green is the new black 2016 at hotel jen tanglin singapore
TRANSCRIPT
A Superlife AffairSuperlife Co. x Hotel Jen Tanglin Singapore
INTRODUCTION
Asia’s first conscious festival – Green is the New Black
promotes awareness of how to improve the way we live,
work and consume in our daily lives.
It is a one-day event that fuses the best speakers,
change makers, music and brands with mindfulness,
the pursuit of happiness, and meaningful
connections.
• Monday, August 15th 2016
• Hosted 28 members of media
• Clippings received: 22
Press Conference
Pre-Event Workshops
Total participants: 56
Room PackageTo promote conscious living, HJTS curated the Green
Staycation for guests to recharge and rejuvenate. The
curated package includes the following:
One-night stay in a Superior Room with breakfast
Gifts from mindful local artists and entrepreneurs:
o A6 Notebook by Vyny Crafts
o Sustainable Drip Coffee Bags by Hook Coffee
o Lime Basil & Mandarin Soy Melt Tarts by Diadem Candles
o Work Like A Sponge Treatment Mask + Organic Luxury Face Oil
o Virgin Pina Colada & Kachang Puteh Snacks by Made Real
o Good Green Stuff Bars & Way Better Snacks by Le Bono Collection
1 square metre of the Daintree Rainforest (oldest
tropical rainforest) saved for every staycation sold.
Available till November 30th 2016
A Superlife AffairSuperlife Co. x Hotel Jen Tanglin Singapore
ACTUAL DAY EVENTOCTOBER 22ND 2016
OF BRANDS WHO CHAMPION BETTER CHOICES.
A platform to feature local fashion, art, beauty and
lifestyle brands who are conscious and mindful in their
business. These are brands who are championing
better choices and transparency for consumers.
78 local entrepreneurs participated.
Mindful MARKETPLACE
THEME: ACTIVITES AROUND
HOTEL + WORTHY CAUSES
FOR THE ENVIRONMENT.
The Band of Doodlers dispatched
15 “white-space bandits” to do
live drawing at the main lobby.
Jadis, the youngest doodler
aged 9, was a crowd favourite.
Interactive ART by Band of Doodlers
A platform to feature local entertainers
and provide exposure for the
Singaporean entertainment industry to
a community of conscious consumers.
Soulful STAGE
A series of engaging workshops with some of Singapore’s
top lifestyle gurus on simple changes that can make
significant differences. Get hands on, get green!
Engaging WORKSHOPS
the TalksGame-changing talks, workshops and panels, bringing together some of the leading
conscious change makers and thought leaders in Asia and beyond.
“Today, we will laugh, learn,
discover, connect, hack
beliefs, blur the line between
life and business, dream big
and get the inspiration.”
– Stephanie Dickson,
The Wedge Asia
the Talks
Epic Pool PartyThere is no better way to close Green is the New Black
2016 than an epic party with Tiger beer brewed by the
sun, spiced rum cocktails by Sailor Jerry, coconut water
by Coaquasg and wicked beats from Matteblacc crew.
Be true. Be you. Stay with Jen.
Social Media Results &Media Coverage and Attendance
Pre-event Campaign
Social media campaign by The
Wedge Asia and HJTS to drive
awareness to GITNB event and
the Green Staycation.
Results
• 7,900 video views
• 497 shared video
• 3,500 post reach
• 625 #NextJen count
• Campaign link: goo.gl/lh1SZr
Facebook Live Video
2 videos to introduce the event
4,500 people reached
Instant reaction on Social Media
1,700 people reached on Facebook Photo album
563 people reached on Instagram over 9 photos
22 live Tweets sent out during the event
Live Social Media
Postings
• The Straits Times
• Bites Magazine
• Shape Magazine
• Ubran Journey Magzine
Print Media
• Coconuts
• Expat Living
• TIDBITS Mag
• TimeOut
• Sg Asia City
• ST Life
Digital Media
35 members of the media:
• Buro 24/7
• City Nomads
• Expat Living
• Her World
• Sethlui
• SimplyHer
• Singapore Motherhood
Media Attendance
• 1,000+ people attended
Green is the New Black 2016
• 18 digital article feature
• 5 print clipping
• 1 radio broadcast
Summary
this is a temporary template
A one day event that fuses the best speakers,
change makers, music and brands with
mindfulness, the pursuit of happiness, and
meaningful connections.
this is a temporary template