great british baking infographic
DESCRIPTION
It seems that everybody is baking at home these days. The incredible success of BBC TV’s Great British Bake Off as well as the more general cooking shows have had a considerable impact on our way of eating – in fact in some ways its back to basics as the British public are relearning some of the skills that our parents took for granted. Get the facts on Great British Baking!TRANSCRIPT
666 20
~SEVERAL TIMES ONCE A WEEK
A WEEK
81% 38% 38 33% 30%COOK|NO & DRONE COOK|NO MADA/INES & FAMILY & TV OAK|NO
OAK|NO ODORS SITES & FOROMS NEWSPAPERS FRIENDS SHOWS
TOP 5 HOME OAKEO ITEMS 4|
110 MILLION
Of british people took a baking classin 2013
Hi
I-31 TIMESAMONTH
Hi
LESS THAN ONCEA MONTH
SWEETPOOOINGS( c rum b le , pav ova )
43%
HISCOITS/COOKIES
Increase in independent Increase in baking goodsbakeries between 2011 sales for uk homeware
& 2012. companies.
$ALES OF OAKINBoos oP_
3|oh 79%SIEVES MEASORINO Hors WHISKS
34%MIXERS
|),I19,|BQOKSONBAKINOAVAILABLEQNAMAZQN IN2QIO IN20l2
�Cake' is now the most popular search term on the bbc good food website
Google searches for �cake' have more than doubled since 2010
TV show �the great british bake off has spin off shows in 11 countries
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www.marketresearchworld.net/content/view/967/77/
www.telegraph.co.uk/foodanddrink/10370144/How-the-Great-lBritish-Bake-Off-changed-Britain~html
Home Baking UK - August 2013 report by Mintelwww.bbc.co.uk/food/recipes/cupcakes_93722