"grassroots capitalism" - coffee party-viridian energy 2014 marketing plan

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______________________________________________________________

RFP Strategy Document

http://shop.arborday.org/content.aspx?page=Commemorative http://www.earthday.org/greencities/earth-day-2014/ Schedule April 4, 2014 4:00pm - 5:00pm/6pm EST Present:

x - Eric Byler, CP President P - Jeneane Louden, CP Managing Director x - Debilyn Molineaux, Membership Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director P- Lindsey Nagy, COO Social Help Online x - Christopher Keyser, CEO Social Help Online x - Chris Schultenover, Sr. VP of Marketing Viridian x - Justin Brown - CP Internet Infrastructure WG Director, COO Bigmarker.com x - Michael Fitzpatrick - Viridian Partner

http://www.google.com/url?q=http%3A%2F%2Fshop.arborday.org%2Fcontent.aspx%3Fpage%3DCommemorative&sa=D&sntz=1&usg=AFQjCNHi6pmx1VW_SPtYqZczeJDncUMy1A

http://www.google.com/url?q=http%3A%2F%2Fwww.earthday.org%2Fgreencities%2Fearth-day-2014%2F&sa=D&sntz=1&usg=AFQjCNE2oYfRfxjv5f4tVfXYHNgQAOwmwg

x - Dan Aronson - CP Channel Director x - Richard Kruger - CP Sponsor P - Egberto Willies - CP Campaigns and Actions

Earth Month Events Calendar Pages http://www.coffeepartyusa.com/coffee_party_earth_month_events_calendar http://www.coffeepartyusa.com/hackney_s_hope_therapeutic_riding_farm_cleanup AGENDA Viridian Customized Website:

How do we edit the viridian / coffee party welcome page copy?

Send to Bill Ohearn

How do we upload our Logo?

Sent to Bill Ohearn

What kind of customization can we do?

Rolls through Marketing and then IT and GENCOM to install it.

Coffee Party USA Landing Page - NB Site

Landing Page Doc

Email Copy:

The Working Document The Short Video

Earth Month Calendar Events:

http://www.coffeepartyusa.com/coffee_party_earth_month_events_calendar

Social Media

Hashtag uses

#purchasewithpurpose #purchasepower #greencoffeemovement #votewithcash

#nonprofitcapitalism

http://www.google.com/url?q=http%3A%2F%2Fwww.coffeepartyusa.com%2Fcoffee_party_earth_month_events_calendar&sa=D&sntz=1&usg=AFQjCNE-0w_LimUioQz5bgTXihD9xZqUrQ

http://www.google.com/url?q=http%3A%2F%2Fwww.coffeepartyusa.com%2Fhackney_s_hope_therapeutic_riding_farm_cleanup&sa=D&sntz=1&usg=AFQjCNGESfDtA1EmGj2NCjmt-DTdhlJuig

https://docs.google.com/document/d/1Cl6GYc9MQbQU8T8qOwn5yEXiwwqnw6W6G1FmJwG7i9E/edit?usp=sharing

https://docs.google.com/document/d/1zoSIyjOYsesouBjHxU8t2RQeGFv0xZS2_uHlIKXmk_c/edit?usp=sharing

https://drive.google.com/file/d/0B0ofR5i0dzpBUFR2VmlsYms4LWc/edit?usp=sharing



#voteforgreen

#buypowerwithgreenpower #greenpowerforthepeople

#switch2green4free

#greenenergyforgood

#greencoffeepartymovement #voteforadifference

#endrunpolluters

#stopthedonors

#nopoliticsinenergy

#votewithgreen4green

Must Have Finished before Execution Facebook Event

Wording

BlogTalkRadio Buildups

Scripts

Must be able to fit on an index card 10-20 seconds Able to do interviews without call-ins Record and then Edit.

CPUSA -WEBSITE Release

Wording

Will mirror other approved language.

Press Release

Wording

Needs to go to Legal Joint? Defining the relationship?

Viridian FAQ SHEETS for Coffee Party

Answers pertaining to our organization

Bill will get us a FAQ that hes been working on.

Schedule 4:00pm - 5:00pm/6pm EST

Present: A - Eric Byler, CP President P - Jeneane Louden, CP Managing Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director A - Lindsey Nagy, COO Social Help Online A - Christopher Keyser, CEO Social Help Online A - Chris Schultenover, Sr. VP of Marketing Viridian A - Justin Brown - CP Internet Infrastructure WG Director, COO Bigmarker.com A - Michael Fitzpatrick - Viridian Partner P - Dan Aronson - CP Channel Director A - Richard Kruger - CP Sponsor A - Egberto Willies - CP Campaigns and Actions

Meeting Friday, March 14, 2014 - #11 Everyone - please read and comment on this timeline. Cameron Dan Bill Jeanene Lindsey ( a little late) Discussion of Email Blast: Email Blast Working Copy

By When What What What Who

4/22 EARTH DAY LAUNCH PARTY!!! TheTEAM

4/22

Facebook Post (Video?) Eric

4/20

Website Landing Page Egberto

4/20

(wordpress?) blog post Eric/VTeam

4/20

Email Blasts Blast to electricity

Eric/VTeam

4/20

Blast to solar Eric/VTeam

4/20

Hot-button Chris K

4/20

Twitter (from FB post) Newsroom

4/20

Pinterest ? ?

4/18 Social Media Website CP landing page

Egberto

4/17 - 21

Radio Dan- radio

Lunch w Louden

Jnene/Debilyn Egberto

https://docs.google.com/document/d/1ff3A3Fm-8lKn52o28lzozypXZYpogSh12579O04R2PA/edit?usp=sharing

clip?? Politics Done Rt Press 1 For Dem

Dan What about Bud?

4/18 Meeting #16

4/11 Meeting #15

4/4 Meeting #14 video storyboard

-free standing? -insert in Front of RFP video??

email to JKL & Cam Eric Dan Egberto Debilyn

4/1 Coffee Party National Organizer Team

implement PR and leader recruitment

Draft design Jnene

4/1

language back from V legal

apply approved language to all social media releases

CPVTeam

3/28 Meeting #13 Calendar / Event Page Setup -Storyboard for CP Video Insert

Ask for approval of format

-Cameron - Eric

3/21 Meeting #12 -Storyboard for CP Video Insert -Outline with Chris K for Social Media

- Eric -Chris K, Cameron, Lindsey, Jeneane

3/16

language to legal

3/15

edit language -blast -landing page

send to V-legal Eric Jnene Cam

3/14 Meeting #11 review language

comments to be incorporated

CPVTeam Eric (edit)

3/13

prepare language

Jnene Cam Eric

3/7 Meeting #10 review timeline comment doc (no call this week)

CPVTeam

3/5 Countdown timeline

Jnene / Cam

Three phases customers - Earth Day Launch associates PR VSA took an MLM to a new place. New Day. Solar City - Tesla building new age storage mechanism. Lindsey Time to press on! Strategic media plan: video, graphic, concepts: formulate and execute. Every campaign has two phases: concept and implementation. Leaders - no brick and mortar, so leaders on the ground become ever more important. Social media templates. OOPS - Jeanene Resource Kit? Bill - will be core tool for RFPs - held back by Viridian resource kit updates The time of protection is the time to retool to the future. ##### Meeting Friday, March 6, Postponed #10 ##### Meeting Friday, February 26, Postponed #9 ##### VIRIDIAN / COFFEE PARTY STRATEGY MEETING #8 Friday Feb, 21 2014 Schedule 4:00pm - 5:00pm/6pm EST Present:

A - Eric Byler, CP President P - Jeneane Louden, CP Managing Director A - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director A - Lindsey Nagy, COO Social Help Online A - Christopher Keyser, CEO Social Help Online A - Chris Schultenover, Sr. VP of Marketing Viridian A - Justin Brown - CP Internet Infrastructure WG Director, COO Bigmarker.com A - Michael Fitzpatrick - Viridian Partner A - Dan Aronson - CP Channel Director A - Richard Kruger - CP Sponsor P - Egberto Willies - CP Campaigns and Actions

Agenda- continue the strategy discussion from last week See my matrix representing the outline below at https://docs.google.com/document/d/1OX2d1T-7WWpi2jd2fQ2BU7Q7A8qc8NpE2TZ5SMVbLtc/edit New Timeline Outline

https://docs.google.com/document/d/1OX2d1T-7WWpi2jd2fQ2BU7Q7A8qc8NpE2TZ5SMVbLtc/edit



Customer strategy begins here

Website and Email drafting for CP/Viridian - Cameron - Outline for Customer / Associate Onboarding

Process Framework

1st Email to our Members and List Solar Email to those in only solar states

Email Blast Draft Template 1

Have you used your voting power to elect the supplier in the NJ Energy choice program in your state.

Redirect your financial resources.

Email to be STATE SPECIFIC All Links lead to 1st Level

Viridian/CP Branded Page Page explains

How getting Solar Helps the Environment Helps the Unemployed Helps the Heroes Helps the Coffee Party How To: Get a Free Consultation That Solar Panels are Free How the Program Works Shows Pictures of the Form to show them how to fill it out

Insert Page Template here Electric, Gas, and Solar Email to those in

Viridian Footprint States Email to be STATE SPECIFIC Insert Email Template here All Links lead to 1st Level


How Switching Helps the Environment Helps the Unemployed Helps the Heroes Helps the Coffee Party How To: Switch Based upon Their Utility Shows Pictures of where to find the codes to switch both their Gas and

Electric Insert Page Template here

https://docs.google.com/document/d/1ff3A3Fm-8lKn52o28lzozypXZYpogSh12579O04R2PA/edit?usp=sharing

Associate strategy begins here

2nd Email to the New List based upon Customer signups entices them to want to contact us about how they can have an even greater impact and give people an even bigger voice.

Must not talk about the Viridian opportunity

Must ensure Curiosity Must make them call us Insert Email Template here

Second Email Link Goes to a CP Form page to allow people to sign up for a webinar to learn about the opportunity

We Don’t tell them the opportunity We Ensure its a live webinar once a week We discuss the vision through a story

We[a] give them the ability to sign-up by providing a link to a NEW page

Insert NEW page Template here We Follow up with the Associates that have

onboarded within a 24 hour time period. Provide a twice a week webinar

training session for new Associates. Duplic8 training

Provide a complete template package for individual associates One on One Mentorship Videos Showing the Duplic8 Process FB Posting and messaging Examples 100 Person List Excel Sheet STP Excel Sheet

Use NB Backend to group people together via MAP as CP Chapters and Groups and build out leaders from those Chapters and Groups.

Green Coffee Leaders @GreenTEAMleaders #greenteam #greenPOWERrangers green TEAM express greenteamespresso

Want to be innovators Speak with them first to

We find or create meetings in the local area for them to attend.

We send out Call info reminders Joe O Q Team V

We Send out Event Invites Via Newly created CP/Viridian FB page.

Creating a New Page Closed for Leaders who join the CP/Viridian Movement.

Chris & Lindsey - Social Media Eric - Video Storyboarding Bill - Need tech and branding support and an update from

Viridian Dan - Need a plan for reachout Chris S. - I need you back!!! :).

Next Part of the Agenda Discussion of Unemployment

How do we address this problem with this Vehicle JKL - I think this is a part of an implementation

Discussion of Heroes Program How do we use this program to the CP benefit

Branding

Best Practices - Take from previous meetings info Marketing

Best Practices - Take from previous meetings info

VIRIDIAN / COFFEE PARTY STRATEGY MEETING #7 Friday Feb, 7 2014 Schedule 4:00pm - 5:00pm/6pm EST Present:

A- Eric Byler, CP President P- Jeneane Louden, CP Managing Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director P - Lindsey Nagy, COO Social Help Online P - Christopher Keyser, CEO Social Help Online A - Chris Schultenover, Sr. VP of Marketing Viridian A - Justin Brown - CP Internet Infrastructure WG Director, COO Bigmarker.com A - Michael Fitzpatrick - Viridian Partner A - Dan Aronson - CP Channel Director A - Richard Kruger - CP Sponsor

Agenda- continue the strategy discussion from last week Somewhere we need to resolve thequestions in this doc: https://docs.google.com/document/d/1OX2d1T-7WWpi2jd2fQ2BU7Q7A8qc8NpE2TZ5SMVbLtc/edit Customer strategy begins here

Website and Email drafting for CP/Viridian - Cameron - Outline for Customer / Associate Onboarding

Process Framework



1st Email to our Members and List Solar Email to those in only solar states

Insert Email Template here

Have you used your voting power to elect the supplier in the NJ Energy choice program in your state.

Redirect your financial resources.

Email to be STATE SPECIFIC All Links lead to 1st Level


How getting Solar Helps the Environment Helps the Unemployed Helps the Heroes Helps the Coffee Party How To: Get a Free Consultation That Solar Panels are Free How the Program Works Shows Pictures of the Form to show them how to fill it out

Insert Page Template here Electric, Gas, and Solar Email to those in

Viridian Footprint States Email to be STATE SPECIFIC Insert Email Template here All Links lead to 1st Level


How Switching Helps the Environment Helps the Unemployed Helps the Heroes Helps the Coffee Party How To: Switch Based upon Their Utility Shows Pictures of where to find the codes to switch both their Gas and

Electric Insert Page Template here

Associate strategy begins here

2nd Email to the New List based upon Customer signups entices them to want to contact us about how they can have an even

greater impact and give people an even bigger voice.





We[b] give them the ability to sign-up by providing a link to a NEW page

Insert NEW page Template here We Follow up with the Associates that have

onboarded within a 24 hour time period. Provide a twice a week webinar

training session for new Associates. Duplic8 training

Provide a complete template package for individual associates One on One Mentorship Videos Showing the Duplic8 Process FB Posting and messaging Examples 100 Person List Excel Sheet STP Excel Sheet


Green Coffee Leaders @GreenTEAMleaders #greenteam #greenPOWERrangers green TEAM express greenteamespresso



We send out Call info reminders Joe O Q Team V



Chris & Lindsey - Social Media

Eric - Video Storyboarding Bill - Need tech and branding support and an update from

Viridian Dan - Need a plan for reachout Chris S. - I need you back!!! :).

Next Part of the Agenda Discussion of Unemployment

How do we address this problem with this Vehicle JKL - I think this is a part of an implementation

Discussion of Heroes Program How do we use this program to the CP benefit

Branding

Best Practices - Take from previous meetings info Marketing


VIRIDIAN / COFFEE PARTY STRATEGY MEETING #6 Tuesday Jan, 31 2014 Schedule 4:00pm - 5:00pm EST Present:

P - Eric Byler, CP President A - Jeneane Louden, CP Managing Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director P - Lindsey Nagy, COO Social Help Online P - Christopher Keyser, CEO Social Help Online A - Chris Schultenover, Sr. VP of Marketing Viridian A - Justin Brown - CP Internet Infrastructure WG Director, COO

Bigmarker.com A - Michael Fitzpatrick - Viridian Partner A - Dan Aronson - CP Channel Director A - Richard Kruger - CP Sponsor

Website and Email drafting for CP/Viridian -

Cameron - Outline for Customer / Associate Onboarding Process

Framework

1st Email to our Members and List

Solar Email to those in only solar states

Insert Email Template here Email to be STATE SPECIFIC

All Links lead to 1st Level Viridian/CP Branded Page

Page explains

How getting Solar

Helps the Environment Helps the Unemployed Helps the Heroes Helps the Coffee Party

How To:

Get a Free Consultation That Solar Panels are Free How the Program Works Shows Pictures of the Form to show them how to fill it out

Insert Page Template here

Electric, Gas, and Solar Email to those in Viridian Footprint States

Email to be STATE SPECIFIC Insert Email Template here All Links lead to 1st Level

Viridian/CP Branded Page

Page explains

How Switching

Helps the Environment Helps the Unemployed Helps the Heroes Helps the Coffee Party

How To:

Switch Based upon Their Utility Shows Pictures of where to find the codes to switch both their Gas and

Electric

Insert Page Template here

2nd Email to the New List based upon Customer signups entices them to want to contact us about how they can have an even

greater impact and give people an even bigger voice.





We[c] give them the ability to sign-up by providing a link to a NEW page

Insert NEW page Template here

We Follow up with the Associates that have onboarded within a 24 hour time period.

Provide a twice a week webinar training session for new Associates.

Duplic8 training

Provide a complete template package for individual associates

One on One Mentorship Videos Showing the Duplic8 Process FB Posting and messaging Examples 100 Person List Excel Sheet STP Excel Sheet


Green Coffee Leaders



We send out Call info reminders

Joe O Q Team V



Chris & Lindsey - Social Media Eric - Video Storyboarding Bill - Need tech and branding support and an update from

Viridian Dan - Need a plan for reachout Chris S. - I need you back!!! :)

Next Part of the Agenda

Discussion of Unemployment

How do we address this problem with this Vehicle

Discussion of Heroes Program

How do we use this program to the CP benefit

Branding


Marketing



P - Eric Byler, CP President

P - Jeneane Louden, CP Managing Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director P - Lindsey Nagy, COO Social Help Online P - Christopher Keyser, CEO Social Help Online A - Chris Schultenover, Sr. VP of Marketing Viridian A - Justin Brown - CP Internet Infrastructure WG Director, COO

Bigmarker.com A - Michael Fitzpatrick - Viridian Partner A - Dan Aronson - CP Channel Director A - Richard Kruger - CP Sponsor

TO DO’S

Chris Keyser and Lindsey Nagy - Please give us specific tasks in reference to Social Media that must be accomplished before we launch and what we must DO before, during and after Launch.

Results - Write an official Statement

About the relationship of the two companies Press Release Posting Daily at least one item of the partnership Set up an event on Facebook (time and Day)

Seminar/Webinar/Gotomeeting to put out information on what we are doing. Putting out how they can help

That event will give us something to promote.

Facebook Event?

Have the supporters who post on the page, have them give an opinion on their thoughts on this partnership.

Promoting confidence and interest

Viridian Posting on CP.

To Understand deregulation

Video 2 min

Bringing home the message that deregulation is out there, and that the option to choose is Viridian

We can do a mini pre-launch before the official launch that will breed excitement - Tentative Deadline of the first week in February.

Jeneane’s Comments

#1 We would do a website Blog post. The post would reference a link to our site.

#2 Daily posts- many of us have been focused on the environmental issues lately.

The indirect touches are working. 172,000 hits on Jeneanes post.

How Voting with your money is a solution to the control that the dirty energy companies have on Washington

Sign-up is online - Awesome - Jeneane Seminars, Phone Calls, and Events Promotion.

Lindsey - 80%/20% posting rules 80% general info 20% specific.

Politics with purpose Groups in prelaunch need to have a name

Pre-Launch Leaders

Introductory Video

Next Todo’s

Send to Bill the how to tech issues that are needed for the website flow.

Eric Byler - I spoke with Meredith Burkich yesterday (President of Viridian) about using media that they have already put together. She told me that the fastest and easiest way to get the co-branded video done is to submit "Just the segment we need" to insert into the RFP Video for Coffee Party and she can get a very fast turnaround done. This is GREAT news because it lessens the amount of post production work you need to do. SO…. I would like for you to give us a storyboard framework on how you see the video segment (I will attach the RFP VIDEO LINK below) so that we can get this shot and done. This will give us a tool to share with all who support us, and give us an even better template in which to work from for other Co-Branded CP/Vir. videos that we can create.

Results - Next Todo’s

Jeneane - We need to finish the approach we want to take for the leadership and groups. If you can get it done by Tuesday, can we get a

list of the Coffee Party Groups and Chapters together so we can visually see the best Organizations to call and start doing so.


Dan - We need to start putting together a list of all Non-Profits that are of a Political and military Nature and start ranking them in terms of importance and syncronicity to ours and viridian’s missions. If you can get this done by Tuesday I will be thanking you profusely.


Michael - We need to get a time and date set up for Training the Trainers here, Specifically the Board on how we can approach our chapters and members properly, and the best start to a Webinar that shows the benefits of both the Coffee Party and Viridian Missions. This is something we both will work on in tandem with the Board since ensuring both Brands are put in their proper light is essential.


Bill - If you can get us media by tuesday so we can start working on putting it together this week. I will be eternally grateful.


Chris S. - If you have the chance, please just forward me any marketing needs you believe are essential to ensuring this strategy goes off without a hitch. I know you are busy. Let me know your thoughts.


Justin - I’ll need you to work in tandem with me, NB, and Assil to get these add ons solidified so we can collect the data we need to when we release.


Cameron - I will be reaching out to Non-Profs with Dan, Chapter heads with Jeneane, Speaking with Nationbuilder to ensure that we have the right Tagging structure in place, Talking with Votifi, Taking Mentorship from Michael, Talking strategy with all of you, and preparing the Agenda for Tuesday and following up to make sure we do what we need to do.

Results - Spoke to a few Non-Profs this weekend. Stonewalled a little bit, but got the information we needed from Guidestar.org. Get a list coordinated of the leaders of our iced coffee groups so we can start the discussion of coordinating a roll out with them. Spoke with Nationbuilder with Jeneane yesterday and we probably have the proper method for pushing people to our Viridian page with the best ease and transition. Spoke with Votifi and it looks like we will be able to really delve into what our followers are thinking for this launch and beyond. Been Speaking with Michael. Still need to touch base with a few of you about Strategy. Prepared the Agenda. I will be following up with each of you this morning.

Next Todo’s

Social Media Discussion

Each of the admins that post regularly on Coffee Party USA Facebook should write a quick explanation about what the partnership with Viridian means to them. This will continue to give fresh perspectives from the people involved online. It will also build confidence among the active user base.

Getting people to know Viridian. Many of our initial posts will revolve around links and videos about Viridian and what deregulation means. The explanation video and introduction video should be shared at least 3-5 times weekly for the first month.

Set an Event and Promote Execute an online seminar for members of the Coffee Party

that are really excited and want to learn more about the Viridian Opportunity.

The seminar can be online and can be led by the Coffee Party / Viridian Associates

o This will help jump start the campaign

o A Facebook Event will be set up by Social Help Online

Graphics Suggestions · A graphic that shows how the Coffee Party and the planet benefit with the partnership with Viridian. · Taking the Power Back – a graphic that explains why choice on power is important and choice in politics is important. · General graphics – Viridian and Coffee Party partnership logos. Video Suggestions · A video that explains Viridian and Deregulation. · A video that explains how the partnership with Viridian and Coffee Party USA benefits everyone. · A video to help people push their local states to deregulate if they haven’t already. Posting Schedule · Social Help Online will post one item daily about the Viridian partnership and other content outlined in this document.

The first post should be an official update from the Coff


A - Eric Byler, CP President P - Jeneane Louden, CP Managing Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director A - Lindsey Nagy, COO Social Help Online P - Christopher Keyser, CEO Social Help Online A - Chris Schultenover, Sr. VP of Marketing Viridian A - Justin Brown - CP Internet Infrastructure WG Director, COO

Bigmarker.com P - Michael Fitzpatrick - Viridian Partner A - Dan Aronson - CP Channel Director P - Richard Kruger - CP Sponsor

The Helping Our Heroes Initiative

Ability to utilize our veterans in the CP initiative

Benefits

Costs nothing for Coffee Party or Veterans to sign up

Gives a positive light in What Coffee Party is Doing

Branches off a PR Campaign to energize our membership

Allows Viridian to use both the CP Initiative and the Helping our heroes initiative to bring forward the most successful Movement Marketing Campaign in the history of the country

Allows Both organizations to show how Network Marketing can help Millions of people from a patriotic and capitalist perspective

What is it?

When are we going to roll it out?

Tentatively sometime Legal responsibilities resolved first Programming for ways to enroll are needed to

be worked out

Who to Speak with First?

VoteVets.org and any Non-Prof-Orgs tied to veterans and military.

Viridian Strategy - Christopher Keyser

Social media Strategy

Start small, grow the platform well, and expand

Ensure the message is proper Media

Website

Facebook

Twitter Blog

Radio

Youtube

Very Important as it is visual and audio

Training for Content Creators for Compliance

Use the social media channels to scrub for compliance

One on One is best to address

The conversation is most important to get people engaged. Use the content created to use on other platforms

Forums?

Can Nation Builder support?

Use the Topics on Radio and Facebook and cross pollinate on other platforms

Feed the Engagement

Voting with your Dollar

Relationship with Big Companies and our elected officials

How does one vote with their cash?

We can stop the ―Donor to Democracy Destruction Dollar‖

What topics would Viridian like to see?

The Choice not taken.

Number of people who have not switched is incredibly small

We can shine a light on the fact that people have not switch

Michael Fitz - Comments

Getting boots on the street to start bringing in people is essential

Customers

Through Strategic Plan of Action

Associates

Through Strategic Plan of Action

―Politics with Purpose‖ is the tagline that effectively combines Viridian’s mission with CPUSA’s. (Viridian: Continue to be THE category creator and disrupter of the energy sector by making green products affordable for consumers. CPUSA: Become a category creator and disrupter of the political sector by conveying a

movement that takes the emphasis off of money-making in politics and rather puts it on most effective decision-making, for the greater good of the country and planet).

Create a Facebook Application that outlines the benefits of signing-up with Viridian through the Coffee Party.

The Custom Application will also provide links to sign-up, contact or request more information, or to become an ―Associate‖ or ―Customer‖ under the Viridian-CPUSA account.

#GreenCoffee

#GreenCoffee is a tag to use whenever green energy is discussed with Viridian via CPUSA’s online media.

New customers will be encouraged to use this tag when they sign-up (perhaps we can create an automatic application that allows for this posts this notification to their social media account(s) when Members of CPUSA sign-up as well – if so, it will be a measure that the user can opt-in or out voluntarily of course)

Note - Cameron - Nation Builder allows for us to set a standard tweet wording. This makes compliance very happy I am sure. :)

Coffee Party can launch the tag with an open discussion on ―Power with Purpose‖ (see notes above re: Taking Money out of Politics. Putting Green Energy on the Grid.‖)

The discussion will help launch the tag and other discussion will continue to keep it relevant.

This tag will also differentiate the coffee party in the #Green discussions that Viridian will have in the future.

Green Content

The government spends billions of dollars on green energy. Good and bad. Content that is for or against the principles of the Coffee Party will be posted online with the views of the content creators.

The green content won’t be specific to Viridian. The content should start the discussions on green energy. Viridian is merely the solution CPUSA chose to be involved in this movement; we need to make it clear that it’s not the only mission of CPUSA.

Strategic Plan

Here the link to the Strategic Document: https://docs.google.com/document/d/1zFqlFKph2JvZlE66KTPyk-trEE8j2ahXY6qBRcJu-s8/edit?usp=sharing

Purpose: To coordinate and establish a co-branded campaign that reflects the goals of both Viridian and Coffee Party USA. Needs: Timeline of Communication: 30 / 60 / 90 Day timeline. To Do List: - Draft Under ―Operational Actions‖ Section below. Michaels Suggestion - Work on getting people setup towards Discover Viridian in February. 30 Day Plan:

https://docs.google.com/document/d/1zFqlFKph2JvZlE66KTPyk-trEE8j2ahXY6qBRcJu-s8/edit?usp=sharing

https://docs.google.com/document/d/1zFqlFKph2JvZlE66KTPyk-trEE8j2ahXY6qBRcJu-s8/edit?usp=sharing

Contact 75 inner Core Founding Members within the CP. Contact 20 Non-prof Directors of Developments and Set up one on one

webinars about fundraising. Contact 30 CP Leaders and groups and do 3 x 10 person webinars about

strategy with Q&A.

60 Day Plan:

Setup and implement media strategy. Contact 200 outer core members of the CP within Viridian’s FootPrint. Contact another 20 non-prof directors and follow up with the initial 20,

train those who have onboarded, and continue to set up one on ones with the development directors of the new 20.

Train the 20 and reach out to as many more as possible

90 Day Plan:

Setup FB posts and Twitter posts for mass exposure. Ensure that all items and to do’s are properly implemented and accounted

for release.

Strategic Planning:

Organizational

To propose the opportunity to other organizations

Best Approach? Media Needed? Who will? Goals for the other Orgs? Webinar

Goals for the end of the webinar Ease of process goals

Leadership

To Propose the opportunity to CP Groups and Leaders

Best Approach? Media Needed? Who will? Goals for the Leadership and other Groups?

Answers to the questions of not in our state issue?

Webinar

Goals for the end of the Webinar? Ease of process goals

Membership

To propose the opportunity of CP Members and supporters

Best Approach? Media Needed? Who? Goals for members and supporters?

Answers to the Questions of not in our state issue?

Webinar

Goals for the end of the Webinar Ease of process Goals

Operational Actions:

To Do List

Jeneane

Itinerary for Jan 14-16 to Cameron

Needs?

Leadership List from Iced Coffee Groups Preferred method for contact Public Face in All platforms needs to be impeccable during

all of this

WE NEED TO ENSURE BUSINESS AS USUAL HAPPENS

Eric

Video Editing needs submitted to Bill Ohearn Video filming needs for NYC

Chris K

Advertising submissions to Bill for CP Radio Shows, Facebook, Twitter, & website

Marketing Materials

Bill

Compliance submissions Marketing materials submitted to CP for use within 3 days Training materials for CPUSA to ensure proper training of

those who sign up.

Cameron

Working on the Strategic and Business Plan

Michael

Refinement of the Strategic Plan and Business Plan Training regimen for those who buy in from the webinar. Webinar development Training Development

Lindsey

SHO liaison Sho plan implementation

Dan Aronson

Listing and prioritization of 3rd party Non-profits (No-labels) POA to address those groups

Justin

Tech support for the Website

Working Plan of Action

Responsibilities - Color Coded to make it easier)

Eric

PR Campaign

Facebook Posts in line with the POA

(Input types of post headlines here)

Twitter and Scoop It Posts in Line with the POA


Video creation discussion


Chris S. and Chris K.

Marketing and Social Media

Non-profit grassroots capitalism branding for everything we do.

Best Approach?

MEDIA DEVELOPMENT

Language + emotion = Desire

Politics with Purpose Stand up for Free Speech

with Green Energy What stories are we going to

tell Co-branded Landing page

Get it up

Co-branded PPT (what does this mean?)

Get it developed

Email templates

Develop it

STRATEGIC PLAN

TOOLS MUST BE BUILT FIRST….

PPT Email templates Co-branded landing page Co-branded Twitter? Co-branded FB? Who owns the asset? Responsibility?

Marketing plan and SOP for it

Social media plan and SOP for it

Doctrine on Front End of Coffee Party responsibilities in the Social Media and Webpage Area of Operations

Discussing the Twitter and Facebook Cookie cutter approach based on the first two meetings ideas.

What is the strategic plan?

What is the business plan?

Chris K.

Social Media Development and Marketing

Social media component for viral execution

Feeding the beast Interactive posts asking for

feedback from membership

Co branded FB

Co Branded Twitter

Strategy Development

Strategic Plan

Two Separate parties can tease the partnership that something is coming

How?

After tease the landing page goes live and the ppt goes thats when we can go forward.

How do we?

Video lives on the landing page.

The Who and the Why component of this.

Eventually - Once time has passed we use a PSA style of announcement

How to approach?

Whats in it for the people to get involved with both parties (Call to action)

How to present this?

Jeneane

Backend execution assurances

Needs from Viridian

(What does CP need from Viridian?)

Needs from CP

Viridian approval of All Media and copy related to public dissemination

Relationship to SHO?

Cameron

New Associate Training

Operational execution

Development for CP - Cameron

Training in tandem with best Viridian practices

Mentorship for growth oriented lines

Create and train support task team (JKL)

Bill

Corporate Support for RFP - Bill O’hearn

Legal

Needs from both Legal and Compliance were

there at beginning and they and understand our place

Pull together sample messaging to show where we want to go Transparent and accurate information about our messaging

Liaison to Corporate

Needs from CP

Lindsey

Social Help Online -

Ensuring SHO is up and running and can keep up with the pace that Coffee Party sets

Building Apps

What kind and what do we want to do with the Data? What data do we want to collect?

Michael

Strategic Timelines Strategic To Do’s

Dan

Channel Outreach to other Non-profs (after sales training)

Justin

Ensuring that the NB site is set up to handle the financial traffic.

(NB Person Responsible: Jeff Mallare)

Tagging process implemented

What Tagging Schematic do we want to implement?

Bandwidth and server capabilities

(NB Person Responsible)

FINDING THE RIGHT GRAPHIC DESIGN GUY

(KEYSTONE FIND)

Deadlines

Eric

Video Storyboard

Chris S. & Chris K.

Strategic Plan

Chris K.

Social Media Plan

Jeneane

Operational Execution

Cameron

TO SET UP TRAINING FOR LEADERSHIP OF CP.

MAKING FAQ’s

Bill

We are building into the WIN WIN WIN Flyer and using overcoming objections piece

Lindsey

Social Support and Marketing

Michael

TO TRAIN TASK TEAMS IN THE DEVELOPMENT WORKGROUPS TO HANDLE QUESTIONS.

PREVIOUS WEEKS DISCUSSION FOR FOLLOW UP - If we have time

APPROACH DISCUSSION

Make decision on Approach to bring in associates under CP By Friday Dec. 20, 2013 - Choose today? GREAT!

Best Approach? (Generalization - Details to be filled in once approach is chosen) (10 Min)

Email Blast and Social media posts → Asking for Leaders → Webinar → Associates → Customers

Email Blast and Social media posts → Customers → Leaders → Webinar → Associates

Secret invite email Blast → Asking for Leaders → Webinar → Associates → Customers

****Secretive Social Media Post invite → Asking for Limited amount of people → Webinar about the opportunity → Associates → Customers

Combination of any of the above

What kind of Stories can we tell over time to expose our membership to these ideas?

Membership becomes speakers on our behalf How do we transition from the virtual to the literal

Webinar approach - Bill

Cast your green Vote here - using a ballot box When we contact people via EMAIL we get a 15%

response. Via FB when we get over 20k views we are doing well.

If we want better numbers we have to

Make the output very engaging

Eric

If you go to the church, the principle people get involved and thats why it grows better.

Leaders → Members → Supporters → Followers **** Best avenue of approach to take to grow from the top down.

It was easy, it was profitable, and it was free

Restaurant.com Gift Cards Initiative in tandem

for new customers

Send out THANKYOU (codes) in second email to customers who switch to bring them on a webinar

Any issues?

(Team V already implementing this initiative)

VIRIDIAN / COFFEE PARTY STRATEGY MEETING #4 Tuesday Dec. 19, 2013 Schedule 2:00pm - 4:00pm EST Present:

P - Eric Byler, CP President P - Jeneane Louden, CP Managing Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director, P - Lindsey Nagy, COO Social Help Online P - Christopher Keyser, CEO Social Help Online P - Chris Schultenover, Sr. VP of Marketing Viridian P - Justin Brown - CP Internet Infrastructure WG Director, COO

Bigmarker.com A - Michael Fitzpatrick - Viridian Partner P - Dan Aronson - CP Channel Director

Definitions:

POA = Plan of Action

Agenda: AFTER THIS MEETING, I WILL TAKE THE LAST 4 MEETINGS AND PUT THE IDEAS INTO A TODO LIST, TRY AND SET TENTATIVE DEADLINES AND SHARE THE DOCUMENT WITH ALL OF YOU. TO ENSURE SUCCESS, THIS WON’T BE FINALIZED TILL AFTER THE STRATEGY DOCUMENT IS BUILT AND THE BUSINESS PLAN IS BEING WORKED ON. -Cameron Strategic Structure:[d]

http://makenolaw.org/component/content/archive?year=2010&month=10

http://www.forbes.com/sites/davidmarotta/2013/02/24/what-is-rent-seeking-behavior/

Strategic Approach:

Non-Profits

For Customers:

Support Free Speech with Green Power

For Associates

Leadership and Chapters

http://www.google.com/url?q=http%3A%2F%2Fmakenolaw.org%2Fcomponent%2Fcontent%2Farchive%3Fyear%3D2010%26month%3D10&sa=D&sntz=1&usg=AFQjCNFcrt9_XYIm4mZRpkf_9H5HPSN-8g

http://www.google.com/url?q=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fdavidmarotta%2F2013%2F02%2F24%2Fwhat-is-rent-seeking-behavior%2F&sa=D&sntz=1&usg=AFQjCNElWWBrLX0is_K8dJznOWshWaQLag

For Customers:


For Associates

Members and Supporters

For Customers:


For Associates

Timeline

PLAN OF ACTION

Responsibilities - Color Coded to make it easier)

Eric

PR Campaign




Chris S.

Marketing and Social Media

Non-profit grassroots capitalism branding for everything we do.

Best Approach?

MEDIA DEVELOPMENT

Language + emotion = Desire

Politics with Purpose Stand up for Free Speech

with Green Energy What stories are we going to

tell Co-branded Landing page

Get it up


Get it developed

Email templates

Develop it

STRATEGIC PLAN


PPT Email templates Co-branded landing page Co-branded Twitter? Co-branded FB? Who owns the asset? Responsibility?





What is the strategic plan?

What is the business plan?

Chris K.

Social Media Development


Feeding the beast Interactive posts asking for

feedback from membership

Co branded FB

Co Branded Twitter

Strategy Development

Strategic Plan


How?


How do we?

Video lives on the landing page.

The Who and the Why component of this.


How to approach?


How to present this?

Jeneane


Needs from Viridian

(What does CP need from Viridian?)

Needs from CP

Viridian approval of All Media and copy related to public dissemination

Relationship to SHO?

Cameron

New Associate Training


Development for CP - Cameron

Training in tandem with best Viridian practices

Mentorship for growth oriented lines

Create and train support task team (JKL)

Bill


Legal

Needs from both Legal and Compliance were

there at beginning and they and understand our place

Pull together sample messaging to show where we want to go Transparent and accurate information about our messaging


Needs from CP

Lindsey

Social Help Online -


Building Apps

What kind and what do we want to do with the Data? What data do we want to collect?

Michael

Strategic Timelines Strategic To Do’s

Dan

Channel Outreach to other Non-profs (after sales training)

Justin


(NB Person Responsible: Jeff Mallare)


What Tagging Schematic do we want to implement?


(NB Person Responsible)


(KEYSTONE FIND)

Deadlines

Eric

Video Storyboard

Chris S.

Strategic Plan

Chris K.

Social Media Plan

Jeneane

Operational Execution

Cameron

TO SET UP TRAINING FOR LEADERSHIP OF CP.

MAKING FAQ’s

Bill

We are building into the WIN WIN WIN Flyer and using overcoming objections piece

Lindsey

Social Support and Marketing

Michael

TO TRAIN TASK TEAMS IN THE DEVELOPMENT WORKGROUPS TO HANDLE QUESTIONS.

PREVIOUS WEEKS DISCUSSION FOR FOLLOW UP

APPROACH DISCUSSION

Make decision on Approach to bring in associates under CP By Friday Dec. 20, 2013 - Choose today? GREAT!














Eric





for new customers


Any issues?


Operational execution of POA

Tentative SUNDAY January 26, 2013 (4 Min)

text to Viridian by when? video to Viridian by when? Viridian stuff for us?

begin with background

environmental vote with your money grass roots ―Yester-energy‖ commerce / money-in-politics

VIRIDIAN / COFFEE PARTY STRATEGY MEETING #3 Tuesday Dec. 17, 2013 Schedule 3:30pm - 4:30pm EST Break 1 Hour 5:30pm - 6:30pm EST Present:

P - Eric Byler, CP President P 3 - Jeneane Louden, CP Managing Director P 3 - Bill O’Hearn, Director of RFP Viridian

P 3/5 - Cameron M. Kruger, CP Development Director, P - Lindsey Nagy, COO Social Help Online P - Christopher Keyser, CEO Social Help Online P 5 - Chris Schultenover, Sr. VP of Marketing Viridian P - Justin Brown - CP Internet Infrastructure WG Director, COO

Bigmarker.com A - Michael Fitzpatrick - Viridian Partner

Definitions:

POA = Plan of Action C&C Team = Chris S. and Chris K.

Agenda:

Make Final decision on Approach to bring in associates under CP By Friday Dec. 20, 2013 - Choose today? GREAT!














Eric





for new customers


Any issues?


Timeline

Deadline for finalizing POA

? (2 min)

Date implementing POA

? (2 min)

Deadline for All submissions of work

? (2 Min)

Operational execution of POA

Tentative SUNDAY January 26, 2013 (4 Min)

text to Viridian by when? video to Viridian by when? Viridian stuff for us?

begin with background

environmental vote with your money grass roots

―Yester-energy‖ commerce / money-in-politics

Responsibilities


Legal

Needs from both Legal and Compliance were there at beginning and

they and understand our place

Pull together sample messaging to show where we want to go

Transparent and accurate about our messaging

(3 Min)

Compliance

Needs from CP

All Media and copy related to public dissemination (2 Min)


Needs from CP

(What does Bill need from CP?) (3 Min)


Needs from Viridian

(What does CP need from Viridian?) (3 Min)

Marketing and Social Media - Chris Schultenover and Christopher Keyser

MEDIA DEVELOPMENT - Lead Discussion (2 Min)

Co-branded Landing page

Get it up


Get it developed

Email templates

Develop it


Feeding the beast Presentation deck to use



Video lives on the landing page. The Who and the Why component of this.




PPT Email templates Co-branded landing page Co-branded Twitter? Co-branded FB?

Who owns the asset? Responsibility?


(C&C team Leads Discussion) (5 min)


(C&C team Leads Discussion) (5 min)


(Action Items for CP Posters from the Marketing team) (5 min)


(Making this a duplicatable process) (5 min)

What is the strategic plan

Then what is the business plan WE MUST REALLY THINK BOTH THROUGH.

New Associate Training - Cameron M. Kruger & Michael Fitzpatrick (Michael Not Present so I will briefly go over what this means) (5 Min)


Development for CP - Cameron Training in tandem with best Viridian practices -

Cameron & Michael Mentorship for growth oriented lines

Social Help Online - Chris Keyser & Lindsey Nagy


? (2 Min)

Building Apps

What kind and what do we want to do with the Data? What data do we want to collect? (5-10 Min)

Nation Builder Website - Justin Brown, NB, and Christopher Keyser


(NB Person Responsible: Jeff Mallare) (1 Min)


What Tagging Schematic do we want to implement? (5 Min)


(NB Person Responsible) (1 Min)


(KEYSTONE FIND) (2 Min)

PR Campaign - Eric, Jeneane & Cameron


Jeneane Lead Open Discussion (5 Min)


Eric Lead Open Discussion (5 Min)

Interactive posts asking for feedback from membership

Chris K Lead Open Discussion (5 Min)


Eric Lead Open Discussion(5 Min)

Non-profit grassroots capitalism branded everything

Cameron Lead Open Discussion (5 Min)

Action Items - For Friday and Next Week 5-10 Minutes (EVERYONE FILLS OUT THEIR OWN SECTION)

THIS IS TO ENSURE PEOPLE KNOW THEIR ACTION ITEMS AND ACCOUNTABILITY TO THEM.

Eric Byler

Jeneane Louden

Bill O’Hearn

Cameron M. Kruger

Chris K.

Justin Brown

Michael Fitzpatrick

Chris S.

Strategic Planning

Check Outs - Remaining Time

P - Eric Byler, CP President P - Jeneane Louden, CP Managing Director P - Bill O’Hearn, Director of RFP Viridian P - Cameron M. Kruger, CP Development Director P - Lindsey Nagy, Social Help Online P - Christopher Keyser, Social Help Online P - Chris Schultenover, VP of Marketing Viridian A - Justin Brown - CP Internet Infrastructure WG Director A - Michael Fitzpatrick - Viridian Partner

VIRIDIAN / COFFEE PARTY STRATEGY MEETING #2 Wed Dec. 13, 2013 9am - 10am EST Agenda:

Discuss the approach for bringing in associates and the best Discuss the customer approach and our marketing of it that is most

effective Building a customized set of marketing tools Discuss our social media assets and social media processes. Discuss best marketing practices

Present:

P- Eric Byler, CP President A- Jeneane Louden, CP Managing Director P- Bill O’Hearn, Director of RFP Viridian P- Cameron M. Kruger, CP Development Director A- Lindsey Nagy, Social Help Online P- Christopher Keyser, Social Help Online P- Chris Schultenover, VP of Marketing Viridian P- Justin Brown - CP Internet Infrastructure WG Director

Approach for bringing in the Customers

Building Customers first - Chris Keyser

Informing the customers of their ability to help the coffee party even more by showing them how they have the ability to become associates

Secretive email that gets people to come to a webinar online

Pitch for associates Looking for leadership in these areas, if interested

please respond back. Make it limited in numbers, and set a deadline

Building a set of Marketing tools

APPS for Facebook

Social Media Assets and Social Media

Facebook Twitter Scoop.it

Best Marketing Practices

Hashtags

Make em Clever

Politics with Purpose

Allows search

FB Applications

Allows people to go directly to FB to sign up Gather info from people

Email addresses Numbers Lead generation

Single best advertising platform in the world

Small amount of investment Youtube #2

Should have a small budget to advertise on FB Ability to target

We want the ability to diversify our message Target down to small groups

Multiple campaigns Multiple ads at the same time Specifically figure out niches for advertising

Graphic to show that we help the environment and helping the nonprofit

Make the image a viral shareable image

Get Glue Foursquare

uses specific graphics for specific messages

They get their official image and then people can share it.

Make it simple and tangible for them to grasp

Hit the 5 senses

Use holidays or specific days to give them media to share

Making people feel like they are part of something unique and special

Better planet, Better politics

Linking to key events is important

Setting achievement structure to help the non-profit

It can be just a graphic and people will share it How much Carbon did our customers take out of

the Air?

Connect the CPC to people - To give us the ability to give them something back.

Use the uploaded picture like initiative to our marketing advantage

Electronic Lawn Signs for Solar Meters running backwards Discussions of new solar owners by allowing a

way to discuss it

Showcasing the meter running backwards in marketing

Visualization Show how the numbers are shown in terms of

green energy has been put back on the grid Showing how much money has been donated to

the coffee party Allow people to share the numbers

Program in a box

website powerpoint email Banners timeline resources Tuesday after 2 - 4 Friday after 2 - 4

Homework

Speak to Viridian about the how to video for switching Looking for people for this type of launch

Graphics People also an associate

Chris -

Start the APP

Eric -

Copy for the Secretive Email

Graphics person On Board

Cover Photo for Politics with Purpose The Achievement Award graphics

Social Media Strategy

Direct towards relative topics

Environmental Share environmental posting Oil, Coal, Nuclear spending big money on lobbying

Fracking Sprinkle in the environmental with business

environmental Working towards an action

Create something that allows the CP Community to get their views expressed based on likes that allow for the CP to take action.

Create a really nice document Get the people involved and engaged on the FB

page to do so.

A PERSONAL MESSAGE GOES A LONG WAY

An official in the Coffee Party contacting personally

Things that are related to big money on social media

VIRIDIAN / COFFEE PARTY STRATEGY MEETING #1 Wed Dec. 11, 2013 9am - 10am EST Agenda:

Discussion of current Coffee Party methods for outreach and fundraising; understanding of their audience

Defining the customer approach that will be most effective Understanding the Viridian marketing process and tools, and its

limitations Building a customized set of marketing tools, including use of social

media

Present:

P- Eric Byler, CP President P- Jeneane Louden, CP Managing Director P- Bill O’Hearn, Director of RFP Viridian P- Cameron M. Kruger, CP Development Director P- Lindsey Nagy, Social Help Online P- Christopher Keyser, Social Help Online A- Chris Schultenover, VP of Marketing Viridian

Viridian Way of Marketing for Coffee Party

1. RFP Resource Kit will be electronic

1. It assesses the Nonprof in terms of revenues 2. Assesses goals for the non-prof

1. Wanting to get into the calendar to understand the process of the non prof

2. Not a classic advertising dynamic

3. They have a 4 page form to show how to switch

2. Must educate customers in how

4. They have a solution.

3. PPT presentation which use screen captures 4. Available - TBA 5. They have content will look into sending us - Cameron will follow

up

Current CP Methods for Outreach and Fundraising

1. Start with a broadcast then find supporters who will become associates. 2. Nationbuilder Tagging of people so we know what level of participation they are

at

1. Track it 2. Cascading levels of involvement/participation

3. Do a VIDEO on the WHY people should make the switch and what it does. 4.

CP Audience (members and followers)

1. Appeal for 50 states is SOLAR 2. In Viridian footprint it is Solar, Electric, and Natural Gas. 3. Move for deregulation in the other 39 states

Customer Approach (steps)

1. Inform the Community our actions

1. Change your electricity provider and change the world

2. Two groups

2. Supporters who switch 3. Supporters who will become associates 4. Asking them to pass the opportunity through the nationbuilder link.

3. Doing Events where there are big Social movements in DC

5. And using social media to spread the word

6. Asking people to go to DC to do so. 7. Holding Rallies / Lobbying Legislative representatives to help deregulate

movement 8. Showing the amount of carbon taken out of the environment 9. Developing hashtags to spread.

4. DEFINING THE WHY - Step 1 in the duplicate system

10. The Coffee Party Why

1. organizing social and in person to get money out of politics 2. Instead of focusing on money in politics

1. They have money but we are many

1. We can help the many have money to fight those with money

2. Lets break the cycle of corruption

2. We buy Toilet paper the company uses a part of their profits to pay

3. Using Social Media to bring forward a new movement to change our approach by using the viridian model to support the campaign.

3. VOTE WITH YOUR DOLLAR!

4. Countering big money campaigns with Big Network Campaigns

4. This can shift the market 5. We can now appeal to a bigger consumer base

5. What kind of pushback might we get and how do we get around it?

6. Legislation to slow down or stop the Nonprofit Capitalism movement

3. We can Push the Coffee Party membership to LOBBY their congressmen to stop such a law

7. Competition from Big money Corporate non-profits

4. We can get ahead of them by really REACHING OUT to every Large non-profit in the country. -ACTION ITEM

11. The Why for our membership - Win/Win/Win

6. win for the environment 7. win for their ability to vote with their dollars

8. vote your green votes in the electronic ballot box

8. they are helping the organization 9. Increases the demand for green energy increases the market

share of green energy 10. Puts more pressure on utilities to meet the demand 11. Generates A FAIR FIGHT. This will motivate the membership

Action Items before Next Meeting

Christopher Keyser - social media - Facebook apps

open the conversation streamline process - link take to the next step Reach out to Chris Schultenover

Cameron Kruger- Follow up with Bill RE: Media and Content Jeneane Louden - Follow up with Christopher Keyser RE: FB

Apps and Nationbuilder Eric Byler - Consider making and maybe storyboard (roughly) a

Video for Coffee Party/Viridian. (We have someone who can do story board drawings for fairly cheap but a video might work best, lets think about it.) - Set up an agreement with Viridian to do filming in NYC

Lindsey - Keep brainstorming ideas on the most impactful ideas that we can use to explode this project across the nation

Bill O’Hearn - Work on making this project a priority in the eyes of Viridian, and figure out the best ways to make this a smooth process so we can cookie cutter it to other Non-Profits. Work with Chris in Co-branding ideas.

Ensure Chris Schultenover touches base with Chris Keyser.

IDEAS FOR DISCUSSION FOR NEXT MEETING

Fill in by next meeting

Comments

1. Facebook for Engagement through the APP will give us Data 2. The Viridian structure is best for us and we are the best medium to move the

RFP Program forward based upon our why and our capabilities 3. Being able to use the financial Keystone of Network Marketing to counter those

who have more money to use their megaphone to drown out the people. The

People will now have lots of smaller megaphones that will use viridian as an amplifier for their megaphones.

4. THEY HAVE MUCH, WE ARE MANY. LETS BECOME MANY WHO HAVE MUCH.

__________________________________________________________________________ MEDIA AND COPY SECTION

Eric Byler messaging notes: Save on Energy Costs and Demonstrate the Power of Collective Action One of the most profound challenges we face in America is the power of corporate advertising. Political operatives and other marketers believe that one-way communication — commercial advertising — controls the choices we make as individuals. The Coffee Party is setting out to prove that this is no longer true, and we need your help. [Your state] is one of ________ in the nation that allows customers to switch to a cleaner home energy source by changing out the supplier. Viridian is a new, non-profit energy supplier that collects energy from greener sources than the old school energy suppliers. The energy that arrives at your home or business packs the same punch, and it saves you money over time, which is reflected each month in your energy bill. CLICK HERE to make the switch. Coffee Party’s elected leaders recently made the switch: ―I’m saving $20 a month, and it feels really good to know my choice as a consumer supports my goal as a citizen to help American switch to cleaner energy.‖ —Justin Brown, Coffee Party Board of Directors ―We have carefully vetted Viridian’s business model, we’ve made the switch in our homes and are saving money, and now we want to amplify the environmental impact by reaching out to a half million friends in the Coffee Party community.‖ —Cameron Kruger, Coffee Party Board of Directors The Revolution Will Be Consumer-Driven Advertising campaigns in traditional media are expensive, and, of course, that cost is passed on to the consumer. That’s why Viridian is relying on emerging social media networks like the Coffee Party to demonstrate the power of a new, consumer-driven paradigm. Under the current model, the will of the American people to reduce our carbon footprint is thwarted by for-profit energy companies who lobby against cleaner regulations and make political contributions to pay for attack ads. The money they use to corrupt our democracy is drawn from the consumer choices we make. They use advertising to threaten our elected officials, and, they use advertising to persuade us to pay into this corrupt process by purchasing their products.

Now, thanks to the viral connectivity of social media, We the People have a choice in the matter. If this model[e] is successful, it will interrupt the cycle of corruption that puts profiteers in the place that the People should be when it comes to public policy. Non-profit energy companies[f] will crop up in all 50 states, and the political influence of for-profit corporations will wane as the People vote with their pocketbooks by switching to support non-profit companies through these programs that set the public interest as their top priority. All of this depends on demonstrating that the power of person-to-person communications, amplified by social media, is more potent than expensive advertising campaigns disseminated by traditional media. If We the People flex our muscle, for-profit companies will shift their business models, and, the lobbyists in Washington will, increasingly, work for companies that serve the public good. [techies - NB part is half way down] [Email letter is at the bottom] Incentive Email Draft - Dearest <FIRST_NAME>, I have a great story to tell you

[g] but this is not your average story. It’s more like ―The Never-

Ending Story‖ as it’s ending is not yet written. (Google 1980’s Sci-fi films if you have no idea what I am talking about.) Read on, because not only does this story continue with our beloved Coffee Party Movement helping all Americans through civilized means, but enables our movement to help each other financially so we have the time to Coffee Party. Sounds awesome right? Let’s continue the story... So the truth is we have been running a 237-year marathon of government influence. We were born into this marathon and those who came before us hired the marathon staff that previously

did a good job, but unfortunately we were told that we had to run in this marathon. You see the

special interests have been driving through the course of the marathon in Humvees with fire hose turrets and anytime we have gotten close to them, they have turned on the water to slow us down. There used to be referees on the course to stop it, but they got old and they retired. To make things worse the new referees have been hired by the special interests to make sure that their race was a sure thing. The referees no longer look out for you. Instead they are only working the course to get a job interview with; you guessed it The Special Interests whose lobbying firms give them big bucks to stop you from finishing the race. So how does that make you feel? I will tell you it angered the heck out of me, which motivated me to join the Coffee Party in the first place, and if you’re like me, you want to do something about it. Well ask yourself these questions: Is it ok with you that Special Interests have OUR representatives on their payroll? Is it ok with you that they get to choose what is best for OUR children and OUR families? Is it ok with you that they fund our representatives campaigns without you having a right to say NO? Well what if we could provide a systemized easy to use solution to help OUR communities to stop them? Would interest you into getting involved? Well, What if I told you that Coffee Party now has a way to fund a counter offensive and what if I told you that it wouldn’t cost you or anyone else, anything to fund it and what if I told you that in 3-5 minutes of action, right now, you could help us win this marathon and what if I told you that we, our fellow coffee partiers and our countrymen together could make enough money to fund all of the initiatives we wanted to accomplish, be able to take vacations together, live the lives that we

have dreamed of, and helped to promote our philanthropic efforts just by talking about what we are doing in coffee party and as a bonus, we could help to put an end to mass pollution on our planet all at the same time? Want to see how it works?

<THEN CLICK HERE NOW TO SEE THE END OF THE STORY>

----------------------------------------------------------------------------------------- A Powerful Incentive Email Draft - My Fellow Coffee Partiers, http://m.theatlantic.com/technology/archive/2013/11/why-you-might-buy-electricity-from-elon-musk-some-day/281824/ This is a great article to read and it really put many things into perspective for me. Hi, Cameron Michaels, Director of Development for Coffeepartyusa.com here and I believe that we are heading towards a huge paradigm shift in the way our energy is created and distributed and after reading this article, I also believe that Viridian Energy, a publicly traded company and an exclusive Solar City distribution partner, sees this shift too. (Solar City is an Elon Musk Company that installs and maintains residential and commercial solar panels for free and only charges for the energy their customers use.) This is why the Coffee Party Movement (coffeepartyusa.com) is teaming up with Viridian Energy through the Viridian Residual Fundraising Program, a not-for-profit[h] program designed to help Nonprofits fundraise by simply educating people on their right to choose a greener supplier for their energy consumption. This Program is a wildly successful fundraising endeavor and it is currently free for our membership to switch over their electric and gas supplier in deregulated states in 3-5 minutes online <Click Here to Switch>. This one 3-5 minute action gives the coffee party recession proof funds without costing our donors any money and has provided carbon offsets equivalent to more then 2 billion pounds of CO2 being siphoned out of the atmosphere. Viridian’s green energy supply will also save those who switch, money over time on their utility bills while "Greening the Grid", and if that wasn't enough, this program also gives you an opportunity to get Solar panels installed and maintained on your house free of charge! This is not just an incredible program, it's a game changing program for the Coffee Party and that's not even the best part! (Want to know the best part? Here’s the best part!) Because you are a member of the Coffee Party, have switched your electric &[i] gas over to Viridian’s Green Energy Supply, or have checked the box to have a consultation to get solar panels put on your roof, we wanted to show you our appreciation by giving back to you! For supporting us, not only will we give you a $25 restaurant.com Gift Card, but we will give you the opportunity to have an even greater impact while making some money with us, giving you both time and financial freedom! For More information on how this works please <click here>. Thanks to the Viridian Residual Fundraising Program our members and chapters can now Incite Civility and Reason through not-for-profit capitalist means[j], and have the opportunity to have the time and financial freedom to do so as well. This is a win-win-win-win program and I am urging every coffee party member to get involved either as a an electric / gas customer, solar panel customer, or a money making volunteer and fundraiser as part of a team working directly with me to build a not-for-profit capitalist

http://www.google.com/url?q=http%3A%2F%2Fm.theatlantic.com%2Ftechnology%2Farchive%2F2013%2F11%2Fwhy-you-might-buy-electricity-from-elon-musk-some-day%2F281824%2F&sa=D&sntz=1&usg=AFQjCNEgK8WI4oBDuYNQ6Uehmty2beZ4nw

http://www.google.com/url?q=http%3A%2F%2Fm.theatlantic.com%2Ftechnology%2Farchive%2F2013%2F11%2Fwhy-you-might-buy-electricity-from-elon-musk-some-day%2F281824%2F&sa=D&sntz=1&usg=AFQjCNEgK8WI4oBDuYNQ6Uehmty2beZ4nw

http://www.google.com/url?q=http%3A%2F%2Fcoffeepartyusa.com%2F&sa=D&sntz=1&usg=AFQjCNFy1DxqI_tKa1ZVpuihooI5atVkPQ

movement that can help us restore the balance of power in Washington D.C. once and for all! Sincerely, Cameron Michaels Director of Development [email protected] ----------------------------------------------------------------- WEBSITE COPY - Maybe put this on the website for those interested in becoming associates? -Cameron This is just the beginning so lets show the American Electorate that not-for-profit[k] capitalism is the best way to fight back against those who mean to use our government against us, and empower each other for the right to govern ourselves as our founding fathers intended. Join us on January xx, 2014 for a webinar explaining this unique opportunity! I look forward to seeing you there! -------------------------------------------------------------- Bill, I think I speak for the Coffee Party Leadership and my team when I say we sincerely look forward to moving forward with Viridian. The confidence you and your team have in us will bring us all to a better society to live in and a cleaner earth to live on. We look forward to spreading power with purpose through politics with purpose. With much love and admiration for all we are about to do, Mr. Cameron M. Kruger Director of Development [email protected] -------------------------------------------------------------------------------------------------------------------------- STRATEGY: Purpose: To coordinate and establish a co-branded campaign that reflects the goals of both Viridian and Coffee Party USA Goals: 1) To bring forth a successful fundraising and marketing campaign using Non-profit Capitalist techniques[l][m][n][o][p][q] to counter the For-profit Capitalist Techniques inherently influential in our governmental process today. 2) To establish the rules and regulations of Viridian[r]cares.org Residual Fundraising Program and incorporate them into the initiative. 3) To increase the organization's brand awareness in the public domain, while encouraging the political activism of its members. 4) To use the Residual Fundraising Program to supplement Coffee Party’s Donor base and establish good fundraising techniques through web centered mediums. 5) To activate and inspire new and old Coffee Party members to become associates and work on behalf of themselves to help raise funds for Coffee Party passively. 6) To raise enough capital to fund the mass media campaigns of the organization. 7) To provide Coffee Party Leaders new opportunities that support the activist movement that counters For-Profit Lobbying. 8)[s] To Empower and fund sub-nations, partners, and chapters to fund their missions as well. (I will suggest here that each chapter have their own account that is either a non-profit because it is free for them, or the leader takes on an account and we coach and teach them techniques on how to spread the word. More on this after we speak.) Strategy: The proper strategy must be implemented to ensure success. It is a known fact that if we fail to plan in any endeavour, we plan to fail and this is just as true here. So

this plan of action will work backwards from success to inception in order to reverse engineer our goals from completion to startup in order to understand what is needed to get to where we want to be[t][u]. See our tech strategy below. End Goals:[v][w][x][y][z] To have a thriving fundraising campaign generating over 3 million dollars a month[aa][ab][ac][ad][ae][af][ag][ah][ai] in revenue. To achieve this goal, we must understand the numbers that allow for this goal to happen. In the skeleton scenario, we must assume that 2 million of this revenue comes from electric meters of 1 million consumers, and 1 million of this revenue comes from gas meters of 1 million consumers. Broken down into averages per person. that means we must have 5 legs (Level 1) of 200,000 Customers each. With an average of each Level associate having 5 legs, then all of the 5 legs in level 2 must have 40,000 customers in each of their legs. Level 3 associates must have 8000 customers in their legs. Level 4 associates must have 1600 customers in their legs. Level 5 associates must have 320 customers in their legs. Level 6 associates must have 64 customers in their legs. Level 7 associates must have 13 customers in their legs. Level 8 associates must have 2 customers signed up in their legs each. Subsequently we must have 285 associates signed up under the Coffee Party account in total to create this growth in depth, and there is nothing that says that we cannot stack these associates with those who volunteer to support us and make a bit of money in the mix. Remember this is a business and each associate that the coffee party sponsors also has an ability to be the next big associate who can bring in the next big account. These numbers above are not static either. People can do better or worse than expected, but through training on a weekly basis, which we will run, we can have one of the best teams ever assembled in the history of non-profit capitalism. Coffee Party USA is a nation within the NationBuilder architecture. This section will define the NB structure for fulfilling our not for profit capitalism (NFPC) strategy. Nation: Coffee Party USA Sub Nation: should we create one for Viridian Cares - Non-Profit Capitalism[aj]? PEOPLE

Tags - Lists - all people in the database who live in deregulated[ak][al] states

Supporters Prospects

Filters Public Profiles

for customers choosing to be associates? for program point people? for program broadcasters? associate by chain?

COMMUNICATIONS

Broadcasters (current)

Jeanene Eric

Annabel Dan Egberto Coffee Party USA Coffee Party USA - local Big Apple Coffee Party[am][an][ao][ap]

Need to add Cameron (not currently a broadcaster)[aq][ar] Need to select from the list above Point People[as][at]

Not for profit capitalism point person - Cameron Do we need more? Who?

WEB PAGE

Create a landing page for NFPC[au] Chain pages

discuss which web functions are useful to NFPC insert the web plan when finalized

VOLUNTEERS[av][aw]

Sign up Roles Mapping

CURRENCY SYSTEM

We need to determine if we will use a currency system and what it should be.

Restaurant.com [ax][ay]

[a]Cameron Kruger: The Brown here is to denote that this thought is not fully and completely solid. We need to discuss this part to figure in the best possible logistics so that we are not overwhelming ourselves. I think that once we have customers and we have volunteers that want to get involved that we give them the opportunity. We can also reach out to the Coffee Party Groups that are already stood up and bring the leadership in to show how this can work. Lets discuss this part.

[b]

[c]

[d]J'nene Kay: Where would a response team live on this chart - response team meaning those we allow to field questions and concerns from members and supporters. Above or below Leadership and Chapters - like a CP work group? Or task team under Development Work Group?

[e]J'nene Kay: If this grassroots capitalism model is successful....

[f]Cameron Kruger: non-profits using grassroots capitalist programs like viridians

[g]J'nene Kay: Should we open with a segway to our soon to be made video about grassroots capitalism?

[h]J'nene Kay: redundant

[i]J'nene Kay: and

[j]J'nene Kay: grassroots capitalism

[k]J'nene Kay: grassroots

[l]J'nene Kay: I love this. And, what do you think about "the techniques of Non-profit Capitalism"? The first sounds singular, the second sounds collective. What do you think?

[m]Cameron Kruger: Love your version better Also We must discuss something that I know will make one of the biggest differences in our organization.... I'll call today

[n]J'nene Kay: GREAT. AND, can we add Jeff, our NB person, to this doc? and the conversation?

[o]Cameron Kruger: Yes... please do

[p]Lindsey Nagy: re: #5)... I think you could also mention that these new/old Associates will now be working for compensation in ADDITION to this effort to re-activate or activate their volunteer efforts (i.e.: events, meetings, etc) nation-wide, to meet and network with like-minded supporters of CPUSA. That old and new (and now hopefully MORE, in general) chapters of CPUSA will have renewed-motivated to meetup for this opp and volunteer opps on behalf of the organization's main cause.

[q]Lindsey Nagy: OK, #8 says a bit of what I jsut wrote, so I think it's just a matter of clearly outlining the volunteerism-goals and associate-worker-goals (of chapters and individuals of chapters) between these two points.

[r]J'nene Kay: I think it is important to maintain the separation between Viridian and the program Viridian Cares.

[s]J'nene Kay: Should we say something about empowering sub nations or partners or chapters (something) to also use Not for profit Capitalism to forward their mission? [rough]

[t]Lindsey Nagy: not sure if this is stated as clearly as it could be. Suggestion: "CPUSA has put into effect a formal strategy to introduce, implement, and manage a fundraising campaign that similarly gives volunteers and supporters the means to earn personal revenue (i.e.: compensation) for their efforts. Through this strategy, we will, in essence, reverse engineer our mission to: "Remove the current focus of money in politics to that of bipartisan unity aimed at government for the greater good". By executing this strategy through completion we expect to reach revolutionary goals of "non-profit capitalism" where political decisions will be made based on unbiased government leadership in the USofA; and will allow for innovation in the way that every American has a method to ensure that their support (i.e.: time, donations, volunteerism or work) has voting power to see that offers of products and services that every American needs are provided." (Something like that - more specific to the 'why', 'what' and 'how' this strategy exists).

[u]J'nene Kay: I really like this take on our objective. One minor point - we use the term transpartisan rather than bipartisan.

[v]J'nene Kay: Can we make a timeline for achieving these goals?

[w]Cameron Kruger: WE NEED TO

[x]Lindsey Nagy: I would suggest that "End Goals" needs to be edited to "Goal", in general, which is defined simply as the following: "To have a thriving fundraising campaign generating over 3 million dollars a month for CPUSA by [INSERT DATE]; whereby CPUSA can make an impact to: a) Achieve it's mission effectively making "non-profit capitalism" a household term and remove money as the driving factor for politicians to make their politics; b) Fulfill all organization operational costs [$#]; Have [#} of active chapters nationwide; c) Assist chapters annually with [$#] and [#]hours; d) Build an annual report that provides supporting facts, accolades, milestones and a "FAQ" portion of CPUSA website to support common volunteer inquiries; e) Provide [#] staff to field the requests of driven supporters in a timely and professional matter; f) Provide [#] American individuals or families with a proven means to earn an honest living starting by leveraging one of the largest-growing startups to-date in what will be the biggest industry in America; g) Use [#] of CPUSA proceeds to support [#] of charities [provide list of them ALL with links to websites] as CPUSA's 501(c)4 filing permits the organisation to do."

[y]Lindsey Nagy: Once that "Goal" is clearly outlined with #s per each important topic, you add the following step-by-step process (aka: what has been referred to as a "Strategy" in the first place, above) as "STRATEGY OUTLINE" as follows: " STEP ONE: Contract/Introduction [Completion Date] [Board Members Responsible for Execution] Task: - Contact all supporters and volunteers and members via CPUSA and Board Member's personal, social media and email accounts -- re: this new system, what it means for CPUSA, and what it could mean for them and American government and charity support via CPUSA. Explain how they can get involved. (Perhaps send a letter to all members of CPUSA, too). STEP TWO: Member Registration [Completion Date] [Board Members Responsible for Execution] Task: Provide info how/where they can sign-up. Setup "Chat" or Forum session or Webinar online for Q/A. Step THREE: Meetings (Invite them to informational meetings at existing chapters to spread the word and explain details, in-person). Step FOUR: Training (on what this is / how it works -- once people register. Explain that by doing this they will be donating to CPUSA and helping themselves. Show them WHY it's worth it and how EASY it is to fundraise via these honest and trending efforts) Step FIVE: (CPUSA reporting, annual report, let supporters/members know CPUSA progress via their efforts) Step SEVEN:

CPUSA makes annual donation of proceeds to list of charities (non-profits) by CPUSA as outlined per 501(c)4 filing status. Step SIX: Press. Interviews. PR. Let the public know what CPUSA is up to and why. New year....Restart from STEP ONE. ...

[z]Lindsey Nagy: (something like that would be the official strategy outline I would suggest...complete with more details on goals and dates for each social media post, blog post, email newletter, webinar and in-person event attendees, and mailer responses. And put the Viridian Associate genealogy goals under a category labeled as such -- as an appendix. Use it as a reference to help determine your goal #s and deadlines. Lastly, I suggest including "Completion Date" and "Board Members Responsible for Execution" accordingly for each task. (to ensure things get done on-time per the complete strategy objective)

[aa]Debilyn Molineaux: When I see numbers like this, I think of Multi-level Marketing. If this is MLM for a cause, should we embrace it as such? In this doc and in the signup email, I still don't have information about what it is. Sounds like a ponzi scheme...

[ab]Cameron Kruger: I am saying this is the goal. It is possible because there are way more then 1.5 million meters in the 10 states Viridian is in and it is definitely possible that when 1.5 million meters pay their electric bills per month, we get 2 dollars+ per meter, hence this number. Yes ® you ever looked into network marketing? Have you looked into the company? ( it's publicly traded FYI) and have you thought about the ramifications the utility companies would get into if they were part of a scam? Yeah no... This is for real and it's as legitimate as apple computer.

[ac]Debilyn Molineaux: Cam, MLM (aka network marketing) has been around for a long time and I've participated in several. It's a legitimate way to make money…but let's be transparent about it.

[ad]Cameron Kruger: Run the numbers of how many people there are in NJ who have not switched over to a third party provider... Its about 2.2 Million. If We get that many people under our umbrella, we will have 4.4 million a month coming in... Please watch the video on Viridiancares.org

[ae]Debilyn Molineaux: Thanks!

[af]Debilyn Molineaux: Love it! The three selling points that appealed to me: -good for environment -save on energy bill -supports organization

[ag]Lindsey Nagy: yes, that video is key, because Viridian, in general, is honestly genius (don't take my word for it, it's growing revenue as such and making Average Americans who are working hard at it millionaires in some cases). Our point, for CPUSA, is that the non-profit side is something that allows money to be found in monthly energy bill savings that is donated to both the cause (in this case CPUSA) and also the Associate that takes initiative to generate the residual funding on behalf of their interests and the cause. So, I agree, Viridian's model is an MLM, so once people check out Viridian and see what it is, they'll realize that CPUSA is getting involved with a business that's using a

model to do great things with FREE products, everyone needs and pays for every month, that also pay-out to charitable and social welfare organizations. Now, it's up to you guys how and if you want to say ALL of that, or if you think your members/supporter will be able to just "get it" with your letter/notification. :-) Perhaps you include a link to Viridian's video on ViridianCares.org in your intro letter to CPUSA people? The video seemed to really work for Debilyn in this instance? Food for thought!

[ah]J'nene Kay: -The video is key. (I would make it step one to exposure to the rest) -The idea that MLM is the ultimate grassroots business model, a perfect vehicle for a grassroots organization is key -The idea of profit v income: all our money supports member driven campaigns to support this republic's democracy is key -I sometimes wonder if "grassroots capitalism" isn't a better term.

[ai]J'nene Kay: I have no idea what product line this man is representing, but I just found his cut on grassroots capitalism and I think it should be the inspiration for our approach. http://www.youtube.com/watch?v=l-FiC_7JP2s

[aj]Cameron Kruger: I think this is the best idea... Let's make a sub nation.

[ak]Debilyn Molineaux: deregulated from what? this is not explicitly stated and was probably explained in a conversation...

[al]Cameron Kruger: please google energy deregulation or watch the video here. Www.viridianpresentation.info This is the business presentation. To see the nonprofit presentation go to Www.viridiancares.org

[am]J'nene Kay: Shouldn't BACP be a sub nation?

[an]Debilyn Molineaux: Yes.

[ao]Cameron Kruger: Yes

[ap]Cameron Kruger: Spoke with Niccolo Casswit from Denver about this last night, and he is extremely excited about it. We can utilize the whole of coffee party because people who are in other states can sign up under coffee party as an associate and the Coffee Party gets all bonuses and meters that that associate brings in.

[aq]Del Williams: It seems to me we need to do a test audience. We need to ask the active organizers if they would buy in. It's not just BACP. We have others. Denver never posts any actions at the ONT. How about if we contact active organizers around the country and get their buy in?

[ar]Cameron Kruger: I am not in the business of asking for buy in from people who are not ready to lead their own groups. If we are to impose an action to spark a movement then the leaders who present themselves will renew the leadership in their areas. I will not nor should any of us try to pull a horse to a watering hole to make them drink unless they want to. So the Email blasts and the FB posts that come from this work group will ultimately allow for any leader within the organization to step up and take responsibility in their area of the country and therefore leadership to accomplish our goals. Actions speak louder then words and I intend to impose this on everyone we work with.

[as]Del Williams: Are we talking about NB point people? Can you have more than one?

[at]J'nene Kay: Right now our contract is between Coffee Party USA and Varidian. Cameron is THE point person. There is no reason he could not build a support team. I would think that team should include folks with a genuine interest in the project.

[au]J'nene Kay: ...that includes the video

[av]Del Williams: Let's distinguish this from P2P. This is fundraising. And if you're looking for a staffing structure, we can help. We need role definitions.

[aw]Cameron Kruger: Understood.

[ax]J'nene Kay: I think the rewards system that includes restaurant.com needs to be separate but linked to this effort. What do you think?

[ay]Debilyn Molineaux: I removed the restaurant. com page from the navigation bar when we ran out. It is still a page, but inactive.

"grassroots capitalism" - coffee party-viridian energy 2014 marketing plan

Documents

meeting meeting id

cp president p jeneane

social media eric

cp video insert outline

cameron eric

goto meeting

x eric byler

director x debilyn molineaux