greek yogurt market in the us 2015-2019
TRANSCRIPT
Covered in this Report• In this report, Technavio covers the present scenario and
the growth prospects of the Greek yogurt market in the US for 2015-2019.
• To calculate the market size, the report considers the revenue generated from the sales of Greek yogurt in the US.
• The report considers the following categories in the Greek yogurt market in the US to determine market size and forecasting: original flavor, full fat, non-fat, low fat, and flavored.
• The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors operating in the market.
• It discusses the major drivers influencing market growth and outlines the challenges faced by vendors and the market as a whole.
Greek Yogurt Market in the US 2015-2019
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Market Overview• Greek yogurts, also known as strained yogurts, have
significantly influenced American taste buds for yogurts and increased the overall sales of yogurts in the country.
• Greek yogurt is thicker and creamier than regular yogurts and offers twice the amount of proteins.
• The demand for the Greek yogurt in the US is on account of America’s growing passion for healthy eating.
• Greek yogurt is considered a healthier substitute for regular yogurt due to its higher protein content and less sugar and calories.
• Consumers also find Greek yogurts to be more filling and nutritious over other alternatives.
• The Greek yogurt market in the US is expected to grow at a CAGR of 5.01% during the forecast period.
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Key Vendors and Regions
• Chobani LLC
• Danone
• FAGE International SA
• Yoplait
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Vendors Regions
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Key Findings
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• Greek yogurt in the US exhibits various novelties in the packing to attract consumers.
• These packaging innovations influence the consumer decision-making process and attract them toward the product. For instance, Chobani, the US market leader of Greek yogurt, has introduced Greek yogurt for children in pouches and tubes that will be easy to carry to school, and that contain 25% less sugar and are high in protein.
• Consumers can also replace the morning breakfast with the oatmeal category that is available in a cup size.
• The curved bottom profile of the packaging used for Greek yogurt allows the consumer to easily scoop the last morsel of the product.
• Chobani Greek yogurt and real Greek yogurt are also available in portable pouches that require no spoon.
Key Questions Answered in Our Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
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Greek Yogurt Market in the US 2015-2019
51 Pages | SKU: IRTNTR6193
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