Graphics Plan REMCamp 30-Day Marketing Makeover

www.REMCamp.com

Branding Plan Resources

In addition to the PDF version of this branding plan you can download and customize a copy of the editable documents by joining REMCamp at www.REMCamp.com : Ø  Video Tutorial Ø  PowerPoint Slides Ø  Graphic Audit Worksheet (excel) Ø  Graphic Library Members can access the documents at: http://remcamp.com/start/

Digital content is dominated by visual

content.

Your Graphics Plan

Index

1

2

3

4

Hire a Graphic Designer

Build Your Own Graphics

Buy Graphics

Graphics Audit

Index

5

6

7

8

Create Your Own Graphics Library

Other

PowerPoint Method

You can hire a graphic designer to create your real estate graphics

Hire a Graphic Designer

Inexpensive Graphic Designers Fiverr ___________ eLance ___________ oDesk ___________ Other ___________ Templates Stock Layouts ___________ Custom Graphic and Brand Design Dakno ___________ Ha Media ___________ 1000 Watt ___________ Other ___________

Another option is to buy graphics and images from stock libraries!

Buy Graphics

Stock Graphics iStock Photo ______ Fotolia ______ Dreamstime ______ Graphicstock ______ Stock Layouts ______ Video Blocks ______ Other ______ Other ______

Do a coupon search for a promo from one of the stock photo

companies.

My preferred option is to build my own graphics using a few inexpensive tools!

Build Your Own Graphics

Graphic Tools Canva __________ PicMonkey __________ BoxShot __________ Gliffy __________ Other __________ Other __________ Other __________

www.RossHair.com/graphics

Graphics Library Main Graphic Categories Stock Photos ______ Website ______ Landing Pages ______ Reports ______ Presentations ______ Social Media ______ Ads ______ Icons & Design Elements House Icons ______ Call to Action Buttons ______ Other ______ Other ______ Other ______ Other ______ Other ______

Comments and Overview I’m focusing on creating free reports and land pages to convert my visitors into contacts. I’m going to make attractive marketing material and create a full graphics library. Plug and Play Graphics loaded in REMCamp.com/graphics Best Graphic Tool is www.RossHair.com/Graphics Best Landing Page Tool is www.RossHair.com/Squeeze

www.RossHair.com/Graphics

Stock Photos

Stock Photo Library Front of House ______ Interior Rooms ______ Back Outdoors ______ Neighborhood ______ Aerial Photo of Town ______ Schools ______ Local Landmarks ______ Historic Buildings ______ Historic Photos ______ Local Landscape ______ Local Things To Do ______

Notes: Do a coupon search for a promo from one of the stock photo companies. Can also get stock video. Hire a wedding photographer during the week Run a photography competition for the best local photos Promote a local photographer Ditto for video

Do a stock photo audit and rate your library on a scale of 1 to 10. If you don’t have a particular stock photo

give it a zero and make a note to get the photo

Website Website Design ______ Theme ______ Logo ______ Header ______ Footer ______ Banners ______ CTA ______ Social Share ______ Icons ______ Other ______

Notes:

Landing Pages

Landing Pages Real Estate Market Report ___________ Foreclosure Report ___________ What’s My Home Worth ___________ Home Improvement ___________ School Report ___________ Neighborhood Report ___________ 10 Best Things ___________ Best Burgers ___________ Other ___________ Other ___________

Comments and Overview I created all my landing pages using www.RossHair.com/squeeze and all my report covers using www.RossHair.com/graphics With every landing page you need to create

a cover to visually represent the free report that you are giving away. With every landing page you need to integrate it into you email manager to capture your prospect’s email address and

deliver the report.

Covers and Displays

Presentation Spiral Covers ______ Flat Cover ______ Stacked Cover ______ Flat Landing Page ______ DVD Report ______ CD Report ______ Mac Display ______ iPhone Display ______ iPad Display ______ Video Holder ______

Notes: Try to create each report in the multiple formats (see next slide)

Report  Covers  -­‐  Neighborhoods  

Reports

Reports Real Estate Market ______ What’s My Home Worth ______ Home Improvement ______ Neighborhood Report ______ School Report ______ 10 Best Things ______ 10 Best Burgers ______ Other ______ Other ______ Other ______

Comments and Overview Use the report templates in REMCamp I created the generic graphic covers using the BoxShot tool at

www.RossHair.com/Graphics

Build a library of stock reports that you can use to give away to your online visitors.

Presentations Presentation Pre-Listing ______ Listing ______ Buyer ______ Price Reduction ______ Home Worth ______ CMA ______ Other ______

Notes Use the listing presentation templates and slides in REMCamp. I used Canva to create individual slides

Social Media Social Media Facebook Cover ______ Facebook Profile ______ Facebook Tab ______ Facebook Images ______ Twitter Background ______ You Tube Background ______ Social Icons ______ Social Network Logos ______ Other ______ Other ______

Notes

Ads Notes: You can create every ad in Canva.com

Ads Leaderboard 728 x 90 ______ Banner 468 x 60 ______ Sidebar 300 x 250 ______ Skyscraper 120 x 600 ______ Website Banners ______ Email Banners ______ Facebook Cover ______ Facebook Ads ______ Postcard 4.25” x 6” ______ Other ______

The real estate market is rising … click here to see your home’s value

Buying your first home doesn’t need to be scary … click here to see how

Download the free Real Estate Market Report with my market forecast

Avoid Foreclosure … click here for a confidential consultation

Calls to Action Notes You need a call to action (CTA) set that you can plug and play into all your marketing material

CTA Search Homes ______ Get Foreclosure Alerts ______ Get New Listings Alert ______ What’s My Home Worth ______ Save from Foreclosure ______ Local Market Report ______ Neighborhood Report ______ School Report ______ 10 Best Things Report ______ Download Buttons ______ Other ______

Calls  to  Ac6on  -­‐  CTA  

Graphic Elements Main Graphic Elements Real Estate Icons ______ CTA Buttons ______ Check Boxes ______ Numbers ______ Social Icons ______ Backgrounds ______ Banners ______ Badges ______ Slides ______ Other ______ Other ______ Other ______ Other ______

Comments and Overview Graphics Tool – www.RossHair.com/Graphics

PowerPoint Title Here Company Name Here 24

Next Quarterly Review

BOSTON, MA | June 22, 2015

Add to Your Calendar

Congratulations on writing out your Graphics Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and where you want to be the next quarter, year and five years from now! REMCamp members can download the editable slides, worksheets and guide at: www.REMCamp.com/start/ If you’re not yet a member you can join REMCamp at www.REMCamp.com

… AND YOU’RE DONE!

www.RossHair.com/Graphics

Graphics Plan REMCamp 30-Day Marketing Makeover

www.REMCamp.com