GREEN MARKETING

Presented by: Mr NAWAZ

FINAL YEAR BSC.(Agri)

WHAT?

Marketing of products which are environmentally safe or environment friendly and energy efficient.• Also known as environmental

marketing or ecological marketing.

General Information

• The Word came in to existence in early 1990s.

• First started in US.• First efforts made by various

organizations to protect environment.• 12% consumer of US are green

consumer.• Approx. 26 billion USD green product

are sold every year.

WHY?

• Safe for environment• Energy efficient• Easy disposal• Healthy• Increase greenness• Public pressure• Govt. pressure• Global warming• Decrease in forest

The “Green Marketing MIX”

• The product mix of green marketing consists of 4p’s of marketing with 3p’s of social marketing.

• 4p’s: Product, Price, Place & promotion

• 3p’s: Public, Partnership & Policy

Four P’s

Product Price Place Promotion

The “Green Marketing MIX”

• Product: Eco-friendly product, should protect environment

• Price: In general high price• Place: ecological packing,

marketing local & seasonal product

• Promotion: promotion should be certified under ISO 14000

The “Green Marketing MIX”

• People: Involvement of both consumer & employee.

• Partnership: Costly affair , required involvement of groups of organization.

• Policy: Different policies has to be adopt for social marketing.

HOW?

• Know your customer.• Educating customer.• Being genuine.• Reassure the buyer.• Consider your pricing.• Let the customer participate.• Satisfaction of wants.

• The green marketing strategies are;

Green Marketing Strategies

Benefits

Benefits

• Healthy products• Prevent soil degradation• Increased life expectancy• Enhance environmental

awareness• Protecting environment

Benefits

• Protecting various animal species • Save energy• Less pollution• Recycling of products• Improves agriculture

Best example are……

• Whirlpool introduced CFC free Refrigerators.

• Introduction of LED bulb.• CNG used in vehicles.• Jute bags used by various

companies.• Energy efficient products introduced

by various organization like 5 star rating electrical equipment's.

Complications

• Difficult to develop eco-friendly products

• High cost of product• Promotion problem• Awareness problems• False claims• Costly affair for organization

• People are more attracted towards foreign products.

• And most companies are not importance to producing herbal products.

• People are not aware of the importance of the Green Marketing.

• Green Marketing product prices are very high.

Why Green Marketing is not popular in India?

16

coca-cola

Walt Disney World

Mcdonald’s

Xerox

Canon

Companies using Green Marketing

17

Philips

Nokia

Dell

Pantene

Samsung

Cont…….

18

Conclusion

• Green Marketing is best as it offers…..

Consumer satisfaction as well as saves energy, eco-friendly product & does not pollute environment.

Also create awareness among public to save the world.

THANK YOU

Go Green… Save Environment, Save Life………