greater lansing regional milestones

regionalmilestones 2010

a report by the lansing economic area partnership, inc.

The 2010 Regional Milestones was produced by the

Lansing Economic Area Partnership (Leap, Inc.) in collaboration with regional

partners. It contains several indicators of our region’s health and progress

in 2010. In this first report, we looked at indicators in four categories:

people, place, prosperity, and perception. As you review its content, you will

find some areas of good news, as well as some areas where we have much

work to do as a region.

The purpose of 2010 Regional Milestones is not to prescribe solutions;

rather to generate awareness of and catalyze action around the critical areas

of focus for our region. There are many people and organizations behind the

progress we are already seeing, and I challenge you to be one of them. This

report represents a great beginning of much needed momentum, but our

region needs much more.

We all have an opportunity and an obligation to participate in our exciting

growth and transformation. This is how we will arrive at the destination we

declared as Greater Lansing Next – a region driven by creativity, technology,

and an innovative mindset, surrounded by places that are unique, attractive,

vibrant and diverse.

Denyse Ferguson President & CEO Leap, Inc.

greater lansing next key indicators project 4key indicators dashboard 5

people 6

population 6 education 8

place 10

housing affordability 10–11 commute time 11 arts and culture 12 green infrastructure 12 broadband 12

prosperity 13

number of establishments 13 per capita income 13 global 14 employment rate 14 critical industry health 15

perception 16

10-year business outlook 16 6-month business outlook 166-month profit expectations 176-month hiring plans 176-month business location expansion 18 6-month plans for product or service diversification 18

contents

4 leap, inc. regional milestones 2010

To ensure that the Greater Lansing region is making progress against the goals we

have set for ourselves in Greater Lansing Next, we track and measure a number of key

indicators against initial benchmarks for our region and against other regions. These

factual measurements allow us to report on whether—and how—things are changing

in the Greater Lansing region. They also provide us with a starting point for additional

discussions about how we move forward.

In choosing key indicators for this project,we considered the following criteria:

Where is the data coming from? Reliability Is the source of the data reliable and credible? Are there known limitations to the data? Is the data measured in the same way through Comparability out the region and across regions? Is there a basis for making real comparisons?

Does the data cover the entire Lansing- Geographic Coverage East Lansing Metropolitan Statistical Area? Is the data available at the individual county level or in even smaller geographic units?

Availability How often is new data available?

Is the data in the public domain, or do Accessibility/Cost we need special permission to access it? Is there a fee to access or use the data?

key indicators project

5leap, inc. regional milestones 2010

key indicator regional trend compared to compared to regional trend over time michigan u.s. in past year

people

population change same better worse better

international presence increasing n/a n/a n/a

educational attainment improving better better n/a

place

housing affordability growing better better increasing

commute time low better better unchanged

arts & culture improving n/a n/a improving

new economy infrastructure improving better better significant progress

prosperity

change in no. of business establishments decreasing worse worse worse

labor force decreasing worse worse worse

unemployment improving better better better

average wage increasing worse worse worse

wages per capita increasing worse worse worse

critical industry health neutral worse worse neutral

perception

10-year biz outlook positive 41%

6 mo. biz outlook good 42%

6 mo. profitability outlook same or improving 76%

6 mo. employment change maintain or hire 85%

expect to add location in next 6 mos. yes 8%

add new product/service in next 6 mos. yes 12%

key indicators dashboard


population

Greater Lansing’s population peaked between 2004 and 2005, and has experienced a very slow decline since. This trend has many important implications, but it should not be seen as a major setback to the region’s economic standing – many more factors play into economic growth.

As part of the regional transportation planning process, the Tri-County Regional Planning Commission must make popu-lation projections out to 2045 in order to prepare the long range transportation plan. Based on these projections, which look at specific segments of population and determine their growth rates, it is estimated that our region’s population will not return to the 2005 peak until after 2014.

Exploring this trend further, we notice that different segments of the population are experiencing different levels of growth and decline. Holding births and deaths constant, our region saw the population of people born in the US decrease by over 25,000, while the number of people born outside the US increased by over 10,000. This has interesting policy implications, as the only growing population cohort in the foreseeable future are foreign-born immigrants.

Source: Annual Estimates of the Population of Metropolitan and Micropolitan Statistical Areas: April 1, 2000 to July 1, 2009 (CBSA-EST2009-01) (http://www.census.gov/popest/metro/CBSA-est2009-annual.html)

peopleThese factors include statistics relating to education attainment levels, population count data, and health and welfare. For this report, no health-related data was readily available that met the five criteria for data collection.

2,000

1,000

0

(1,000)

(2,000)

(3,000)

(4,000)

(5,000)

population

460K

458K

456K

454K

452K

450K

448K

2000 01 02 03 04 05 06 07 08 09

2000 01 02 03 04 05 06 07 08 09

estimated population forecast

480K

470K

460K

450K

440K

430K

2005 10 15 20 25..... yearly net migration ––– international-born migration (increasing) ––– domestic-born migration (decreasing)

2,000

1,000

0

(1,000)

(2,000)

(3,000)

(4,000)

(5,000)

population

460K

458K

456K

454K

452K

450K

448K

2000 01 02 03 04 05 06 07 08 09

2000 01 02 03 04 05 06 07 08 09

estimated population forecast

480K

470K

460K

450K

440K

430K

2005 10 15 20 25..... yearly net migration ––– international-born migration (increasing) ––– domestic-born migration (decreasing)

yearly tri-county migration patterns


Exploring our negative net-migration further, we see a very interesting picture. In 2008, Forbes Magazine used a dataset from the Internal Revenue Service (IRS) to graphically represent people moving from county to county. Black-colored lines indicate people moving to Ingham County in 2008, while red lines denote people moving away in that same year. Overall, Ingham County’s in-migration comes from other counties in Michigan, while the out-migration sends people all over the nation such as Washington DC, Chicago, Atlanta, and California.

The trend is similar, though less-pronounced, for Eaton and Clinton Counties. As you can see in the preceding illustrations, Eaton and Clinton Counties both have a large number of people who left to Phoenix, AZ, and Las Vegas, NV, with all in-migration happening from other Michigan counties.

Source: Forbes.com Mashup, “Where Americans are Moving” Data Origin: United States Internal Revenue Service

eaton county, mi


ingham county, mi


education

It is important to consider multiple measures of educa-tion when looking at any community, especially one that is home to one of the world’s largest universities. For the purpose of this report, estimates of the overall regional education attainment as well as high school achievement were obtained. A higher Educational Attainment is an important indicator of competitiveness in the new econ-omy, while quality K-12 systems serve to retain families and build place. The following are loose measures of these factors.

Educational Attainment refers to an annual estimate of the education level of persons aged 25 years or older, and is represented here with counts of the number of persons who have attained at least a Bachelor’s degree. Educational Attainment is also an indicator of economic opportunity for individuals, as higher education levels translate to better employment opportunities, increased income and improvements for the individual and community.

Source: American Community Survey 2005 – 2009 estimates

35%

30%

25%

20%

15%

10%

5%

0%

2005 current compared to u.s.

2010 cohort 4-year graduation rate by district

*Lan

sing

Belle

vue

Mic

higa

n

Lesl

ie

*Hol

t

East

Lan

sing

Dans

ville

Mas

on

*Eat

on R

apid

s

Bath

Port

land

*Wav

erly

*Cha

rlotte

*Pot

terv

ille

St. J

ohns

Oliv

et

Cars

on C

ity-C

ryst

al

Web

berv

ille

Stoc

kbrid

ge

Lain

gsbu

rg

Oke

mos

Hasl

ett

*Gra

nd L

edge

Willi

amst

on

Ovi

d-El

sie

*Ful

ton

*Map

le V

alle

y

Fow

ler

Pew

amo-

Wes

tpha

lia

100%

90%

80%

70%

60%

50%

2009 cohort 5-year graduation rate by district bachelor’s degree attainment

100%

90%

80%

70%

60%

50%

Mic

higa

n

*Hol

t

*Lan

sing

Hasl

ett

St. J

ohns

Mas

on

Port

land

Web

berv

ille

East

Lan

sing

Bath

*Pot

terv

ille

Belle

vue

Lesl

ie

Stoc

kbrid

ge

Oke

mos

Cars

on C

ity-C

ryst

al

Dans

ville

*Eat

on R

apid

s

*Wav

erly

Willi

amst

on

*Cha

rlotte

Oliv

et

*Ful

ton

*Gra

nd L

edge

*Map

le V

alle

y

Ovi

d-El

sie

Lain

gsbu

rg

Pew

amo-

Wes

tpha

lia

Fow

ler


clinton county, mi



The 5-year Graduation Rate refers to the percentage of students who graduated with a regular diploma in 5 years or less compared to the total number of students in their original grade. Put plainly, this is the number of students who started 9th grade in 2006 and completed high school on time or one year late. This is not a perfect measure of school performance, as special services such as adult and alternative education can skew the overall district total. To account for this, several facilities were removed from the district totals.

*Does not include: Hill Center, Beekman Center, Dwight Rich Middle School, Lansing Adult Ed, or Wexford Montessori (Lansing), Holt Central High School (Holt), Greyhound Central (Eaton Rapids), Northeast Eaton Consortium (Waverly), Charlotte Alternative Education (Charlotte), Potterville Adult Ed (Potterville), Sawdon(Grand Ledge), Fulton Alternative (Fulton), Maple Valley Alternative Education (Maple Valley).


The 4-year Graduation Rate refers to the percentage of students who graduated on time compared to the total number of students in their original grade. This is the number of students who started 9th grade in 2006 and completed high school on time. Facilities that exclusively provide special or adult education services were again removed from the dataset.

35%

30%

25%

20%

15%

10%

5%

0%



*Lan

sing

Belle

vue

Mic

higa

n

Lesl

ie

*Hol

t

East

Lan

sing

Dans

ville

Mas

on

*Eat

on R

apid

s

Bath

Port

land

*Wav

erly

*Cha

rlotte

*Pot

terv

ille

St. J

ohns

Oliv

et

Cars

on C

ity-C

ryst

al

Web

berv

ille

Stoc

kbrid

ge

Lain

gsbu

rg

Oke

mos

Hasl

ett

*Gra

nd L

edge

Willi

amst

on

Ovi

d-El

sie

*Ful

ton

*Map

le V

alle

y

Fow

ler

Pew

amo-

Wes

tpha

lia

100%

90%

80%

70%

60%

50%


100%

90%

80%

70%

60%

50%

Mic

higa

n

*Hol

t

*Lan

sing

Hasl

ett

St. J

ohns

Mas

on

Port

land

Web

berv

ille

East

Lan

sing

Bath

*Pot

terv

ille

Belle

vue

Lesl

ie

Stoc

kbrid

ge

Oke

mos

Cars

on C

ity-C

ryst

al

Dans

ville

*Eat

on R

apid

s

*Wav

erly

Willi

amst

on

*Cha

rlotte

Oliv

et

*Ful

ton

*Gra

nd L

edge

*Map

le V

alle

y

Ovi

d-El

sie

Lain

gsbu

rg

Pew

amo-

Wes

tpha

lia

Fow

ler

35%

30%

25%

20%

15%

10%

5%

0%



*Lan

sing

Belle

vue

Mic

higa

n

Lesl

ie

*Hol

t

East

Lan

sing

Dans

ville

Mas

on

*Eat

on R

apid

s

Bath

Port

land

*Wav

erly

*Cha

rlotte

*Pot

terv

ille

St. J

ohns

Oliv

et

Cars

on C

ity-C

ryst

al

Web

berv

ille

Stoc

kbrid

ge

Lain

gsbu

rg

Oke

mos

Hasl

ett

*Gra

nd L

edge

Willi

amst

on

Ovi

d-El

sie

*Ful

ton

*Map

le V

alle

y

Fow

ler

Pew

amo-

Wes

tpha

lia

100%

90%

80%

70%

60%

50%


100%

90%

80%

70%

60%

50%

Mic

higa

n

*Hol

t

*Lan

sing

Hasl

ett

St. J

ohns

Mas

on

Port

land

Web

berv

ille

East

Lan

sing

Bath

*Pot

terv

ille

Belle

vue

Lesl

ie

Stoc

kbrid

ge

Oke

mos

Cars

on C

ity-C

ryst

al

Dans

ville

*Eat

on R

apid

s

*Wav

erly

Willi

amst

on

*Cha

rlotte

Oliv

et

*Ful

ton

*Gra

nd L

edge

*Map

le V

alle

y

Ovi

d-El

sie

Lain

gsbu

rg

Pew

amo-

Wes

tpha

lia

Fow

ler

*Does not include: Hill Center, Beekman Center, Dwight Rich Middle School, Lansing Adult Ed, or Wexford Montessori (Lansing), Holt Central High School (Holt), Greyhound Central (Eaton Rapids), Northeast Eaton Consortium (Waverly), Charlotte Alternative Education (Charlotte), Potterville Adult Ed (Potterville), Sawdon(Grand Ledge), Fulton Alternative (Fulton), Maple Valley Alternative Education (Maple Valley).


housing affordability

Our region enjoys a relatively low cost of living compared to other places in the country, Midwest, and in Michigan. The American Community Survey showed, in 2006, Greater Lansing’s median home value was significantly lower than the median home value in the United States. Although the price for renters in the Lansing region is slightly higher than in Michigan and the Great Lakes region, it is more than $100 less than the United States median. Again, this is an asset when it comes to population attraction.

Median Value of Percent of Homeowners Median % of Renters Owner-Occupied with $1,000 or more Gross Rent (Dollars) with Gross Rent Housing Units in Monthly Owner Costs over 30% of Income

Lansing MSA $151,600 48.2% $681 51%Michigan $153,100 48.2% $683 48%Midwest Region $152,500 50.5% $668 44%United States $194,300 51.8% $789 46%

Source: US Census, American Community Survey 2006

Housing Affordability measures the ability for people to afford their homes. A home is said to be affordable if less than 30% of household income is devoted to housing. The following map shows housing costs – more precisely, the average cost of housing for a census block group. It shows that a majority of Greater Lansing’s residents can afford their household, com-pared to the non-affordable areas in blue.

place

Source: Housing Affordability, Center for Neighborhood Technology - Housing Affordability for Lansing MSA

There are many different quantitative and qualitative factors used to describe the quality of a place. For the purpose of this report, housing affordability, commute time, arts and culture, and green infrastructure measures have been used to show quantifiable progress toward the largely qualitative goal of placemaking.


Affordability is also best-described by adding the costs of housing and transportation. This describes the total costs of living in a given location versus living elsewhere, and these results are interesting. The following map highlights, in blue, areas where housing and transportation costs account for more than 45% of household expenses – crossing the threshold of affordability. The affordable areas, seen in yellow, correspond roughly to areas within incorporated cities.

Importance: Housing is usually the most costly part of a household budget. A high cost of home ownership impacts the rental market and its affordability as well. Lack of affordable housing significantly reduces the ability of low- to moderate-income families to meet other basic needs.

commute time

A high commute time is generally considered undesirable. Taken alone, this is not a compelling statistic, but given the emphasis in our region and in the Greater Lansing Next Plan on the expansion of transit services, this will be an important metric going forward.

Lansing-East Lansing MSA Michigan United States

% of workers with a 30 minute or longer commute 23% 30% 35%Commute Time (Minutes) 21.1 25 24

Source: US Census Bureau, 2006 American Community Survey

Source: Housing Affordability, Center for Neighborhood Technology Housing + Transportation for Lansing MSA


arts and culture

Compared to our sister regions, Greater Lansing has fewer persons per capita employed in the field of Arts, Entertainment, and Recreation. Employment proportion can be a general measure of a profession’s prevalence, but must be used with caution. Other measures, such as the quantity of arts and cultural venues, attendance at festivals, or number of arts organizations per capita are better measures, but no available data met the quality threshold needed to be included in this document.

Per Capita Employment Austin Lansing Madison Salt Lake City

Arts, Entertainment, and Recreation 2.3% 1.7% 2.1% 2.2%

green infrastructure

Investment in green infrastructure has been identified as a major factor in creating attractive places. Quantitative measures include the total lane miles of non-motorized trails, lane miles of trails and non-motorized paths constructed, and total investment in green infrastructure.

Total Existing Trail ways and Non-Motorized Paths: 61 Miles 2008 2009 2010

New non-motorized Lane Miles Constructed 3.58 3.83 2.61

Source: Tri-County Regional Planning Commission, Bike Path and Rail Trail Inventory, August 2010

broadband

Access to high-speed internet, or broadband, is a critical piece of New Economy infrastructure. Because datasets containing the actual number of service subscribers by location is proprietary and unavailable, other measures must be used. The first measure is the number of service providers per 1000 households. This is a measure of the competitiveness of the provider market, given these assumptions: •Amarketwithmanysubscriberswillattractmoreserviceproviderstocompete •Competitionwillimprovethequality,speed,and/orpriceofservice

The second measure is the comparative number of connections per 1,000 households. This measures the amount of house-holds with access to a fixed connection that fits the minimum definition of broadband service.

Source: Federal Communications Commission, Internet Access Services: Status as of December 31, 2009

9

8

7

6

5

4

3

2

1

0

marion county clinton county eaton county ingham county charleston county salt lake county dane county indianapolis, in charleston, nc salt lake city, ut madison, ws

broadband competitionproviders of residential fixed connections at least 3 mbps (megabits per second) downstream

and at least 768 Kbps (kilobits per second) upstream


number of establishments

An establishment is a single physical location where business is conducted or where services or industrial operations are performed. A sharp increase or decrease, coupled with similar trends in employment, can suggest whether job growth is driven by new business creation or by existing business expansion. Our region saw a precipitous decline from 2006-2007 and again from 2008-2009 commensurate with significant local employment declines.

The Kauffman Foundation released a study detailing the effect of new startups on the economy, finding that between 1977 and 2005, new job growth in all but 7 years was led entirely by startup businesses. To grow our employment base, Greater Lansing must support more small businesses and business startups.

per capita income

Per capita income is the region’s total personal income divided by the region’s total population. This indicator can be used to assess the general economic well-being of the region’s residents. Per capita income takes into account the size of the region’s workforce and the qual-ity of the jobs available. Good jobs will pay more, so a higher the per capita income generally means a higher income level and quality.

Source: The Importance of Startups in Job Creation and Job Destruction,Ewing Marion Kauffman Foundation, July 2010.

prosperity

115%

110%

105%

100%

95%

90%

85%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (est.)

––– michigan ..... tri-county ––– clinton county ..... eaton county ––– ingham county

$40K

$39K

$38K

$37K

$36K

$35K

$34K

$33K

$32K

greater lansing michigan national

13%

12%

11%

10%

9%

8%

7%

6%

5%

12%

10%

8%

6%

4%

2%

0%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010dec09 jan10 feb mar apr may jun jul aug sept oct nov dec10

2010 monthly unemployment 10-year unemployment

change in number of establishments since 2001

115%

110%

105%

100%

95%

90%

85%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (est.)


$40K

$39K

$38K

$37K

$36K

$35K

$34K

$33K

$32K


13%

12%

11%

10%

9%

8%

7%

6%

5%

12%

10%

8%

6%

4%

2%

0%




global

The New Economy increasingly relies on the assistance of foreign-born knowledge workers to drive innovation and global competitiveness. Over half of the U.S. Patents filed in 2010 had a foreign-born applicant or co-applicant. According to the Kauffman Foundation, New Americans are more likely to start businesses and contribute billions to our nation’s economy.

Foreign workers are able to obtain employment in the United States through several visas, but knowledge workers often use H-1-B visas. These visas are given to foreign-born workers for extended employment in specialty positions in the US. Par-ticipants in this program possess knowledge or skills not otherwise available, and thus help to close a gap in the economy.

Lansing & East Lansing 2005 2010

H-1-B Visas Granted 396 389Average Wage $56,495 $51,549

Source: Foreign Labor Certification Data Center, Online Wage Library; FY2005 and FY2010 datasets - http://www.flcdatacenter.com

employment rate

This is the percentage of persons in the workforce who are employed. The workforce does not include persons 16 and under or persons not actively seeking employment, either due to retirement or other reasons.

High unemployment can harm economic progress, as jobs become less available workers will begin working for less. This can drive wages down. Conversely, an unusually low unemployment rate, as the region experienced in 2000 and previous, can drive wages up and hurt business attraction competitiveness in the long run.

Unemployment increases since 2000 have largely been driven by manufacturing-related job losses. Our region’s high level of unemployment peaked in January of 2010, and has fallen since. Previous data suggested that seasonal employment accounted for the decreased unemployment, but after accounting for this, Greater Lansing has still managed to have a decrease in unemployment.

Source: Bureau of Labor Statistics; Quarterly Summary of Employment and Wages

115%

110%

105%

100%

95%

90%

85%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (est.)


$40K

$39K

$38K

$37K

$36K

$35K

$34K

$33K

$32K


13%

12%

11%

10%

9%

8%

7%

6%

5%

12%

10%

8%

6%

4%

2%

0%



115%

110%

105%

100%

95%

90%

85%

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (est.)


$40K

$39K

$38K

$37K

$36K

$35K

$34K

$33K

$32K


13%

12%

11%

10%

9%

8%

7%

6%

5%

12%

10%

8%

6%

4%

2%

0%




critical industry health

Location Quotient is a measure of the relative importance of an industry to a location. It separates employment into two categories – Basic industry and Non-Basic. Basic industries are those exporting from the region; Non-Basic industries support basic industries. Because of data prob-lems, it is not practical to study industry output and trade flows to and from a region, but an alternative measure that uses employment provides a good estimate as to which businesses are critical to a region’s health.

Available data breaks this down into each county. Chart A shows the Location Quotient for industry super-sectors. Industries with Location Quotients greater than one (1) are considered Basic and are highlighted in green, while indus-tries with less than one (1) are considered Non-Basic.

Understanding which employment sectors are most impor-tant to the region’s economy help us further understand the impact of growth or contraction in each sector. Chart B shows the growth or decline of employment by sector.

Wage Growth is also an important indicator of prosperity. It measures the purchasing power of employees, and tends to show correlation between growing or contracting employment sectors. It is also a loose measure of demand, showing higher growth for industries with higher demand, and slower or negative growth for industries in less de-mand.

Source: Bureau of Labor Statistics, Quarterly Census of Employment and Wages

location quotient june 2010 ingham eaton clinton

construction 0.57 1.54 1

education and health services 1.39 0.72 0.55

financial activities 1.04 0.81 2.27

information 0.72 0.23 0.78

leisure and hospitality 0.96 1.03 0.92

manufacturing 1.1 1.52 1.05

natural resources and mining 0.31 3.2 0.3

other services 1.43 0.98 1.24

professional and business services 0.86 0.62 0.89

trade, transportation, and utilities 0.88 1.07 1.09

Chart A

12 month employment changejune 2009 to june 2010 ingham eaton clinton

construction -5.7% 0.0% -20.0%

education and health services 4.6% -2.4% 1.1%

financial activities -4.0% -1.3% 7.7%

information 3.8% -1.9% -12.4%

leisure and hospitality -5.6% -5.8% -3.0%

manufacturing 6.9% 3.5% -5.3%

natural resources and mining -7.2% 16.2% 10.2%

other services 0.0% -4.5% 3.2%

professional and business services 1.9% 26.1% -5.2%

trade, transportation, and utilities -3.6% 6.1% -5.8%

Chart B

12 month wage growthjune 2009 to june 2010 ingham eaton clinton

construction -1.2% 4.9% 4.1%

education and health services 1.4% -1.5% 1.0%

financial activities -4.3% 27.5% -6.6%

information -1.5% 2.1% -2.7%

leisure and hospitality 2.5% -1.7% 11.5%

manufacturing 9.4% -16.9% 13.3%

natural resources and mining -6.9% 462.1% -2.4%

other services 0.7% -15.7% -0.2%

professional and business services 2.1% -10.9% 0.7%

trade, transportation, and utilities -3.2% -3.7% 12.4%

Chart C


10-year business outlook

Thinking about your business ten years down the road, are you excited about where you think your business will be, are you encouraged, uncertain, concerned, or depressed?

No clear majority of respondents felt one way or another about their ten-year outlook, with a sizeable amount of respondents feeling uncertain. The number of respondents who feel concerned or depressed is higher in January 2010 than any of the past 5 surveying periods.

6-month business outlook

Over the next 6 months, would you say that your business outlook is good or bad?

worsen24%

improve18%

same58%


6-month profit expectations

maintain72%

same number88%

no new product or service84%

undecided 1%

add location8%

consolidate 3%

6-month hiring expectations

6-month business location expansion

6-month business product/service expansion

hire13%

may layoff5%

will layoff3%

undecided3%

encouraged26%

somewhat good30%

both14%

undecided3%

somewhat bad23%

very bad18%

very good12%

undecided5%

depressed8%

uncertain24%

concerned22%

excited15%

10-yearbusiness outlook

new product line8% new service

4%

undecided 4%

perception

worsen24%

improve18%

same58%



maintain72%

same number88%


undecided 1%

add location8%

consolidate 3%




hire13%

may layoff5%

will layoff3%

undecided3%

encouraged26%

somewhat good30%

both14%

undecided3%

somewhat bad23%

very bad18%

very good12%

undecided5%

depressed8%

uncertain24%

concerned22%

excited15%



4%

undecided 4%

60%

50%

40%

30%

20%

10%

0%

nov 07 april 08 nov 08 april 09 jan 10 oct 10

––– encouraged or excited ––– concerned or depressed

60%

50%

40%

30%

20%

10%

0%


––– good outlook ––– bad outlook

60%

50%

40%

30%

20%

10%

0%


––– improve ..... same ––– worsen

80%

70%

60%

50%

40%

30%

20%

10%

0%


––– hire ..... maintain ––– may layoff ..... will lay off

100%90%80%70%60%50%40%30%20%10%

0%


––– new product line ..... new service ––– none ..... undecided

9%

8%

7%

6%

5%

4%

3%

2%

1%

0%


––– add location ––– consolidate

60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



80%

70%

60%

50%

40%

30%

20%

10%

0%



100%90%80%70%60%50%40%30%20%10%

0%



9%

8%

7%

6%

5%

4%

3%

2%

1%

0%



The following perception met-rics are taken from the GreaterLansing Business Survey per-formed regularly by EPIC MRA. It is a telephone-based survey of over 300 businesses in the Greater Lansing area, and was most recently performed in October of 2010.



Over the next 6 months, do you expect your bottom line to improve?

6-month hiring plans

Over the next 6 months, do you plan to hire more employees, maintain the number of employees you have, or do you expect that you may have to lay off some employees?

worsen24%

improve18%

same58%



maintain72%

same number88%


undecided 1%

add location8%

consolidate 3%




hire13%

may layoff5%

will layoff3%

undecided3%

encouraged26%

somewhat good30%

both14%

undecided3%

somewhat bad23%

very bad18%

very good12%

undecided5%

depressed8%

uncertain24%

concerned22%

excited15%



4%

undecided 4%

worsen24%

improve18%

same58%



maintain72%

same number88%


undecided 1%

add location8%

consolidate 3%




hire13%

may layoff5%

will layoff3%

undecided3%

encouraged26%

somewhat good30%

both14%

undecided3%

somewhat bad23%

very bad18%

very good12%

undecided5%

depressed8%

uncertain24%

concerned22%

excited15%



4%

undecided 4%

60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



80%

70%

60%

50%

40%

30%

20%

10%

0%



100%90%80%70%60%50%40%30%20%10%

0%



9%

8%

7%

6%

5%

4%

3%

2%

1%

0%



60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



80%

70%

60%

50%

40%

30%

20%

10%

0%



100%90%80%70%60%50%40%30%20%10%0%



9%

8%

7%

6%

5%

4%

3%

2%

1%

0%





Do you plan to expand your business by adding one or more new locations in the next six months, do you expect to consolidate your business by closing one or more locations, or will you be keeping the same number of locations?

6-month plans for product or service diversification

Do you plan to expand your business with a new product line or a new service in the next six months?

worsen24%

improve18%

same58%



maintain72%

same number88%


undecided 1%

add location8%

consolidate 3%




hire13%

may layoff5%

will layoff3%

undecided3%

encouraged26%

somewhat good30%

both14%

undecided3%

somewhat bad23%

very bad18%

very good12%

undecided5%

depressed8%

uncertain24%

concerned22%

excited15%



4%

undecided 4%

worsen24%

improve18%

same58%



maintain72%

same number88%


undecided 1%

add location8%

consolidate 3%




hire13%

may layoff5%

will layoff3%

undecided3%

encouraged26%

somewhat good30%

both14%

undecided3%

somewhat bad23%

very bad18%

very good12%

undecided5%

depressed8%

uncertain24%

concerned22%

excited15%



4%

undecided 4%

60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



80%

70%

60%

50%

40%

30%

20%

10%

0%



100%90%80%70%60%50%40%30%20%10%0%



9%

8%

7%

6%

5%

4%

3%

2%

1%

0%



60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



60%

50%

40%

30%

20%

10%

0%



80%

70%

60%

50%

40%

30%

20%

10%

0%



100%90%80%70%60%50%40%30%20%10%

0%



9%

8%

7%

6%

5%

4%

3%

2%

1%

0%



500 E. Michigan Ave., Suite 202Lansing, MI 48912T [email protected]

greater lansing regional milestones

Documents

greater lansing region

regional milestones

number of key indicators

data reliable

key indicators dashboard

key indicators project5leap

key indicator regional

regional partners