GREEN MARKETING

GREEN MARKETING

Green marketing can be defined as, "All activities designed to generate and facilitate any exchange intended to satisfy

human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national

environment.“

Promotional activities aimed at taking advantage of the changing consumer attitudes toward a brand. These changes are increasingly being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community.

Meaning

THREE PHASES

1. ECOLOGICAL GREEN MARKETING

2. ENVIRONMENTAL GREEN MARKETING

3. SUSTAINABLE GREEN MARKETING

Evolution of Green Marketing

1. Product Opportunities2. Enhanced

Environmental Awareness

3. Premium Prices4. Supplier Expansion

Benefits of Green Marketing

growing consumer awareness and interest in preserving and utilizing natural resources has contributed to an influx in sales and marketing of environmentally friendly and reusable products.

Product opportunities

Benefits resonates with industry and customers alike to expand the environmental awareness.

Green friendly products simultaneously encourages the green initiative.

Enhances environmental awareness

Environmental expectation can be expensive for a company.

Consumer may become more comfortable and accepting of paying higher premium prices to acquire earth friendly products.

Premium prices

Companies initially sold organic foods faced due to a limits no. of organic farmers and suppliers.

Farmer markets, co-ops, CSA(community supported agriculture) gained a lot of interest as consumers increasingly look for locally and regionally produced organic foods.

Supplier expansion

Opportunity Social-Responsibility Governmental-Pressure Competitive-Pressure Cost-Reduction

Why is green marketing chosen by most marketers?

Environmental friendly product with health conscious product having the vast opportunity for green marketing in India.

Example:Surf-Excel

opportunity

Companies believe to achieve environment objective as well as profit related objective.

Examples:coca-cola -> recycling activity

SOCIAL RESPONSIBILITES

Govt. framed and prepared various regulations and legislations to protect the society at large.

Example:Ban of plastics in Mumbai and prohibition of smoking in India.

GOVERNMENT PRESSURE

Many company take up the green marketing their competitive edge.

COMPETATIVE PRESSURE

COST REDUCTION The reduction of harmful ways will cut down

the cost of the final product. Companies have the symbolic relationdship

in which company uses the by-product of another company as raw materials.

The problem of disposing the effluent waste is reduced.

THANK YOUBY

HARIPRIYA.D