grasp technology social media webinar
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Grasp Technology Webinar on Social MediaTRANSCRIPT
Social Media in Business Travel – Why Give a Tweet?
By Rana Walker Social Media Evangelist
Socially
Social Media is DRAMATICALLY leveling the playing field.
And it’s connecting us like never before!
What we lose in control, we gain
in transparency!
Social Influence
Trust is the #1 influencer of buying decisions in the future!
It’s time to build your online network & your sphere of influence!
The key to social media is to evoke an emotional response!
Social MEdia
Share your personality, NOT your personal information!
Share your company’s philosophy, NOT proprietary information!
Source: The Wire..from AirPlus June 2011Source: The Wire..from AirPlus, June 2011
Source: The Wire..from AirPlus, June 2011
Social Media Explained:
I’m eating a Belgian Waffle!
I “Like” Belgian Waffles
Watch & learn to make a perfect Belgian waffle (Liège style)
My skills include waffle eating
Social Media Explained:
I’ve booked my train tomorrow to eat a Belgian waffle!
I’ve checked in and am Mayor of Waffle-ville
Gorgeous waffles, should serve these at my next event
I’ve bought a Groupon for a half-price waffle!
Social Media Explained:
+1: My circles know I’ve just read an interesting article on waffles
I agree with the reviews: it’s a delicious waffle at a great location & ambiance!
My secondary professional network knows I have waffle-eating skills
LinkedIn Profile Page
LinkedIn Groups = Knowledge Sharing
Follow Companies on LinkedIn
If Facebook were a country, it would be the 3rd most populated in the world!
Only China & India are more populated! Twice the size of the USA (at 4th)
Source: Facebook
Search… now ruled by Social Media
Brands on Facebook
User-Generated Content:
NO PUSH of content (1.0 vs. 2.0)
Instead, allow users to also generate the: – News– Feedback – Ideas– Photos, videos and more… like free
product placement (IKEA example)
Engage Staff
Establish social media guidelines & teach staff how to share your company’s already published public information!
Allow staff to be your online brand ambassadors to build you sphere of influence!
Encourage them to share their tips, thoughts, ideas and improvements – provide positive reinforcement!
Staff Promotes Content Via Facebook!
Clicking on Links – By Sharing Channel
Tweets on Twitter per minute- an hour after the Japan earthquake
Twitter Useful in Crisis Comms
48 HOURS.The amount of video uploaded to YouTube every minute!
One YouTube example: Virgin Atlantic
The Future – Pinterest, Personalization and Aggregation Apps
Meet & Seat from KLM – personalization & networking opps
grow
SUCESS!
P. 33
No watch? Smartphones do it all!
Calendar Email News Internet Camera Video Social media
SMS/ texting
Alarm Clock GPS
Restaurants Games
Payment Take notes
Calling (last on list)
Opportunity:
Research, Source & Share = Empowerment!
Social Gaming and Virtual Goods
P. 37
P. 38
Successful Social Media in Business
Define Target Interact FIRST Sell LAST
And Remember:Marketing campaigns do not create relationships – but online relationships can buoy campaigns, build networks and loyalty and bolster sales!
Strong Infrastructure of Support
SUCCESS!
Not a “house of cards” Need Upper Management Support
Need internal Social Media champions
8 Easy Ways to Use Social Media
1. Glean and share knowledge through Groups2. Network with partners, customers and prospects
via follow, “likes” and online events3. Build reputation & influence through
recommendations, likes and activity4. Social gaming / promotions to build engagement,
loyalty5. Solicit ideas, innovations 6. Utilize for Customer Service (even if your
customer is only internal!)7. Highlight CSR initiatives8. Steer corporate policy & strengthen compliance
Thank You! Let’s Connect!
Rana WalkerSocial Media Evangelisthttp://be.linkedin.com/in/ranawalker