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  • 8/14/2019 GREEN MEANS GO: GREAT INVESTMENT OPPORTUNITIES IN 2010 FOR INVESTORS AND ENTREPRENEURS IN CLEAN

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    @_HHI NHGI[ @M< @_HGT AIUH[TNHIT MRRM_TXIATAH[ AI ?272 EM_

    AIUH[TM_[ GID HIT_HR_HIHX_[ AI KCHGI % @_HHI OAMEXHC[

    Oq< Igtfgi Kmch

    Dhkhnoh 78# ?221

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    Aithcchktxgc Rmrhtq)))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))1_h`xcgtmq))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))7?

    Kmikcx{ami )))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))78

    AIT_MDXKTAMI

    Tfh oamexhc{ ngjht fg{ tgjhi meeai {mnh pgq{# cathgccq) Lx{t cg{t nmitf tfh

    ea{t kmnnhkagc lht eca`ft pg{ kmnrchthd# rmphhd oq oamexhc{)7 Gid tfa{ eca`ft pmit oh

    tfh cg{t< omtf tfh X[ Iguq gid Ga Emkh gh kxhitcq th{tai` oamexhc{ ai gakget# gid

    rcgi tm hvrgid th{tai` g{ g``h{{auhcq g{ {xrrcq pacc gccmp)? Gcc tfh kmh thkfimcm`q a{ ai

    rcgkh# tfh rmcatakgc pacc a{ tfhh tm dauh tfh ihkh{{gq h`xcgtmq kfgi`h{# gid tfh ngjht

    a{ hvrgidai` gradcq) Tfa{ rgrh pacc gigcq|h tfh humcuai` oamexhc hkmimnq# gid da{kx{{

    tfh thkfimcm`akgc gid h`xcgtmq kfgcchi`h{ tfgt gh ohai` kxhitcq gddh{{hd)

    7 JCN Kcgan{ Ea{t Oamexhc Gacaih Rg{{hi`h Eca`ft# Pahd Ihp{# Micaih Hdatami)3fttr

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    OGKJ@_MXID

    Mih me tfh Xiathd [tgth{ &X[! tmr {tgth`ak molhktauh{ a{ tm dhuhcmr g ihp

    hih`q aieg{txktxh tfgt ngjh{ tfh X[ {geh emn omtf dhrhidhikh mi emha`i mac gid

    emn dgng`h me kcangth kfgi`h); Tfh Mogng Gdnaia{tgtami rcgi{ tm aiuh{t muh $722

    oaccami muh thi qhg{ ai kchgi hih`q#4 patf gddatamigc exid{ kmnai` emn tfh muh fgce.

    taccami dmccg {tanxcx{ rgkjg`h)8

    G excc da{kx{{ami me tfa{ humcxtami ai hih`q

    rmdxktami gid da{taoxtami a{ eg ohqmid tfh {kmrh tfa{ rgrh# oxt tfh aiuh{tnhit

    kmnnxiatq fg{ tgjhi tm kgccai` tfa{ {hktm Kchgithkf5 m `hhithkf) @hhithkf aiumcuh{

    huhqtfai` emn {mcg rgihc{ tm fqdm`hi exhc khcc{# gid huhi xr`gdh{ tm hva{tai`

    thkfimcm`q cajh ixkchg rmph gid hih`q da{taoxtami gid {tmg`h) Tfh {kmrh me kfgi`h

    ai tfh pgq ph ngjh gid x{h hih`q a{ {m ug{t at{ anrm{{aoch tm xidh{tgid patfmxt

    ohgjai` at dmpi aitm nmh ngig`hgoch {hktm{) Tfh tgi{rmtgtami exhc{ {hktm a{

    rmogocq tfh nm{t gradcq gdugikai` rgt me tfh `hhithkf humcxtami# gid tfh nm{t

    anrmtgit gcthigtauh hih`q ai tgi{rmtgtami a{ oamexhc)

    ; Tfh Pfath Fmx{h pho{ath ca{t{ gnmi` tfh `xadai` raikarch{ em tfh Mogng Gdnaia{tgtami{ Hih`q %

    Hiuaminhit rmcakq Tm tgjh tfa{ kmxitq ai g ihp dahktami# tfh Rh{adhit a{ pmjai` patf Kmi`h{{ tmrg{{ kmnrhfhi{auh ch`a{cgtami tm rmthkt mx igtami emn tfh {hamx{ hkmimnak gid {tgth`ak a{j{

    g{{mkagthd patf mx hcagikh mi emha`i mac gid tfh dh{tgoaca|ai` heehkt{ me g kfgi`ai` kcangth)

    3fttr

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    ;

    G oamexhc a{ g kmnox{taoch exhc &lx{t cajh g em{{ac exhc!# patf at{ {mxkh ngthagc

    rcgit ngtth)0 Oamexhc{ gh tfx{ hihpgoch# gid tfhhemh gh uhq phcc.{xathd tm

    `gdxgccq hrcgkh em{{ac exhc{) Oamexhc{ gh gttgktauh em tfa{ rxrm{h ohkgx{h tfhq

    gddh{{ nm{t me tfh hih`q kmikhi{ h`gdai` tgi{rmtgtami exhc{) Ea{t# em{{ac exhc{ gh

    g eaiath h{mxkh# patf ngiq hg{migoch h{tangth{ {x``h{tai` tfgt mac {xrrcah{ fguh

    rhgjhd) [hkmid# em{{ac exhc{# pfhi oxihd# hchg{h kgomi aitm tfh gtnm{rfhh pfakf a{

    tfmx`ft tm gkkhchgth kcangth kfgi`h) Oamexhc{ hrh{hit g hihpgoch gcthigtauh tm em{{ac

    exhc{# gid fguh g naiangc kgomi emmtrait hcgtauh tm em{{ac exhc{) Pfach oamexhc{ gh {tacc

    aiheeakahit kmnrghd tm g &{tacc tfhmhtakgc! fqdm`hi hkmimnq# ngiq oamexhc{ gh hgdq

    tmdgq gid tfhq kgi oh cg`hcq ngdh tm pmj patf tfh hva{tai` em{{ac exhc aieg{txktxh)6

    Ea{t.`hihgtami oamexhc{# {xkf g{ H68 htfgimc1

    fguh ohhi mi tfh ngjht em

    {huhgc qhg{) Oxt tfa{ fg{ h{xcthd ai micq g {ngcc dhrcmqnhit me echvaoch.exhc uhfakch{

    0 Omgdcq {rhgjai`# oamexhc{ gh giq exhc{ dhauhd emn hkhitcq emnhd m`giak ngthagc) Oamexhc{ kgi oh

    da{tai`xa{fhd emn em{{ac exhc{ {anrcq oq tfh tanh ihhdhd em tfhn tm hgkf tfha x{goch {tgth gid oq tfhqhg{ hwxahd tm hrchia{f tfhn oq igtxgc `mptf) Oamexhc ehhd{tmkj {mxkh{ egcc aitm emx nglm

    kgth`mah{..emh{tq# egnai`# cauh{tmkj ngig`hnhit# gid fxngi gktauatq) Tfhq kgi oh kmiuhthd

    &hkmimnakgccq m imt! oq rfq{akgc# kfhnakgc# m oamcm`akgc rmkh{{h{ aitm {mcad# `g{hmx{# m cawxad exhc{)

    Tfh{h exhc{ kgi tfhi oh x{hd ai g padh ggq me {q{thn{ tm rmuadh x{hexc hih`q em tfh rmdxktami me fhgt#

    hchktakatq# gid tgi{rmtgtami {huakh{) G _HUAHP ME OG__AH_[ TM OAMEXHC NG_JHTDHUHCMRNHIT AI T FH XIATHD [TGTH[ ? Hiut'c % Hih`q C) % Rmc'q L) ?77# ?7? .?7;

    &)[rai`?226!)6 Oamexhc{ fguh tfh hvkatai` rmthitagc me nata`gtai` tfh `guh tfhgt{ me `cmogc pgnai`# hdxkai` tfhpmcd'{ dhrhidhikh mi anrmthd mac emn ai{hkxh {mxkh{ gid me hdxkai` tfh {jqmkjhtai` km{t{ me mac tfgt

    gh tfhgthiai` tm xidhnaih tfh pmcd'{ hkmimnah{ gid dhug{tgtai` tfh rhmrch ai imi.mac rmdxkai`#

    dhuhcmrai` kmxitah{) Em tfh rhmrch ai tfh{h kmxitah{# oamexhc meeh g rmna{ai` mgd tm hifgikh

    dhuhcmrnhit {aikh tfhq x{h cmkgc ngthagc{# kgi rmuadh cmkgc lmo{# gid dm imt hwxah tfh anrmt me

    hvrhi{auh hwxarnhit gid hvrhta{h) Og|ac fg{ ohhi tfh ramihh ai tfh x{h me oamexhc# gccmpai` at tmhcanaigth at{ mac anrmt{# ohkmnai` kmnrchthcq hih`q aidhrhidhit# gid dhnmi{tgtai` tm tfh pmcd tfh

    rmthitagc ohiheat{ me {xo{tatxtami me oamexhc{ em em{{ac exhc{) Aidhhd# ai{rahd oq Og|ac'{ hvgnrch# tfh

    Xiathd [tgth{ ai hkhit qhg{ fg{ dhuhcmrhd g {tmi` oamexhc aidx{tq# gcohat emn tfh da{gdugitg`hmx{

    ehhd{tmkj me kmi) Tfh Xiathd [tgth{ fg{ lx{t khgthd gi gccagikh patf Og|ac tm ngjh nglm rxkfg{h{ me at{oamexhc{) Tfh Hxmrhgi Xiami gid kmxitah{ gmxid tfh pmcd gh gradcq dhuhcmrai` tfha mpi oamexhc

    rmthitagc{) OAMEXHC[ . RMTHITAGC# R_MOCHN[ % [MCXTAMI[ 71 Emdfgn Hiutc C) _hu) ?8;#

    ?8; .?84 &)?221!)1 G ochidhd exhc kmitgaiai` xr tm 68( htfgimc# navhd patf `g{mcaih# em x{h ai nmtm uhfakch{) Tfh nm{t

    kmnnmi gp ngthagc em tfh htfgimc a{ kmi)

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    gid exhcai` {tgtami{ hwxarrhd tm rmuadh htfgimc) Nxkf me tfh rmochn patf ea{t.

    `hihgtami oamexhc{ a{ tfgt tfha ehhd{tmkj{ &h)`) kmi! gh dahktcq emn m aithgkt patf

    tfh emmd kfgai) Tfa{ ihp {xrrcq em g`akxctxgc rmdxkt{ da{xrthd rakh{ gid

    dh{tgoaca|hd ngjht{# rmnrtai` `muhinhit{ gid aidx{tq tm ogkj gpgq emn {xrrmtai`

    tfh{h ehhd{tmkj{) Kmi{hwxhitcq# micq gomxt ?#222 exhcai` {tgtami{ fguh ohhi hwxarrhd tm

    da{rhi{h htfgimc igtamipadh)72

    Fmphuh# tgi{rmtgtami exhc {xrrcah{ gid htgach{ gh

    gchgdq rma{hd tm da{taoxth {hkmid.`hihgtami exhc {xrrcah{) Tfh X[ Dhrgtnhit me

    Hih`q &DMH! dheaih{ kgth`mah{ me oamexhc{# gid rmuadh{ xrdgthd ca{t{ me {tgtami{

    {mxkai` gcthigtauh gid gdugikhd nmtmexhc{ me gcc jaid{)

    77

    Patfai tfh ihvt dhkgdh# g

    padh ugahtq me exhc {mxkh{# rmdxkhd oq ugamx{ nhgi{# pacc kmnrhth tm ngjh pgq tm

    tfh naccami{ me {tgtami{ gkm{{ tfh X[ gid pmcd)

    Oamexhc {mxkh{ kgi `hihgccq oh dgpi aitm tpm kgth`mah{< `mpi ehhd{tmkj{# me

    pfakf tfhh gh cgid.og{hd gid pgth.og{hd &m {mcad gid gwxhmx{!# gid hkqkchd

    ehhd{tmkj{# {xkf g{ hkqkchd rxcr)7? Em imi.gc`gh {mxkh{# pfakf gh `hihgccq gcc {mcad

    m {hna.{mcad# tfhh ihhd{ tm oh g {tgidgda|hd emngt tm tgi{emn tfh{h ngthagc{ gid

    hgdq tfhn em {farrai` gid rmkh{{ai`) G hkhit hrmt rxoca{fhd oq tfh DMH

    72 fttr

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    kmikcxdh{ tfgt tfh hva{tai` kmnnmdatq tgi{rmtgtami aieg{txktxh a{ phcc.{xathd tm nmuh

    oamexhc ehhd{tmkj{# oxt tfgt g ihp tgi{rmtgtami {tgidgd xiat nx{t oh dhuhcmrhd)7;

    Tfhh gh ixnhmx{ dhuhcmrh{ gkai` tm ht tm ngjht gt tfh nmnhit) Nm{t gh

    kmnrhtai` imt dahktcq g`gai{t hgkf mtfh# oxt gh ai g gkh g`gai{t tanh) Tfh

    thkfimcm`akgc gid h`xcgtmq kfgcchi`h{ nhgi tfhh gh mrrmtxiatah{ em tfh ea{t.tm.

    ngjht tm {fgrh tfh aidx{tq {hktm ai tfha mpi ang`h) Tfh{h ox{aih{{ a{j{ gid gigcq{a{

    gh ohqmid tfh {kmrh me tfa{ rgrh# oxt emtfkmnai` pacc oh g da{kx{{ami me tfh a{{xh{ tfgt

    pacc aiemn tfm{h {tgth`ak dhka{ami{) At a{ hg{migoch tm kmikcxdh tfgt tfh fa`fh

    heeakahikah{ me oamexhc{# kmnoaihd patf rmthitagccq cmph rmdxktami km{t{ kmxcd chgd tm

    cmph muhgcc exhc km{t{ gid iht `gai em tfh pmcd hkmimnq) Fmphuh# ngiq emh{hhgoch

    a{j{ hngai# gid rmogocq {mnh xiemh{hhgoch a{j{ g{ phcc)

    Tfh oa``h{t ihp{ ai oamexhc{ ?221 pg{ [qitfhtak @himnak{ &[@A! giimxikai` g

    rgtih{far patf HvvmiNmoac) Tfh ihp rgtih{far pacc gtthnrt {kgch.xr hi`aihhai`

    gid rmdxktami dhuhcmrnhit me [@A{ rmrahtgq gc`gh.og{hd oamexhc thkfimcm`q)74 Tfa{

    dhgc hrh{hit{ g rmthitagc aiuh{tnhit me xr tm $522 naccami oq HvvmiNmoac aitm [@A{

    oamexhc) Tfh rgtih{far{ `mgc a{ tm rmrhcq fgidmee tfh cgo.{kgch [@A rmkh{{ tm

    7;

    Dhrgtnhit me Hih`q)3fttr{

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    HvvmiNmoac# pfm pacc x{h at{ heaiai` hvrhta{h gid da{taoxtami kfgiihc{ tm wxakjcq

    oai` rmdxktami.{kgch wxgitatah{ me oamexhc tm ngjht)78

    [@A pg{ emxidhd oq L) Kga` Uhith# mih me tfh pmcd{ emhnm{t `hihtaka{t{)

    [@A{ thkfimcm`q a{ uhq gdugikhd# gid a{ tfh h{xct me tfh ohtth rgt me tfh cg{t dhkgdh{

    og{ak h{hgkf)75 Uhith fg{ gi himnmx{ tgvmimnq me nakmoagc ngaih caeh pfakf [@A

    fg{ dgpi xrmi tm hi`aihh at{ gc gh) [@A{ oamexhc rmkh{{ kmi{a{t{ me `hihtakgccq

    hi`aihhai` gc`gh tm rmdxkh fqdmkgomi{# pfakf pacc tfhi oh {hrggthd mxt gid heaihd

    tm rmdxkh g cawxad exhc kmnrgtaoch patf rhtmchxn.og{hd exhc{)

    Tfh heeakahikq me tfa{ rmkh{{ a{ rmthitagccq uhq {a`iaeakgit) Ae tfh hi`aihhhd

    gc`gh a{ goch tm rmdxkh exhc gt at{ hvrhkthd chuhc{# at pacc oh kmiuhtai` {xica`ft aitm g

    cawxad kmnox{taoch exhc gt tfh nm{t heeakahit gth qht {hhi mi hgtf)70

    Emn gi hi`aihhai`

    78 [@A gid HvvmiNmoac _h{hgkf gid Hi`aihhai` Kmnrgiq &HN_H! fguh h{tgoca{fhd g nxcta.qhg

    h{hgkf gid dhuhcmrnhit {tgth`ak gccagikh emkx{hd mi hvrcmai` tfh nm{t heeakahit gid km{t heehktauh pgq{

    tm rmdxkh ihvt `hihgtami oamexhc{ x{ai` rfmtm{qitfhtak gc`gh) X{ai` mx {kahitaeak hvrhta{h# [@A pacc

    kmitaixh at{ pmj tm da{kmuh gid dhuhcmr {xrham {tgai{ me gc`gh x{ai` chgdai` hd`h `himnakthkfimcm`ah{) HvvmiNmoac'{ hi`aihhai` gid {kahitaeak hvrhta{h pacc oh xtaca|hd tfmx`fmxt tfh rm`gn#

    emn tfh dhuhcmrnhit me {q{thn{ tm aikhg{h tfh {kgch me gc`gh rmdxktami tfmx`f tm tfh ngixegktxai` me

    eaia{fhd exhc{) 3fttr

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    0

    rh{rhktauh# gc`gh oamexhc{ fguh tfh rmthitagc tm oh tfh fa`fh{t.qahcdai`# fa`fh{t

    rhemnai` me gcc oamexhc{)76

    Fmphuh tfh {a`iaeakgit kfgcchi`h me gc`gc oamexhc{ a{ hi`aihhai`< tfh excc.{kgch

    rmkh{{ dmh{it hva{t qht) Oxt tfh kmi{tgait{ me tfa{ hi`aihhai` rmochn gh ch`gc gid

    {mkahtgc) Em hvgnrch# tfa{ rmkh{{ pacc hwxah {a`iaeakgit pgth kmi{xnrtami) Ae g

    rmkh{{ tfgt xtaca|h{ {gctpgth airxt{ kgi oh dhuhcmrhd# tfh rcgit{ kgi oh cmkgthd ihg

    {hgpgth {xrrcah{# gid tfx{ gumad tgvai` {kgkh gid fhguacq.h`xcgthd eh{fpgth {mxkh{)

    Gc{m tgaiai` g pmjemkh tm pmj patf ihp hwxarnhit mi ihp rmkh{{h{ kmxcd khgth g

    navhd.og` me h`xcgtmq a{{xh{# hcgtai` tm cagoacatq# ai{xgikh# tgi{rmt gid cm`a{tak{# gid

    {gehtq) Fmphuh# nm{t mtfh hnh`ai` oamexhc dhuhcmrh{ fmrh tm eat g oamexhc {xrrcq

    kfgai aitm tfh hva{tai` em{{ac exhc aieg{txktxh) Tfa{ {fmxcd hcanaigth {mnh me tfh

    h`xcgtmq kfgcchi`h{# gid daeeakxctah{ ai tgaiai` gid hwxarrai` tfh pmjemkh)

    Uahit fg{ g rmrahtgq rmkh{{ at kgcc{ OamEmnai`# pfakf x{h{ kgomfqdgth{

    &{x`g{! emn `g{{h{ gid mtfh rcgit{ g{ g rmkh{{ airxt)71 At{ rmrahtgq thkfimcm`q a{

    kgcchd Gwxhmx{ Rfg{h _hemnai` gid a{ grrghitcq echvaoch patf ugamx{ ehhd{tmkj{# gid

    {kgch{ dmpi tm h{adhitagc x{h)?2

    [huhgc kmnrgiah{# aikcxdai` Hiuh`hit# gid mtfh{ gh

    `g{mcaih# dah{hc exhc gid lht exhc tfgt nhht tfh {gnh {rhkaeakgtami{ g{ tmdgq{ rmdxkt{)

    3fttr

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    dhuhcmrai` rmkh{{h{ tfgt kgi kmiuht ehhd{tmkj{ aitm exhc{ x{ai` hva{tai` rhtmkfhnakgc

    rmkh{{ai` hwxarnhit# m {xo{tgitagccq {anacg hwxarnhit)?7 Mtfh{ {anacgcq kmnrhtai`

    aikcxdh [grrfah Hih`q# [mcg|qnh# gid Gxmg Oamexhc{)

    CH@GC A[[XH[

    Tfh ch`gc a{{xh{ hcgtai` tm tfh hnh`hikh me tfh oamexhc{ aidx{tq gh kmnrchv

    gid dheq giq kmnrhfhi{auh g{{h{{nhit) Hgkf aidauadxgc kmnrgiq pacc fguh tm kfgt at{

    mpi kmx{h aitm tfh extxh# gkm{{ xikfgthd thatmq) Tfa{ kmnrchvatq a{ nxctarcahd oq

    tfh egkt tfgt mtfh{ gh gc{m hvrcmai` tfh {gnh thatmq gt tfh {gnh tanh# gid tfx{

    ngig`h{ pacc mrhgth ai g uhq kfgcchi`ai`# dqignak hiuaminhit) G jhq tfhnh me tfa{

    hiuaminhit a{ kmiuh`hikh< tfh {jacc {ht{ hwxahd tm xidh{tgid oamexhc{ kxt gkm{{

    nxctarch da{karcaih{< oamcm`q# `hihtak{# kfhnakgc hi`aihhai`# hiuaminhitgc {kahikh#

    aithcchktxgc rmrhtq cgp# hih`q cgp# gid mtfh{ tfa{ rgrh da{kx{{h{ gh lx{t tfh

    oh`aiiai`) G kmnnmi tfhnh gnmi` tfh{h a{{xh{ a{ tfgt tfhq nx{t oh {mcuhd ai xia{mi)

    Kghexc kmmdaigtami me aithda{karcaigq thgn{ pacc oh hwxahd) Katakgc tm ngig`h{ me

    oamexhc pmjemkh{ a{ tfh kmiuh`hikh me thkfimcm`ah{ gid ch`gc {kfhnh{ tfgt pacc khgth

    Hih`q Cgomgtmah{# Gc`gc Oamexhc Thkfimcm`ah{)

    3fttr

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    hitahcq ihp kmrmgth kxctxh{)?? Gttmihq{ kmxi{hcai` tfh{h kcahit{ {fmxcd xidh{tgid

    tfh igtxh me tfa{ kmiuh`hikh gid oh goch tm gddh{{ tfh ch`gc a{{xh{ tfgt pacc ga{h)

    Aithcchktxgc Rmrhtq

    _h`gdch{{ me oamexhc{# tfh a{h me aitgi`aoch g{{ht{ a{ g exidgnhitgc nmuhnhit

    tfgt a{ h{fgrai` gcc ghg{ me kmnnhkh) Tfh g{rhkt{ me tfa{ {faet gh phcc dhtgachd

    hc{hpfhh# gid aikcxdh {xkf kmikhrt{ g{ tfh rangq ugcxh me kmnrgiah{ ohai` kmnrm{hd

    me aitgi`aoch g{{ht{# tfh rangq exiktami me hnrcmqhh{ ohai` rmuadai` {huakh{# gid tfh

    rangq rmdxkh{ me rgthit{ ohai` uhq {ngcc kmnrgiah{)?; Tfa{ {atxgtami khgth{ ihp

    kfgcchi`h{ em huhqmih tm kmithid patf# gid rgtakxcg kfgcchi`h{ tm aidx{tah{ tfgt hcq

    mi kxttai`.hd`h thkfimcm`ah{ cajh oamexhc{)

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