greater wilkes-barre chamber: driving the value proposition
TRANSCRIPT
Chamber, Click… Connect!
Wico Van GenderenPresident & CEO
Greater Wilkes-Barre Chamber of Business & Industry
The Past State - The Red Ocean
• We Have Confronted the Liabilities and Disengaged from the Old Business Model
• MAKE the LEAP – Re-Think, Re- Brand, Re-Model and BELIEVE
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Driving the BUS - The CHAMBER is back ONLINE
• A COALITIONthe right people on the bus, the right people in the right seats
• WHERE TO DRIVE ITthe Vision and Action Plan– Definable, measureable, actionable and
sustainable
• UNDERSTAND & ALIGN– WHO (Business/Academia/Community)
– WHY (Current/End State) /How (KPIs)
– WHAT (Scope)
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Driving the BUS - The CHAMBER is back ONLINE
• THE VALUE PROPOSITIONSCreate a Business Model that is Unique and Sustainable.– Allows first mover opportunities– Has a strong ROI– Provides an enterprise vision– Has high switching costs / Competition
Irrelevant
• USE Technology as an Accelerator/Enabler
• EXECUTE with a CULTURE of DISCIPLINE
• BELIEVE and BE PROUD
Driving the Value Propositions
• Adjacent Energy Play can attract business and job creation
• Convergence of Interstates allows effective/efficient supply chain model
Driving the Value Propositions
• Diverse base of Commerce in EDs/MEDs, Defense, Manufacturing, Distribution
• Tourism destination point with Natural Recreation/World Class Entertainment
Driving the Value Propositions
• Solid eCommerce & Technology infrastructure in place on Main Street
• Strong Academic Capitalw/ 17k students in the County and 8k in W-B City
• Downtown Residency Growth can spur downtown small business resurgence
Driving the Value Propositions
Any one of these can be capitalized for a positive return to our Community
Driving the Plan• The Context and Play is a
“NEPA JOURNEY”
• Map & Link the VALUE PROPOSITIONS
• Example: ACADEMIC CAPITAL
– COLLEGE VALLEY / COLLEGE TOWN
– INNOVATION / ENTREPRENEURIAL
– BLOCK BY BLOCK / ZONE BY ZONE
– BEGINNING WITH CONVERGENCE• PUBLIC SQUARE & MAIN STREET
• FRANKLIN ST. & THE RIVER COMMON
– EDUCATION CURRICULUM/SKILLS to WORKFORCE MAPPING
– BUILD THE COALITION AND EXECUTE
Execute on the Blocking & Tackling• Business Development (small to large)• Entrepreneurial Development• Grant , Zoning , Credit Coordination• Coalition of Business, Academia and
the Public Sector• Find the Diamond / Drive the
Infrastructure• Technology Accelerators
Poverty - Confront what lurks beneath• CHILDHOOD POVERTY
– Under the age of 5, one in three (33%) live in poverty
– Rising stats from 14.7% (2000) to 29.6% today– 11,535 kids are being raised in poverty– 7.4% (9.3%) unemployment (5.7% /7.7%) state
/(6.1%/7.5%) national //$24kvs27k per capita inc
• POVERTY to POSSIBILITY– Targeted Scope / Targeted Program– Grass root family and community ownership– Partnerships – Schools/public/private sectors– Align to the Education Capital– Training for young families and extended families– Mentoring / Walking the Beat /Visibility– CALL TO ACTION – Support / Donate / Sponsor– INDIVIDUAL OWNERSHIP
• UNITED WAY – Poverty to Possibility• CEO, Salvation Army, Toys for Tots, Junior
Achievement, Big Brothers/Big Sisters
• WAKE UP THE BEAR – Get Involved / ENGAGE / This is your COMMUNITY
• DRIVE THE COALITION of the PASSIONATE – TRUST / COMMIT/ TAKE ACTION
• LEVERAGE the VALUE PROPOSITIONS
• USE TECHNOLOGY as an ACCELERATOR & EXECUTE
• BELIEVE AND BE PROUD of WHERE YOU ARE FROM
BELIEVE and EXECUTE