gravity summit daphne hart, red cross
DESCRIPTION
3rd Annual Gravity Summit at UCLATRANSCRIPT
hi. welcome to American Red Cross social media.
Listen
philosophy: to empower people to get help and give help
help people prevent, prepare for, and respond to emergencies with social media
here’s some of our official social media stuff
Blog l Twitter l Facebook l DisasterNewsroom l Flickr l YouTube l Good2Gether l LinkedIn l SocialVibe l Ammado
this guide is not just for communicators and marketers
it’s for anyone who:
spends time online and is a Red Crosser
Text Haiti Donation Spikes
News of the Haiti earthquake spread rapidly
Larry King Live Special
American Idol
Super Bowl
NFL Playoff Games
Spikes spurred by social media, news, broadcast promotions
Sábado Gigante Telethon
Within days of the earthquake Text Haiti to 90999 was everywhere.
Accessibility
Easy to promote
Affordable
Immediate
Legitimacy
Every Marketing Channel Used
Social Media
Why It Worked
When Twitter Accounts Collide
@PatrickSallee
@NadiaCP@00dawn
@RobinParker@TheBaileyBrand
@wharman@riaglo
@infobabe@your_mssunshine
@NealDenton@SiobhanK524
@danelle
@MarthaCarlos@allierose
@kristianakocis
@deirby
@sweenyj
@DaphneHart @MOinkslinger
@erincounihan
@BritishPat@jonlode
How We Handled #GettngSlizzerd
The Response
Subject
Timing
Honest
Humor
Transparent
Authentic
Questions?
Daphne Hart
Marketing and Public Affairs
American Red Cross of Orange County
(714) 481-5375
• A case study in online reputation management http://michellegoodall.posterous.com/a-case-study-in-online-reputation-management • How to avoid a social media fiasco http://claresiobhanpr.wordpress.com/• Here’s To #gettngslizzerd with the With The Red Cross http://www.dogfish.com/community/blogfish/members/mariah/heres-to-gettngslizzered-with-the-red-cross.htm • Twitter goof turns into a bonus for Red Cross, Dogfish Head http://www.timesonline.com/blogs/twitter-goof-turns-into-a-bonus-for-red-cross-dogfish/article_af4e17b8-3a11-11e0-adb6-0017a4a78c22.html • Making Dogfish Into Lemonade http://salesandmarketingmashup.com/2011/02/17/dogfish-american-red-cross/ • Red Cross Does PR Disaster Recovery on Rogue Tweet http://mashable.com/2011/02/16/red-cross-tweet/ • The American Red Cross came to its own aid Wednesday http://mashable.com/2011/02/16/red-cross-tweet/ • Social Media crisis management done right http://www.memberclicks.com/blog/2011/02/17/social-media-crisis-management-done-right/ • From #gettngslizzerd to Getting Donations http://philanthropy.com/blogs/social-philanthropy/from-gettngslizzerd-to-getting-donations-red-cross-capitalizes-on-twitter-gaff/27936?utm_source=twitterfeed&utm_medium=twitter • There are many ways the Red Cross could have http://twitter-fail.com/2011/02/16/a-class-act/ • A Twitter emergency for the Red Cross http://leanneforshawjones.com/2011/02/17/an-twitter-emergency-for-the-red-cross-a-lesson-in-crisis-comms-for-the-world/ • The Red Cross’s Accidental Drunk Tweet is Adorable http://blogs.villagevoice.com/runninscared/2011/02/the_red_crosss.php