Great Ways to Promote Your eBookTips for Marketing Your eBook

eBOOK ISBN (International Standard Book Number))

If you publish only to Amazon’s Kindle program, you do not need to purchase an ISBN, as they will assign a free ASIN (Amazon Standard Identification Number). Same with Nook’s PubIt! — they also assign an identification number. If you plan to sell on iBooks, they require an ISBN.

Get Your Digital House in Order Before you begin

promoting your book, make sure that you have a website and a blog, plus some social networking profiles (Facebook and Twitter are most popular, but for some books LinkedIn or Pinterest may be a better fit).

Share Excerpts

Be sure to authorize the ‘look inside’ feature on Amazon and the sample feature on other reseller sites.

You can also share that same 5% excerpt on your blog, in guest posts for others, and even for promotional purposes, so make it count.

Finally, add excerpts of your backlist to the back with links to purchase.

Give Your Book a Publication Date

Many authors (and companies) who are publishing an e-book treat the day the book goes live on bookseller sites as a publication date.

You'll start watching for downloads before you've even done much promotion.

Author Newsletter

Many authors are unsure how to build a following outside of blogging and social media. Yet, email is still the most effective way to connect with readers!

Finally, be sure to include a sign-up link in your eBook (at the end) so people can stay in touch with your work.

Reviews Are Essential

To secure reviews from online (blogs/websites) and offline (newspapers/magazines) media, you need to send them "review copies."

Make a Video

People love YouTube. And people love to know the authors behind great content. Make a short video talking to the camera about the ways in which your e-book can help other people. Talk about the takeaways of your e-book in your video and then show a link to your e-book at the end of your video.

Conclusion

Promoting books these days is not an easy task. It takes time, expertise, creativity, flexibility and patience. I tell my clients that they should plan on promoting their book for as long as it took them to write it. 

Not all ideas will work for you and not all ideas will produce sales, but if you stick with a long-term strategy you'll build a relationship with your readers which is more important than ever.

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