graphical excellence—edward tufte · narrative graphics of space and time “man and insects”-...

91
Graphical Excellence—Edward Tufte

Upload: others

Post on 13-Jul-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Excellence—Edward Tufte

Page 2: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Excellence—Edward Tufte

Excellence in statistical graphics consists of complex ideas communicated with clarity, precision, and efficiency.

Page 3: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Excellence in statistical graphics consists of complex ideas communicated with clarity, precision, and efficiency. Graphical displays should: – show the data – induce the viewer to think about the substance – avoid distorting what the data says – present many numbers in small space – make large data sets coherent – encourage comparison between data – reveal the data at several levels of detail – clear purpose: description, exploration, tabulation or decoration

Page 4: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphics reveal data.

Page 5: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphics reveal data.

They were constructed in 1973 by the statistician Francis Anscombe to demonstrate both the importance of graphing. All four sets are identical when examined using simple summary statistics, but vary considerably when graphed.

Page 6: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Statistical graphics are only as good as what goes into them.

Page 7: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Statistical graphics are only as good as what goes into them. An ill-specified model cannot be rescued by a graphic. No matter how clever or fancy they are.

A- New York Stock prices B- Solar Radiation inverted C- London Stock prices

Page 8: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Excellence = efficient communication of complex quantitative ideas

Page 9: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

• Fundamental Graphical Designs: – Data Maps – Time-Series – Space-time narrative designs – Relational Graphics

Page 10: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

• Fundamental Graphical Designs: – Data Maps – Time-Series – Space-time narrative designs – Relational Graphics

Page 11: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Data Maps

• Picture- a thousand words • Only a picture can carry such a volume of data in such a small space

Page 12: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Data Maps

• Picture- a thousand words • Only a picture can carry such a volume of data in such a small space

Page 13: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Data Maps

• Edmond Halley, 1686

Page 14: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Data Maps

• Dr. John Shaw, 1854

Page 15: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Data Maps

• “New Reduction of the Lick Catalog of Galaxies”- Seldner,Siebers,Groth and Peebles

Page 16: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

• Fundamental Graphical Designs: – Data Maps – Time-Series – Space-time narrative designs – Relational Graphics

Page 17: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Time-Series

• “A Note on a Tenth Century Graph”- H. Gray Funkhouser

Page 18: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Time-Series

• “Plasma Wave Observation Near Jupiter”- Gurnett, Kurth and Scarf

Page 19: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Time-Series

• New York Weather 1980

Page 20: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Time-Series

Page 21: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

• Fundamental Graphical Designs: – Data Maps – Time-Series – Space-time narrative designs – Relational Graphics

Page 22: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Narrative Graphics of Space and Time

Charles Joseph Minard

Page 23: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Narrative Graphics of Space and Time

Charles Joseph Minard

Page 24: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Narrative Graphics of Space and Time

Charles Joseph Minard

Page 25: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Narrative Graphics of Space and Time

Charles Joseph Minard

Page 26: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Narrative Graphics of Space and Time

Charles Joseph Minard

Page 27: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Narrative Graphics of Space and Time

“Man and Insects”- I. Hugh Newman

Page 28: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

• Fundamental Graphical Designs: – Data Maps – Time-Series – Space-time narrative designs – Relational Graphics

Page 29: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Relational Graphics

“The Statistical Breviary”- Playfair

Page 30: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Relational Graphics

Comparing sizes represented with similar form.

Page 31: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Relational Graphics

“Evaporation rate of water”- J.H. Lambert

Page 32: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Relational Graphics

“Evaporation rate of water”- J.H. Lambert

Page 33: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Relational Graphics

“Evaporation rate of water”- J.H. Lambert

Page 34: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Relational Graphics

“Evaporation rate of water”- J.H. Lambert

Page 35: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Excellence is the well-designed presentation of interesting data- a matter of substance, statistics and design.

Page 36: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Excellence is the well-designed presentation of interesting data- a matter of substance, statistics and design.

Graphical excellence consists of complex ideas communicated with clarity, precision, and efficiency.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

Graphical excellence requires telling the truth about data.

Page 37: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical excellence requires telling the truth about data.

Page 38: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical excellence requires telling the truth about data.

Graphical Integrity—Edward Tufte

Page 39: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Integrity—Edward Tufte

Misleading graphics

Page 40: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Integrity—Edward Tufte

Misleading graphics

Page 41: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Integrity—Edward Tufte

Misleading graphics

Page 42: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Integrity—Edward Tufte

Misleading graphics

Page 43: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Graphical Integrity—Edward Tufte

Misleading graphics

Page 44: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

What is Distortion in a Data Graphic?

Page 45: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

What is Distortion in a Data Graphic?

Visual representation of data ≠ numerical representation

A graphic does not distort if the visual representation of data is consistent with the numerical representation.

Page 46: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

What is Distortion in a Data Graphic?

Page 47: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

What is Distortion in a Data Graphic?

Page 48: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Table vs. Graph

The power of graphics comes in the display of large data sets.

Page 49: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Two Principles: - Representation of numbers: the numbers should be directly proportional - Clear, detailed and thorough labeling: write out explanations and label important events

Page 50: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

First Principle: 𝐿𝐿𝐿 𝐹𝐹𝐹𝐹𝐹𝐹 = 𝑠𝑠𝑠𝑠 𝑜𝑜 𝑠𝑜𝑜𝑠𝑒𝑒 𝑠𝑠𝑜𝑠𝑠 𝑠𝑠 𝑔𝑔𝑔𝑔𝑠𝑠𝑒

𝑠𝑠𝑠𝑠 𝑜𝑜 𝑠𝑜𝑜𝑠𝑒𝑒 𝑠𝑠 𝑑𝑔𝑒𝑔

Page 51: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

First Principle: 𝐿𝐿𝐿 𝐹𝐹𝐹𝐹𝐹𝐹 = 𝑠𝑠𝑠𝑠 𝑜𝑜 𝑠𝑜𝑜𝑠𝑒𝑒 𝑠𝑠𝑜𝑠𝑠 𝑠𝑠 𝑔𝑔𝑔𝑔𝑠𝑠𝑒

𝑠𝑠𝑠𝑠 𝑜𝑜 𝑠𝑜𝑜𝑠𝑒𝑒 𝑠𝑠 𝑑𝑔𝑒𝑔

Page 52: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

First Principle: 𝐿𝐿𝐿 𝐹𝐹𝐹𝐹𝐹𝐹 = 783

53 = 14,8%

Page 53: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

First Principle:

Page 54: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

First Principle:

Page 55: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

Page 56: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

Page 57: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation: show data variation, not design variation

Page 58: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

Page 59: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00

Prices:

Page 60: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00 Jan-March 1inch=$4.73

Prices:

Page 61: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00 Jan-March 1inch=$4.73 Apr-June 1inch=$4.37

Prices:

Page 62: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00 Jan-March 1inch=$4.73 Apr-June 1inch=$4.37 July-Sept 1inch=$4.16

Prices:

Page 63: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00 Jan-March 1inch=$4.73 Apr-June 1inch=$4.37 July-Sept 1inch=$4.16 Oct-Dec 1inch=$3.92

Prices:

Page 64: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00 Jan-March 1inch=$4.73 Apr-June 1inch=$4.37 July-Sept 1inch=$4.16 Oct-Dec 1inch=$3.92

Prices:

Time: 1973-1978 1inch=3,8yrs

Page 65: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00 Jan-March 1inch=$4.73 Apr-June 1inch=$4.37 July-Sept 1inch=$4.16 Oct-Dec 1inch=$3.92

Prices:

Time: 1973-1978 1inch=3,8yrs 1979 1inch=0.57yrs

Page 66: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Design and Data Variation:

‘73-78’ 1inch=$8.00 Jan-March 1inch=$4.73 Apr-June 1inch=$4.37 July-Sept 1inch=$4.16 Oct-Dec 1inch=$3.92

Prices:

Time: 1973-1978 1inch=3,8yrs 1979 1inch=0.57yrs *

Page 67: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-Playfair, 1786

Page 68: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-Playfair, 1786

Page 69: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-Playfair, 1786

Page 70: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-New York Times, Feb 1, 1976

Page 71: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-New York Times, Feb 1, 1976

Page 72: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-New York Times, Feb 1, 1976

Page 73: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-New York Times, Feb 1, 1976

Page 74: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

The Case of Skyrocketing Government Spending:

-New York Times, Feb 1, 1976

The Principle: In time-series of money, deflated and standardized units of monetary measurement are better than nominal units.

Page 75: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Visual Area and Numerical Measure:

Page 76: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Visual Area and Numerical Measure:

Page 77: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Visual Area and Numerical Measure:

Page 78: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Visual Area and Numerical Measure: Conclusion: The use of two or three varying dimensions to show one- dimensional data is a weak and inefficient technique. The number of information-carrying dimensions should not exceed the number of dimensions in the data.

Page 79: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Context is Essential for Graphical Integrity:

Graphics must not quote data out of context.

Page 80: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Context is Essential for Graphical Integrity:

Graphics must not quote data out of context.

Page 81: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Context is Essential for Graphical Integrity:

Graphics must not quote data out of context.

Page 82: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Context is Essential for Graphical Integrity:

Graphics must not quote data out of context.

Page 83: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Context is Essential for Graphical Integrity:

Graphics must not quote data out of context.

Page 84: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Conclusion:

Lying graphics cheapen the graphical art everywhere.

Page 85: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Conclusion:

Lying graphics cheapen the graphical art everywhere.

Six Principles of Graphical Integrity : 1. The representation of numbers should be directly proportional to the numerical

quantities represented

Page 86: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Conclusion:

Lying graphics cheapen the graphical art everywhere.

Six Principles of Graphical Integrity : 1. The representation of numbers should be directly proportional to the numerical

quantities represented 2. Clear, detailed and thorough labeling. Write out explanations and label important events.

Page 87: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Conclusion:

Lying graphics cheapen the graphical art everywhere.

Six Principles of Graphical Integrity : 1. The representation of numbers should be directly proportional to the numerical

quantities represented 2. Clear, detailed and thorough labeling. Write out explanations and label important events. 3. Show data variation, not design variation.

Page 88: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Conclusion:

Lying graphics cheapen the graphical art everywhere.

Six Principles of Graphical Integrity : 1. The representation of numbers should be directly proportional to the numerical

quantities represented 2. Clear, detailed and thorough labeling. Write out explanations and label important events. 3. Show data variation, not design variation. 4. In time-series displays of money, use deflated and standardized units of monetary

measurement.

Page 89: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Conclusion:

Lying graphics cheapen the graphical art everywhere.

Six Principles of Graphical Integrity : 1. The representation of numbers should be directly proportional to the numerical

quantities represented 2. Clear, detailed and thorough labeling. Write out explanations and label important events. 3. Show data variation, not design variation. 4. In time-series displays of money, use deflated and standardized units of monetary

measurement. 5. The number of information-carrying dimensions, should not exceed the number of

dimensions in the data.

Page 90: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Conclusion:

Lying graphics cheapen the graphical art everywhere.

Six Principles of Graphical Integrity : 1. The representation of numbers should be directly proportional to the numerical

quantities represented 2. Clear, detailed and thorough labeling. Write out explanations and label important events. 3. Show data variation, not design variation. 4. In time-series displays of money, use deflated and standardized units of monetary

measurement. 5. The number of information-carrying dimensions, should not exceed the number of

dimensions in the data. 6. Graphics must not quote data out of context.

Page 91: Graphical Excellence—Edward Tufte · Narrative Graphics of Space and Time “Man and Insects”- I. Hugh Newman • Fundamental Graphical Designs: – Data Maps – Time-Series

Thank you for the attention.