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Why Facebook?Why should people use Facebook?

Why Facebook?And what is it?

Create an Account• www.facebook.com• Fill out information • Sign Up• Add Friends• Add Profile Information• Add a Profile Picture

Facebook Groups• What can you do with a group?• Personalized Administrators

Create Facebook Groups• www.facebook.com/groups/create.php• Fill out Group information• Set Privacy and customization

Create Facebook Groups• Invite Friends by either– Typing their name in the search box– Select their profile pictures– Insert their email addresses

• Add a personal message

Facebook Pages• What can you do with a page?• Building awareness regarding your business

Creating a Page• www.facebook.com/pages/create.php• Community Page• Official Page

Creating a Page• Upload a photo• Provide Basic Information• Post Status Update• Set Up a Mobile Phone• Update via Twitter

Facebook Page Tips• Invite friends• Create an Ad• Offer promotions• Tag people in photos

Facebook Page Tips• Maintain relevant status updates• Upload multimedia• Provide updates with value

Page vs. Group • Mass Messaging• Search Engine Optimization• Stream Publishing• Targeted Stream Publishing• Targeted Updates

Page vs. Group• Application support• Membership restriction• Insights• Promotional Widgets• Clean URLs

Creating Facebook Ads• www.facebook.com/ads/create/• Create an ad for a Page or a Website• Add Title• Add Text

Choose Target for Your Ad• Choose Geographic Location• Demographic• Likes and Interests• Connections

Pricing• Name your campaign• Set Daily Budget• Schedule• Impressions vs. Clicks

Ad Insights• Status• Duration• Date• Impressions• Clicks

Ad Insights• Click Through Rate - CTR (%)• Average Cost Per Click (CPC)• Average Cost Per Impression (CPM)

Facebook Ad Tips• Check out the other Ads• Create Multiple Ads• Use a good photo• Ads at night• Target your ads