gray’s sporting journal · w gray’s sporting journal subscribers spend an average of 1 hour and...

Gray’s SportingJournal

VOLUME FORTY ISSUE 6 NOVEMBER/DECEMBER 2015

Fortieth Anniversary

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2016 Media guidedisplay

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There is a refreshing intelligence to

Gray’s Sporting Journal, a sophis-

tication lacking in other hunting

and fishing publications. Call it an

integrity for the outdoors, an editorial passion that

makes even the most accomplished sportsman

long for the next cast or covey rise. Gray’s captures

the sporting life in a way no other magazine can,

reaching deep into the reader’s soul and instilling

the essenCe of refined sporting traditions.

We’ll leave the how and where to others. Gray’s

explores the “why.”

Yes, Gray’s is unique. Think about it,

a literary magazine of great beauty and elegance

that most any sportsman can enjoy, but one that is

saluted by the publishing world at large as the best

in its field. no other sporting periodical can make

that claim.

Gray’s editors, columnists, contributors, artists,

and photographers are not just doing a job, they

are doing what they love—writing, painting, and

photographing the world they most prefer to be

part of, the world of hunting and fishing.

no other writer portrays life

on the water with the energy and

inTelleCT of Gray’s

angling columnist Miles nolte.

And our best-read columnist,

shooting editor Terry Wieland,

knows his field as well as he

knows how to communicate that

Smart sportsmen love A Smart Magazine

GRAY’SBEST

Our annual “Gray’s Best”

awards are the most coveted editorial

distinction in the industry.


VOLUME FORTY ISSUE 5 SEPTEMBER/OCTOBER 2015

The Big Game Edition

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Gray’s SportingJournalVOLUME FORTY ISSUE 4 AUGUST 2015

The Bird Hunting Edition

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6/8/15 4:22:26 PM


There’s Gold down TherePhotography by Adam Tavender

10 · Gray’s Sporting Journal · www.grayssportingjournal.com

July 2014 · 11


March / April 2015 · 15


information to a wide variety of well-travelled,

upscale and sophisTiCATed shooting

enthusiasts. Book reviewer Chris Camuto? What a

strength for any magazine; an articulate sportsman

who loves words and ideas and has a passion for

good, solid reporting. our new wild-game cooking

columnist, Martin Mallet, offers a fresh take on the

bounty of woods and waters.

Gray’s features are truly the crème de la crème.

Almost all our stories are submitted for editorial

review rather than assigned, and it is a tough cut.

We receive sixty to seventy manuscripts per month

from writers around the world. name alone will

not get you into Gray’s—only your ability to tell a

fresh tale will.

photography goes through the same rigorous

editing. For every photo journal we will review as

many as 200 images and use, maybe, six or seven.

For every submission we accept, we reject five to

ten. The FinesT photographers in the out-

doors business aspire to be published in Gray’s.

Gray’s is equally famous for its sporting art, and

with art columnist Brooke Chilvers writing for us,

we have raised the esTeeM of sporting art

in the eye of the fine art world. What does all that

mean to you? it means our readers are smart people

who love a smart magazine. They are a loyal,

engaged audience of accomplished professionals

with a lifelong passion for the outdoors—which

means they can afford to buy anything you have

to sell, at almost any price. n

Gray’s Columnists are the gold standard of outdoors journalism, featuring Terry Wieland on shooting, Miles Nolte on angling, Martin Mallet on wild-game cookery, Brooke Chilvers on art, and book reviewer Chris Camuto. These are the voices of contem-porary sporting literature.

art

C. D. Clarke The nexus between field sport and art. by brooke Chilvers

untitled


May / June 2014 · 79

angling

A guy I fished with once said that

bobber fishing is for unathletic fat kids. This was

his least offensive phrase. I absorbed his condescen-

sion and attached a plastic bubble to my leader. Aside from certain superficial details—the bub-

ble being monotone rather than half red and half

white, and attaching to the leader with a grommet

rather than a plastic button and metal hook—it was

a bobber. In fact, most of what contemporary fly

fishermen call strike indicators are bobbers. I fish

with bobbers; you probably do, too. So why does

that sound like the the sort of admission spoken on

folding chairs in an after-hours church rectory over

thin coffee and doughnuts?If you look around the parking lots of trout river

put-ins these days, you’ll see enough brightly col-

ored balloons to equip a birthday party clown. Yet

despite the bobber’s popularity, talking about them

with other anglers is a bit like high school locker-

room conversations about masturbation. Everyone

does it, but no one wants to admit it.For example, toward the end of last season I was

trading reports and comparing water temps with a

friend and fellow guide, catching up, after the long

hot months of tourists and steady work. I told him

about the rig I’d been running, and he snorted, “I

haven’t used a bobber all season.”Which was puzzling, considering I’ve seen him

use bobbers more times than I can count.For another example, several times recently in the

fly shop I’ve had or heard the following conversation:“How’s the fishing?”“Pretty good. We’re getting into fish consistently

and finding some really nice ones here and there.”“What are you using?”“Well, the hatches are a little sparse right now

and the fish are keyed into caddis larvae and stone-

fly nymphs.”“Nymphs? I don’t fish nymphs. It’s too easy,

doesn’t count as fly fishing.”Which is a clue that points us toward the origins

of the anti-nymphing bias: People think nymphing

is easy. Probably because people see so many guide

boats packed with clients consistently catching fish

under bobbers. What many anglers miss (or ignore)

is that the “easy” part of nymphing with bobbers has

less to do with the nature of drifting flies beneath a

float than with drifting flies from a drifting boat.

BoBBer Code I don’t care

what anyone says: it’s

beautiful.By Miles Nolte

moon unit alpha, by josh desmit

74 · Gray’s Sporting Journal · www.grayssportingjournal.comMarch /April 2014 · 75

shooting

Where Youth and Laughter GoThe Winter Wars, 1915-17.by Terry Wieland

RobeRt RuaRk Was one of the finest journalists of the 20th century, but even he could get it very, very wrong. Comparing his own service in the North Atlantic convoys in 1942 with Ernest Hemingway’s in Italy in 1917, he dismissed Hemingway as “an ambulance driver on a joke front.”The magnitude of this insult can be measured in death: Between April 1915 and October 1917, in 12 battles in the Julian Alps, the Italian Army suffered a million casualties, and the Austrians 450,000. The campaign ended in the Battle of Caporetto, in which the Austrians and their German allies in-flicted on the Italians one of the most devastating defeats of the war.Caporetto (western Slovenia’s Kobarid) is the turning point of Hemingway’s A Farewell to Arms. His description

of the battle, or at least Frederic Henry’s part in it, is one of the

greatest in literature. If a novel can transcend a battle in which a quarter of a million men died, then Farewell did that. In the years after 1918, the campaign in the Alps was largely ignored by Western historians.

What people did know of it, most knew from Hemingway.

terry wieland


July 2014 · 77


EDUCATIONAttended College 96%College Degree 80%Postgraduate Study 53%Postgraduate Degree 39.4%

HOUSEHOLD INCOMEAverage Household Income $271,900Median Household Income $174,200Average Net Worth of Household $2,422,900Median Net Worth of Household $1, 058,100$50,000-$100,000 18.6%$101,000-$200,000 36%$201,000-$500,000 27.4%More than $500,000 14.5%

READERSHIP

w Gray’s Sporting Journal subscribers spend an average of 1 hour and 34 minutes on each issue.

wGray’s subscribers have spent an average of 29 days fishing and 25 days hunting in the past 12 months.

w 88% of Gray’s subscribers have been hunting in the last 12 months. Of these, 56% have utilized the services of a guide, outfitter, or lodge.

w 91% of Gray’s subscribers have been fishing in the last 12 months. Of these, 57% have utilized the services of a guide, outfitter, or lodge.

wGray’s subscribers own an average of 16 guns and 21 fishing rods.

wGray’s subscribers travel the world in pursuit of hunting and fishing opportunities. 65% have taken a trip

outside the continental United States in the last three years. Of these, 73% did so to go hunting or fishing.

CIRCULATION BY REGION

Northeast 18.8%Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania

South Atlantic 19.5%Delaware, Maryland, Washington D.C., Virginia, W. Virginia,N. Carolina, S. Carolina, Georgia, Florida

North Central 20.5%Minnesota, Iowa, Missouri, N. Dakota, S. Dakota, Nebraska, Kansas, Ohio, Indiana, Illinois, Michigan, Wisconsin

South Central 16.1%Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, Texas

West 21.5%Montana, Idaho, Wyoming, Colorado, New Mexico, Utah, Nevada, Arizona, Alaska, Washington, Oregon, California, Hawaii

ReaderProfile

Smart Sportsmen Love A Smart Magazine

Source: Mediamark Research, Inc. (MRI) - July 2008 Audit Bureau of Circulations

Paid Circulation—ABC Audited 31,316Subscription Cost $39.95

Male 99%Married 86.5%Average Age 58.2Median Age 60.2

AGE25-39 6.9%40-49 15.8%50-59 26.6%60-69 35.9%70 and Over 14.8%

OCCUPATIONProfessional/Managerial 86%Sales/Services 5.9%Other 8.1%

TYPES OF FISHINGNumber of Years Fishing 43Fly Fished in the Last 12 Months 80%All Types of Fishing 91%Freshwater 98%Saltwater 53%

TYPES OF HUNTINGNumber of Years Hunting 39Hunted in the Last 12 Months 88%Upland Birds 91%Waterfowl 54%Deer 55%Turkey 38%Small Game 26%Other Big Game 20%

51

32,302 (June 2014)

Reader Profile $332,251

$175,000$3,134,628$1,000,00017%30%31%18%

January 2016

68% of Gray’s subscribers have a net worth of $1 million or more.

97%85%56%43%

84%

63.8%

3%

9%2 1 %3 4 %

34%

90%93%52%

4686%85%

58%54%41%27%23%

4523

23

86%55%

70% of Gray’s readers will be using services of a lodge or guide to go hunting or fishing in the next three years. 71% have done so in the last 12 months.

In the last two years, Gray’s subscribers have spent an average of $9,540 on hunting related travel and an average of $2,607 per fishing trip.

l

Source: Mediamark Research, Inc. (MRI) - January 2016


There is a refreshing

intelligence to

Gray’s Sporting Journal, a

sophistication lacking in

other hunting and fish-

ing publications. Call it an

integrity for the outdoors, an

editorial passion that makes

even the most accomplished

sportsman long for the next

cast or covey rise.

Gray’s captures the

sporting life in a way no

other magazine can, reaching

deep into the reader’s soul

and instilling the essence

of refined sporting tradi-

tions. We’ll leave the how

and where to others. Gray’s

explores the “why.”

Smart Sportsmen Love A Smart Magazine

“Flushing Pair” Courtesy of Rod Crossman/www.rodcrossman.com

March/April: The Fly Fishing Edition Our only issue of the year dedicated exclusively to fly fishing. Advertising opportunities include the Featured Lodges section and our annual Fly Fishing Gift Emporium.

Ad deadline: 1/6/2016Materials due: 1/13/2016Subscriber mailing date: 2/3/2016 May / JuneA mixture of turkey hunting and fly fishing. This issue is also home to our annual Sporting Art Gallery and the Real Estate Buyer’s Guide.

Ad deadline: 3/2/2016Materials due: 3/9/2016Subscriber mailing date: 4/1/2016 July The Reader’s Issue, a mid-year edition featuring our finest fiction, escape travel, saltwater fishing and a host of seasonal topics designed to help subscribers survive the hot summer. Advertising opportunities include our Sporting Property Showcase, in which we’ll highlight communities that emphasize the hunting and fishing lifestyle.

Ad deadline: 4/20/2016Materials due: 4/27/2016Subscriber mailing date: 5/18/2016

editorial Themes, Advertising opportunities & deadline information

August: The Bird Hunting Edition Our only issue of the year dedicated exclusively to upland bird hunting. Advertising opportunities include the Featured Lodges section and our annual Wing Shooting Gift Emporium.

Ad deadline: 5/25/2016Materials due: 6/1/2016Subscriber mailing date: 6/23/2016 September: The Big Game EditionAn old Gray’s tradition is revisited with an issue dedicated exclusively to Big Game.

Ad deadline: 7/6/2016Materials due: 7/13/2016Subscriber mailing date: 8/4/2016 November / December A seasonal mixture of hunting, fishing and waterfowl. The annual Gray’s Gift Guide is a part of this Christmas season edition.

Ad deadline: 8/31/2016Materials due: 9/7/2016Subscriber mailing date: 9/30/2016 The Expeditions & Guides EditionOur 30th annual guide to the world’s foremost sporting travel destinations. This issue also features our annual “Gray’s Best’ awards, where our editors choose their favorites among the vast array of new products on the market in the coming year.

Ad deadline: 10/31/2016Materials due: 11/7/2016Subscriber mailing date: 12/1/2016

For more information contact:West Coast / Scott J. Cherek

(307) 635-8899(307) 635-8822 Fax

[email protected]


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TWO-THIRDS 2,950 2,820 2,640

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ONE-SIXTH 820 790 740

ONE-TWELFTH — 430 410

F O U R - C O L O R :

FULL-PAGE $4,990 $4,750 $4,400

TWO-THIRDS 3,860 3,720 3,480

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OnE-SIxThhORIzOnTAL

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23⁄8”

OnE-TwELfTh

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OnE-hALfhORIzOnTAL

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21⁄4”x

47⁄8”

GRAY’S SPORTING JOURNAL • 735 BROAD STREET • augusta, ga 30901

706-823-3739Rate Card #10 • Rev. 10/12

MARCh-APRILAd Closing: 12/18/12Materials Due: 1/4/13Subscriber Mailing Date: 1/29/13

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For more information contact:West Coast / Scott J. Cherek

(307) 635-8899(307) 635-8822 Fax

[email protected]

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[email protected]

Gray’s Sporting Journal

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GRAY’S SPORTING JOURNAL

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tance, contact the Ad Coordinator at:

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Gray’s Sporting Journal / Fly Tyer / American Angler


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Include all scans and art created on computer.

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Gray’s Sporting Journal735 Broad Street

Augusta, GA 30901

(706) 823-3629 • (706) 821-6629 Fax

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