetailer's MarginCroc-Adethirst quencherpredictable$0.79$0.60$0.1575%24%Sport-Adebody quencher5%-12%$0.68$0.45$0.1567%34%Power Boostliquid hydration+energy drink11%23%$0.62$0.40$0.1563%35%V724%pills80%Green Ox????0.2??Grocery StoreClub StoreConvenience StoreGas StationsCroc-Ade60%38%1%1%Sport-Ade60%38%1%1%Power Boost30%68%1%1%

Price SensitivitySport-DrinkAntioxidantV7Consumer Base45,000,0005,000,0008,000,000Avg units purchased yearlyTotal ConsumersTotal Sales UnitsTotal RevenueUnit Cost to ManufacturerCroc-AdeSport-AdePower BoostCompany MarginCompany MarginCompany MarginPrice for 20 ounce bottle24%34%35%24%34%35%$1.193,600,00050,00080,000643,730,000238,720,000$284,076,800$47,744,000$0.90$0.79$0.77$168,154,368$139,746,688$136,905,920$0.996,750,000100,000160,000647,010,000448,640,000$444,153,600$89,728,000$0.75$0.65$0.64$247,828,736$203,413,376$198,971,840$0.799,000,0001,000,000160,0006410,160,000650,240,000$513,689,600$130,048,000$0.60$0.52$0.51$260,356,096$208,987,136$203,850,240$0.599,900,0001,250,000400,0006411,550,000739,200,000$436,128,000$147,840,000$0.45$0.39$0.38$183,617,280$140,004,480$135,643,200$0.3911,250,0001,500,000480,0006413,230,000846,720,000$330,220,800$169,344,000$0.30$0.26$0.25$81,623,808$48,601,728$45,299,520

Price SensitivitySport-DrinkAntioxidantV7Consumer Base45,000,0005,000,0008,000,000Avg units purchased yearlyTotal ConsumersTotal Sales UnitsTotal RevenueUnit Cost to ManufacturerCroc-AdeSport-AdePower BoostCompany MarginCompany MarginCompany MarginPrice for 20 ounce bottle24%34%35%24%34%35%$1.193,600,00050,00080,000963,730,000358,080,000$426,115,200$71,616,000$0.90$0.79$0.77$252,231,552$209,620,032$205,358,880$0.996,750,000100,000160,000967,010,000672,960,000$666,230,400$134,592,000$0.75$0.65$0.64$371,743,104$305,120,064$298,457,760$0.799,000,0001,000,000160,0009610,160,000975,360,000$770,534,400$195,072,000$0.60$0.52$0.51$390,534,144$313,480,704$305,775,360$0.599,900,0001,250,000400,0009611,550,0001,108,800,000$654,192,000$221,760,000$0.45$0.39$0.38$275,425,920$210,006,720$203,464,800$0.3911,250,0001,500,000480,0009613,230,0001,270,080,000$495,331,200$254,016,000$0.30$0.26$0.25$122,435,712$72,902,592$67,949,280

Sport-DrinkAntioxidantV745,000,0005,000,0008,000,000Tentative total customerAdv expenseTaste LoyalBrand LoyalAvg PurchaseCostFlavours30%70%64MarginYellowknife15,300,0001,000,000960,00017,260,000$10,000,0005,178,00010,122,000$388,684,800$129,561,600$259,123,200Jasper mountain13,950,000850,0001,920,00016,720,000$10,000,0005,016,0008,934,000$343,065,600$114,355,200$228,710,400Whistler11,250,0001,000,000800,00013,050,000$10,000,0003,915,0007,335,000$281,664,000$93,888,000$187,776,000Alberta Bound4,500,0001,050,0004,000,0009,550,000$10,000,0002,865,0001,635,000$62,784,000$20,928,000$41,856,000Yukon Gold2,250,0001,100,000320,0003,670,000$10,000,0001,101,0001,149,000$44,121,600$14,707,200$29,414,400Total expense flavor wise$50,000,000$1,120,320,000$373,440,000$746,880,000

Set Up Expense as a % on total sales4.5%