GRCC Interactive Marketing Workshop Social Media Optimization  

Content & Design: Going Beyond the 'About Us' section.

  Creating Compelling & SEO-ready

Content for Your Website 

Cindy Simons BennettWillow Tree Media, Inc.

WillowTreeMedia.comFacebook.com/willowtreemedia -

Twitter.com/willowtreeincLinkedin/CindySimonsBennett

• Website Development• Marketing Strategies

• Search Engine Optimization• Social Media Strategies

• Website Consultation & Evaluations

Viewtron 1980 – 1988

Quantum (AOL) 1989

Website /Child of My Dreams

http://www.organon-usa.com/

This Workshop Will Cover:• Building Your Website

• Users of Your Website

• Goals for Your Website

• Tracking Results

• Keyword Research

• The Architecture of Your Website

• Writing & Designing Your Website

• The Future of Websites

Your ‘Sister’s-son-who-just-took-Tech-Ed-in-High-School-Can-Build-it-for-you’ Site

The Evolution of Websites

Many websites say, “look at me.” Your goal ought to be to say,

“here’s what you were looking for.”.

Most Important Point about Web 2.0

Start with a Domain

Why Are You Building a Website?

Who Do You Want to Come to Your Site?

What Are The Goals for Your Site?

How Do You Know Your Website is Working?

Tracking Your Results.

You Must Track Your Results Monthly & Tweak Accordingly.

What & Why is Keyword Research Important?

Keyword Tools• Free Keyword Suggestion Tool

• WordTracker Keyword Questions

• Yahoo! Search Vertical Brainstormer

• Keywords from Your Competition

• Adsense Google Analytics

• Google Adwords

• Google Analytics

• Google Suggest

• Google Wonder Wheel

• Google Sites With Images

• Google Videos

Creating Website Architecture

Make Sure you Pay Attention to the Useability

of Your Website.

How to Write for the Web Including the Right

Keywords.

Search Engine Optimization

Metatag

Creating Effective Graphics for Your Website.

Why is a Blog Important to Your Website’s Success?

There is No Finish Line With Your Website.

Building Your Website for Mobile Technologies

Expedia Website/Mobile Site

SOUTHWEST Website/Mobile Site

Let’s Review Some Websites

Fitkids123.com

Brindisa.com

DennyAndGardner.com

One.org

CWCare.net