Great by Choice - SummaryTeam 3 – Paige Adams, Laura Freeman, Hayley Jacobs, Daniel Lawson, Gage Mitchell, Haley Smith

10xers: What defines them

• Beat industry index by at least 10x• Don’t complain and they don’t blame• Display the following leadership characteristics:• Fanatic Discipline• Empirical Creativity• Productive Paranoia

20 Mile March (Fanatic Discipline)

1. Clear Performance Markers

2. Self-imposed constraints

3. Tailored to the enterprise and its environment

4. Largely within the company’s control

5. “Goldilocks” time frame

6. Designed and self-imposed by the enterprise

7. Achieved with great consistency

Fire Bullets, then Cannonballs (Empirical Creativity

• Based on actual facts and tests• Needs to be tested before entering the market• Bullet = low cost, low risk, low distraction• Nike ID

• Make sure your cannonballs are calibrated

Leading above the Death Line (Productive Paranoia)

• Key Dimensions:• Build Cash reserves and buffers• Bound risk: death line, asymmetric, and uncontrollable• Zoom in, then zoom out

Return on Luck

• Four possible scenarios:1. Great return on good luck

2. Poor return on good luck

3. Great return on bad luck

4. Poor return on bad luck

• Luck (good or bad) is non-discriminatory• It goes both ways for all types of companies