green belt group presentation
TRANSCRIPT
Welcome to Slavonice
Institut Slavonice is an international conference center and arts and educational facility. Our state-of-the-art renovation of the Town of Slavonice’s old school, built in 1903, has created the finest meeting place between Prague and Vienna for business, professional organizations, clubs, societies and non-profit foundations.
Renowned Architecture
Slavonice is rich with Sgraffitos. This a form of fresco painting, in which the composition is produce through a scratching technique. Sgraffito comes from the Italian word ‘to scratch’. Most of the Sgraffito Fresco in the area were produced by renaissance artisans from Italy. Commissioned to Bohemina by an art loving nobleman, Zachariáš of Hradec.
also there is a notable number of bunkers in the area
The Yellow Room
All Purpose Classroom
for workshops and meetings
...also a great place to have breakfast.
The Studio
Auditorium
The Blue Room
The Gallery
The Institute Slavonice is partners with the European Green Belt.
The European Greenbelt is the Iron Curtain, just as Istanbul was once Constantinople, and started when Dr. Frobble noticed the No Man’s Land of the Iron Curtain and become a de facto nature preserve.
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•My Story
Green Belt Group
Green Belt Gifts
Green Belt Guide
GBBG.TV
Green Belt Gardens Goods
GBC LAB (Green Belt Collective Laboratory)
The Little Bohemian Inn
Green Belt GroupBusiness Discription
The Green Belt Group is a business conglomerate and brand themed around the European Greenbelt that utilized interactive and integrated to thread communities together. The for main components to the company will be Green Belt Guide, Green Belt Gifts, GBBG.TV, and Green Belt Gardens
The Green Belt Guide is a fully integrated and interactive media website that provides support for slow travel adventures seekers that desire an authentic interactive cultural experience on the European Green Belt Trail.
Green Belt Gifts is an e-commerce site offering gifts inspired by, from and for the European Green Belt. The European Green Belt provides a consolidated shipping service to the United States and shipping all over the World.
GBBG.TV or Green Belt Broad Casting Group is an online media channel that produces and distributes original programming from the European Green Belt Region. GBBG. TV will utilize a collective, energetic, collaborative, and adaptable talents from the region.
Green Belt Gardens: Distributes products from the Green Belt to Farmers Markets. The first phase of this will be to distribute herbs for the Mutisov community’s herb gardens in hydroponic vessels made from repurposed wine bottles to Farmer’s Markets in the metropolitan area of Prague. Eventually develop the first production of pumpkin seed oil in the United States in the Swannanoa River Valley of North Carolina.
Little Bohemian Inn: A small inn right on the Green Belt powered through Airbnb.com
GBC Lab (Green Belt Collective Laboratory) A unique collection of photographs and aesethically designed and practical goods inspired by the Green Belt.
Green Belt GroupMission Statement
Mission Statement:Green Belt Group mission is to encourage the use and conservation of the European Green Belt Pathway, as well as put the Green Belt on the cultural map, by acting as interconnecting hub that promotes diversity in cultural ecosystems that encourages the replacement of sociopolitical polarization with pluralism,
Also as a social mission the Green Belt Group will try to raise awareness of Post Traumatic stress that all people in warring region suffer through.
The Green Belt Guide: To effectively bolster budget savvy traveler trip plans along the European Green Belt in order that might achieve a culturally authentic experience while traveling on the Green Belt
Green Belt GiftsTo provide empowered budget savvy travelers and consumers an option to vote with the dollar in order to help raise funds for the development and sustainment of programs on and about the European Green Belt.
GBBG.TV To utilize the interactive and reporting capabilities of the Internet to present an authentic, a complex and dynamic cultural perspective that also empowers the audience to participate in cross-cultural dialogue the development of programming.
Green Belt Gardens: To promote small and medium sized sustainable organic farms and to utilize ways to keep food local and fresh. Green Belt Gardens will especially emphasize getting fresh herbs to Prague’s Farmer’s Markets and the development of a Pumpkin Seed Oil production in the United States.
Little Bohemian Inn: To make guest feel like home and to provide an authentic experience during there stay.
GBC Lab (Green Belt Collective Laboratory) To promote coloration, care, craft in designed as well as to provide a show case for under exposed artisans.
Green Belt GroupValue Proposition
Is to provide consumers an opportunity to vote with their dollars in order to help stimulate the development of participatory programming that crosses boundaries and borders.
The Company will work as an organizer of small business on green belt and try to work according to principles set forth in value statement.
A trip on the Green Belt is a means to introduce or increase literacy on the variety of of ideological spectrums that have existed and continue to exist
To support small good quality producers for whom there is not place in large business system
To help develop jobs with out destroying the integrity of existing culture and landscape
To elevate the undervalued charm of eclectic Central and Eastern Europe
Green Belt GroupTarget Market
Culturally Conscious Budget Savvy Travelers and Consumers
Green Belt GroupTarget Market
Measurable/ Observable Characteristics
a. In just ttwenty!’ In just twelve months, the number of farmers markets featuring local producers in the Prague has grown from zero to more than twenty! http://www.pps.org/blog/farmers-markets-take-off-in-prague/
Growth in the numbers of Czech Eco Farms exceeds 4,000
Non-confessional federal grassroots NGO with more than 480,000 members and supporters.
http://www.bund.net/ueber_uns/bund_in_english/
a. Clients from conferencesb. Clients from workshops, such as week long yoga course held twice a year.c. Established cooperation with colleges: North Carolina State, University of Penn, Prague College
Green Belt GroupTotal Start Up Costs
Magento Extension: Book and Reservation299
Magento Extension: Video Testimonial129
Magento Extension: Blog0
Magento Extension: Socialable-Social Network Intergration99
Magento Extension: Product Image Slider99
Magento Extension: Magento Go Slider59
Magento Extension: Beetailer_Free0
Magebto Extension: Social Power Share_Free0
Magento Training3850
Quick Books180
SSL Site Certification150
LLC Formation500500
Graphic Designer1000
Magento Programer3850
Doba Subscription for 15 Months350
Computer2000
Skype Online Number for 1 year60
Skype Subscription for 1 year168
Magic Jack82
IPAD500
Smart Phone750
Skype Free Talk Home Phone Adapter60
Office Supplies300300
Printer/ Scanner100100
Adobe Master Collection2600
Rosetta Stone for German Language400
Insurance
Ad Budget1000
Magento Subscribtion for 1 year780
Product Stock3000
Product Development1000
Lawyer500
Multiple Domain Names115
Web Design1000
Lights365
Camera2900
Company Name Registration40
Book Keeper500
Business Cards11580
Greeting Cards115
Rent Deposit2000
Mail Chimp120
Neat Receitps200
Total Start Up Expences31300
Sales Unit = One Gift for $10.00Total Variable cost per Unit = $2.00
Green Belt GroupMarketing Strategy
a. Collaborative Marketing Strategy Partnerships
1.Friends of the Green Wayshttp://www.pragueviennagreenways.org/about.html
2.BUND: German Travel Agency with 480,000 members
3.Institut Slavonice: An International Conferences and Arts and Education Facility
4.Czech-American TV utilizing internet broadcasting.d. http://www.catvusa.com/
b. Public Relation Campaign1.Media Press Kita. Strong and Beautiful Photographyi. Putting story on paper that is compelling to the media.ii. Highlighting companies most unique and news worthly elements is a good place to start.b. One Page Back Grounderc. Short Bios and Founder and Principles2. Websitea. About sections: over of the companies profile of principle artist.b. New section: kept fresh and will display latest product launches, events and trade shows.3. Social Media Marketing
c. Events1.Sponsoring Events2. Hosting Events3. Sponsorship of Events or being a media partner for a event4. Trade Shows5. Trunk Shows6. Speaking Engagements7. Presences at a Film Festivals8. Table at Farmers Market9. Film Screening of Searching for Johnny
In the future . . .
Resources
http://thenextweb.com/insiderhttp://www.airbnb.com/collections/best-of-eastern-europe?af=1995294&c=fb_usa+gbr_daily35
http://www.pps.org/blog/farmers-markets-take-off-in-prague/
http://www.radio.cz/en/section/marketplace/pragues-farmers-markets-a-success-story